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1 Background
In 1980, the International Council of Societies of Industrial Design (ICSID) to industrial design made the following definition: Industrial design is "on the mass production of industrial products, by virtue of training, technical knowledge, experience and visual experience, while giving materials, structures , structure, shape, color, surface finish, decorated with a new quality and specifications. " Although most people are no specific knowledge of industrial design, but do not know its value and charm. But the fact is, the value created by industrial design is incalculable.
1980年，国际工业设计协会理事会(ICSID)给工业设计作了如下的定义：工业设计是“就批量生产的工业产品而言，凭借训练、技术知识、经验及视觉感受，而赋予材料、结构、构造、形态、色彩、表面加工、装饰以新的品质和规格”。尽管，大多数人对工业设计没有具体的认识，更不知道它的价值和魅力所在。但事实证明，工业设计创造的价值是不可估算的。
The ancients said: "We must first sharpen his tools", "device" that tool. Industrial design is not only a tool for business development and growth, but also pre-development of new products, the importance of the overall marketing tool, but also serve as a guide in the enterprise and the decisive role. Today, companies rely solely on technological innovation is difficult leading; design innovation is the key, is the core of the enterprise based on the book.
古人云：“工欲善其事，必先利其器”，“器”即工具。工业设计不仅是企业发展和壮大的工具，更是新产品前期开发、整体营销的重要利器，而且在企业中起指导和决定作用。如今，企业仅依靠技术创新是难以领先的；设计创新才是关键，是企业的核心，是企业的立足之本。
International and domestic competitive environment determines the industrial design position in the enterprise.
国际、国内竞争环境决定了工业设计在企业中的地位。
With China in November 2001 formally joined the WTO, the domestic enterprises to enter the international market barriers and risk reduction, but also makes the domestic market gradually completely open, will enable more companies entering, so that domestic enterprises are facing more powerful competitors, thus exacerbating competition. So, how to highlight the characteristics of the enterprises, the company's products more competitive will be the most important thing.
Industrial design has become a source of competitive and core drivers. The intensified economic globalization, the international competitive market circumstances, the international competitiveness of the product depends on the product design and development capabilities, products to be internationalized, first designed to be internationalized, to unique, easily recognizable design elements. Strange shapes such as an Apple machine, multi-curve, rounded fullness, color eclectic, full of fashion, popular with young people like; IBM modeling formal, multi-linear, rational serious, emphasizing proportional division, color deep thick, multi-use office applications. Indeed, the industrial design is the enterprise development, and innovation an important weapon.
2Analysis of the Value of Industrial Design
2.1 Value of industrial design today, designed to promote statehood, as former British Prime Minister Margaret Thatcher once said: "For the industrial design of a sub-investment, can produce one thousand points in return." According to the survey, in Europe and developed countries, the industrial design firm capital investment generally reach 5% of GDP to 15%, can be achieved when a high value of 30%; Chinese household electrical appliance enterprises vast majority of industrial design generally less than the total capital investment 1 percent of output. Thus, the Chinese enterprises is not enough emphasis on industrial design, companies must improve the situation, in order to innovation and development.
2.2 Analysis of the Value of Industrial Design
According to the Industrial Designers Society of America estimated that every dollar invested in industrial appearance, can bring $ 1,500 of earnings. Good design can reduce costs, improve user acceptance probability, increase product added value. And promote the product through the design of the continuous growth of enterprises will also get a higher strategic value. And China has been in the manufacturing country, through labor-intensive form of lower turnover for enterprises to create profits, did not play the strength of industrial design. Is to use the so-called good steel blade, China reserves a large number of design talent, the potential is huge. Attention should be given to the designer companies, give full play to the value of design.
3 industrial design market needs
Any business can survive with the market, in order to grow. Any product, regardless of their pre-stage R & D done how perfect, how well, the market will eventually have to accept the market test. Only new products occupy a certain market, have succeeded at all; instead, it is a failure of development.
3.1 new products to meet the needs of consumers must rely on industrial design firms are not blind to the development of new products, but targeted, purposeful, and is driven by the market. The mall is not just to put some products filled the shelves, but to choose the products consumers want. Although the products on the market a wide range of products that meet consumer needs but not many consumer products can move less. Functional requirements is not the main highlights to attract consumers, spiritual needs also has an important position, the enterprise is to skillfully play the role of industrial design to develop the most appropriate practical and beautiful products.
3.2 In order to occupy the market of new products must rely on industrial design from the mobile phone consumer point of view, once favored by consumers in Japan, South Korea, Germany products, that they have personality style product design, good quality, better than the domestic mobile phone. But look made mobile phones a few years ago turnaround, would be due largely breakthrough design. TCL mobile phones entering the market just three years from scratch, reached the top three Chinese mobile phone market. The beginning of 1999 to enter the mobile phone industry, based on "positioning to catch up, major breakthroughs," focus from product design to seek innovation and breakthroughs. It is because of TCL in industrial design constantly seeking innovations and breakthroughs, it won the vast living space.
Indeed, to occupy the market, we must make the product attractive to consumers, so that product differentiation, quality has been unable to highlight the advantages of design has become an invisible competitive weapon. Companies must as an important tool for the industrial design in order to create what consumers really want.
4 the survival and development of enterprises must play the role of an industrial design firm designed only to win the market leader, as said: "Good design is a sign of success, it is a guarantee that the value of Simply put, it is a good design, people are willing to buy products, and give products a good reputation, the fundamental design of our industry. "is the company's core product, only the product innovation to enable enterprises to be invincible, and only designed to make product innovation has become reality.
4.1 designed to bring life to the enterprise's survivalhttp://www.ukassignment.org/essayfw/
Remember that in 1995 to 1997, Apple stock all the way down, miserable, faced several takeover situation. Please return to the Company in respect of the former Apple CEO Steve Jobs, after analysis, has introduced a new concept of the Apple iMac. It will host the traditional PC separated from each other, display and integrated speakers, and abandoned the monotony of beige shell, replacing translucent, five colors colored casing. Although the iMac is not much in terms of technology breakthroughs, but in great shape and color on innovation, product launch, Apple's stock on the rapid rise, ranking second. The design innovations to save so much of a business, as it is enterprises to find a path to success.
4.2 design enables enterprises to grow
According to a reliable budget, every dollar invested in industrial, can bring $ 1,500 income. Hitachi's data is convincing, the company for each additional 100 billion yen in sales, the share of industrial design effect accounted for 51%, while the role of equipment modification only 12%. Visible, industrial design with less capital investment, the company was able to make huge profits, bringing the company a good development momentum.
How, how Korean company LG from nobodies rapidly among the world's top brands do? One trick is to rely on good design. The company depending on the design for the holy grail, as early as 1983, LG Company which was first created in the private sector and Design Institute, and the formation, including Tokyo, Milan and other cities worldwide, including network design, in 1991 began to organize an international Design Competition. LG emphasis on design will be designed as the company's four core competencies, by design-led product development, is committed to developing companies to dominate the market, to develop and grow, the first is the product to impress consumers. Faced with shrinking technical differences, the pursuit of individual cases, enterprises should take advantage of the design of this product means to highlight the advantages, the creation of brand image.#p#分页标题#e#
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