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指导英国essay UK ad spend shows recovery, according to Warc
Source: Marketing Week | Author: Branwell Johnson | Published: 30 June 2010 10:00
UK ad spend has grown for the first time after six consecutive quarters of decline, according to the latest Advertising Association/Warc data.
The latest AA/Warc expenditure report shows growth of 3.4% in the first quarter of this year and predicts overall market growth of 3.3% in 2010, a revised forecast, up from 2.3%. Total ad spend is now expected to reach £14.98bn, up by £0.5bn from 2009.
It says that TV will be the main driver of UK advertising spend growth this year with growth of 9.1%.The strongest media performer year-on-year for Q1 was out-of-home, up 14.6%, followed by TV, up 9.8%, internet, up 9.2%, radio, up 8.7% and cinema, up 3%. Print, embracing newspapers and magazines, dropped 2.9%.
Financial advertising returned to growth in Q1, up 0.4%, for the first time since Q3 in 2007.
However, the report points out that the Gov’t Central Office of Information advertising is set to be reduced considerably and the government and charity sector is expected to register a double digit decline this year. It accounted for 7.2% of total ad spend in 2009.
Tim Lefroy (pictured), chief executive at the Advertising Association, says: “Despite the doomsday predictions as the government slashes ad spend, the industry is in good health. Overall performance is actually outstripping the official forecasts.”
http://www.ukassignment.org/daixieEssay/daixieyingguoessay/WPP Group has just predicted full year like-for-like sales growth of 2% for its marketing service operations.
Integrated Marketing Communications
Tutorial
Select a variety of promotions handed out in class.
Identify the following, if present :
A. Brand
B. Brand strapline
C. The Target audience, and a Profile of this audience by segmentation variables.
D. Overall Brand Image projected by the promotion
E. An assessment of the creativity and effectiveness of the promotion.
F. The USP, if any.
G. Any particular techniques used to highlight product benefits and convince the audience
指导uk essay Try to do the same outside class and read widely from Marketing magazines etc to pick out the main aspects and especially the terminology of the industry.
There is a lot to learn !!
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