Research background and Methodology
Case studies
The reasons why the paper will choose Hong Kong port and Shenzhen port as the object of case studies contain the following factors:
The significant market position of these two ports Hong Kong and Shenzhen ranked 2nd and 4th of busiest port in the world in 2005. Shenzhen has an outstanding growth rate in the past decades and threatening the market position of Hong Kong. They are playing critical role in the economic development of the region.
The proximity of location of these two ports Both Hong Kong port and Shenzhen port are adjacent to Pearl River Delta area and sharing the common hinterland in this region. Recall to the map of figure 1, their strategic location determines the competition existing between these two ports.
Differences of development stage in two economic systems Hong Kong port is a well-developed port and under the management of capitalism economic. However, Shenzhen port is booming since last decade and taking advantage of mainland China’s resources and policies. These two ports have their own significant characteristics in tangible and intangible resources and capabilities.
Development opportunities by cooperation Owing to high growth rate in China’s GDP and low level of containerization in China’s cargoes, huge opportunities are presented for these two ports further development. The key point is how they can collaborate with each other to form a complementary relationship.
Considering the above reasons and backgrounds, Hong Kong port and Shenzhen port can be typical cases in regards of the ports competition and cooperation. Thus, the research paper chooses these two ports as objectives of case studies.
Data Collection and analysis
Questionnaire survey
问卷调查是一种可行的方法收集人没有一个实际的谈话每答辩(Walliman,2001)的定量和定性信息。
Questionnaire survey will be used to investigate 30 shipping lines and 30 freight forwarders those are involved in the business with these two ports currently (list refer to Appendix). Shipping lines and freight forwarders are the major participants of maritime industry in terms of port choices. They become actively arrange the goods transfer and delivery in door-to-door services. This has the direct affection of shippers’ selection of port. Furthermore, they arrange the routes of the cargoes transferred by inland transport modes (by truck, rail etc) through the ports they serve. Thus, they have the most relevant decision makers influence the port choices (Ha ,2003). The respondents will be the key business person in shipping lines and freight forwarders who direct involve in logistics operation.
In order to identify the previous assumptions derived from the literature and expand the studies, The questionnaire survey will contain two parts: 1) Identify and confirm the previous assumptions derived from the literature for which will influence their choice of ports (implication of the factors responsible for port competition). 2) What are the competitive advantage and disadvantages of these two ports from the view of ports’ partners (shipping lines and freight forwarders). The details of part 1 and part 2 will contain the following factors of investigation besides the basic background information.
Part 1of questionnaire:
Table: Questionnaire contents
Part 2 of questionnaire:
Part 2 will focus on Hong Kong port and Shenzhen port to conduct a complemented survey. The questionnaire will designed as open-ended questions to explore respondents’ views on Hong Kong ports and Shenzhen ports advantages and disadvantages. Each respondent will be asked to answer three questions: The questionnaire will be designed by the writer and sent to respondents by email or post. Due to common shortcoming of low response rate to questionnaire survey, three reminder letters will be sent out for boosting the response rate. Meanwhile, survey by telephone calls can be considered if the contact numbers are available of the respondents.
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