A case study on GOME’s supply chain management problem

论文题目：A case study on GOME’s supply chain management problem

论文语种：英文

您的研究方向：Consultancy Management

是否有数据处理要求：是

您的国家：香港

您的学校背景：普通大学

要求字数：3000

论文用途：mba课程作业

是否需要盲审（博士或硕士生有这个需要）：否

补充要求和说明：The details of the assignment are in attachment. 1。 Make reference to at least 10 academic literature sources to enhance your answer. 2。Use the Harvard Referencing System correctly。 3。Use the chosen literature to explain aspects of the problem and to support your contentions and recommendations. Sources used must be cited within the report as well as listed under References. 4。Structure your report so that each task is addressed in turn. Use appropriate sub-headings to make your work logical and easy to read. 

A case study on GOME’s supply chain management problem

1.0 Executive Summary

The main purpose of this report is to examine the supply chain management problem in GOME Electrical Appliances Holding Limited, and then propose appropriate corresponding solutions to improve the predicament for the company. 
 

Table of Content

1.0 Executive Summary 1

2.0 Introduction 1

3.0 Situational Analysis 3

3.1 Company profile 3

3.2 Industry environment 3

3.3 GOME’s supply chain problems 4

3.3.1 GOME vs. suppliers 5

3.3.1.1 Unequal partnership 5

3.3.1.2 Costs transfer 5

3.3.2 GOME vs. information system 7

3.3.2.1 Low efficient information management 7

3.3.2.2 Logistics distribution system 8

3.3.3 GOME vs. customers 8

4.0 Theoretical Framework 11

4.1 Supplier relationship management 11

4.2 Information and logistics management 11

4.3 Customer demand management#p#分页标题#e# 12

5.0 Recommendations 12

5.1 Win-win cooperation with suppliers 12

5.2 Advancement of information system 13

5.3 Establishment of quality service system 13

6.0 Conclusion 14

7.0 References 15

6.0 Conclusion

The report has analyzed GOME’s problems on supply chain management, and they are concentrated on suppliers, customers as well as information system. With date and statistics, it can be seen that GOME suffers a negative impression from customers, a tense relation with suppliers, and an incomplete information and logistics system. All these factors severely hinders GOME’s further progress.

 

In order to solve these problems, recommendations within relevant theoretical frameworks are proposed. That is, GOME is suggested to conduct supply relationship management and customer demand management. Also it should invest on its information system. After GOME’s efforts, it’s believed that the company can build up win-win strategic partnership with suppliers, customer-need-oriented service system and advanced information system. 

 

7.0 References

European-Asia Symposium on Engineering Design and Manufacture. 2004. Perspectives from Europe and Asia on engineering design and manufacture: a comparison of engineering design and manufacture in Europe and Asia. Kluwer Academic Publishers, Boston.

 

Jacoby, D. 2009. Guide to Supply Chain Management: How Getting it Right Boosts Corporate Performance, Bloomberg Press, New York.

 

Lambert, D 2008, Supply Chain Management: Processes, Partnerships, Performance, Supply Chain Management Inst, United States.

 

Li, P. 2008. The Model—What will GOME learn from the Wal-Mart on Supply Chain Management. Northwestern Poly-technical University Press, Xi’ an.

 

Paliwoda, S. & Andrews, T. & Chen, J. 2013. Marketing Management in Asia. Routledge, Britain.

 

Reynolds, J. 2007. A Retrospective Data Examination of Customer Loyalty in the E-banking Technology Services Industry: Strategies for New Successes. ProQuest, Michigan.#p#分页标题#e#

 

Roberts, B & Berg, N 2012, Walmart: Key Insights and Practical Lessons http://www.ukassignment.org/ygkczy/ from the World's Largest Retailer, Kogan Page, London.

 

Sloan, J. 2006. Learning to Think Strategically, Butterworth-Heinemann, Oxford.

 

Yen, B. 2006. Gome Electrical Appliances Holding Limited: The "tuangou" Challenge. Asia Case Research Centre, Hong Kong.

Zentes, J. &Morschett, D. 2012.Strategic Retail Management: Text and International Cases, Springer,New York City.