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SALFORD BUSINESS SCHOOL
索尔福德商学院
2009/10
RESIT ASSESSMENT
补考评估
CRN: 24049
MODULE TITLE: International Business Operations
课程名称：企业国际化经营
MODULE CO-ORDINATOR: Jonathan Swift
课程联络员：Jonathan Swift
SUBMISSION DATE: 4pm, Friday 17th August 2010
提交日期：2010年8月17日，周五，下午4点
PLEASE SUBMIT YOUR COURSEWORK IN THE DROP BOX OUTSIDE THE POSTGRADUATE OFFICE, ROOM 225 MAXWELL BUILDING.
请将你的作业提交到麦克斯韦大楼225房间研究生办公室外的投件箱。
IF YOU ARE UNABLE TO COME TO THE SCHOOL DIRECTLY TO SUBMIT YOUR RESIT ASSESSMENT, PLEASE POST TO THE FOLLOWING ADDRESS:
如果您无法前来与学校直接提交您的补考评估，请邮寄到以下地址
POSTGRADUATE OFFICE
ROOM 225, MAXWELL BUILDING
SALFORD BUSINESS SCHOOL
THE UNIVERSITY OF SALFORD
SALFORD
MANCHESTER
M5 4WT
研究生办公室
马克斯韦尔大厦225室
索尔福德商学院
索尔福德大学
索尔福德 曼彻斯特 M54WT
Salford Business School,
University of Salford
索尔德福大学，索尔德福商学院
Course: MSc International Business (Full-time)
课程：国际商务理学硕士（全日制）
Module: “International Business Operations”
模块：“企业国际化经营”
Tutor: Dr. Jonathan S. Swift,
导师：乔纳森•斯威夫特博士
Senior Lecturer in Marketing
营销高级讲师
http://www.ukassignment.org/dxygassignment/
ASSIGNMENT/COURSEWORK
作业/课程
(RE- SIT)
Academic year: 2009-2010
学年：2009 – 2010
Assignment Issued: 20th July 2010
作业发布日期：2010年7月20日
To be submitted to Postgraduate Office: 17th August 2010
提交研究生办公室时间：2010年8月17日
Word limit: 3,000 words
字数限制：3000字
Assignment:
作业：
You are a UK distributor of men’s shirts who is seeking to appoint a new overseas supplier – you have identified a possible manufacturer in Shanghai, China.
你是一个英国男士衬衫分销商，正在想办法任命一位新的海外供应商 – 你已经在中国上海确定了一家合适的制造商。
As this is the first time your company will have been involved in international business, the Managing Director has requested an analysis of the stages through which your company might go in order to develop a lasting relationship with this Chinese manufacturer. He also wishes to know the variables involved (and their comparative importance), at each of the stages of the process, and the potential resource requirements.
由于这是第一次，你的公司将已涉足国际商业，董事总经理要求分析阶段，通过这些你的公司可能会去与这家中国制造商，以便制定一个持久的关系。他还希望知道所涉及的变量（和它们的相对重要性），在每个阶段的过程中及潜在的资源需求。
Suggested Structure:
建议的结构：
1. Discuss the various stages that companies go through when developing business relationships
当发展商业关系时，讨论公司所经历过的各个阶段
2. Discuss the variables involved in the development of the above relationships, and their comparative levels of importance at each of the stages you have chosen
在你所选择的每一个阶段，在上述关系的发展，所涉及的变量和它们的相对重要性级别的讨论
3. Link parts 1 and 2 to the Chinese market
链接1和第2部分对中国市场
4. Suggest resource requirements to ensure that your objectives are achieved.
建议资源的要求，以确保您的目标得以实现。
Use examples to illustrate your answer, and reference where appropriate
用例子来说明你的答案，并在适当情况下参考
Presentation
描述
1. General:
综述
• You should present your findings in the form of an academic essay, not exceeding a total of 3,000 words, excluding references.
您应该在学术文章的形式介绍自己的收获，总额不超过3000字，不包括参考文献。
• All references should be presented alphabetically at the end of the essay.
所有引用应该按字母顺序在文章的末尾
© J.S. Swift, July, 2010
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