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BBA 216 Assignment Two Comparative Review
Due: 5pm, Tuesday October 13
TOPIC: Write a critical comparative review of two company annual reports published online.
指导澳洲ASSIGNMENT Different sets of reports have been selected for each tutorial class. The list is on page 2.IMPORTANT: Please note that in each case the report you critique should be what is usuallycalled the concise annual report, and NOT the full financials. In those cases where the onlinedocument contains too much material, we have given the numbers of the pages you shouldreview.
Word length and value:
BBA216 students 1000-1200 words (20% of total marks for unit)You are not being asked to produce a summary. In order to comment on some aspects of thereports, you will probably need to do some summarising of certain sections, but the summarisingis a means to an end. Your primary task is comparison and critical evaluation of the reports.
(“Critical” simply means questioning, rather than accepting things at face value. Remember thatthese reports are professionally produced; they are always “good”. Questions you should ask areabout motivations and objectives: why are the reports like this?) In particular, you should try toevaluate each company’s report against its place in the market, as well as making comparisonswith the other company’s report. The following aspects of the reports should be included in youranalysis, but please feel free to include any other aspects that seem to you to be relevant:
• format, layout and general design features, including how easy it is to find information. (Notethat most of the reports are published as PDFs. Web pages might look different depending onthe settings on your computer; PDFs are meant to look the same regardless of computer
http://www.ukassignment.org/ settings.)
• content details: what have the directors chosen to put in the report (or leave out), and howhave they chosen to structure the content?
• attitude to audience: who is the report written for (be very careful about this!)
What is the approach (tenor)?
Look at the language: is the style heavy (very formal and impersonal) or light (less formal,
perhaps even at times informal)? Is there any direct communication with the audience
(we/us; you etc.)? Are considerations of audience reflected by the selection of content
details and the way it is structured?
• Look for any signs that the report mirrors something about what has been going on in the
market place for this company in the preceding 12 months; or perhaps something about how
the directors want to position their company in the market place now and in the future.
Page 2
Reports for comparison:
The following table shows which two reports you should compare. All the reports are available on the#p#分页标题#e#
web. Some classes are asked to compare reports from competing companies in the same year; others are
asked to compare reports from the same company in two consecutive years.
Step 1: Find the row for your tutorial class.
Step 2: Find the report names for your class in the column headed “Reports”.
Step 3: Go to the list of reports on page 3, and find the web addresses for the two reports.
Note the range of pages we want you to consider; you should ignore all excluded pages.
Class Day Time Tutor Reports
1 Mon 3pm Judith Booth Wesfarmers 2007; Wesfarmers 2008
2 Mon 4pm Judith Booth Wesfarmers 2007; Wesfarmers 2008
3 Mon 5pm Judith Booth Wesfarmers 2007; Wesfarmers 2008
4 Tue Noon Michael Lewis News Corp 2008; Fairfax Media 2008
5 Tue 1pm Cintia Agosti Woolworths 2007; Woolworths 2008
6 Tue 2pm Cintia Agosti Woolworths 2007; Woolworths 2008
8 Wed 11am Caroline Henderson-Brooks NAB 2007; NAB 2008
9 Wed 4pm Caroline Henderson-Brooks NAB 2007; NAB 2008
10 Wed 6pm Maria Herke Westpac 2008; CBA 2008
11 Wed 7pm Maria Herke Westpac 2008; CBA 2008
12 Thur 1pm Teresa Swirski Macquarie Airports 2007;
Macquarie Airports 2008
13 Thur 2pm Rebekah Wegener Telstra 2007; Telstra 2008
14 Thur 5pm Teresa Swirski Macquarie Airports 2007;
Macquarie Airports 2008
16 Fri 10am Sue Spinks Rio Tinto 2008; BHP Billiton 2008
17 Fri 1pm Christine Joyce Macquarie Media 2007;
Macquarie Media 2008
18 Fri 3pm Christine Joyce Macquarie Media 2007;
Macquarie Media 2008
Page 3
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