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Term Paper Assignments指导范文格式模板 An Analysis of the Hotels’ Current Development And Management Development Trend Table of Contents 1. Executive summary. 3 2. Introduction. 4 3. Analysis of the hotels’ current development trend. 5 3.1. Multi-functionalization. 5 3.1.1. Party/ Wedding/ Commercial conference 5 3.1.2. ………………7 3.1.3. Beauty salon 7 3.1.4.……………… 8 3.2. Market-orientated. 8 3.2.1. Tourism and travel industry market 9 3.3. Sustainable development---------Green hotels. 9 3.4. Hotel-intellectualization. 10 3.4.1. Informatization 10 3.4.2.……………… 11 3.5. Branding. 11 3.6. Facing intensive competition. 12 4. Discussion of the hotels’ current management development trend. 13 4.1. Build up a solid relationship with business partners. 13 4.1.1. Travel agencies 13 4.2. Constructing organizational culture for branding. 15 4.2.1. The name of a hotel 15 4.2.2. ……………… 16 4.2.3. The philosophy of services provided by the hotel 16 4.3. Event management 17 4.3.1. How to deal with an emergency 17 4.3.2. ……………… 19 4.4. Event sponsorship management 20 5. Conclusion. 21 References. 22
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