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• *Assignment detail (必填)
1．科目：research methodology
2. 学校University name: university of the arts London
2．作业字数（如果是计算或画图请写明）: 2500
3．学术级别Study level（Bachelor -Master-PhD）: Master
4. 您想拿到作业的日期Deadline ( 注:我们一般都在晚上时间交给作业):
5. 学校要求的Assignment due day日期:
6．作业格式（Essay or Report）： Literature Review
7．需要几个References ：15-20 (可以大部分为JURNAL，2-3个书籍)
8．References Style（APA -Harvard-Chicago-Others）：Harvard
9．建议概述（对这份作业的重点要求和老师建议）：
文中内容： 对比中国音乐产业和西方音乐产业的现况，中国音乐产业应该如何有效的通过广告的模式推广营销
文章结构分为4部分，按照brief中的Introduction & Task，分别为：
• The context of your chosen area: define what your area of research is, and key trends and issues.
• Demonstrate that you are aware of the key pieces of research that have been undertaken, key authors and critics in your sector. This is likely to include academic journals, reports, books and sources of information from the world wide web. Consider which are most relevant and up to date. You may choose to mention a range of sources, and critique a more focused sample in more depth.
• How and when the research was undertaken – is it still in date? What size were the samples? Have qualitative or quantitative approaches dominated? Is there a lack of research in certain areas?
• The word count does not include the bibliography, references or direct quotes.
*Assignment material（必须提供以下资料）
1．你的教科书名是什么Text Book(s) Used in Class ：无
2. 请提供Lecture notes
3. 请提供Course outline or Subject outline
4. 请提供作业评分标准Assignment making guide or assessment criteria
5. 请提供作业正文和要求Assignment requirement
#p#分页标题#e#
附加文件：
School of
Creative Enterprise MA Enterprise and Management in the Creative Arts
Masters
Unit 1.4 Research Methodology
Literature Review Assignment Briefing Sheet
Assignment Title Literature Review
Type of Assignment Essay
Word Limit 2,500 words + bibliography
Plagiarism When submitting work for assessment, students should be aware of the UAL guidance and regulations in concerning plagiarism. All submissions should be your own, original work.
You must submit an electronic copy of your work. If you fail to do so your work will not be graded. Please check that your electronic copy has your work on it.
Harvard Referencing The Harvard Referencing System must be used. Failure to provide a reference’s section and failure to complete the student feedback sheet will result in your work being referred. The Wikipedia website must not be referenced in your work.
Learning Outcomes On successful completion of this assignment you will be able to:
• Formulate academic problems & hypotheses: engage in critical reasoning
• Devise a literature review
• Use the internet and world wide web as focused research resources
• Develop your written and spoken communication skills to suit the requirements of postgraduate study
• Prepare and present your work in an appropriate and effective manner, selecting and using a range of professional and academic conventions
Introduction & Task Prepare a 2,500 word literature review and bibliography that directly relates to your own proposed specialist area of activity. This should support your other assignments during Phases 1 and 2 of MA EMCA and will in most cases underpin your Final Major Project. For example you may focus your literature review on film in the UK, contemporary dance, digital art or a specific area of management related to an area of the arts e.g. audience development in the performing arts, the role of arts in cultural regeneration or current trends in individual giving, or funding of micro businesses in the creative arts. You should consider:
• The context of your chosen area: define what your area of research is, and key trends and issues.
• Demonstrate that you are aware of the key pieces of research that have http://www.ukassignment.org been undertaken, key authors and critics in your sector. This is likely to include academic journals, reports, books and sources of information from the world wide web. Consider which are most relevant and up to date. You may choose to mention a range of sources, and critique a more focused sample in more depth.
• How and when the research was undertaken – is it still in date? What size were the samples? Have qualitative or quantitative approaches dominated? Is there a lack of research in certain areas?#p#分页标题#e#
• The word count does not include the bibliography, references or direct quotes.
Guidelines 1 The plan must address the questions asked and not include irrelevant information.
2 Try to develop an intellectual or academic argument referencing relevant theorists (Only the Harvard Referencing System must be applied).
5 You must use your own words. You can use quotes where relevant but ensure the sources are clearly referenced.
6 Insert page numbers.
7 Include a bibliography and use the Harvard Referencing System.
8 Proof read your work so it is grammatically correct and you have checked spelling and punctuation.
9 Bind your work in a plastic wallet but do not put individual sheets of paper into individual plastic sleeves.
10 Do not exceed the word count or you may be penalised.
11 Please enclose an electronic copy of your essay.
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