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您申请的老师：
论文题目：AIRLINE OPERATION (没定）
论文语种：英文
您的研究方向：International Business
是否有数据处理要求：是
您的国家：英国
您的学校背景：英国大学排名50名左右
要求字数：2000
论文用途：本科课程论文 BA Assignment
是否需要盲审（博士或硕士生有这个需要）：
补充要求和说明：照附件的要求写。
TL 3035 : Airline Operation
Assignment 2 Briefing
Taking an airline of your choice consider critically how well this airline has responded in the past three years to the changing global business climate taking account of the economic, marketing and regulatory/operational environments affecting the airline industry since 2000 and assess prospects for the future.
Assignment Guidelines
In additiion to the generic assessment guidelines in the appendix emphasis will be placed on the following in grading the assignment:
1. Use of theoretical underpinning to explain responses to the economic, marketing and operational environments.
2. Distinguishing between the factors affecting low cost or national carriers.
3. The report must be word-processed without grammatical errors. The references section of the report will be in the Harvard format. Appropriate sources will be cited in the text.
4. Student should take into consideation other immediate and longer term issues which may affect airline operations, (e.g. environmental concerns, costs, safety, airspace regulation, alternative transport etc.)
5. The report should be around 2000 words, excluding tables and appendices. The word count should be stated at the end of the assignment.
Briefing
In the assignment you will need to underpin the discussion of your chosen airline by using theories of the economic and business environment of airline, Safety issues marketing strategics of airline, including alliances, operational issues and http://www.ukassignment.org/ business strategies and business marketing positioning.
Questions you may wish to consider are:
1. The aira of the world in which the airline is operating.
2. whether the focus should be on leisure or business
3. whether it should be operating in the long haul or short haul sector or a mix of both.
4. whether operations which are predonminantly domestic (e.g. United States, China), International (Britain and Europe) or a mix of both are likely to offer the best prospects of a return on capital invested.
5. Whther it should be operating in the low cost or higher cost sector, the latter with more emphasis on service standards.
Within this framework an assessment might be made of the following factors:
1. The economic environment within the global economy
2. Whether the airlines within your recommended profile have reponded to the recent economic challenges.#p#分页标题#e#
3. Environmental issues and the possibility of greater national and international regulation and control.
4. Safety considerations
5. The likely technological developments in the airline industry
6. the present and future regulatory framework and other relevant issues
Issues you may wish to consider include:
1. How can the business, marketing and competitive strategies discussed in the module best be applied to your airline. These will include, Product Life Cycle; PESTE analysis, Porter’s forces of change, Sources of Competitive Advantage, “Boston Box”; Ansoff Matrix be applied to your airline.
2. Hos your airline or region which it operates in fully recovered from the impact of 9/11 and the economic challenges of the first five years on the 21st Century? Have the changes that airlines have been forced to mark created a whole new set of challenges?
3. Is your proposed airline portfolio a member of and global alliance? Are alliances necessary beneficial to all the partner, is demand stimulated by factors other than alliances and for some airlines have alliances been more of hindrance than a help in bringing about the growth and development of new markets? What roles does marketing and branding of the individual airline have to play?
4. What benefits has deregulation in the US and liberalisation in Europe brought to the industry. Are there now fewer major airlines than 20 years ago? Is today’s competitive market place making it more difficult for new airline operations? Is air traffic space available to allow expansion and what difficulties might new airlines encounter in getting slots at major airports/key times? What constraints are imposed by surface access and infrastructure considerations?
5. How far can cost savings and productivity improvements go to cope with the future? What impact will the new A 380 have? Is competition intensifying and can national carriers fight off the threat of low-cost competition especially in Europe?
6. Can airline safety be improved further and how? Will low cost airlines short cut safety procedures or does operating a limited number of aircraft types minimise the risks. Will the ATC systems throughout the world be able to cope with an ever increasing number of aircraft movements? Can the growth of air travel be sustained?
7. Which markets does your airline operate in and are these likely to be growth markets in the future?
What are the major trends in the markets in which you proposed porposed portfolio will operating? A useful website here is “Business Premier” availabel through on line library resources under “databases,”. Look up Oxford Economic Forecasting or “Economy Prospects” and you will find “ World Economic Prospects” giving a monthly review of the world economy plus other iseful references. You will have to “dig around” a little and try alternatve phrases if what you are looking for does not come up.#p#分页标题#e#
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