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新加坡作业范文 在哥本哈根它的皮毛协会的总部可以说是一个矛盾的集合体。它明明继承了六十年代的狂野派的建筑设计风格，但是地点却是在格洛斯楚普这个朴素的哥本哈根郊区。这个地方是一个让人有着不好记忆的产业中心地带，并且受到了欧洲一些政治实体的保护。正像是在好莱坞电影产业一样，而硅谷在人们的印象里就意味着通信技术，哥本哈根皮毛总协会就相当于销售皮毛的总产地。 在丹麦本地有着一千五百多从事养殖的居民。他们每年可以大约一千七百二十万的哺乳类动物，这样的产量占据了世界总产值的五分之一。它也饲养像白毛狐狸，绒鼠之类的皮毛性动物，只是在数量上会相对而言少一些。丹麦的食品公司会生产一种有着很浓烈臭味带有鱼腥味的调味品，这就是世界上非常有营养的水貂食品。丹麦的设计公司引领着世界皮毛业的时尚风向标。 THE headquarters of Kopenhagen Fur is an exercise in incongruities. It is a slice of 1960s brutalist architecture dropped into the homely Copenhagen suburb of Glostrup. It is also the nerve centre of a much-hated industry, nestled in the heart of European political correctness: it is the home of the Danish Fur Breeders’ Association, the world’s largest fur-auction house, and the heart of expertise about animal skins. As Hollywood is to films and Silicon Valley is to information technology, Kopenhagen Fur is to peddling the pelts of fluffy creatures. Denmark is home to 1,500 mink farmers who together rear about 17.2m of the mammals a year—about one-fifth of the world’s supply. It also produces much smaller quantities of other furs such as white fox and chinchilla. Danish food companies produce the world’s most nutritious mink food, a mephitic, fishy concoction. Danish design firms drive fur fashions. And the auction house sells fur from all over the world: last year it auctioned 21m pelts and had a turnover of €2.1 billion ($2.8 billion). Kopenhagen Fur has so many Chinese buyers at its auctions—about half of the 600 who typically attend—that it has a Chinese restaurant on the premises, produces a special Chinese edition of Fur Times, and even puts up discreet notices on how to use Western lavatories. Inside the building pop-up shops do a roaring trade in expensive watches and jewellery. Outside, Chinese fur traders in brightly coloured tracksuits wreathe the place in tobacco smoke. In all, Kopenhagen Fur accounts for about a third of Denmark’s exports to China. How has Denmark turned itself into the hub of the global fur industry? Mink farmers point to the quality of their animals—which command a 20% premium over ones bred elsewhere—and to the advantages that keep that quality high. Denmark is an agricultural superpower, so the farmers have a constant supply of offal and fish waste to feed to the mink: their fur loses its lustre unless they are properly fed. Most Danes are inured to the animal-rights passions that make mink breeding impossible in other European countries, and its fur business has somehow escaped the attentions of foreign activists. The farms welcome visitors. Danish women happily wear fur coats in public. Farmers use sophisticated machines that squirt exactly the right amount of mink food into each cage on the basis of the animal’s size and stage in the breeding cycle. They also boast that nothing is wasted. In Aarhus, Denmark’s second city, the local bus fleet powers itself with biofuel that is created, in part, from the bodies of slaughtered mink. The breeders’ association plays a vital role. It keeps farmers informed on everything from new husbandry techniques to trends in consumer demand. And it does more than simply improve the efficiency of the business. It brilliantly conjured up the whole Chinese market in mink from nothing. In 1993 Torben Nielsen, now its chief executive, visited China and saw the future. Europe’s fur industry was in crisis: many consumers had come to see the whole business as ghastly, even those who eat meat and wear cow skin on their feet. Six years earlier the Hudson’s Bay Company of Canada, the world’s oldest fur firm, had sold its auctions business. But now the Chinese Communist Party was preaching that it is glorious to get rich and the Chinese were swapping their Mao suits for the fripperies of the West. Mr Nielsen set about persuading them that mink was the ultimate symbol of success, commissioning advertisements depicting powerful men with fur-clad girlfriends and staging fashion shows. From the perspective of the property rights of Danish fur breeders association with the company, which is a sales department of the former, take the form of modern enterprise, is member of association and other fur pelts suppliers.The Danish fur association of representatives from the board of directors, has a decisive influence on the operation of the company.At the same time, the company internal inherited traditional Danish cooperative organization, regardless of the membership number of delivery of the products, shall practise a system of "one person one vote" election;Foreign corporations, fully in accordance with the market-oriented operation.On the internal management, the Danish fur breeders association, a membership meeting regularly every year, according to provisions of the constitution of the member representative assembly and the board of directors, board of directors decided to the appointment of the company's management and composition.A completely open membership system of Danish fur breeders association, pay 750 kroner a year membership dues to become a member, member generally supply to your mink farm production, but can also be mink to sell to other buyers. Company existing staff 400, annual turnover of $1 billion, more than 1700 Danish mink farm (that is, the fur farming association) for its supply, supply 18 million copies in mink, 50% of the world market share.Company is currently the world's largest professional fur auction house, annual sales, 5 times per second auction of $2000, the average sale amount of the world through auction sales of more than 60% of the mink raw materials.Company sales 90% is water mink fur products, followed by the fox fur the purple, purple orchid, seals, and kara library lamb skin.Company exports, almost all the fur made important contributions to the Danish export trade. Mink company mainly through the form of auction sales model, to embody fair, fair and open principles.Auction is advantageous to the farmers according to market changes timely adjust the structure of scale and variety breeding, reduce transaction costs and market risk, protect the interests of the farms to the greatest extent, lifted the specialization, standardization, large-scale production mode of the trouble back at home.Mink fur quality of uniform before the auction for sorting.First of all, according to the types of the skin color and gender classification, and then classified according to size of the skin;Color shades of sorting through the next step: this is a process that most of the work is done through the computer system.A professional color grading, to quality.Each step separated require extremely accurate, at the same time requirements to carry on a step.Finally, the skin is divided into bundles, each bundle has a corresponding quality rank label and product number;Each has a price tag in advance, every one member according to the price after the auction proceeds. Company fur leather business around the world to come to auction, the company for five times a year sales, at the beginning of the new fur acquisition in December after sales, the following year in September will fur auction sold out for the last time.Traditional epithelial trader with strongest from London is the most concentrated, in recent 10 years, from Hong Kong and China's leather industry, become the important buyers auction house.According to the latest statistics, from the skin of the Hong Kong and mainland China business purchases accounted for 57% of the auction house.Each time the auction, allowing skin to evaluate fur 5 to 6 days in advance.Every auction attracted nearly 500 leather from more than 25 countries.Most of the skin, through the agent to participate in the auction.During the auction, mink prices posted on the Internet every day, closely tracking by global buyers and producers. according to the international fur trade federation global fur sales growth has lasted nine years, 2007 global consumption fur and fur products worth $15.02 billion, an increase of 11.34% over the previous year.As to meet the demand of the world fashion, cope with the increasingly fierce international competition in the market, the company ongoing business model innovation. The company's main measures are as follows: one is the introduction of mink quality rating system.Quality rating system is the product brand system construction, it set up the company's leadership in the global industry, increasing the value of the product and the added value of products.Quality grading has four brand, quality is the top fur termed as Copenhagen purple, followed by Copenhagen, platinum, Copenhagen ivory white wine red and Copenhagen.Into the advanced science and technology and the quality evaluation system of construction, 80 years of professional experience, as the fur material quality rating set new standards around the world.The second is to open the Copenhagen fur creative design center.Set up the center aims to better motivate fur design of imagination and creativity, promote the Danish and international fur fashion.In the center of the design, fur technician and trajectory of the designers, fashion brand closely business cooperation, provides a creative fashion fur fabric development and design.Center design products are in New York, London, milan and Paris fashion week by each big fashion show to the international media and fashion industry.Three is to accelerate the cooperation with China.In recent years, China has become the most important company fur consumption market, fur company exports account for a third of a Denmark to China's total exports.Due to China's fur processing enterprises competitiveness is increasingly obvious, some European fur clothing enterprise transfers processing operations to China in order to reduce costs, many fur pin in China dyeing and processing and made into garment, part of the export, another part of the sales in China.Company is very bullish on the Chinese market, to set up the company office in Beijing in 2005.In January 2007, the company and tsinghua university jointly organized the tsinghua academy - Copenhagen fur lab, work closely with design center in Copenhagen fur, fur process and design talent cultivation in China.On January 25, 2007, the company also established cooperation with haining China leather city haining Copenhagen fur college, through professional training promotes China's leather fashion marketing ability. The association continues to put the shaping of Chinese taste at the centre of its strategy. It maintains a full-time office and design studio in Beijing. It has formed partnerships with Tsinghua and other universities to teach courses on fur and fashion. It frequently flies leading Chinese designers to Copenhagen. It also runs an innovation laboratory in the Danish capital that seeks to “push the skin to its limits”, encouraging designers to let their imaginations run wild: mink-covered motorbike helmets and iPad covers, for example. By incorporating the fur into all sorts of things, from key fobs to lampshades, it hopes to stitch it into the fabric of everyday life, not just in China but everywhere. This strategy has produced rich rewards. The average Danish mink farmer has made €365,000 a year in profits for the past five years. Kopenhagen Fur expects the boom to go on: it is adding 12,000 square metres of floorspace to its existing 70,000 square metres and is installing new machinery to grade the skins faster. In a sign that the trade may be making a broader comeback, pop icons such as Beyoncé and Lady Gaga have taken to wearing fur. There are nevertheless a few clouds on the horizon. Auction prices have fallen by 40% since they hit a peak last September, having risen threefold in the preceding five years. Chinese warehouses are said to be full to the brim with furs, and some towns where the craze has taken off, such as Harbin in the north of China, have hundreds of fur shops. There is talk of a fur bubble (or should that be a fur ball?) bursting. Denmark’s breeders are nonchalant in the face of the latest auction. They talk bravely about an overdue market correction and a shake-out rather than a bubble. They argue that they have built up lots of reserves to keep them going. They say the people who will suffer are the newcomers from eastern Europe who have piled into the business. They also argue that a combination of having the world’s best pelts, the global industry’s most influential auction house and a vast network of suppliers and taste-setters together offers unbeatable defences against competition. Those who have built a global success out of a despised trade are convinced they can withstand a few lean years. Mink is Danish traditional advantage product, it is the third largest agricultural export outside the meat and cheese.Denmark as the world famous high quality mink farming country, thanks to the long history of mink farming, superior natural conditions, perfect supporting system of breeding and high levels of the breeding technology and its breeding efficiency brought by the formation of the comprehensive advantages.Danish mink industry has formed a complete industrial chain, from upstream of the mink farming, feed supply, technology research and development, and mink auction, extends to the fashion design, brand development, clothing sales.Of operation of the carrier "Copenhagen fur" Danish fur industry how to successfully integrate industry resources, through efficient marketing operation and business model innovation, enhance the brand added value and market status of Danish mink, promote the development of mink export industries to be introduced. A, raising mink in Denmark and Copenhagen fur in the history of the Danish mink farmed originated in the 1930 s, until now has 70 years of cultivation history.Danish breeding management mode is the marketization of the production pattern of the family farm, the farmers of the kind of sable is provided by a specified kind of mink field, feed supply by feed mills in a unified standard for unified processing, unified distribution.Denmark stable total breeding for many years, the main varieties, deep coffee, light coffee, silver, blue, sapphire, etc., is of rich varieties, population quality is a world leading level, are raising mink powers and raising mink world powers. Copenhagen fur history can be traced back to the 30 s of this century.In 1927, the Danish fur breeders association (DFBA);In 1937, the association became Danish fur breeders association of the national association of four area.The Danish fur breeders association was founded in 1946 the Danish fur auction house.Denmark Copenhagen fur is fur auction houses and coalition of Danish fur breeders association for more than 1700 Danish fur breeders association member of the collective. Second, the organization structure of Copenhagen Fur Copenhagen Fur (Kopenhagen Fur, hereinafter referred to as "company") as the operations of the carrier and the Danish Fur industry market brand, its organizational structure is relatively complex, it is not only the cooperative organization in the traditional sense, and in the modern sense of enterprise organization, and includes industry association's function at the same time. Although of Danish fur breeders association is the owner of the company, but the integration of both already, in the daily operation.Organizers of Danish fur breeders association is industry, also is the organizer of the research and development.Fur farmers association has set up a research and consulting center, research and development including breeding, nutrition, feed, health, animal welfare, environmental protection, optimize the varieties, quality, etc., in the farming technology, disease control of the fur farmers association will also organize.In addition, the fur breeders association also has a unified purchase feed company.The above services are provided in very favorable price for the member.According to statistics, fur association members enjoy all kinds of professional services, the cost is 20% of the member, after joining breeders association cost advantage is very obvious.Fur breeders association also equipped with experimental farm, in order to improve the fur animal breeding continuous observation and research, to the best way to foster the most excellent varieties.In addition, the agency also spend a lot of money, and the university of Copenhagen, Denmark, the Danish royal veterinary agricultural university institute of agricultural science and contour check joint scientific research institutes, professional research, improve product quality, optimize the varieties, to achieve the best economic benefits, to maintain in the field of international industry in a leading position. Danish mink industry is rooted in the Danish hundreds of years of cooperative culture and tradition, the development mechanism, after years of self improvement and self perfect, very closely linking to the modern enterprise operation mechanism, fully fit and integrated into the modern market competition environment.The main competitive advantages are also displays in the following aspects: one is the integration of industrial chain upstream resources well.Cooperative system integration of the industrial chain upstream resources well, put thousands of domestic mink fur farmers association households included in the interests of the unified body, ensured that even don't know the market sales of farmers can also be sold by auction house mink, the interests pattern to form industrial chain upstream of the accumulation of cost and management advantages.The second is to establish information communication and sales platform.Auction houses as sales platform in the market demand information and establish good communication channels between industrial chain upstream producers, market demand and supply information equivalence between the maximum guarantee the efficient operation of the industry.3 it is to the chain.Copenhagen fur as a carrier of the Danish mink market, expand the industrial chain of high-end, such as promote the brand construction of the fur industry, lead the fashion trend of fur clothing, so as to improve the international status of the Danish fur clothing, expand the mink sales share of the market. |
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