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Essay plan
Title: An analysis of the application and the effect of the Internet technology in marketing
Introduction:
As internet technology become more and more popular ,it is applied in many fields. What is definition of Marketing and whether or not Internet technology could applied in 指导essay Marketing are the topic of people interest and concern.
It will certainly have effect apply one thing to another. But what kind of influence will make the internet with marketing together is worth for people to pay attention.
The argument of essay:
Internet technology is applied in many aspects of marketing. In addition it makes large effect on marketing. Internet technology could make much more benefits and it really play an important role of marketing nowadays
Focus area:
1,The definition of marketing
2,Explanation the relationship between marketing and internet technology and the different about Marketing with internet
3,Which sides did the Internet technology be applied and how could it be applied.
4,The influence of application of internet technology in these sides of marketing
5,The advantages and disadvantages of these influence
指导essay Main body:
Sub-topic 1:
The definition of Marketing
Defined Marketing and Internet
Explanation the relationship between marketing and internet technology and the different about Marketing with internet
Sub-topic 2:
The application of the Internet technology in marketing
_____ apply internet technology in marketing environment
_____ apply internet technology in marketing planning
_____ apply internet technology in B2B exchanges
Sub-topic 3:
The effect of the internet technology in marketing
______ effects of the marketing environment
_______effects of the marketing planning
_______effects of building B2B relationships
指导essay Sub-topic 4:
The advantages and disadvantages of applying Internet technology in marketing
Conclusion:
Basis topic to get the conclusion about whether or not internet technology make a good influence of marketing.
Sources:
Coupey, Eloise. 2001 Marketing and the internet Prentice-Hall, Upper Saddle river, New Jersey
Dhruv Grewal, Michael Levy ,2008 Marketing The McGraw-Hill COMPANIES
Hanson, ward A, 2000 the principle of internet marketing, United Kingdom ;South western college pub
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