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论文题目：The Importance of Marketing to Organisations in the Twenty-First Century(21世纪市场营销的重要性)
论文语种：英文
您的研究方向：Marketing
是否有数据处理要求：否
您的国家：英国
您的学校背景：Queen Marry, the university of london
要求字数：2500-3000
论文用途：本科课程论文 BA Assignment
是否需要盲审（博士或硕士生有这个需要）：
补充要求和说明：具体要求附件里面有~我只要individual report就可以了..personal statement 和 Group presentation不在范围内~~Report里的case希望提早通知我~谢谢~
Course Assessment
Individual and Group project 40%
Students are to individually complete a 3,000 word report entitled, ‘The Importance of Marketing to Organisations in the Twenty-First Century’. The report should:
• Provide a case study of one organization which will provide the focus of the report, i.e. show via any one organization what marketing is, how this organization uses marketing strategies and techniques, why marketing is essential to this organization and how its use of marketing has changed and will change in the future. Theoretical models should be applied throughout. The case study should be integrated throughout the report with an analysis of the marketing process.
• Be written, organized and laid out in an appropriate business report-like structure and format. (This will be discussed in lectures and seminars)
• Contain recent material from the reading list and other relevant sources (including the media).
• Use marketing models and examples throughout.
• Contain a history and definition of modern marketing.
• Explain the functions of marketing.
• Describe the marketing process with particular emphasis on the development of integrated marketing strategies by organizations.
• State why marketing is fundamental to the successful operations of an organization.
• Outline recent changes in marketing and expected developments and challenges in the coming century. Developments in both technology and society are fundamental here.
• Be presented to the seminar class in week twelve. This will be a group presentation and all members will receive equal marks. Individual marks will be given for the report. Case studies in the presentation will be based on those chosen by individual members for their reports. The presentation should last 12 minutes. It should be done on power point. A power point copy is to be given to the seminar leader.
• Provide a personal statement (from each member of the group) outlining what the participant has learned and gained from preparing and completing the presentation/report, what was felt to be the strengths of the work and how the work would be performed differently of done again in the future. This should be around four hundred words in length.#p#分页标题#e#
• The report is worth 30% of the overall mark and the presentation 10%.
The report is to be submitted on 23 March, no later than noon – 12.00 - in the office of the School of Business and Management, Rm. 4.22, Francis Bancroft Building. The report is to be stapled and placed in a flat folder, double spaced and typed in Times New Roman size 12. Late submission will result in reduction of marks according to departmental policy.
Breakdown of Marks for Individual and Group Project
Group Presentation
Coherence and Fluidity of Presentation
25
Depth of Analysis and Discussion 25
Application of Models and Marketing Theory 25
Application and Relevancy of Case Studies 25
Total 100
Individual Report
Coherency and Focus 20
Presentation and Standard of English and Referencing 10
Depth of Analysis and Discussion 20
Application of Theory and Models 20
Application and relevancy of Case Study 20
Personal Statement 10
Total 100
我只要Individual Report 就可以了(presentation不在范围内 和personal statement) case决定了的话 提早告知我~
我们的教材是 Marketing : oxford university press (Paul Baines, Chris Fill, Kelly Page)
希望有所帮助 thx.
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