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本报告分析了欧元玻璃的营销策略和目的。还讨论了管理的重要性，以及如何解决问题的公司。该公司的重要性也与公司的道德和社会责任进行了讨论。该报告还讨论了规划和控制业务。欧元玻璃作为新西兰和澳大利亚的主导玻璃工业在该国发挥着非常重要的作用。从提供创意玻璃到就业到国家人民。
Executive summary: 执行摘要
This report analyses the marketing strategies and purpose of euroglass. It also discusses the importance of the management and how problems are solved in the company. The importance of the company is also discussed with ethics and social responsibility of the company. The report also discusses the planning and control of the business. Euro glass as the leading glass industry in New Zealand and Australia plays a very important role in the country. From providing creative glass to employment to the people of the country.
Table of contents:
Introduction………………………………………………………………………………………………..1
Objectives……………………………………………………………………………………………………2
Purpose……………………………………………………………………………………………………….3
Analytical tool……………………………………………………………………………………………..4
Ethics and social responsibility…………………………………………………………………….5
Planning control………………………………………………………………………………………….6
Barriers foreseen…………………………………………………………………………………………7
Reference……………………………………………………………………………………………………8
Introduction:简介
Euro glass is a manufacturing glass company which is a leader in the field of frameless glass and its name is synonymous with quality and expertise, setting the standard in the industry. Established in 1986, Euro glass is solely dedicated to the design, manufacture and installation of glass systems. The industry has a joint venture with Viridian glass which enables the industry to access to the best resources of glass processing and high performance glass products available in New Zealand.
Every project is custom designed to achieve a complete and perfect solution specific to customer needs and then professionally fitted by our own expert installers. The industry has been in the profession for over twenty six years and is able to offer the best advice and the most extensive range of concepts. Some of the products and projects carried by the industry are frame less shower screens, balustrades, pool fences, creative flash backs and much more.
The company is in its early stages yet to the new venture which is a logical extension to the excellent reputation that euro glass has earned in the market place over many years. The company has done research and surveys and listened to customers and businesses partners in different ways over the past 12months and the feedback has been very pleasing.
The building and construction sectors are the same as most other industries in the business world today which is changing rapidly and great customer service is an increasingly important for helping to keep the business successful.
The company plans to keep more digital online and will mean in months ahead a refreshed website for both euro glass and viridian. There will also be a few web pages added to the current website exclusively to promote euro glass creative. These early pages will primarily focus on key information about what the company offers as a new service to customers and how they can get in touch with the company.
Euro glass is highly regarded for its professionalism, its sophisticated and high quality product range plus a team of highly skilled staff who ensure we deliver with the same dedication.
Euro glass creative is just another of those innovative ways we plan to stay ahead and in touch with our customers by helping them come up with better, more interesting and exciting ‘ideas in glass’’.
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Objectives: 目标:
Some of the objectives of Euro glass are as follows:
Describe management and purpose of Euro glass. To see how the company operates and how the management deals with issues within the company and with customers as well.
Use analytical tools to evaluate the impact that internal and external environments have on Euro glass. This is done to see what influence and what measures does the company have on the environment and people. Factors are determined to see where the company stands and influences in the economy.
Understand the influence of ethics and social responsibility on decision Making.the Company plays an important role while making decisions and also tries to maintain a standard by doing charity and looking after the society.
Understand the purpose of planning and control and apply processes to a given situation. The management deals with issues within the organization and with customers as they are valuable. Every project in the company is well planned and discussed before the project begins.
Take care of customers and satisfy their demands. Euro glass ensures that all of its valued customers are happy with the product they have ordered and the service they got delivered from the company.
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Purpose: 目的：
The purpose of Euro glass is as follows:
Personal-to work towards its goal and objectives as in mission and vision. The company vision is to provide the best range of creative, frameless work. Mission statement of the company is “To be the installation contractor of choice for New Zealand construction industry in both the commercial and residential sector through the best use of our people and technology and the pursuit of innovation” The company has so far maintained a very high standard of its service and its products which customers are very proud of and keep asking for new creative work to be done either on residential properties or commercial buildings.
Social-impact has on society, which is recognition of hazard to ensure that the work carried out is done very safely and does not harm anyone in the society. The industry has a go green policy and to provide safety to employers. Recycling of glass is done to keep the environment clean and safe from pollution. Charitable activities for star ship foundation are done to help the society and the people of the community. This year the company has done a $50, 000, 00 of charity and figures are looked at on a yearly basis to review profits and loss of the company.
Economic-Any company’s economic purpose is to make profit. Euro glass works towards making profit but at the same time a high quality and service of the product is expected to maintain a standard. The management has given a certain amount of work and experts sales managers to meets their targets. These figures are analysed with the team to see if they reach their targets and profits are made with capital and resources used by the company. Euro glass has to keep a revie of its products and the amount of capital used. The company aims to make profit but factors also determine such a downfall in the economy. price fluctuation also occurs with competitors.
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Management roles and functions:管理角色与功能：
Management roles at euro glass are as follows:
Provide team leaders with KPI’s and objectives. Regional managers keep in touch with sales managers and supervisors to keep a smooth flow of the business. They also see the performances of installers and apprentices at a onsite project to check the work was done properly.#p#分页标题#e#
Visit potential customers to gain business. Sales managers visit all job sites and ensure work is done by the supervisors and installers at a very professional way. All daily customers are also well looked after and customer loyalty is always practiced. For example; the company takes the customers for a dinner or on a fishing trip.
Acquire product knowledge and accounting skills. Everyone is briefly given a feedback of the new products manufactured so that sales staffs know about what they are selling to customers and ensuring profit is also made. Employees are very well trained and explained on what to do and how to do the work. This helps the business from getting a project done on or before time to avoid disappointment or redoing the whole job.
To order stocks and inventory control. Supervisors are always keeping a record of how much stock and resources and also order stocks if needed to get work done on time.stok take is done on a monthly basis so that records match with inventories and the business does not go into loss.
Asses hazards and provide safety equipment. A key responsibility at each site is to ensure that the operations perform in such a way to provide a healthy and safe working environment for the staff and to protect the health and safety of anyone who might be affected by its operation. Manual and mechanical handling of materials that provide protection against damage, spills and leaks. These factors are looked at so that safety is maintained.
Problem solving and decision making:
Stages of problem solving at euro glass:
Problems at Euro glass is solved by having weekly sales and contracts meetings. This is done to discuss issues and projects that are being carried out. It also helps to see how much work has been done and where improvements need to be done. This improves performance/better communication and efficient installation. Team of designers, engineers, estimators and installers work together to constantly improve standards and conditions. These strategies help the company to know and improve better and if there is an issue.
Decision making at euro glass:
Decisions at euro glass are made by regional managers. All decision is carefully decided with the board of directors to ensure everything has been looked at and the workflow carries on. The amount of capital invested is always reviewed by the company to see where the company stands financially. Sales figures are the factors that determine the most while decisions are made at euro glass or at any other company. The company should always have adequate finance to do a new project.
Techniques that aid in decision making:
Some of the techniques that aid in decision making at euro glass are through sales meetings, monthly health and safety meetings. This is done to have a better communication and to ask if there is any other issues that staff would want to discuss. Another technique used indecision making is by giving commission to sales managers if they reach their targets. This makes them run for more sale as more money comes to their market.
Another factor that determines in decision making would be the risk that installers take while installing glass into residential properties and commercial buildings. Employees are to wear safety equipments and follow safety procedures while doing the project. As glass works can be very difficult at times and fragile as well, getting it done in a hurry would not be very practical as accidents can happen at any point of time. Good technology and machinery is used to carry out work to avoid such hazards from occurring. These safety procedures help keep workers safe.
Analytical tool:
The analytical tool used here is pest analysis. It describes a frame work or macro environmental factors that are used in the environment.
Political-deals with government. For example interests.
Economic-includes interest’s rates which affect a firms cost of capital.
Social-are the cultural aspects which include all consequences.
Technological-is the rate at which technology changes which leads to innovation.
PEST-analysis-example-manufacturing-company
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Relevance:关联:
The major importance of euro glass is to highly maintain its image to creative work and products. The company also has very modernized technology to provide its services to its valued customers. The company tries to do its very best with its frame less glass works. Euro glass systems provide an enduring architectural feature that enhance and add value. A diverse range of glass types-be it for
Thermal insulation, acoustics, safety, security, decorative, self-cleaning, or solar control purposes.
Euro glass is also fully committed to the initiative being promoted by most of the large players in the building and construction industry. Viridian glass limited in partnership as a company have become a member and are sending all employees on the induction training. The company’s deals with day to day analysis of profits and evaluating it. Staffs of euro glass keep a record of this which helps the company see where they stand.
Another major importance of euro glass is that they provide a lot of employment to the population of New Zealand. The company’s has been in the business for years now which the society is very grateful of. This helps the society to improve more in keeping the business running smoothly. As new branches venture more work is available for people.
Impact on environment:
Internal:
Team building within the company.
Changing customer tastes.
Technological advances in the company for better production.
International market for the company to get more customers.
Providing adequate knowledge to staffs and apprentices to provide the best service.
Health and safety rules and measures are provided for security of workers.
External:
The company has a clear exposure of its products. All products manufactured by the company is well designed and structured.
The company has been in business for 26years.This shows all customers that the company is well established and has been in the business for a very long time.
Production of the product has its own quality.manufacturd glass a a better quality which gives the society the image of the company.
Technical skills help to obtain better results. New technology has improved the company more to have new products in the market.
Customer’s demands are fulfilled. In the society people are well looked after and everyone is satisfied with the service they get from euro glass which is another added advantage for the company.
Feedback from customers and contracts help to improve the company. Customer loyalty/relationships help keep the company in place.
Competitors tend to raise more.
Ethics and social responsibility:
Ethics is simply learning what is right or wrong and than doing the right things at the work place. On the other hand social responsibility is a duty every individual has to perform to maintain a balance between the economy and the ecosystem.
One of the social responsibilities of euro glass is to promote recycling which safe guards the environment. The company ensures that all waste materials such as glass and frame go into recycling so that the environment stays clean. This keeps the company from losing its customers as glass is recycled and reused
At least a $50,000,000 of their profit in a year goes to charitable organizations such as Star ship and children’s funds. This is done to help the poor in the society. Euro glass tries to look after its workers and also the society. The major responsibility of the company is to ensure that all workers and people of the society are well looked after with best services and are treated equally.
conflicting view points:
Utilitarian view-greatest good to the greatest number of people. This is where efficiency and other performance criteria is judged. This is mainly done to see what is best for most or for all employees.
Justice view-treat people impartially and fairly.Here decisions are made according to rules and regulations are made so that everyone gets treated fairly at euro glass.
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Planning and control:规划与控制：
Strategic plan:
Long term plan of euro glass is to open up a new store in Parnell. The Company would venture to overseas countries. Expansion of manufacturing plants will also be done. These decisions are highly decided by the board of directors and senior managers make the plans. Launching a new marketing initiative for euro glass and viridian glass for some months now is another project based in parnell,Auckland.The whole new office and display will be bright, colourful and an interesting place to be. Euro glass creative will be a place where customers will want to visit.It is nearly finished and has a wow factor.
Operational plan:#p#分页标题#e#
Day to day running of the company. Projects on progress at present are the sugar tree company and the manukau court. Hazard identification on site is done by the Auckland council. Labour requirements have a mixture of trades people and appetencies and site managers and supervisors.
The company has to develop strategies for new products to be introduced. Strategies are implemented through own resources. The work carried out onsite needs to have all health and safety measures that would ensure the workers stay out of hazards from occurring. Wearing safety gears while working should be carried out.
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Barriers foreseen in planning:规划中预见的障碍：
Budget: a limited amount capital is invested to manufacture products and to carry out projects. Managers create a budget for the projects to see if they can gain and make a profit or not. These factors are very carefully looked at and then decided to make a move on it. Cost is the major factor that is looked at before the product is made and how much the customer wants to invest in.
Rules and regulations: a set of rules and regulations are made for workers to follow. All rules made for the company is to be followed at all times especially when it comes to safety. Everyone must do what they can to protect the health and safety of themselves and others onsite. Employees must think about the safety implications before commencing a task.
Health and safety: onsite and within the working area, safety requirements are need to be followed especially in the factories. Employees should bring to the attention of the team leaders/supervisors if any hazard at work and in particular faulty or damaged equipment and unusual incidents which can be investigated and put right.
Technical expertise: own qualified engineers are available to get work done the right way on time. Engineers are used to check if the work carried out would be at its best way with use of right products. This also leads to the safety of the customers who choose to get the job done by the company. This decision is very vital and decisions are made after a lot of research work and a through consideration.
Implementation and control:
Tentative action plan and combined control:
Feed forward control- this controls the inputs in the company
Concurrent control- current inputs in process
Feed backward control- this controls the outputs in the company
Control approaches:
Bureau tic control-this controls the organization and individuals that make up the organization. Given targets are to be achieved by sales managers and written policies are followed such as rules and regulation.
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