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Markeintg and entrepreneurship INDIVIDUAL COURSEWORK Assignment
THE DEADLINE FOR SUBMISSION IS MONDAY 15nd MARCH
题目：
You are required to complete the fllowing tasks:
1. 这一部分占总成绩的75%
Identify an entrepreneur whose story inspires you. (不一定要非常出名，只要你熟悉就好，但是要有公司网站的那种。) explain briefly their key achievements and why they inspire you.
Critically evaluate the reasons for their success against Barringer’s ‘four primary characteristics of successful entrepreneurs’.
In doing so discuss the limitations of only using Barringer’s framework to analyse entrepreneurial success and highlight other factors which impact upon the venture creation process.
What do you conclude about the key factors for entrepreneurial success?
2. 这一部分占总成绩的25%
Develop a personal entrepreneurial skills development strategy: critically evaluate your own entrepreneurial profile and capabilities and suggest how you might develop these.
Resources：
Lecture notes
Core text – Barringer
Heroes & Super Heroes –Burns (见文本资料)
What makes a great entrepreneur? – Hay Group (见文本资料)
What makes entrepreneurs entrepreneurial? – Sarasvathy(见文本资料)
Towards a conceptual understanding of entrepreneurial learning –Rate(见文本资料)
Online aptitude tests:
http://www.get2test.net/index.htm
http://theentrepreneurnextdoor.com/tests.html
THE WORD LIMIT FOR THE INDIVIDUAL COURSEWORK IS 3,000 WORDS.
This word limit excludes front cover, table of contents, diagrams, tables, footnotes, and appendices. Please note that for this project the maximum permitted number of appendices is 3 pages excluding any personal or business diagnostics. You are not required to include an Executive Summary.
RECOMMENDED COURSE TEXTS
The recommended course text is:
Barringer B and Ireland R (2010) Entrepreneurship: Successfully Launching New Ventures, Global (Third) Edition, Pearson. (ISBN 10: 0-13-815808-8)
The following is recommended as a supplementary text:
Hashemi B and Hashemi S (2002) Building Coffee Republic from our Kitchen Table – 57 Real-Life Laws on Entrepreneurship Capstone Publishers (ISBN 1-84112-204-1)#p#分页标题#e#
Additional books, which are likely to be a useful reference source, are:
Burns P (2007) Entrepreneurship & Small Business, Palgrave Macmillan
(ISBN 13: 978-1-4039-4733-8). This will be available from the bookshop but the first edition (2001) is readily available in the Library.
Rae D (2007) Entrepreneurship: from opportunity to action. Palgrave Macmillan
(ISBN 13: 978-1-4039-4175-6)
Birley S and Muyzyka D (2000), Financial Times Mastering Entrepreneurship: Your Single-Source Guide to Becoming a Master of Entrepreneurship, Pearson Education Limited (ISBN 0-273-64928-0)
Bolton and Thompson (2001) Entrepreneurs: Talent Temperament & Technique
Butterworth Heinmann (ISBN 0-7506-4623-3)
Bolton and Thompson (2001) The Entrepreneur Focus – achieve your potential
Thomson (ISBN 1-86152-918-X
Coulter Mary K (2003) Entrepreneurship in Action
Pearson Education, (ISBN 0-13-101101-4)
Hisrich, R.D. and Peters, M.P., (2002) Entrepreneurship, (Fifth Edition – International Edition), McGraw-Hill Higher Education, ISBN 0-070112351-2
Kuratko, D.F. and Hodgetts, R.M. (2001), Entrepreneurship – A Contemporary Approach, (Fifth Edition), Harcourt College Publishers.
Lowe R & Marriott S (2006) Enterprise: Entrepreneurship & Innovation – Concepts, Contexts and Commercialisation. Elsevier Ltd (ISBN 10: 0-7506-6920-7)
Carson, D. Cromie, S. McGowan, P. and Hill, J. (1995), Marketing and Entrepreneurship in SMEs – An Innovative Approach, Prentice Hall Europe, Pearson Education Limited.
Harvard Business Review on Entrepreneurship (1999)
Harvard Business School Press (ISBN 0-87584-910-5)
Farrell L.C. The Entrepreneurial Age, Awakening the spirit of enterprise in people companies and countries. Windsor Books Ltd (ISBN 1-874111-51-0)
Rae, David. The Entrepreneurial Spirit
Blackhall Publishing (ISBN 1-901657-64-7)
Burke R (2006) Entrepreneurs Toolkit
Burke Publishing (ISBN 0-9582391-4-2)
Burke R (2006) Small Business Entrepreneur
Burke Publishing (ISBN 0-9582391-6-9)
RECOMMENDED JOURNALS
Journal of Business Venturing
Entrepreneurship Theory and Practice
Harvard Business Review
McKinsey Quarterly
Academy of Entrepreneurship Journal
Journal of Small Business & Enterprise Development
WEB SITES
www.bradford.ac.uk/thinkbusiness
Home site for Think Business
www.gemconsortium.org/
International research and statistics, carried out by LBS.
www.starttalkingideas.com
Site dedicated to raising awareness of enterprise and developing your ideas. Links to many other useful sites.
www.ideasfactory.com/index.htm#p#分页标题#e#
Useful resource for the creative industries.
www.businesslink.gov.uk
Leading UK government site, with an incredible wealth of information for starting a business in the UK. Also, lots of very practical content regarding legislation and procedures. Very useful for the Business plan.
www.entrepreneur.com
Probably the top US site with every topic you can imagine. Well worth a visit.
www.entrepreneur-america.com
Another resource packed US site.
www.lemonadestories.com
Stories and video clips from this new film about famous entrepreneurs and their relationships with their mothers.
www.awib.org
Asian Women in Business
www.zeromillion.com
Interesting articles and stories
www.powerhomebiz.com
Ideas, articles and stories
www.benlore.com/index2.html
Useful websites with stories of entrepreneurs and the Entrepreneurial Mind.
www.sfb.co.uk/cgi-bin/profile.cgi?s=170&t=6
Video Clip starting a business - Richard Richardson, Harry Ramsden
www.successmanifesto.com
You can download free of charge the first chapter of this book entitled the Student Success Manifesto
www.entrepreneurialprocess.com/entrebook.htm
Free online book on entrepreneurship.
www.ukassignment.org
www.dyson.com
www.richersounds.co.uk
www.pret.com
www.easyjet.co.uk
Websites of successful entrepreneurs and their businesses.
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