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论文题目：没有
论文语言：英语论文 English
论文专业：accounting
字数：2000
学校国家：英国
是否有数据处理要求：否
您的学校：
论文用于：BA Coursework 本科课程作业
补充要求和说明：
Management of Financial Institutions
(ECN10103)
Coursework 作业
Write an essay of around 2000 words in length on the following topic:写一篇约2000字的长度以下列主题:
‘If customers change and you don’t, you’ll lose them’.如果客户改变,你就会失去他们的。
Discuss the ways in which customers’ attitudes towards and expectations of the financial services sector have changed in recent years and the ways in which organisations within the sector have responded.讨论的方式客户的态度和期望的金融服务行业在最近几年也改变了和的方式组织在这个领域做出回应。
Notes:Notes:注释:
宽阔的结构的答案我想看到的是:
o提纲的问题需要解决
o审查的理论背景
o分析问题的上下文中的相关文献
o例子体现在金融服务的实际情况
The broad structure of the answer I expect to see is:
o An outline of the issue to be addressed
o A review of the theoretical background
o An analysis of the question in the context of relevant literature
o Examples which reflect the practical situation within financial services
While I would like to leave it with you to decide exactly how you address the question, you might wish to consider using the following broad guide:虽然我想把它留给你来决定到底如何解决这个问题,您可能希望考虑使用以下广泛的指导:
- Begin with some reference to the competitiveness of the financial services sector and the need for organisations to be aware of the influences of the external environment and the way in which developments in these influences can have a substantial impact on organisational success.——开始一些参考的金融服务业的竞争力,需要组织需要注意的对外部环境的影响以及这些影响的发展具有实质影响组织成功。
—描述,和更广泛的上下文环境,集中注意力,特别是,在社会环境的影响对客户的态度和期望。
——讨论客户的方式在最近几年也改变了,这如何影响着他们的交互与金融服务部门。
-提供的例子的方式组织内的部门已经意识到了这些变化和他们的举动的反应条件的产品和服务和如何这些交付以达到客户满意度和保持自己的竞争地位。
——为了审查的理论背景和分析问题的上下文相关的文献,你将不得不源材料除了什么是包含在学习指南。我希望看到这些材料中引用赋值,也包括在末尾的参考书目。
- Describe the wider, contextual environment and concentrate, in particular, on the influence of the social environment on customer attitudes and expectations.
- Discuss the ways in which customers have changed in recent years and how this has impacted on their interaction with the financial services sector.
- Provide examples of the ways in which organisations within the sector have recognised these changes and the manner in which they have responded in terms of products and services and the ways in which these are delivered in order to achieve customer satisfaction and maintain their competitive position.
- In order to review the theoretical background and analyse the question in the context of relevant literature, you will have to source material in addition to what is contained in the study guides. I would like to see such materials referenced in the assignment and also included in a bibliography at the end.
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