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PR assignment: critical reflection Assignment
公共关系作业：批判性反思
When writing your critical reflection, answer these three questions and then reflect on the points below. The questions are the sort of question you would face in a press conference.
当写你的批判性反思时，回答这三个问题，然后仔细思考以下几点。问题是你将面临在新闻发布会上的那一类问题。
Questions
问题
1. How can you justify keeping animals in a zoo - isn't it a bit barbaric for the 21st century?
你如何证明在动物园饲养动物---对于21世纪不是有点野蛮？
2. You bungled this operation, didn't you? People were at risk of attack from a dangerous animal for nearly a week.
你搞砸了这个运作，不是吗？人们从处在危险动物的袭击的危险中，将近一周。
3. What systems have you put in place to make sure animals can't escape from the zoo in the future?
你正在实施什么系统以确保在未来动物不会从动物园逃脱？
Points for reflection
反思点
•Which examples and/or case studies have we looked at that were particularly useful? Why were they useful and what did you learn from them? How did you apply what you learned in the Derby Zoo scenario?
我们研究的哪些例子或案例是特别有用的？他们为什么有用，从中你学到了什么？在德比动物园你学到的如何应用？
•Which elements of PR theory from the lectures and/or from the literature have you used in the Derby Zoo scenario?
从你使用过的讲演或文学中公共关系的哪些元素你使用在德比动物园方案中？
•How did you manage the teamwork? How were decisions made? How did you divide the work?http://www.ukassignment.org/dxassignment/ Did everyone pull their weight? If not, how did you manage that?
你如何管理团?如何作出决定？如何分工？每个人都贡献出自己的力量了吗？如果没有，你是怎么管理的？
•What did you enjoy about the exercise? What didn't you enjoy or what did you find difficult/challenging?
关于运动，你喜欢什么样的？你为什么不喜欢，或你发现了什么困难/挑战？
•What do you think went well and what went badly in the Derby Zoo scenario? Why did things go well/badly? What improvements/changes would you make to the materials in your portfolio?
在德比动物园案例中，你觉得哪里进行顺利，哪里糟糕？为什么进行顺利/糟糕？在你的投资组合中你做了什么样的改进/更改的材料？
•Overall, what do you think you have learned about PR and reputation management? Can you give some examples to illustrate what you have learned?
总而言之，关于公共关系和声誉管理你认为你学到了什么？你能给出一些例子说明你已经学会了什么？
Assessment criteria
评估标准
•Convincing answers to the pres-conference questions
对压力会议问题令人信服的回答
•Evidence of critical reflection on the task
对任务的批判性反思证据
•Evidence of critical reflection on the teamwork
对团度工作的批判性反思证据
•Reference to theory and case studies/examples
参考理论和案例研究/范例
•Demonstration of what has been learned
示范学到了什么
•Presentation of full portfolio
全系列介绍
Portfolio should contain
投资组合应包括
•Press release 1 (300 words)
新闻发布1（300字）
•Brief integrated marketing communications plan
简要整合营销传播计划
•Any bac kground notes you have made
注意到你所做的任何背景
•Press release 2 (500 words)
新闻稿2（500字）
•Updated IMC plan or note of any changes made to the plan
更新的IMC的计划或计划的任何更改
•Media briefing – one document or several documents of not more than 1000 words
媒体发布会 - 一个文件或多个文件不超过1000字
•Any other information you have gathered
任何其他你所收集的信息
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