Case Study Assignments指导陈列样本 Case Study Assignments指导要求 Case:In May 2007, NTT DoCoMo Inc., Japan’s largest mobile phone company, announced a net loss of ¥116.19 billion and a goodwill write off of ¥624.6 billion for the fiscal ending March 2007. Through the company registered an increase in operating revenues from ¥4669.37 billion in 2005-06 ¥5167.14 billion, the revenue growth was stated to be well below its company expectations. Company sources attributed this to the general decline in Average Revenue Per User (ARPU) for voice services and slower growth in new cellular subscribers across the country. …… Suppose you are a board member of DoCoMo, what decisions would you suggest to the management team in order to ensure the survival of the company? Based on a thorough analysis of the current situation facing DoCoMo, what decisions do you think need to be made to solve the company’s present problems? Table of Contents Executive summary. 1 1.0 Introduction. 3 1.1 A brief summary of the context of DoCoMo. 3 1.2 A brief summary of DoCoMo’s strengths and weakness. 3 2.0 Identification of a problem.. 4 3.0 Identification of ……. 4 4.0 Development of alternatives . 5 5.0 The analysis of ……. 5 6.0 The selection of the alternative. 6 7.0 Implementation of ………………. 6 8.0 ………………. 6 9.0 Conclusion. 7 Reference. 8
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