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Executive Summary执行摘要
近年来，随着人们生活水平的提高和精神文化生活的追求的人，户外运动逐渐显示出其独特的市场前景和巨大的经济价值。并与多家户外用品店也应需而生，创造了一个新的市场消费点。 120十亿元入市潜力，年销售额20十亿人民币，1亿人参与范围，户外运动已悄然成为一个新兴产业。不名山大河，名胜古迹和背部帐篷袋并发挥回归自然的户外运动，如今已经成为越来越多的人，知识和选择。户外运动在中国成为一种时尚运动，这也孕育着无限商机。但是，只有创意，善于捕捉机会学习是活动。然后，户外店成为必然。虽然国内户外运动仍处于起步阶段，现在，在这一趟早班车似乎别无选择。In recent years, as people living standard enhancement and the pursuit of spiritual and cultural life, outdoor sports gradually showed its unique market prospect and huge economic value. And a number of outdoor goods store should also need to be born, has created a new market to point of consumption. 120 billion yuan of market potential, annual sales of 2 billion yuan, 100 million people participate in scope, outdoor sports has quietly become a new industry. Not famous mountains and great rivers, places of historic interest and back tents and bags and play a return to the natural outdoor sports, now has become more and more people, knowledge and choice. Outdoor sports in China becoming a sports fashion, which also gestates unlimited business opportunities. But only the creativity, good at capturing the opportunity to learn is the activity. Then, an outdoor shop became a necessity. While domestic outdoor sports is still in its infancy now, on this trip to the early bus seemed to be no choice.
1. With the improvement of people's living standard, people pay more and more attention to their health. To participate in outdoor activities, get some exercise is good for their health.
2. The city life rhythm makes many white-collar feel exhaustion of body and mind, to nature is a very good way to relax and recuperate.
3. Take part in outdoor activities can meet many people of all ranks and classes, you have no interest in an acquaintance happened under the relationship of become a good friend is also a lot of people.
4. For the current society, outdoor is a kind of new move, can let people especially white-collar people will experience the feeling of early adopters. And outdoor this two word, itself has a lot of appeal, and that's what people of a certain culture like the pursuit of things.
5. For many lone noble, to participate in outdoor activities can find their other half.
6. Participate in difficulty big outdoor activities is also a rich life, but is the test of endurance and willpower for you.
7. Take part in outdoor activities can let a person the real return to nature, get real relaxation. Why this, now more and more people are playing outdoors, so the outdoor market all the way. But the growth of the outdoor shop far cannot satisfy the market's gains.
So the outdoor shop has a large living space and development prospects.
General Company Description一般公司介绍
Star Camping is dedicated to provide natural experience to the camping lover and persons who are willing to close to the nature, far from the city and relax.
Business Structure:
The form of the business is based on the sole traders. In the guideline of the government, as a sole trader, i run my own business as an individual. I can keep all your business’s profits after you’ve paid tax on them. In addition, I can also employ staffs who arecoaches, sealers and manger etc.
Company Financial Goals and Objectives:
Financial Goals
Achieving profit in the fourth year.
Second store would open in Sixth years from the foundation of the shop
Financial Objectives
Increase revenue from selling the equipment
Decrease costs from the direct sales
Improve the quality of the service.
Brief Description of theBusiness:
Star camping is an outdoor specialty store on shooting sports, hunting, fishing, camping, marine, apparel, footwear and outdoor lifestyle which makes us the most convenient outdoor retailer. Besides the top brand camping equipment, we also provide the coach service to new to the camping.
The target of the customer is planning provide the best selection of new and used firearms, ammunition and equipment from beginner to expert
Camping and caravanning refers to holidays that use tents, trailer tents, touring caravans, caravan holiday homes, park homes and motor homes as accommodation.According to the Great Britain Tourism Survey (GBTS), £18.1bn spent by British residents on domestic overnight tourism, £19.1bn spent by foreign visitors. That means that camping and caravanning industry is a huge financial market in the United Kingdom (UK). However, the official figure of the registered company is up to 208,880 VAT registered businesses in England in tourism sectors in 2011, so that there are so many competitions in the industry.
I believed that more persons are willing to get to the nature, the Camping and caravanningwould be getting popular in the UK. In addition, the industry could be more competition in the markets.
Catch the trend of the tourism and getting to the nature, the camping would like to spark in the economic growth, with the more investing in the healthy and far from the city.
Products and Services产品和服务
The camping equipment as the categories of shooting sports, hunting, fishing, camping, marine, apparel, footwear could be indicated as follow:
Equipment name Picture
Cabela's Alaskan Guide® Geodesic Tent with Fiberglass Poles – 4-Person
Cabela's Alaskan Guide® Geodesic Tent with Aluminum Poles – 8-Person
Cabela's Alaskan Guide® Geodesic Tent with Aluminum Poles – 6-Person
Kodiak® Canvas Flex Bow Tent – 10 x 14
Cabela's Deluxe Tent Cot – Single
Cabela's Backwoods Three-Room Cabin Tent – 12 Person
Eagle's Camp 14-ft. x 10-ft. Cabin Tent – 10 Person
Shimano® Sienna Spinning Reel
13 Fishing Black Betty 6061 Ice Reel
St. Croix Avid Ice Rod
Cabela's Outfitter Bow and Rifle Hunting Pack
Badlands Sacrifice Pack
Garmin® GPSMAP® 64S
Cabela's Roughneck™ 6" NMT Ledger Work Boots
Top new brand camping equipment selling is offered in the store. Renting is also available to the new to the camping. Besides that, the coach service is also provided in the store.
Marketing Plan and Sales Forecast营销计划和销售预测
Market research
Economics for decision-making
According to the Great Britain Tourism Survey (GBTS), £18.1bn spent by British residents on domestic overnight tourism, £19.1bn spent by foreign visitors. That means that camping and caravanning industry is a huge financial market in the United Kingdom (UK).
In the future, the store would like to take 1% of the total share of the total markets. In the part of the business, the target market is locked on primary to professor level. In the central of the business, the employees are mostly suffered the sub-health in the process of the working, they are willing to close to the nature. Furthermore, the growth trend of the camping and caravanning is high.
In the demand of the camping and caravanning, the high demand from the market is from the university and community, so that the store would like to increase the sales on the camping. In the cooperation with the university, the coach service would be highly demanded. E
In the consideration of the camping store, the high capital costs, high production costs, high market costs, consumer acceptance and brand recognition and Training and skills. In the central of the factors involved in the store open, the general selling price of the equipment is over 100 Pounds in the store, so that most persons are willing to sell in the store.
Product or Service
Features and Benefits
#p#分页标题#e#
The once is free in the process of the coach.
The camper can get the benefits from the experience on the camping.
Getting close to the nature
Product/Service 1: Coach Service
Main Features:
Getting touch with the new to the camping, so that they are accompanying with camper in the process of the camping. In addition, they are experienced the safety trip with the coacher in the trip.
Benefits:
High quality of the tents;
The cheapest within 10 KM of the all stores
Product/Service2:
Tents
Main Features:
High quality and safety
Customers
demographic profile:
Age groups
__14_% over age 32
Source of information
Gender
___60_% of Female
___40_% of Male
Source of information
Competition
List your 2major competitors :( Names and addresses)
Blacks
Go Outdoors
How will your products or services compare with the competition?
Use the Competitive Analysis table below to compare your company with your two most important competitors. The first column highlights key competitive factors. In the column labelledME, state how you think your customers would evaluate you using a simple scale of 1 = poor, 2 = average, 3 = good, 4 = excellent. Then mark with an X whether you think this factor will be a strength or a weakness for you. Thenanalyzeyour two major competitors from the customer’s perspective. In the final column, estimate the importance of each competitive factor to the customer from1 =indifferent to 4 = critical.
Table 1: Competitive Analysis
Factor ME Strength Weakness Competitor A Competitor B Importance to Customer
Products 3 Blacks Go Outdoors 3
Price 3 Blacks Go Outdoors 3
Quality 3 Blacks Go Outdoors 4
Selection 3 Blacks Go Outdoors 3
Service 3 Blacks Go Outdoors 3
Reliability 3 Blacks Go Outdoors 3
Stability 3 Blacks Go Outdoors 4
Expertise 3 Blacks Go Outdoors 3
Company Reputation 4 Blacks Go Outdoors 4
Location 3 Blacks Go Outdoors 3
Appearance 3 Blacks Go Outdoors 3
Sales Method 3 Blacks Go Outdoors 4
Credit Policies 3 Blacks Go Outdoors 3
Advertising 3 Blacks Go Outdoors 3
Image 3 Blacks Go Outdoors 3
Summarise your competitive advantages and disadvantages
Competitive advantages
The store location which is near the university
The expert in the camping
High quality and cheaper
Clear strategies of the management on the store
Competitive disadvantages
New to the industry
Staffs are new who lack of the training is
The quality of the service
Niche Market
Briefly define your niche, your unique corner of the market.
Strategy
Promotion
The original promotion would be advertised through the newspaper and radio. In addition, the promotion would be done among the customers which are valuable resources for the promotion. Furthermore, the old clients would get the discounts from the continue buying from the camping equipment.
In the beginning of the university orientation, the promotion could be arranged in the university orientation.
According to consumer preferences for outdoor sports, their physical condition and their income situation are subdivide the market into three parts. Age between 25 to 35 years old crowd are generally have fixed income and passionate young man, they dare to challenge, to seek stimulation, take part in some outdoor sports club, and is very keen to outdoor sports, and would rather spend high price to buy consumer goods, for this part of the people need to configure the high standard, the product with high performance, this part of the consumer will be total share most of our positioning as the important market; For 35 to 45 years old people, they are generally successful, outdoor activity as a pastime, high demand for outdoor products without the former, we put this part of the crowd as the time of the most important market; The rest of the population, the demand for the product, the product performance requirements is low, the corresponding products will be less, we as a secondary market. All the products, our quality will be the same, just different types and performance, will not ignore the quality problem for these reasons, this is one of our major premise
Promotional Budget
The estimated promotion of the camping store, it could be 1000 Pounds.
Pricing
(1)New product pricing: moderate pricing
New with old concept, new products just entering the market, the response may not be very big, price should not be set too high, first resonate, make use of the product life cycle, and then price can promote the new product, to occupy the market for a long time.
(2) Product mix, pricing, product pricing of choose and buy
Selective portfolio of products, can attract more people's purchase desire, primary and secondary distinct, arouse the purchase desire of people, find a spot to stimulate customers rely on the force.
#p#分页标题#e#
(3) Discount pricing strategy: quantity discounts
Buy a certain number of outdoor products, can enjoy a discount worth looking forward to, not only to satisfy the customer the price, also can improve the business, the main sales so as to achieve win-win situation.
(4) In the mind a pricing strategy: an integer pricing
Based on the psychology of the buyer, let them to buy items from time to time, "a penny a points goods, price is good" feeling, so as to improve the image of the product, bringing consumers enjoy a high quality.
However, the product is dedicate to
1. To build a suitable for consumer product portfolio
Most of the top domestic consumers don't need special equipment, cost-effective domestic outdoor brand positioning and more fit. , on the one hand, most of China's consumers have little requirements for outdoor brands, and these products perfect on the function, but not necessarily conform to the Chinese consumer spending habits. All of these domestic outdoor brands provides a broad market space for development.
2. The progress of technology and technological level, promote the development of outdoor industry
From a certain sense, consumers are more rely on high-tech goods, outdoor supplies, outdoor products in addition to the improvement of the overall market development, the people's living standard and the change of the concept, technical change on the development of outdoor has played a very important role. The technology revolution has changed the performance of the product, the product performance improvement to win more and more consumers, so as to promote the development of the outdoor market.
Proposed Location
Location can be determined under the following matters:
City centres: This area is general commercial center, downtown, business activity is frequent, better business atmosphere, this location is known as "land of treasure land", and we all know that retail stores, the most important thing is to position the city flow update soon, if commodity flows slowly, may be obsolete before dress didn't sell, this is the store open in the downside of the city.
Convenient traffic areas: convenient transportation is the first condition of consumers shopping, the general said that if. Shop near the bus station, or the customer walk time after 15 minutes of shops can consider.
The high population density areas, because the market purchasing power = population +, given consideration of the two, we are in the site selection also consider purchasing power of residents in the area.
Traffic street shops, in these streets, traffic, more customers to patronize the store, but to consider street traffic, there are also some terrain or traffic impact, for some traffic, all because of the traffic arteries and passenger traffic is a place to work, is not very good selection of clothing store address.
Blocks of similar shops gathered: to sex of choose and buy goods, such as sports clothing, if you can focus on peer "cluster" section, or block, is more conducive to business, because business stores a lot of similar products, it is best to form the sports goods street, customers have more opportunities here compare and choice, and it's easy to form certain business circle, can attract more customers, to a certain extent, increase business circle, and traffic.
Take consideration of the proposed locations, the final location could be located near the university, which are fully open to the university students and their parents.
Distribution Channels
We are dedicated to provide the equipment to the clubs for the university students. One of the distribution channels is taking the advantage of the store location.
Besides store location, online selling is still available to the public in the camping equipment.
Sales Forecast for the First Year
12-month Sales Forecast
April May June July August September October November December January February March Annual Totals
Unit Sold 30 33 36 40 44 48 53 58 64 71 78 86 641.528513
Sale price @ Unit 400 400 400 400 400 400 400 400 400 400 400 400 4800
Total 12000 13200 14520 15972 17569.2 19326.12 21258.732 23384.6052 25723.06572 28295.37229 31124.90952 34237.40047 256611.4052
Unit Sold 40 48 58 69 83 100 119 143 172 206 248 297 1583.22009
Sale price @ Unit 350 350 350 350 350 350 350 350 350 #p#分页标题#e#350 350 350 4200
Total 14000 16800 20160 24192 29030.4 34836.48 41803.776 50164.5312 60197.43744 72236.92493 86684.30991 104021.1719 554127.0314
Unit Sold 50 55 61 67 73 81 89 97 107 118 130 143 1069.214188
Sale price @ Unit 500 500 500 500 500 500 500 500 500 500 500 500 6000
Total 25000 27500 30250 33275 36602.5 40262.75 44289.025 48717.9275 53589.72025 58948.69228 64843.5615 71327.91765 534607.0942
Unit Sold 60 66 61 67 62 68 63 69 64 70 65 72 788
Sale price @ Unit 250 250 250 250 250 250 250 250 250 250 250 250 3000
Total 15000 16500 15250 16775 15500 17050 15750 17325 16000 17600 16250 17875 196875
Unit Sold 40 44 41 45 42 46 43 47 44 48 45 50 536
Sale price @ Unit 300 300 300 300 300 300#p#分页标题#e# 300 300 300 300 300 300 3600
Total 12000 13200 12300 13530 12600 13860 12900 14190 13200 14520 13500 14850 160650
The forecast sale of the camping store is predicted as 10% growth compared with prior month, so that the sale could be calculated through the certain function of the sales.
Operational Plan业务计划
Production/Service Delivery
Open outdoor shops investment in 120,000 pounds, mainly for the first time purchase need larger teams. Rent out, followed by stores. It is reported, as long as the business is not bad, can recover the cost of investment in a year. GeneralOutdoor products customers, usually friends, as well as a link between friends, it formed a virtuous circle, Growing consumer groups. Therefore, to find a like-minded outdoor enthusiasts do partners, means finding group of potential consumers. Most importantly, if don't understand operators for outdoor sports, just sell products, but no professionals to promote it, promote it, store it is difficult to develop. Keep good relationship with my partners, year-end according to investmentProfit ratio distribution. The employee is responsible for the daily operation and management (such as purchase, sales, etc.) of the shareholders, the monthly wage. Outdoor useGeneral goods store business hours from 10 am to 10 PM, need three to four clerk.
At present, with foreign brands or outdoor products. Foreign brands with a long history and good quality and favoured by camping Lovers of favour. But because of the price expensive foreign brands, high fee, purchase channels is complex, so the purchase cost is alsoHigh. Domestic outdoor products manufacturer, although just beginning, development soon, have emerged a two strong companies.Outdoor goods store can choose agent for a product, will contribute to a stable supply of goods and the quality of our products and also minimizePurchase cost.
Number should not be too big, should in the brand and model on the pursuit of diversification. Footwear and wild food belong to poor durability of items,Outdoor goods store in addition to guarantee product quality, should also be on the number of reserves. From the perspective of the larger, because the package and classWild sleep products is very important big outdoor sports products, so customers to take when the choose and buy such thingsCareful comparison and choice. Package type and sleep products is big, the price is too high, the business is big profit point. In the openOutdoor goods store, want to establish good flagship product. The survey found that most of outdoor goods store area was the bigProduct occupies.
Through professional financial software for finance, stock management and product sales tracking, can greatly reduce the shop goodsService management workload, thus reducing management costs. Sales and purchase will have a graph display; below a certain numberWill go into some of the goods. Considering the order according to the sales situation, also can according to different channels for the same prices of the goods,Choose the more appropriate price and the quality of the goods. In this way can better control the cost, and to find a good supply channelsAlso is the key of winning the competition.
Planned production
April May June July August September October November December January February March Annual Total
unit sold 30 33 36 40 44 48 53 58 64 71 78 86 642
+ending stock 80 10 13 16 20 24 28 33 38 44 51 58 416
+Quality control 0
Total Units 110 43 49 56 64 72 81 92 103 115 129 143 1057
-Beginning stock 100 30 33 36 40 44 48 53 58 64 71 78 656
Total Units 10 13 16 20 #p#分页标题#e#24 28 33 38 44 51 58 66 402
0
unit sold 40 48 58 69 83 100 119 143 172 206 248 297 1583
+ending stock 80 20 -12 26 107 164 157 112 99 158 266 355 1532
+Quality control 0
Total Units 120 68 46 95 190 264 276 256 271 365 514 653 3115
-Beginning stock 100 80 20 -12 26 107 164 157 112 99 158 266 1277
Total Units 20 -12 26 107 164 157 112 99 158 266 355 386 1839
0
unit sold 50 55 61 67 73 81 89 97 107 118 130 143 1069
+ending stock 80 30 5 36 97 135 118 72 51 86 153 196 1060
+Quality control 0
Total Units 130 85 66 102 #p#分页标题#e# 170 215 207 169 158 204 283 339 2129
-Beginning stock 100 80 30 5 36 97 135 118 72 51 86 153 963
Total Units 30 5 36 97 135 118 72 51 86 153 196 186 1166
0
unit sold 40 44 41 45 42 46 43 47 44 48 45 50 536
+ending stock 80 20 -16 5 66 103 83 23 -13 8 69 106 535
+Quality control 0
Total Units 120 64 25 50 108 149 126 70 31 57 114 156 1071
-Beginning stock 100 80 20 -16 5 66 103 83 23 -13 8 69 529
Total Units 20 -16 5 66 103 83 23 -13 8 69 106 86 542
The original amount of the inventory could identified as 100 in the storage, so that the beginning balances are all 100.
Production Variable Costs
Materials Cost
All products are all purchased from the companies who are direct manufactured the main products for the camping equipment. In the part of material costs, it was comparable low in the camping equipment market in the competition.
Labour Cost
Hours of work required to manufacture product/provide service a hours hourly wage Total cost per unit
1 584 16 9344
2 584 16 9344
3 584 16 9344
4 584 16 9344
5 584 16 #p#分页标题#e#9344
Fixed costs
Normally, fixed cost could contributed to license fee, renting ,uutility fees and other essential fees to open camping equipment store.
Location
First of all, considering traffic and parking is convenient can choose in the business area. Shop area of 30 square meters or so commonly, if rents are cheaper, can expand business area, increase the exchange area a bar type, posted pictures taken around the multi-worlds, regularly publish travel guide, become a "word" donkey "experience exchange.In addition, we don't have to the pursuit of luxury decoration, as long as can conform to the outdoor shop can negotiate business commodity characteristics. Decorate should have new meaning, of course, this will make customers feel comfortable, and store room is best can be bigger, so it is more convenient to guests about how small tent and so on common sense.Second, outdoor shop decoration is very important, a store will attract people, a lot of ways is the adornment of the store. People often say which store as soon as I see I want to go in, this is a very important reason, especially the donkey, and consumption, along with the mood is very important to these tend to see it. Strive to do decoration simple, simple, natural, generous, has a unique style.
Access:
The access to the store could open the disable access to the store. In addition, the lending lable is necessary for them for leading.
Occupation expenses:
Monthly Annual
Rent 4000 48000
Maintenance and security 300 3600
utilities 100 1200
Property insurance 50 600
Total occupation expenses 4450 53400
Legal Environment
In the UK, the license is only legal requirement to enter into camping store, so that the first step is to get the license from the government.
Legal expenses
Monthly Annual
license and permit 200 2400
liability insurance 100 1200
Trademarke,copyright 300 3600
industry specific permit 200 2400
Total 800 9600
Personnel
All staff should be well train before facing the customers, not only in the store, but also on the internet.
Personal fixed cost expenses
Monthly Annual
Management 2000 24000
administration 1000 12000
other staff support 2000 24000
training and development 3000 36000
Total personal expenses 8000 96000
Overhead fixed costs
overhead expenses Monthly Annual
Total personnel expenses 8000 96000
Total occupation expenses 4450 53400
Total legal expenses 800 9600
Cost of Goods Sold
Cost of Goods Sold Forecast (12 Months)
April May June July August September October November December January February March Annual Total
Materials total 200 200 200 200 200 200 200 200 200 200 200 200 2400
Direct labor total 100 100 100 100 100 100 100 100 100 100 100 100 1200
Cost of goods sold 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 240000
Total 600000 660000 726000 798600 878460 966306 1062937 1169230 1286153 1414769 #p#分页标题#e#1556245 1711870 12830570.26
Materials total 150 150 150 150 150 150 150 150 150 150 150 150 1800
Direct labor total 100 100 100 100 100 100 100 100 100 100 100 100 1200
Cost of goods sold 250 250 250 250 250 250 250 250 250 250 250 250 3000
Total 10000 12000 14400 17280 20736 24883 29860 35832 42998 51598 61917 74301 395805.0224
Materials total 300 300 300 300 300 300 300 300 300 300 300 300 3600
Direct labor total 100 100 100 100 100 100 100 100 100 100 100 100 1200
Cost of goods sold 400 400 400 400 400 400 400 400 400 400 400 400 4800
Total 20000 22000 24200 26620 29282 32210 35431 38974 42872 47159 51875 57062 427685.6753
Materials total 100 100 100 100 100 100 100 100 100 100 100 100 1200
Direct labor total 100 100 100 100 100 100 100 100 100 100 100 100 1200
Cost of goods sold 200 200 200 200 200 200 200 200 200 200 200 200 2400
Total 12000 13200 12200 13420 12400 13640 12600 #p#分页标题#e#13860 12800 14080 13000 14300 157500
Materials total 150 150 150 150 150 150 150 150 150 150 150 150 1800
Direct labor total 100 100 100 100 100 100 100 100 100 100 100 100 1200
Cost of goods sold 250 250 250 250 250 250 250 250 250 250 250 250 3000
Total 10000 11000 10250 11275 10500 11550 10750 11825 11000 12100 11250 12375 133875
Inventory
In the recording of the inventory of the store, the method of the inventory could use the first in first out method to record. The order of the products could be based on the monthly basis, so that inventory would like to record on the timely base.
Suppliers
Store operators will also be influenced by seasonal and the annual winter and summer is off-season, the number of travel. At that time, store should organize some outdoor sports theme activities, travel products exhibition, characteristic souvenir consignment, etc., maintain popularity.
All suppliers are manufactures, there are no lists for the suppliers in the store.
Set up club's fundamental purpose is to develop and expand its members, through various forms of activities, let your member closely united around on his own club. Do members will become the main outdoor shop to buy, the price under the condition of equal mass, nature priority is the outdoor shop products.
Credit Policies
In general, the determination of credit term are fixed, such as half a year, a year, according to different regulations, system has a fixed pattern. In fact, for the subject of "credit", deadline is the second, the credit itself is important. So, pay attention to how "credit" status, whether, according to the credit status to adjust period, and related to the, is the most important.
For example, the customer the situation worse, can accord its operation condition adjustment period, to shorten. Customer is in good condition, and even to ascend may be increased under the condition of invariable in term of credit and so on.
Credit term refers to the enterprises in selling products to customers to pay full payment deadline. Determine the enterprise accounts receivable credit term is the marginal revenue within the credit period (the difference between the sales revenue and variable costs) and its marginal cost (cost), if the marginal benefit is greater than the marginal cost, extend the period of credit scheme is reasonable.
Managing Your Accounts Receivable
A receivables aging looks like the following table:
Total Current 30 Days 60 Days 90 Days Over 90 Days
Accounts Receivable Aging N/A N/A N/A N/A N/A N/A
Managing Your Accounts Payable
A payables aging looks like the following table.
Total Current 30 Days 60 Days 90 Days Over 90 Days
Accounts Payable Aging N/A N/A N/A N/A N/A N/A
Management and Organisation管理和组织
Set up club's fundamental purpose is to develop and expand its members, through various forms of activities, let your member closely united around on his own club. Do members will become the main outdoor shop to buy, the price under the condition of equal mass, nature priority is the outdoor shop products.
Outdoor products shop customers are mostly travel enthusiasts, to attract customers, in addition to good service, organize some activities is also very necessary, it is an effective channel of gathered popularity, the accumulation of customers. Suggest set up an online club, attracting travelers to join in the form of membership, provide consultation service for free travel route, equipment, plan, organize the members to carry out the tourism activities on a regular basis.
Store operators will also be influenced by seasonal and the annual winter and summer is off-season, the number of travel. At that time, store should organize some outdoor sports theme activities, travel products exhibition, characteristic souvenir consignment, etc., maintain popularity.
Professional and Advisory Support
In addition, through professional financial software for finance, stock management and product sales tracking, can greatly reduce the store work of financial management, thus reducing management costs. Sales and purchase will have a graph display, they will go into some goods below a certain number. According to sales order, also can according to different channels for the same prices of the goods, choose the more appropriate price and the quality of the goods. In this way can better control the cost, and to find a good supply channels is also the key of winning the competition.
Break-Even Analysis
The breakeven analysis formula actually involves the use of several formulas. The first items that are necessary for an analysis are the fixed costs, variable unit costs, expected unit sales and unit price. Using the expected unit sales and variable unit costs you can compute the total variable cost as:#p#分页标题#e#
(Total Variable Cost = Expected Unit Sales x Variable Unit Costs).
Once you’ve established the total variable cost you can calculate the total cost by adding it to the fixed cost:
(Total Cost = Fixed Cost + Variable Cost).
Within the breakeven analysis you will also need to provide the total expected revenue. The formula for this uses the expected unit sales multiplied by the unit price:
(Total Expected Revenue = Expected Unit Sales x Unit Price).
From the total revenue you can calculate the profit or loss. The final formula in a breakeven analysis is the breakeven point. This is expressed using the fixed cost, unit price and variable unit cost:
(Breakeven point = Fixed Costs / (Unit Sales Price – Variable Costs))
So that, breakeven point can be calculate as follow:
average customer consumption daily sales monthly sales
23 150 3420 102611
Personal Financial Statement个人财务报表
Personal Financial Statements of:
Company
as of (date):
Date Owner 1 Owner 2 Owner 3 Owner 4
Amount Amount Amount Amount
Assets
Cash - cheque accounts 1,000,000
Cash - savings accounts
Certificates of deposit
Securities - stocks / bonds / mutual funds
Notes & contracts receivable
Life insurance (cash surrender value)
Personal property (autos, jewelry, etc.)
Pension Funds
Real estate (market value)
Other assets (specify)
Other assets (specify)
Total Assets 1,000,000
Liabilities Amount Amount Amount Amount
Current Debt (Credit cards, Accounts)
Notes payable (describe below)
Taxes payable
Real estate mortgages (describe)
Other liabilities (specify)
Other liabilities (specify)
Total Liabilities
Net Worth 1,000,000
Start-up Expenses and Capitalization开办费用和资本化
As discussed above, startup expenses could contain the expense such as promotions, renting and license legal expenses.
Nowadays, sports goods production of high-tech, design a variety of special type of outdoor travel supplies, greatly improve the safety and comfort of outdoor activities. But these new products, new consumption concept needs to continuously introduce, promote, can be more people recognized and accepted. Recommends entrepreneurs through their own websites or professional media propaganda, can also be combined relevant departments such as rock climbing, mountain mass activities, in activities to promote products.
Financial Plan财务计划
Opening Day Balance Sheet
Balance Sheet (Projected)
Enter your Company Name here
Beginning Projected
as of 04/01/2012 as of 03/31/3013
Assets
Current Assets
Cash in bank
Accounts receivable
Inventory
Prepaid expenses
Other current assets
Total Current Assets
Fixed Assets
Machinery & equipment
Furniture & fixtures
Leasehold improvements
Land & buildings
Other fixed assets
(LESS accumulated depreciation on all fixed assets)
Total Fixed Assets (net of depreciation)
Other Assets
Intangibles
Deposits
Goodwill
Other
Total Other Assets
TOTAL Assets
Liabilities and Equity
Current Liabilities
Accounts payable
Interest payable
Taxes payable
Notes, short-term (due within 12 months)
Current part, long-term debt
Other current liabilities
Total Current Liabilities
Long-term Debt
Bank loans payable
Notes payable to stockholders #p#分页标题#e#
LESS: Short-term portion
Other long term debt
Total Long-term Debt
Total Liabilities
Owners' Equity
Invested capital
Retained earnings - beginning
Retained earnings - current
Total Owners' Equity
Total Liabilities & Equity
Evaluating the Plan评估计划
Evaluation tools: financial ratios
Liquidity ratios
Current ratio: is calculated by dividing total current assets by total current liabilities.
( Current Assets)/(Current Liabilities )=
Analysis: ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Quick, or Acid Test, Ratio: this ratio does not count the sale of the company’s inventory or pre-paid obligations. It measures the ability of the firm to meet its short-term obligations without liquidating its inventory.
( Current Assets-inventory-prepaids)/(Current Liabilities )=
Analysis: ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Activity ratios
( Cost of Goods Sold)/(Average Inventory at Cost )=
Average Inventory=(Beginning inventory+Ending inventory)/2=
Analysis: ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Accounts receivable turnover ratio:
Accounts receivable turnover=(Credit Sales)/(Average Accounts Receivable)=
Analysis: ___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Accounts collection period=(Days per year)/(Accounts Receivable Turnover)=
Analysis: __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Fixed asset turnover=(Net Sales)/(Accounts Fixed Assets)=
Analysis: ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Total asset turnover=(Net Sales)/(Average Total Assets)=
Analysis: ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Leverage ratios
.Debt to equity ratio= (Owners Liability)/(Owners Equity)
Analysis:
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Debt to total assets ratio= (Total Liabilities)/(Total Assets)
Analysis: ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
.Times interest earned ratio= (Operating Income)/Interest
Analysis: __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Profitability ratios
.Gross profit margin ratio= (Gross profit)/(Net Sales)
Analysis:
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Operating profit margin ratio= (Operating Income)/(Net Sales)
Analysis: ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
.Net profit margin ratio= (Net Profit)/(Net Sales)
Analysis: ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Conclusions
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________#p#分页标题#e#
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