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The impact of exchange rate changes and the economic downturn
汇率变动和经济衰退的影响
宁波九洲食品公司是在殷舟，是罐头食品生产和贸易中的股份制企业的集合。公司位于宁波市园林----东钱湖。公司自创办以来，得到了迅速的发展。目前，工厂占地面积16650平方米，建筑面积14500平方米。其中包括2004个橙色车间占地4013平方米和102平方米冷库。该公司拥有超过2000万元的固定资产，流动资金18.6 百万元。 共有130正式工人和季节性临时工1300多人。植物健康条件的出口罐头食品加工企业注册卫生规范要求，于1994年获得“出口食品厂库注册证书”，1999年获得进出口经营和出口企业的权利，并通过了经审计的HACCP食品安全认证和生产系统日本农业和工业率先对有机JAS认证。连续4年被评为全国十大农业龙头企业宁波市资信AAA级企业。
Ningbo Jiuzhou Food company is in Yin Zhou, is a collection of canned food production and trade in one of the joint-stock enterprises. Company is located in Ningbo City, the garden ---- Dongqian Lake.
Since its incepted, have achieved rapid development. Present, the factory covers an area of 16,650 square meters, construction area of 14,500 square meters. Including the 2004 Orange workshop 4013 square meters built, 102 square meters cold storage. More than 20 million yuan in fixed assets, working capital 18.6 milllion yuan. 130 regular workers, seasonal temporary workers more than 1,300 people.
Plant health conditions to export canned food processing enterprises registered health regulatory requirements, in 1994 to obtain "export food factory library registration certificate", 1999 to obtain the right to operate import and export enterprises in 2003, and adopted the audited HACCP food safety certification and production system Agriculture and Industry of Japan took the lead on the boiling of organic JAS certification. And for 4 consecutive years was named the top ten agricultural enterprises in Ningbo City, credit AAA level enterprise.
Second, the main products
2. The annual production capacity of over 11,500 tons canned products, the output value of 45 million yuan. Main products into three series:
①, canned fruit
②, boiled bamboo shoots
③, boiled vegetables series
3, the company supply and marketing channels
This company sell the food to Japan and Germany,most of the food are selled to Japan.Now they try to sell the food in China,of course Chinese like food like canned fruit…
Second, Japan Overview
Japan (Japanese: Japan) is located outside the east coast of the Asian continent in the Pacific islands. West, north across the East China Sea, Yellow Sea, the Sea of Japan, Sea of Okhotsk and the Chinese, Korean, Russian River, the East Pacific Ocean. Territory by the Hokkaido, Honshu, Shikoku, Kyushu four large islands and over 3900 smaller islands. Land area of 377,000 square kilometers, 14% of the plain is home to 85% of the population, the lowest per capita land resources is one of the world.
Since the late 20th century, 60 from Japan has been recognized as the world's second economic power of capitalism, the implementation of constitutional monarchy, known as "the rising sun." Japan as a single nation-state, domestic cities are Tokyo, Osaka and Kobe. Tokyo is Japan's capital, is one of the world's largest metropolitan area. Tokyo, in particular the population of about 860 million people, is the population density of a high concentration of large cities. Japan's Imperial Palace, National Assembly, the Cabinet, the Supreme Court, Ge Shengting States Embassy in Japan, the headquarters of large enterprises, Japanese banks, securities companies, department stores, newspapers and television stations are concentrated in Tokyo. Currently in Tokyo and Tokyo in particular around the region have formed a number of Fukutoshin.
Japan, a country is divided into 47 administrative regions: one is (Tokyo), a (Hokkaido), II Prefecture (Osaka, ktoyo Prefecture), aged three counties. Part of the city due to the larger population, a greater impact at the local, and was designated as ordinance-designated city, in the core city, special city. Prefectures of administrative divisions for the municipality, in addition to the county, sub-prefect, district, special district and other administrative units.
Japan's territory is mountainous, mountain ridge located in Japan as the center of Japan's land is divided into the Pacific Ocean side and the Sea of Japan side, mountains and hills of the total area of 71%, Land up to 67% forest coverage. Over 30,000 km of coastline, so Japan has many good harbors, coastal industrial development. Convenient sea, offers many advantages for imports.
Japan's highly developed economy, citizens have a high standard of living. GDP,in the 2009, then in accordance with international exchange rates, Japan's GDP 5.068 trillion U.S. dollars, ranking first in the world 2. USD 39,731 GDP per capita is 17th in the world. In terms of purchasing power parity, gross domestic product ranked No. 3, the per capita gross domestic product is the world's No. 23.
Japan's service sector, especially banking, finance, shipping, insurance and business services sector accounted for the largest proportion of GDP, and is the world leader, the capital Tokyo is not only the largest city and economic center of the country, is the world one of the best financial, shipping and service center. Japan's economic development, is the world's economic power, but the shortage of domestic resources, and very few resources to be self-sufficient, dependent on the world energy market, great, is the world's largest importer of raw materials.
Third, the global economic downturn on the impact of business
1, the international market in the doldrums, exports to major markets continued to decline. Japan (70% occupied), the United States, Canada, Korea and the European Union and other countries, is the company's main export markets. Economic recession in these countries, making further declines in consumer demand, trade orders significantly reduced, resulting in the company's exports declined.
2, the international environmental degradation, increased business difficulties. Mainly in three aspects: First, breach of contract, breach of contract has increased. Second, the problem of exchange rate risk and deferred payments outstanding. The world's major currencies against the dollar devaluation, resulting in importing countries, the sharp depreciation of currencies against, driving up the prices of imported products in China, makes it difficult to export, seriously squeezed corporate profit margins. Increase the risk of foreign trade receivables, enterprises are facing increasingly serious compliance risks and foreign exchange risks. Third, the international market due to slowing demand, order a substantial reduction in production downtime enterprises have intermittent phenomenon, the long-term stable development of enterprises that have a negative impact.
Fourth, the impact of exchange rate changes
RMB appreciation on import high proportion of foreign currency debt in terms of large-scale industries are long-term positive, but the export business based, companies with high foreign currency assets greater impact, especially in the company of such low value-added processing of agricultural products, low-margin export industries greater negative impact. Mainly in: (A) export growth will be constrained. The appreciation of RMB against foreign currencies, while domestic prices have not fallen. If the export enterprises to maintain a certain profit increased selling prices of goods will not only undermine the international competitiveness of exports, but also led to a decline in contract turnover is not conducive to export products in international market share increase. Therefore, appreciation of the renminbi business to some extent inhibited the growth of exports. (B) the profits of export enterprises directly compressed space. RMB appreciation means that the export sales price remains unchanged, reduction of export proceeds of the Renminbi, while procurement costs and sales, management, finance 3 costs almost no change, the result is profit margins have been compressed, or even losses. The company won a low price, low-tech, export profits is very small already, and then digest the losses arising from changes in exchange rates, but also the future of the enterprise was dangerous, and even affect the survival and development. (C) enhance the settlement of foreign exchange loss of business receivables. Accounts receivable is the most important asset of the flow, good or bad financial situation of enterprises have a major impact, directly affect the appreciation of the renminbi foreign exchange earnings on commodity exports, the export foreign exchange income of the enterprise into the RMB exchange losses arising to reduced cash flow of business activities.
Fifth, the company's future direction
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2008, 2009, by the global financial crisis and the impact of the appreciation of RMB, the enterprise's total sales and total profits were down compared to previous years. In 2010, enterprises take active measures to address the development of various problems encountered.
1, and consolidate Japan, EU and other markets, actively explore new international markets. Against the company exports high dependence on Japan, the larger reality of the affected enterprises to develop in this period to increase the intensity of the international market outside of Japan. Actively participate in overseas exhibitions and Canton Fair, China Fair, Trade Fair and other domestic event network for enterprises to create conditions to develop other international markets.
2, active and effective use of international financial instruments, reasonably avoid foreign exchange risks. The face of fluctuating exchange rate risk, the company according to its own business characteristics, combined with the judge on the exchange rate movements, flexibility, using a variety of financial hedging instruments, the use of forward foreign exchange, foreign exchange swaps and other financial instruments locked exchange rates, the increasing the value of the currency, and active use of hedging instruments such as export credit insurance protection of export proceeds security.
3, actively explore the domestic market. Basically, current products are exported to international markets, a large dependence on exports, making the international economic environment and the enormous impact of exchange rate changes, the enterprise's long-term development potential instability. And domestic, have a vast market, the financial crisis, companies began to target into the country, and actively explore the domestic market, has been initially achieved results.
Development planning in the future, the enterprise is still the focus of the international market as in the stability of the international market, to actively explore the domestic market, increase its share in the domestic market.
Sixth, the company's feedback
Ningbo Orient Jiuzhou Food Co., Ltd. is a food export Co., Ltd., a low value, low-margin export sectors. Production enterprises with marketing, so as to drive profits up. The basic enterprise products for export, a large dependence on the international market, and low technological content of products, the market alternative, easy to external environment. International economic situation, exchange rate changes so will the stable development of enterprises have a tremendous impact. From early 2010, companies adopted a series of measures to deal with the problems encountered in the development of scientific, rational control production costs, changes in the concept of development, and actively explore new routes and new markets, and achieved some results. Development in the future, the company also developed an effective long-term development plan, I believe that the scale of enterprises will continue to grow.
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