导读:本文是一篇加拿大essay,讨论了对于我在中国拍摄的照片中全球化是如何表现的,这一决定将导致对古今、文化集体思想等的动摇,这些比较可以反映出照片中全球化的进程。
在文化因素的比较中,中国乡村具有展示中国地理位置和文化的因素;西方品牌具有展示西方文化的伟大表现。
如图所示,星巴克位于中国无锡的村庄中心。此外,全球领先品牌星巴克咖啡位于村中心。在顾客的心目中,“星巴克咖啡”品牌的形象是清凉时尚的,它一直位于上海、纽约、香港等现代城市的中心地带,这里有一个巨大的震动,两种文化的结合,它们是古老的和现代的。另外,人类,我们被告知有一种趋势,即他是集体知识创造和学习体系,而文化是我们行动的能力。To make the decision on the how globalization has demonstration in the pictures which I taken in the China, this decision would lead to the shake on the ancient and modern, the culture collective mind and so on, these comparison could be reflective on the process of the globalization in the photos taken.
In the culture factor of the comparison, the village in China has the factor to show the location and culture of the China; the western brand has the great demonstrations on western culture.
As can be seen in the picture, the Starbuck has been located in the central of the village in the Wuxi, China. In addition, the global leading brand Starbucks Coffee has located in central of the village. In the customers’ mind, the image of the brand “Starbucks Coffee” is cool and fashion, which is always located in the central of the modern city such as Shanghai, New York and Hongkong and etc. There was a great shake here two culture combination they are ancient and modern.In addition, Human beings, we are told that there is a tendency in the collective knowledge creation and learning system, and culture is our ability to give the action.
Besides that, the picture has demonstrated the two different cultures, that is western and eastern culture collective, also named Chinese culture and western culture collective. In the process of the globalization of the coffee culture, the Chinese Village has accept the coffee culture and loved to do so in the collective cultural. For this tense, the people are willing to attempt the coffee culture under the American coffee, also the tea cultural also contain in the coffee culture. What is more? In the taste of the coffee to learn the freedom of the American culture. It is a great experience to know the globalization in the picture.
Global capitalization is beyond the control of the country. It outside the company any form of regulation and puts forward some problems on democracy and civil.Therefore, in the process of the globalization in China, the domestic brand has a real issue in the local markets with the crowed international brands are crowed to the China such as Costa and Haagen-Dazs. Whether this brand could be fit with the eating habit in China, also these brands are also change the brand image to fit with the Chinese markets. More than that, the cost of these brands are comparative higher than the local brands, that means, the Chinese peoples are accepted these international fashion brands everywhere especially for the younger generation in the central of the acceptance. However, these brands could be widely acceptance by the majority national states, this could be an issue. As a consequence, the brand culture has been abstract form the culture of the China in the progress, so that the collective culture could be better performed.
Of course, globalization is not always negative thoughts. For citizens of rich countries, that means greater access to travel, goods, information and technology. From the point of view of western values, some features of globalization can be thought of as "positive".For instance, the globalization could change the life style of the citizens of the local, so that the culture could be well performed in the process of the globalization.
The picture has demonstrated that the Haagen-Dazs is on the left side of the water, so that people who are in the boat could see the logo of it. As a consequence, the local citizen and tourists could be experienced with western products such as ice-cream. On the other side of the explanation of the cultural contain on the citizens of the village, so that the tourists have more selection on the food habits in the process of the travelling.
I believed that the acceptance of the globalization is fully depending on the education of the local residence on the openness of the mind. Globalization and strategies for the local development, the influence of the appreciation of cultural diversity, create social justice through art education is a recurring theme.That means, education could play a significant role in the process of the globalization. Far from the village, the better products and brand could be widely accepted by the local citizens.
The picture has described that the Costa could stand in the central location of the village. In addition, Identity is the theme of the multicultural writing and education, and in some contemporary art and artistic words. Strong identity is a prerequisite for respect individual and their culture, and development agencies.These brands are located great place in the village; they are the cards of the village, so that they are identity of the village(Garber, 2010). On the contrast, they are ignored the other pictures of the village such as beautiful sights and other traditional Chinese brands on the competitions. In the great competitions of the brands, the traditional Chinese brands could be direct window of the Chinese culture which was be better explain in the village.
In the acceptance of the international famous brands, the local famous Chinese brand would disappear in front of the village. Leaving these traditional brands, this was quite important in the village. Also, these parts could be shown in the progress of the Chinese own development.As a consequence, personal understanding of the structure could be better explained in the picture.
The picture has identified the process of the globalization.The instruction has the meaning of containing of culture in the process of the personal understanding in the culture. A lot of art teaching is in relations with self-expression. To understand art and the world beyond themselves, however, still is the key to accept the education in art and other subjects. In my class, let's take a look at understanding can we learn from art and artifacts. We see the works of art and the artist's/manufacturer's culture.
Personal experience and the level of the education could be the important factors in the decisions of the globalization.
This picture has shown that the heavy globalization in the local place. As can be seen in the picture, the many brands have crowed into the Chinese markets. The famous brands could enhance the process of the globalization in China. However, the local brand should also be paid attentions; these brands could better explain the culture of the China.
In conclusions, the positive sides of the globalization could be explained in the experience and great acceptance, which are fully depending on the education on the local residence in the progress; however, the negative sides are also transparent in the development, the local brands have been disappeared in the sights of us, who have been paid the bills of the globalization on the great acceptance, this issue could be worth to discuss.
Reference list
Garber, E. (2010). Global and Local: Rethinking citizenship in art and visual culture education. Encounters On Education, 11117-133.
|