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英国指导COURSEWORK之关于全球营销的essay-Global Marketing essay指导 Check on availability of data before choosing product/service Recommend product rather than service Recommend SME not MNC Search Mintel/Keynote to help select suitable UK based product Then search Global Market Information and Marketline You are looking for Country PEST Then you can consider a market entry plan... If you are an overseas student who is treating the UK market as an overseas market then search Global Market Information/Marketline first followed by Mintel/Keynote Above databases are available at There are plenty of other databases....see textbook and also seeBirmingham City Business School Drawing on your understanding of global marketing topics, you are required to produce a report of no more than 3000 words to fulfill the following brief. http://www.ukassignment.org/daixiecoursework/yingguocourseworkdaixie/Prepare an outline marketing plan for a UK based product or service for an overseas market. The product or service must not be currently available in the selected market. Overseas students may treat the UK as an overseas market and base the plan on a product or service which is not currently available in the UK.
Assessment Guidelines 1. Justification of selected product or service 5% 英国指导COURSEWORK之关于全球营销的essay-Global Marketing essay指导 2 It is anticipated that the assignment can be completed from public sources information (eg annual reports, press reports, web-sites, promotional literature). If you wish to contact any organisation, then my explicit prior permission must be obtained.Steve MacKay Module Co-ordinator Room G400 |
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