管理学Essay范文：识别和沟通计划策略_Essay格式范文_ESSAY

Management Essay：识别和沟通计划策略

Identification And Communication Plan Strategies Management Essay

人类固有的品质之一是说话的能力,但不会使人们相互交流。人必须学会交流,这样才能使他们知道对方提供什么。这也许是一种我们应该获取的技能,并有效地使用,人们可以学习如何开发。这里有不同的与人沟通的方式，例如喜欢听演讲,有时与有姿态的人能够互相传递他们的想法。所以这不是关于交付任何一个人喜欢与人分享的方式，但重要的是如果意味着那个人正使用有效的方式能足以让他明白。

很正常,一旦任何一个人与他人沟通很成功，意味着在接下来的时间，他们将会建立沟通。所以人们遵循别人是如何参与交流。所以所有的通讯手段必须在评估之前使用它。当然,不断地练习能让这个技能更为有效。

沟通可以口头或手势。它在许多不同国家的不同文化中有所差异,有时在不同情况的环境要求下会有不同的通信方式。从一个研究中发现,人们需要花费一天超过75%的时间来与对方交流。越是有效的沟通，越有好的机会让我们在生活的任何阶段获得成功。全国通信协会的研究显示了沟通的重要性。沟通能力对一个人的发展,为整个机构,以及一个伟大的国家负责任的公民做出了巨大的贡献。

来自世界上480多家公司的雇主同意的事实是,沟通技巧是第一个他们招聘时要求在他们自己的公司所表现出来的才能。

One of the quality that human beings are inherent with is the ability to speak but that will not make people communicate with each other. People have to learn to communicate so that they react to what the other person is delivering. So it is perhaps a skill that we acquire and can effectively use as people learn it how to develop. There are various ways of communicating with people like listening, speaking and sometimes with gesture people able to transfer their thoughts to each other. So it is not about delivering whatever a person likes to share with the way that person wants but it is important if the means that that person is using is effective enough to clearly make him understand.

It is very normal that once any person is successful in communicating with others will become an established communication means for the next time. So people follow how other people are engaged in communication. So every means of communication has to be evaluated before it is used. And of course practice make this skill more effective for later use.

Communication can be spoken or gestural. It differs across many different cultures of different nations, sometimes the contexts of the situation ask for a different ways of communications. It is found out from a research that people spend more than 75% of the day for communicating with other person. The more effective the communication is the better there are chances of succeeding in any course of life. The importance of communication is clearly shown in the research by The National Communication Association. Communication skills contribute towards development of a human being, an institution as a whole, and of course a great responsible citizen of a country.

Employers from more than 480 companies in the world agree with the fact that communication skill is the first quality they ask for when they recruit in their own companies. There is a huge demand for the communication skills in any companies enlisted in wall street (Report on fastest growing careers, US Department of Labor). Most of the employers look for oral skills of their employees and even they find a positive correlation between successful as employee of a company and good communication skills. (Source: National survey of 1000 Human Resource Managers) In an organization communication skills of employees and employers needed because organization has different departments that are closely work as a team to accomplish the same goal of maximization of the shareholders profit. In a company there are employees from different background so to make the issues understandable there should be some leaders who possess communication skills and through this skill they should be able to make employees know what they should be doing to achieve the company's goals. So organization's problem can be solved by working in a group of diverse employees who possess the ability to communicate effectively with the group members. Now every employees costs a company some overhead expense. As a result, organization always look for a person who is skill in their own department and also has the communication skills through which he or she can make other group members understand how any function would yield a positive result to the company. At the end it is noticeable that small amount of employees, with small amount of words with highly communicative speech that generate the main goal of a company means lesser the costs for an organization. The characteristics of good communication is that there should be a clear meaning of the information that is delivered, there should be eloquence in the means through which the information is passing.

In this increasingly globalization world, communication plan has a big role in keeping up with the trend of business. Every minute broadcasting of advertisement in the TV costs the company a huge amount of money. In a minute, an organization clear up why the customers should buy their products in the advertisement with a very meaningful, clear-cut and precise information about the product of that company. That is how a communication skill is so important in a company.

Analyze the context:

Communication Plan and Identification of the Message:

In the case of organization, there should be a formal way of communication between the employers and the employees. Now, although profit maximization is the ultimate goal for an organization, GB group sets its new objectives which specifies that they will reduce their operation cost by relocating their IT department and Customer support team to a new location within a year. A company relocates for some reasons like to reduce the objection of customers, a more productive work environment, higher effective organization, lower wage and related expenses, job satisfaction, improved business functionality. It is realistic, measurable(because only two department is relocated so the reduced operation costs can be measured) and achievable because they have narrowed down the time limit and also the portion that will be relocated to reduce the operation costs as such this is a clear objectives of a company. The followings are the program of work that has been planned right after the Annual Report of the company, and it has shown that Costs from IT department and Customer service is not significant to the profit rather it is significant to the losses of this company. In the communication Audit and Mission statement the message will be like "Within a year and half we are planning to cut the operational costs by 20%".

工作计划和沟通策略：——Program of Work and Communication Strategy:

Analyze the context:

Communication Plan and Identification of the Message:

工作项目和交流策略：——Program of Work and Communication Strategy:

Periodic Print Publications; This session is more like brainstorming the communication materials. As transition will be done without hurting the operational function of a company, so company must shed some light about the costs that it has incurred due to the IT department and Customer service department. In this monthly publications the company's Chief Operating Officer would draw some highlight on long term goal of this company, at the same time how this goal is not achievable due to the costs of those departments, and at the end it will discuss how cheaply this service can be achieved from other places of the world. This will be communicated all the employees of these two departments and only the leaders of other departments.

Online Communications; With this program of online communication with the employees of those departments, COO would be able to get current reflection of the period print publications from the employees and get to know how they react to this publications. Thus, COO can motivate the employees to work benevolently for the organization and at the same time they will not get shock by the news that this company is relocating those departments to other country. This communication will be done through online connection with the managers and some of the leaders of every departments.

Meeting and Conference Materials; From the online communication, many employees would share his argument against the news they had come across from periodic print publications. Thus, there will held a meeting with certain number of employees to present how these costs is not supporting organization to achieve its long term goal. COO will use all financial data, other related information and analysis to validate his argument for the claim that these two departments have been incurring a huge expense to make the company's dream come true. This is communicated only with the managers and some leaders of the workers' group.

Media relations and Public relations materials; Whatever happens internally so far should not go in the media because this will have a negative impact to the investment world. Rather in the media, COO will emphasize on expanding their business by efficient use of the resources. Efficient use of the resources would not be a total lie false if COO actually means that they will relocate their two departments to a new country. This is communicated through the newspaper, with the logo of this company.

Marketing and Sales tools; COO will use their marketing group to understand how effectively customers services can be delivered from a different country and find out the related costs of shifting to a new office. This process will start right at the beginning of the objectives. However, marketing people may not know about the relocation rather they will think that the company is expanding its business to a new country as a result they will not leak out this information to other employees which will create an operation loss for the company.

Legal and Legislative Documents; While communicating with the employees, COO will be addressing their issues with the legal adviser to get the legal license of doing their service from a different nation. This will be done right after the economic costs are measured and resulted to be less than the costs of continuing the IT and Customer service operation from the existing location.

Committee and Board of Directors; COO will also have to communicate with the Board of Directors' about the implementation of the plan in every week.

Surveys; After few months of injecting the information through the Publications, Online communication, and Presentation of the facts to the employees and their department's leader, the COO will conduct a survey, where there will be some options of how their employees would like the company to achieve its long term goal. Surveying employees will be started in the 6th months of the project. So, in the initial stage there will be only objectives type survey, however, later they will be asking for comments on definite answer. Here as all the employees already been injected with the information that IT department and customer service department is not doing good and also as there are some other ways to cut the costs. The employees themselves will give the recommendation that those departments should be relocated to achieve its objectives and the long term goal of this company. So from 6th month onward every fortnight, on behalf of COO, a survey will be conducted so that at the end of 9th months all the employees come into a same conclusion of relocation.

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The evaluation of the communication would be analysed through the survey reports and at the same time the other financial monthly data of client acquisition costs, reduction of IT related costs, and of course the turnover rate. Because if these costs have reduced significantly and at the same time, survey result is showing that the employees are thinking positively for the company then COO is successful in communicating with the employees in an efficient ways so that it has not affect the operation of the company. COO must see the turnover rate, cause this rate should be little higher than the previous year but for sure it should not be too much high.

Recommendation: There is a high chance that turnover rate will increase as the relocation process if under process though it is not said directly in the publication or other means of communication with the employees. In this case, the best option would be to recruit foreign nationals from those country where the department will be shifted within a year and half. Here the keyword is when a company decide to relocate for operational costs it means that country wages are cheap, there are more advanced technology with lower costs, or the country is developing. In any case it says that there are huge number of employees who will be from that country. In addition to this, COO can pose a condition with the recruitment process that the new employees must be able to stay on that country. Thus relocation will not trigger higher turnover rate and these employees will know the function of these departments and how they work as such the learning curve will be achieved right before the relocation actually occurred.( Source: Jackson, D, (1998))

In 2000-2002, one research of B?hlin, Wigblad, McCluskey showed that 26 companies had to relocate to get the advantage of the operational costs against their competitors and 80% of their respondent reported that productivity has increased in 1 and half years and 70% of their respondent reported that quality can be regained with some years after the 1 and half year of the relocation. (Source: B?hlin, Wigblad, McCluskey, 2002)

Certificates and Awards; In the meantime, the company can arrange an Award functions to recognize the best employees for different departments. As IT and Customer department employees will be present there so they will know how much lack they have in their skills to match up with the other departments of the company.

Annual reports; In the annual report, a new objectives of how much operational costs will be reduced from the company would be placed. By this time it is easy to calculate the reduction of the operational costs.

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Retention/Temporary hire strategy: As the news are spreading many employees would leave the office prior to the notice and in that case COO should recruit on the basis of temporary employment. Some employees with high skill should be retained by the company so as to increase the learning curve of the employees that will be taken to the new location.

Knowledge transfer and training strategy: There should be a facilities of train the new employees with the help of old employees. Other strategy would work like, Business unit migration strategy, Run the business resource prioritization strategy.

In the above program, the COO is make the employees give the judgment about what should a company do in this circumstances rather giving them unwanted surprises which could not only hurt the operation process of the company but also it could give a bad reputation in the eyes of the investors.

Identify the skills needed to implement this strategy effectively:

COO should be able to concurrently contact with the employees and at the same time prepare for new facilities . COO also have to think about how to fit the old machineries and other mobile facilities with the new setup. There should be at least 2 months prior to opening the office in new location.

Identify possible obstacles or challenges that may arise:

The main obstacle in relocation is the cultural problems when going to a new nation.

总结：——Conclusions:

In the above way of communication plan COO and the BOD of this company is effectively communicating with the employees of this company. Through this communication plan the company bring the employees in the planning process and thus the company avoid giving them any surprises when they actually implement their program of relocation. In the meantime, some employees had given their best to protect the company and to achieve their goal so the company take advantage of this ongoing news. The COO track the employees through their journals and get feedback from their managers while talking online without pushing them hard words like this department is doing bad. So all these process of communication, COO involve their employees to give a judgement rather than forcing them to work on their own goals.