Interview
采访
Interview is one of the most important sources of case study information because it can not only focus directly on the case study topic but also provides perceived casual inferences (Yin, 2003). Marshall & Rossman (1999) indicated as a specialized case, an interview is focused on a particular type of interviewee who is considered to be influential, prominent and well-informed people in an organization or community. This research will adopt open-ended interview to the key person who involved in the operation and management of Hong Kong port and Shenzhen port directly. The interview will be conducted by telephone or Email. The purpose of interview is to obtain the data concentrating in the following factors besides the basic information on operation (i.e. throughput volume) and management (i.e. organizational structure).
采访是案例研究信息的最重要来源之一,不仅因为它可以直接关注的情况下研究课题,而且还提供了感知因果推论(in, 2003)。马歇尔罗斯曼(1999)表示,作为一个专门的情况下,接受记者采访时是专注于某一特定类型的受访者被认为是影响力,突出和消息灵通的人,在一个组织或社区。这项研究将采用开放式的访谈,参与香港港口和深圳口岸直接经营和管理的关键人物。该访谈将通过电话或电子邮件进行。面试的目的是集中于以下几个因素除了操作的基本信息(即吞吐量)和管理(即组织结构)来获取数据。
1) The operating charges for users in handling container transport (i.e. Terminal handling charge, demurrage & detention fee)
用户在处理集装箱运输的经营费用(即货柜码头处理费,滞期费及扣留费)
2) Container handling efficiency in specific measures (i.e. the average time to handle one container & turnaround time)
集装箱装卸效率的具体措施(即平均时间来处理一个集装箱周转时间)
3) The current application of management system for co-operate with other transport partners (i.e. EDI system)
当前应用管理系统的合作与其他运输合作伙伴(即EDI系统)
4) The existing co-operation with other port.
现有与其他港口合作。
5) What sort of new systems are going to employ on management?
在管理上将采用什么样的新系统?
6) The plan for expansion or further development
计划扩展或进一步发展
(Remark: may be expanded)
(注:可能扩大)
Analysis of the result
结果分析
Questionnaire survey (Part 1)
问卷调查(第1部分)
The answer of questionnaire will be designed to utilize five-point Likert Scale. The respondent is asked to select his/her degree of agreement in term of the statement in questions. The score from 1 to 5 represents from strongly disagree to strongly agree respectively. After collection of the questionnaire, the analysis can be firstly calculation of the mean of each issue respectively. Then, the issues can be ranked from high to low according to the mean score. Meanwhile, the percentage of each issue marked on each score can be worked out. For example, what percentage of people marks the port location in“1” and what percentage people mark “5”. Others can be calculated in analogy. As a result, the major factors that responsible for port competition from the view of shipping lines and forwarders can be identified. Finally, two sample t-tests will be used to check if there is any difference in result from these two groups of respondents (http://www.ukassignment.org/jndessaydx shipping lines and forwarders). The final results is to identify the factors responsible for ports competition. Further analysis can be conducted based on this result to propose a feasible cooperation framework.
将设计调查问卷的答案,利用五点李克特量表。受访者被要求选择他/她的学位问题的语句在长期协议。比分从1到5,表示强烈反对强烈同意分别。分析收集的调查问卷后,可以先分别计算平均每个问题。然后,问题可以被排名从高分到低分根据平均得分。同时,可以算出每个分数上标注的每一个问题的百分比。例如,有多大比例的人标志着港口的位置“1”和百分比人民标志着“5”。可以计算出其他类推。因此,负责港口竞争的观点,航运公司和货代的主要因素可以被识别。最后,两个样本t检验将被用来检查是否有任何差异结果这两组受访者(航运公司和货代)。最终的结果是负责港口竞争确定的因素。进一步分析,可进行基于对这一结果提出了一个可行的合作框架。
Questionnaire survey (part 2)
问卷调查(第2部分)
The answer will be ranked by percentage of how many people consider the same factor is the advantages / disadvantages of these two ports. Part 2 of survey aims to explore these two ports competitive advantages and disadvantages from the view of shipping lines and forwarders. Thus, the result can provide an index for cooperation framework based on shipping lines and forwarders needs.
答案将排名的百分比有多少人认为相同的因素是这两个港口的优势/劣势。第2部分调查旨在探讨这两个端口竞争优势和劣势,从航运公司和货代的看法。因此,可以提供一个合作框架基础上,航运公司和代理的需求指数。
Before the case description of these two ports, the profile of these two ports will be presented including their background, development history and impacts from market. Through the comparative case studies of Hong Kong port and Shenzhen port based on the literature research, internet research, and combining the analysis based on the data collected from survey and interview , the research will indicate the major factors that contributing to the competition between these two ports as well as their respective competitive advantages. Consequently, the research will discuss how these two ports can co-operate mutually based on the result of the data analysis.
Figure: The process of data collection and analysis
Proposed Schedule
拟议附表
This research contains tasks and activities from conceiving the researching topic and consulate with supervisor till the final report submission. It is scheduled to last two semesters from research proposal to final research paper accomplishment. With the specialty of target organization location, it is expected to conduct the interview after the proposal submission. The whole schedule will be as below:
这项研究包含从构思直到最终报告提交监事研究主题和领事馆的任务和活动。预定最后两个学期研究提案最终研究论文素养。随着目标组织位置的特殊性,预计提交的建议后,进行面试。整个时间表如下:
Figure: The schedule of research proposal and report
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