|
Coursework Specification
Module Code: Coursework Code:
Module Title: Branding
Date Available: Now
Submission details: noon, one hard copy to the PG Office
You must submit your electronic copy to Turnitin no later that 23.59 hrs on the above date. Please note: The Turnitin submission should not contain references/bibliography at the end of the submission, nor any appendices, just the title page and body of the report.
Contribution to Final Mark for Module: 100%
Maximum Word Length: 4,000. The word-count is a guideline and not a limit. There are no penalties for exceeding the word-count guideline. However, students are politely asked to respect the guideline in the interests of learning how to write succinctly. The submission should be in report format, i.e. using headings, subheadings, diagrams, tables, models, frameworks, narrative and bullet-points, references, and appendices. The word count excludes tables, graphs, diagrams, bibliography/references, and appendices. No particular font style is required, but if students want a guideline, they can use Times New Roman, 12 pt, 1.5 spacing, with margins not less than 2.54 cm on left and 3 cm on the right. All pages should be numbered for ease of reference.
Requirements: Write a 4,000-word report which critically evaluates a single brand. Students must engage with academic branding literature. The report must be predominantly about branding issues/topics, and must engage deeply with a specific brand. The title and scope must be pre-checked with the module leader. Please e-mail submission of outline by end Week 6 to Brief feedback will be provided by e-mail by end of Week 8.
Assessment Criteria: In determining the grade to be awarded, examiners will take into account the following: use of academic literature on branding and marketing; use of branding and marketing terminology; use of relevant market reports; use of relevant corporate data sources; thoroughness of analysis; originality, and consistent and accurate use of a suitable form of academic referencing.
Referencing: you must reference your work correctly using the Harvard method, or some other internationally accepted method. Failure to do so may result in the deduction of marks and possible proceedings under the University's Regulations as to the Use of Unfair Means
Independence of working: You are reminded of the University's Regulations on the Use of Unfair Means, which are outlined in the School's Handbooks. Should you be found to be in breach of them you will be subject to disciplinary procedures. All assignments will be cross-checked carefully on Turnitin.
|
