Extended Summary “iPod saved Apple” This is the number of people on the evaluation of the iPod.
Apple is a smart company, when they produced iPod, they did not design a new logo for it but still use the original logo. To do so, Apple needn’t waste time and money to build new brand. However, Sony in the aspect was not good enough. The logo of Sony walkman is different from Sony original logo. It was more difficult for customers to identify two logos. In other words, customers trust Sony but they do not know what relationship between Sony and Sony walkman, probably they do not trust Sony walkman. Most times, customers do not think about it and they just buy product what they trust. On the other hand, Product design is an important part of brand identity. iPod really know http://www.ukassignment.org how to use director way to attract people attention. iPod not only a mp3 player but also is an absolutely wonderful work of art. This is one of reasons of iPod success. From the first iPod to the latest one, from 2001 to 2008, Apple try to communicate idea of product design to their customers and continue to innovate and create iPod, there is only one element never has been changed is logo on the back of iPod. From function point of view, iPod is not the best mp3 in the world, but an excellent product design attracts number of customers. Even Bill Gates was attracted by iPod as well. As important as product design, advert is another aspect of identity. It exerts a subtle influence on people.#p#分页标题#e#
I did a questionnaire and the topic is what is your favorite mp3? we can see ctlearly from the bar chart that iPod is winner |