澳洲留学生essay范文-Woolworths的运营分析。本文是澳洲essay写作格式范文,主要内容是基于对位于悉尼中央商务区中心地带的超级市场零售分公司WOOLWORTHS的运营情况的分析。Woolworths是澳大利亚和世界其他国家著名的连锁零售店。Woolworths已经为客户建立了高质量的产品和服务标准。伍尔沃斯分行目前的情况是,分行员工的个人表现出现问题,导致服务质量下降,导致分行业务下滑。下面就一起来看一下这篇澳洲留学生essay写作范文。 This essay is based on the analysis of the operations of the super market retail branch WOOLWORTHS, which is located in the heart of the Sydney CBD. Woolworths is a renowned chain of retail store in Australia and various other countries of the world. Woolworths have build up their standards of quality product and service for its customers. Current scenario of the Woolworths branch is that is having the problems with the personal performance of the branch staff, which has resulted in to decline of the quality of service leading to decline in the business for the branch.
The purpose of this essay is to determine the various factors that determine the quality of service and identify the factors leading to the problem of poor personal performance of the staff. The further part of the essay describes about the various strategies applied and various steps taken in order to maintain the effective running of the operations and the improving the quality of service up to the Woolworths standard. At last Essay provides the overall conclusion of the Woolworths operations ineffectiveness and also the lack of various strategies required for effective and smooth operation system. 本文的目的是确定决定服务质量的各种因素,并确定导致员工个人表现不佳问题的因素。文章的另一部分描述了为保持运营的有效运行和提高服务质量达到伍尔沃斯标准而采取的各种策略和采取的各种步骤。最后,论文给出了伍尔沃斯公司运营效率低下的总体结论,以及缺乏有效和顺畅运营系统所需的各种策略。 Main body 正文主体 Today in the era of global competition Woolworths have set their standards of operation and quality services to its customers. At Woolworths store they are conscious of their responsibilities- serving the millions of the customers in each and every community across Australia and New Zealand. With this profile comes not only a responsibility to understand and manage our impact and also manage the long lasting benefits in the retail sector. 今天,在全球竞争的时代,Woolworths已经为其客户制定了运营标准和优质服务。在Woolworths商店,他们意识到自己的责任——为澳大利亚和新西兰每个社区的数百万客户服务。通过这一简介,我们不仅有责任了解和管理我们的影响,也有责任管理零售行业的长期利益。 Woolworth’s operations have set standards, which affect the share holders, customers and supply chain. This essay claims to give an insight into how the Woolworths perform well in the retail operations against their commitment and targets, 伍尔沃思的运营已经制定了标准,这些标准影响到股东、客户和供应链。这篇文章声称将深入了解Woolworths如何在零售业务中表现出色,实现其承诺和目标, Woolworth’s operations are known for its quality goods and services around the various different locations. Woolworths has been at or near the top of that list since early this decade. Known affectionately as “Woolies” in Australia, the company has ramped up the refurbishment of supermarkets in an effort to retain and bring in new customers. Woolworths (2010). 伍尔沃斯的经营以其优质的商品和服务闻名于世界各地。自本世纪初以来,伍尔沃斯一直处于或接近榜首。该公司在澳大利亚被人们亲切地称为“羊毛衫”,为了留住并吸引新顾客,该公司加大了对超市的翻新力度。 A recent review of the branch has highlighted that branch is not performing its operations effectively and efficiently. The reason behind this scenario is that, the staffs seem to have taken the standard of their personal performance for granted. As such, it is important to carefully examine and study the present situation of the branch and plan ways on how to improve and re-establish the status of the Sydney branch in terms of process, capacity design and customer satisfaction 最近对该分支机构的审查表明,该分支机构没有有效和高效地开展业务。这种情况背后的原因是,员工们似乎把个人表现的标准视为理所当然。因此,仔细检查和研究悉尼分行的现状,并计划如何在流程、能力设计和客户满意度方面改善和重建悉尼分行的地位,这一点非常重要 Issues affecting the performance of staff 影响工作人员绩效的问题 Under the perspective of operational management, the various critical issues identified for the decline in the personal performance and ultimately resulting in the decline of the service quality and the business for the branch are the capacity; demand forecasting, supply chain, design process and human resources and job design. 从运营管理的角度来看,个人绩效下降并最终导致分行服务质量和业务下降的各种关键问题是:能力;需求预测、供应链、设计流程、人力资源和工作设计。 Service process design 服务流程设计 Woolworths retail the product combination of the good and services, goods are tangible and whereas the services are intangible. Service referred as an act that is done to or for customers. Chwen Sheu, Roger McHaney, Sunil Babbar, (2003) support that service processes require the participation of the customer without the customer, service processes cannot take place. Service at Woolworths are produced and consumed simultaneously at the point when the customers are shopping at Woolworths. 伍尔沃斯零售是商品和服务的产品组合,商品是有形的,而服务是无形的。服务是指对客户或为客户所做的行为。Chwen Sheu、Roger McHaney、Sunil Babbar支持服务流程需要客户的参与,如果没有客户,服务流程就无法进行。当顾客在Woolworths购物时,Woolworth的服务同时生产和消费。 Woolworths have established the standards from the manufacturing to the retail outlet, the quality services which are provided by the Woolworths staff. Which are inventory handling, displaying goods on shelves and helping customers for the customers within the outlet, with low customer interaction. The various varieties of tangible products are available at Woolworths which requires the least customer service delivery. As the customers select the goods and bring it to the counter for purchase. Woolworths建立了从制造到零售的标准,以及Woolworth员工提供的优质服务。其中包括库存处理、在货架上展示商品以及为网点内的客户提供帮助,客户互动较少。Woolworths提供各种有形产品,需要最少的客户服务。当顾客选择商品并将其带到柜台购买时。 The self checkouts counters are also available at the various other outlets of Woolworths, for the ease of the customers to cut down the need of the service from the Woolworths staff, though they have a staff available for the help of the customers at the self checkout counters and this cannot be considered as the pure form of service. So, organizations those are dependent on customer participation causes difficulties in managing effective service process design. Service is provided by a service delivery system which includes facilities, processes and skills needed to provide the service (Stevenson 2009). Woolworths的各个其他网点也设有自助结账柜台,以方便客户减少对Woolworth员工服务的需求,尽管他们有员工在自助结账台为客户提供帮助,但这不能被视为纯粹的服务形式。因此,依赖于客户参与的组织在管理有效的服务流程设计方面会遇到困难。服务由服务交付系统提供,该系统包括提供服务所需的设施、流程和技能。 In the case of Woolworths retail outlet there is inadequacy found in measuring service quality performance based on discussed criteria which leads to poor service quality and declining customer satisfaction. 在Woolworths零售店的案例中,根据讨论的标准衡量服务质量绩效存在不足,导致服务质量差,客户满意度下降。 Forecasting issues 预测问题 Forecasting is considered to be the most important function in the retail organisation, as it enables the mangers to foresee the future needs and perform the related functions accordingly. Such as ordering of the next supply, managing the inventories, staffing is also equally linked with the forecasting functions. The quality of this business can only be good on the basis of its forecast. In today’s economy where business condition is unstable forecasting is a bit difficult. (Aviv.Y, 2001). The Woolworths branch at Sydney CBD is also struggling with the forecasting issues, due to lack of countable performance of the Grocery manager. Retail organizations today must strive to satisfy the unique demand for each of their customers. Gone are the days of the mass market where a single assortment, standard pricing and a single “average location” forecast would satisfy consumer demand in all stores. To be effective, forecasts today must account for demand differences across all stores, geographies and product lines. 预测被认为是零售组织中最重要的职能,因为它使经理能够预见未来的需求并相应地履行相关职能。如订购下一个供应,管理库存,人员配备也与预测功能同等相关。只有在预测的基础上,这项业务的质量才能很好。在当今商业状况不稳定的经济中,预测有点困难。悉尼中央商务区的Woolworths分店也在为预测问题而苦苦挣扎,因为杂货店经理缺乏可计算的业绩。今天的零售组织必须努力满足每个客户的独特需求。大众市场的日子一去不复返了,单一的品类、标准定价和单一的“平均位置”预测将满足所有商店的消费者需求。为了有效,今天的预测必须考虑到所有商店、地区和产品线的需求差异。 The store manager is also incapable in providing the commendable performance due to the lack of interest and the availability of the old procedures. The resources available to them are not adequate and lack the evidence. The manger is completely dependable on the quantitative approach which includes the past historical data or the casual variables to forecast demand whereas the forecasting of the demand of the goods sold also requires the qualitative approach that is the incorporation of the factors such as the decision makers emotions, personal experience and value system. 由于缺乏兴趣和旧程序的可用性,店长也无法提供值得称赞的表现。他们可用的资源不足,缺乏证据。经理完全依赖于定量方法,该方法包括过去的历史数据或随机变量来预测需求,而预测所售商品的需求也需要定性方法,该定性方法包括决策者的情绪、个人经验和价值体系等因素。 Demand and Capacity management 需求和容量管理 Heizer and Render (2003) suggested that in the view of service industry scheduling customer is demand management and scheduling workforce is capacity management. Heizer and Render (2003) also support that the demand management is attempting to influence when customer attend the service and capacity management is ensuring the organization capability to meet the demand. Heizer和Render认为,从服务业的角度来看,调度客户是需求管理,调度员工是能力管理。Heizer和Render也支持需求管理试图影响客户参与服务的时间,而容量管理确保组织满足需求的能力。 In the operation of retail industry such as the Woolworths store, demand management is the management of the demand created for the goods and services at the store by the customer intended to purchase the goods and service according to their taste and preferences. Planning and providing the customers goods and services they desire at the time of their shopping is the capacity management. Various customers visit the store on daily basis and purchase the goods and consume the services according to their ease, the staff at the Woolworths is unable to handle the demand and deliver the goods and service according to their capacity. Understanding the demand is not sufficient to manage the demand fluctuation. It also involves the organization’s capacity to fulfill the demand. Therefore, it is imperative for an organization to understand its capacity constraints in terms of time, labor, equipment, and facilities. The major challenge faced by outlet is the short of the capacity to minimize the waiting time of the customers at the purchasing counter. The lack of equipment and staffing during the peak hours has created a gap between the demand and the capacity of fulfilling the demand. Klassen K.J & Rohleder T.R. 2002. 在零售业(如伍尔沃斯商店)的经营中,需求管理是指根据顾客的口味和偏好,对顾客在商店中为商品和服务创造的需求进行管理。规划和提供顾客购物时所需的商品和服务是容量管理。每天都有不同的顾客来店里购物,并根据他们的方便程度来消费服务,Woolworths的工作人员无法处理需求,无法根据他们的能力提供商品和服务。了解需求不足以管理需求波动。它还涉及组织满足需求的能力。因此,组织必须了解其在时间、劳动力、设备和设施方面的能力限制。门店面临的主要挑战是缺乏将顾客在购买柜台的等待时间降至最低的能力。高峰时段缺乏设备和人员,造成了需求与满足需求的能力之间的差距。 Supply Chain management 供应链管理 Supply chain management is considered to be the oversight of the materials, information and finances as they move in to a process from supplier to manufacturers to wholesalers and from retailer to consumers at the end. Supply chain management is said to be the integration of the activities that procure materials and services transform them into intermediate goods and final products and deliver them to the customers Effective Supply Chain Management can offer customers high quality products and services with low prices (Waller L.D 2003). Supply chain management involves the coordinating and integrating these flows with in and among the companies. The ultimate goal of the effective supply chain management is said to reduce the inventory and with the assumptions that products are available when needed, (Render.B, Heizer.J 2003). Supply chain management includes determining the following for the effective running of the operations. Transportation vendors, Credit and cash transfers, Suppliers, Ware housing and inventory 供应链管理被认为是在材料、信息和财务进入从供应商到制造商到批发商,最后从零售商到消费者的过程时对其进行的监督。供应链管理据说是将采购材料和服务的活动整合起来,将其转化为中间产品和最终产品,并交付给客户 有效的供应链管理可以以低廉的价格为客户提供高质量的产品和服务。供应链管理涉及协调和整合公司内部和公司之间的这些流程。有效供应链管理的最终目标据说是减少库存,并假设产品在需要时可用。供应链管理包括确定以下各项以有效运行运营。运输供应商、信贷和现金转账、供应商、仓库和库存 Woolworths being a growing super market store in Australia, they have large number of suppliers supplying the various goods in store. However this store of Woolworths faces many challenges with the supply chain management, Such as the bulk order delivery of the goods at the receiving dock and lack of storage space for the certain products. Also the inappropriate tracking system of receiving and ordering of goods, they also suffer from Bullwhip effect, staffs of Woolworths branch stand helpless for the insufficient delivery of the goods and services by the suppliers. Due to the management problems the staffs of the Woolworths fails to provide the quality of goods and services to its customer due to the ineffective inventory management systems and control. Also due to the poor handling of the stock, store also suffer from the various product in to dump due to their expiry date and out of demand. Woolworths是澳大利亚一家日益壮大的超级市场商店,他们有大量供应商供应商店中的各种商品。然而,Woolworths的这家商店在供应链管理方面面临着许多挑战,例如在收货码头的批量订单交货以及缺乏特定产品的存储空间。此外,不适当的货物接收和订购跟踪系统也会受到牛鞭效应的影响,伍尔沃斯分公司的员工对供应商的货物和服务交付不足束手无策。由于管理问题,由于库存管理系统和控制不力,Woolworths的员工未能向客户提供高质量的商品和服务。此外,由于库存处理不善,商店还因各种产品的到期日和供不应求而遭受倾倒。 Human resource issues 人力资源问题 Human resource foremost objective is to manage labour and design jobs so people are effectively and efficiently utilized and also they have the quality of work life in an atmosphere of mutual commitment and trust for instance the job which is not reasonably safe also for which the pay is equitable and also achieves the physical and physiological requirements. Various following issues which have lead to the performance of the staff to decline and ultimately loss to business. Memmott & Growers (2002) 人力资源最重要的目标是管理劳动力和设计工作,使人们得到有效和高效的利用,并在相互承诺和信任的氛围中获得工作生活质量,例如,不合理安全的工作,薪酬公平,也能满足身体和生理要求。以下各种问题导致员工绩效下降,最终导致业务损失。 Job design 工作设计 “Job design refers to the way tasks are combined to form complete jobs” (Robbins and Stuart-Kotze). Using job design principles results in clear job descriptions, a motivated workforce and successful completion of tasks. People are assigned to a job because they are perceived to be able to fill its requirements. . A proper job design makes jobs meaningful, interesting and challenging. Individual needs, task attributes and work setting lead to performance and satisfaction (Wood et al. 2006). “工作设计是指将任务组合起来形成完整工作的方式”(罗宾斯和斯图亚特·科茨)。使用工作设计原则,可以得到清晰的工作描述、积极的员工队伍和成功完成任务。人们被分配到一份工作,因为他们被认为能够满足其要求。正确的工作设计使工作变得有意义、有趣和富有挑战性。个人需求、任务属性和工作环境会导致绩效和满意度。 According to Stevenson (2009) job design is one of the oldest aspects of operations management. Work design refers to specifies the tasks of each individual’s in terms of working environment and methods of doing job is called job designing. 根据Stevenson的说法,工作设计是运营管理最古老的方面之一。工作设计是指在工作环境和工作方法方面规定每个人的任务,称为工作设计。 The job design helps in smooth running of the operations; the Woolworths human resources department recruit the individual for the specific job role centrally and appoint it to the various stores. Staffs at the CBD store are appointed but there is no further induction programme to guide their duties and to use it skills for serving the customers and gaining the customer satisfaction. The store manager should have the various programmes to develop their staff according to their skills and the environmental conditions. They should more specifically distribute the staff according to the need and requirement of the task with the proper planning; this will help the store in attaining the proper utilisation of the labour and time for the specific job. The staffs at Woolworths get exhausted or losses interest by repeatedly performing the same task again on daily basis. The branch management due to lack of coordination between the store and lack of supply management system fails in designing the job for the better utilisation o the labor force. The staff also lack in control or quick decisions required at the time of operations. Although the standard work schedule in Australia is still five days and 8- hours a day and which includes the half hour break. The Woolworths store at CBD largely experiences the no show and the absenteeism of permanent staff, which results in loss of customer satisfaction and reduces business. The reason of no show and the absenteeism is the unsuitable working hours for the staff and also the long working hours lead to the no show of staff on the day of work. 作业设计有助于操作的顺利运行;伍尔沃斯人力资源部集中招聘特定职位的员工,并将其任命到各个商店。CBD商店的员工已被任命,但没有进一步的入职培训计划来指导他们的职责,并使用it技能为客户服务并获得客户满意度。店长应制定各种计划,根据员工的技能和环境条件培养员工。他们应根据任务的需要和要求,通过适当的规划,更具体地分配工作人员;这将有助于商店正确利用劳动力和时间完成特定工作。Woolworths的员工每天重复执行相同的任务,会感到精疲力尽或失去兴趣。由于门店之间缺乏协调和供应管理系统,分公司管理层未能设计出更好地利用劳动力的工作。工作人员也缺乏在行动时所需的控制或快速决策。 尽管澳大利亚的标准工作时间表仍然是每天5天8小时,其中包括半小时休息。中央商务区的Woolworths商店在很大程度上经历了长期员工的缺席和缺席,这导致客户满意度下降,业务减少。不到场和旷工的原因是员工的工作时间不合适,而且工作时间长导致员工在工作日不到场。 The above discussion of the psychological components of job design provides the insight into the factors that contribute to the job satisfaction and motivation. Motivation is a key factor in the smooth and effective running of any business. It influences the quality and the productivity of the employees working in the organisation. Monetary satisfied employee is more likely to perform well comparative to the less satisfied staff. Employees are more likely to continue their employment at a company where they can communicate openly and freely with all aspects of management, up and down chain of the command. This benefits not only the employees also the organisation (Slack et al, 2004). 以上对工作设计的心理组成部分的讨论提供了对有助于工作满意度和动机的因素的洞察力。激励是任何企业顺利有效运行的关键因素。它影响着在组织中工作的员工的质量和生产力。与不太满意的员工相比,金钱满意的员工更有可能表现出色。员工更有可能在一家公司继续工作,在那里他们可以公开和自由地与管理层的各个方面、指挥链的上下进行沟通。这不仅有利于员工,也有利于组织。 Work life balance from employee apparent is described as the maintenance of a balance between work life (the time spent for working at job) and life at home (that is different roles and responsibilities at home) whereby it is further been described as participation in one role has made difficult to be hundred percent in another role (Barodel, Tharenou, & Moss, 1998). Due to lack of staff at the Woolworths the current staff is made to perform long hours and given limited off, which has currently resulted in the poor performance standard by them, as they are not been able to maintain balance between their professional and personal life. 员工的工作生活平衡被描述为维持工作生活(工作时间)和家庭生活(即家庭中的不同角色和责任)之间的平衡,由此进一步被描述为参与一个角色很难百分之百地参与另一个角色。由于Woolworths缺乏员工,目前的员工工作时间长,休息时间有限,这目前导致他们的绩效标准很差,因为他们无法在职业生活和个人生活之间保持平衡。 In order to solve the various issues with the Woolworths branch following strategies will be drawn in the further part of Essay. 为了解决伍尔沃斯分会的各种问题,论文的下一部分将制定以下策略。 A well functioning process delivers the proper service. In addition Schroeder (2008) draw two key issues in service designs are the degree of variation in service requirements and the degree of customer involvement and customer contact in delivery process. These issues have an influence on determining the degree to which service can be standardized. That is every customer gets more or less the same service or highly customized to customer requests, and exactly the same service is virtually never repeated for the another customer. 一个运行良好的流程可以提供适当的服务。此外,Schroeder得出了服务设计中的两个关键问题,即服务要求的变化程度以及交付过程中客户参与和客户接触的程度。这些问题对确定服务标准化程度有影响。也就是说,每个客户或多或少都会获得相同的服务,或者根据客户的要求进行高度定制,而且几乎不会为另一个客户重复相同的服务。 Woolworths Management facing challenges in designing service process to match with the requirement of the customer. The important tools that can be applied to the designing process of the service are Service matrix and Customer contact matrix. Teasley. C. E. III & Ready. R. K. (1991). 伍尔沃斯管理层在设计服务流程以满足客户需求方面面临挑战。可以应用于服务设计过程的重要工具是服务矩阵和客户联系矩阵。 In case of Forecasting, Forecasts drive a business’s production, capacity and scheduling system which can directly affect the operation in finance, marketing, and personnel planning department. To maximise use of resources, capacity planning should be carried out. Klassen and Rohleder 2001) recommend four general strategies for demand forecast and capacity planning. Firstly, “match” that states matching capacity exactly to demand. Secondly, “provide” that maintains capacity at a certain level that can afford maximum demand. Thirdly, “control” that control demand to be at average level and fourthly, “influence” which influence in reducing magnitude of peaks and valleys of demand and match capacity to the resulting pattern. 在预测的情况下,预测会驱动企业的生产、产能和调度系统,从而直接影响财务、营销和人事规划部门的运营。为了最大限度地利用资源,应进行容量规划。Klassen和Rohler 2001)提出了四种需求预测和容量规划的一般策略。首先,“匹配”是指将产能与需求完全匹配。第二,“提供”,将产能维持在能够承受最大需求的一定水平。第三,“控制”,将需求控制在平均水平;第四,“影响”,影响降低需求的峰值和低谷的幅度,并使产能与最终模式相匹配。 It is an important tool for the Woolworths management to overcome the forecasting issues as it will help in gaining the knowledge about the customer taste preferences and demand for the various goods and services at Woolworth store. 这是伍尔沃斯管理层克服预测问题的一个重要工具,因为它将有助于了解客户对伍尔沃思商店各种商品和服务的偏好和需求。 Retail-oriented operations management research has focused on a variety of issues, including forecasting techniques, the use of vendor-managed inventory (VMI), and the operational antecedents of service quality and profitability. Organization having well operation system delivers the proper service. (Andrews and Parsons, 1989). The two key issues which are considered in service design is are the degree of variation in service in service requirement and the degree of customer involvement and the customer contact in delivery process these issue have raised the concerned for the determining the degree to which and what standards the degree can be standardized. According to the Hayes (1996) another strategy that can be effective is the customer contact matrix. In this system the customer contact is eliminated for the better efficiency such as the self checkout counters which help customers in purchasing the goods at the counters of their own, the Woolworths management needs the self checkout counters also the staff which help them in guiding the customers from the selection to the purchasing goods, other system are costly but they require high interaction of the staff with the guests, with the low involvement of staff for the service and customers full involvement in purchase increases the rate of high satisfaction among the customers. 面向零售的运营管理研究集中于各种问题,包括预测技术、供应商管理库存(VMI)的使用以及服务质量和盈利能力的运营先验。拥有良好运营体系的组织提供适当的服务。在服务设计中考虑的两个关键问题是服务要求中服务的变化程度,以及客户参与的程度和交付过程中的客户联系,这些问题引起了确定标准化程度和标准的关注。根据Hayes另一种有效的策略是客户联系矩阵。在这个系统中,为了更好的效率,消除了与客户的联系,例如自助结账柜台,它帮助客户在自己的柜台购买商品,其他系统成本高昂,但需要员工与客人的高度互动,员工对服务的参与度低,客户完全参与购买,提高了客户的高满意度。 Demand and capacity management strategies 需求和容量管理战略 To determine the capacity of resources and maximizing the use of the resource, also to achieve profitability in the operations Break even analysis is the efficient tool for evaluating the capacity (Waller L.D 2003). With the help of this tool branch management can analysis the status of the store, as it provides the clear picture of the number of the goods produced and sold. This advance tool is appropriate to measure the large investments involved. This approach will help in gaining the clear picture of the branch goods produced and sold. 确定资源的能力并最大限度地利用资源,同时实现运营的盈利能力盈亏平衡分析是评估能力的有效工具。借助该工具,分支机构管理人员可以分析商店的状态,因为它提供了生产和销售商品数量的清晰图片。这一先进工具适用于衡量所涉及的大型投资。这种方法将有助于清楚了解生产和销售的分支商品。 Another tool for the total quality management is the six sigma. Six Sigma is the comprehensive system for achieving and attaining the business system. By implementing the Six Sigma improvement model which first defines the critical output and identifies the gaps for improvement, secondly measures the work and collects the data for the process that can help close the gaps. Thirdly analysis the data fourthly improves the data by modifying the or redesigning the existing procedures and lastly control the new process to make sure the performance levels are maintained 全面质量管理的另一个工具是六西格玛。六西格玛是实现和实现业务系统的综合系统。通过实施六西格玛改进模型,该模型首先定义关键产出并确定改进差距,其次测量工作并收集有助于弥补差距的过程数据。第三,分析数据第四,通过修改或重新设计现有程序来改进数据,最后控制新流程以确保保持性能水平 Implementing the Six Sigma is a big commitment is the Woolworths management implements in the operations to improve the quality of the service and the goods it will help in raising the customer satisfaction. 实施六西格玛是Woolworths管理层在运营中实施的一项重大承诺,以提高服务和商品的质量,这将有助于提高客户满意度。 Planning and Scheduling System: 计划和调度系统 To attain the efficient operation system, that is the capacity of the outlet, customer demands. Woolworth’s management can use the advance planning and scheduling system. With the help of this system the Woolworths management can use the linear programming techniques and other algorithms to develop planned schedules. In this system the Woolworths can manage the future demand efficiently for instance what to order and how much to order to the various suppliers. 为了实现高效的运营系统,即网点的容量,客户需要。伍尔沃思的管理层可以使用提前计划和调度系统。在该系统的帮助下,伍尔沃斯管理层可以使用线性规划技术和其他算法来制定计划时间表。在这个系统中,Woolworths可以有效地管理未来的需求,例如向各个供应商订购什么和订购多少。 Effective human resource 有效的人力资源 Labor planning 劳动力计划 Labor planning is the means of determining the staffing policies dealing with the employment stability and work schedule. The major problem with the Woolworths CBD branch is to maintain the work schedule of the employees. In today’s fast pacing environment the employees require the flexi timings at work. Flexitime allows the employees within limits to determine their own schedule, as this policy provides employees more sovereignty and independence on the part of the employee. 劳动计划是确定与就业稳定性和工作计划有关的人员配置政策的手段。Woolworths CBD分公司的主要问题是维持员工的工作计划。在当今快速发展的环境中,员工需要灵活的工作时间安排。弹性时间允许员工在有限的范围内确定自己的时间表,因为该政策为员工提供了更多的主权和独立性。 Similarly it is effective for the management on the cost point of view as it enhance the job satisfaction. Another option is the flexible work week; this plan often calls for the fewer hours but the longer days in week 同样,从成本角度来看,它对管理层是有效的,因为它提高了工作满意度。另一个选择是弹性工作周;这个计划通常要求每周工作时间少,但工作日长 With the help of the flexibility in the working hours of the employee Woolworths can gain the job satisfaction from the employees by managing the staffing according to the employees availability, as it will help them in gaining freedom to work and manage their social life. Managers in the organisations must build or rebuild loyalty and commitment, and create a positive organisational climate in which employees are motivated to achieve at high levels of work performance .To motivate the employees monetary rewards take the form of bonuses, profit and gain sharing and incentive systems. To motivate the employees the various schemes can be adopted such as the incentives system is based on personal productivity of the employee. It helps in motivation the employees to produce or give the best above the predetermined standards. 借助员工工作时间的灵活性,Woolworths可以根据员工的可用性管理人员配置,从而获得员工的工作满意度,因为这将有助于他们获得工作和管理社交生活的自由。 组织中的管理者必须建立或重建忠诚度和承诺,并创造积极的组织氛围,激励员工实现高水平的工作绩效。为了激励员工,货币奖励的形式包括奖金、利润和收益分享以及激励制度。为了激励员工,可以采用各种方案,如基于员工个人生产力的激励制度。它有助于激励员工在预定标准之上生产或提供最好的产品。 Also the staff must be maintained with the different job role every week. That is variety is added to the employees prospective of job. It helps in marinating the interest of the employee at workforce 此外,员工每周必须保持不同的工作角色。也就是说,员工的工作前景增加了多样性。它有助于提高员工对工作的兴趣 Conclusion 结论 Finally concluding the essay, the issues raised in the essay due to incapable delivery of employees is affecting the operations performance standards. Various issues, such as the poor service design and selection, process inadequacy, inefficient supply chain management, improper forecasting, and inefficient human resource system. In balance capacity management is together affecting the customer’s satisfaction standards. 最后总结文章,文章中提出的由于员工无法交付而导致的问题正在影响运营绩效标准。各种问题,如服务设计和选择不当、流程不足、供应链管理效率低下、预测不当以及人力资源系统效率低下。平衡能力管理共同影响着客户的满意度标准。 Due to the nature of the retail industry in the process of customer service, the design of service for the customers should be present. Changing according to the change in the customer requirement is the basic ingredient of the retail industry; customer satisfaction can be gained by providing better delivery of goods and services to its customers. If the customers are satisfied they will not only provide repeat business but also share their personal positive experience with others. Customers with the high level of satisfaction will provide profitability to the business than those who are merely satisfied. 由于零售业在客户服务过程中的性质,为客户服务的设计应该是现成的。根据客户需求的变化而变化是零售业的基本要素;通过向客户提供更好的商品和服务,可以获得客户满意度。如果客户满意,他们不仅会提供重复业务,还会与他人分享他们的个人积极经验。与那些仅仅满意的客户相比,满意度高的客户将为企业带来盈利能力。 To maintain the high standards of the employee performance it requires the employees who are flexible, smart, presentable, and adaptable. Quality control is the important factor for the retail outlet. For the better quality and minimizing the errors the Six Sigma can help in improving the quality control tool in the branch. As the part of the action plan, the major focus of the management should be in minimizing the efforts Essay raises the issues which as the efficient operation managers are assessed and various operations tools to improve the quality of the service and the personal performance of the staff. With the implementation of the strategies such as the Six Sigma, incentive system and work schedule will help in improvising the performance standard of the staff. 为了保持员工绩效的高标准,需要灵活、聪明、体面和适应性强的员工。 质量控制是零售店的重要因素。为了更好的质量和最小化误差,六西格玛可以帮助改进分支机构的质量控制工具。作为行动计划的一部分,管理层的主要重点应该是尽量减少努力 The Sydney CBD Woolworth is currently requires the designing of the operation system that is the management communication strategies. The employee at Woolworths have suffered from the improper design system and management strategies which lead to the loss of motivation and resulting in the decrease of their own personal performance system. References 参考文献 Andrews, B.H.& Parsons,L.L. 1989, ‘Bean chooses a telephone agent scheduling system’, Interfaces, vol 19, issue 6,pp.1-9. Aviv.Y, 2001, “The Effect of Collaborative Forecasting on Supply Chain Performance”, Management Science; Oct2001, Vol. 47 Issue 10, p1326-1343. Cheng,T.C.E.& Gupta, M.C., 1989 ‘Survey of scheduling research involving due date determination decisions’, European Journal of Operational Research’, vol 38, pp. 156-166. Bardoel, E., Tharenau, P., & Moss, S. (1998), Organizational predictors of work-family practices, Asia Pacific Journal of Human Resources, vol. 36, pp. 31-49. Teasley. C. E. III & Ready. R. K. 1991. Human Service Matrix: Managerial Problems and Prospects, Public Administration Review. Vol. 41, No. 2, pp. 261-267. Thompson, M, G. 1995, Improved Implicit Optimal Modeling of the Labor Shift Scheduling Problem, Management Science, Vol. 41, No. 4 pp. 595-607. Waller L.D 2003, Operation Management – a Supply Chain Approach, Thomson Learning, 2nd Edition. Pp 365, 559-628. 澳洲留学生essay范文提出了评估高效运营管理人员和各种运营工具以提高服务质量和员工个人绩效的问题。随着六西格玛等战略的实施,激励制度和工作时间表将有助于提高员工的绩效标准。悉尼中央商务区伍尔沃思目前需要设计运营系统,即管理沟通策略。Woolworths的员工因设计系统和管理策略不当而失去动力,导致其个人绩效体系下降。本站提供各国各专业留学生essay写作指导服务,如有需要可咨询本平台。
|