加拿大作业范文：Sleep Country Canada Business Strategy Analysis

本文是商业策略专业的留学生Essay范例，题目是“Sleep Country Canada Business Strategy Analysis（睡眠国家加拿大商业策略分析）”，本文是对睡眠国家加拿大 (Sleep Country Canada Holdings Inc.)的分析。它提供的结果表明，他们的业务战略的增长和再投资到décor的展厅已经非常成功。“该公司连续第21个季度的同店销售增长，强调了他们的市场份额的持续增长，并强调了他们作为加拿大领先的专业床垫零售商的地位。”(新闻线)。通过增加新店和加强现有的店面，睡眠国家已经将自己定位为在饱和的床垫销售市场中具有竞争力。他们的成功是由他们的战略驱动的，提供当地和方便的商店，方便购物，送货和保证顾客满意。睡眠国家是加拿大领先的睡眠零售商，也是唯一一家在加拿大拥有全国业务的专业床垫和床上用品零售商。(新闻连线)所有的睡眠国家的商店和所有的公司，这使他们能够控制运营，广告和分销。

Abstract 摘要

This paper is an analysis of Sleep Country Canada (Sleep Country Canada Holdings Inc.). It provides results indicating that their business strategy of growth and reinvestment into the décor of the showrooms has been highly successful. “The company’s 21st consecutive quarter of same store sales growth accentuates their continued market share growth and underscores their position as Canada’s leading specialty mattress retailer.” (News Wire). With the addition of new stores and enhancing existing locations, Sleep Country has positioned itself to be competitive in the saturated marketplace of selling mattresses. Their success is driven by their strategy of providing local and accessible stores, with ease of shopping, delivery and guaranteed customer satisfaction. “Sleep Country is Canada’s leading sleep retailer and the only specialty mattress and bedding retailer with a national footprint in Canada.” (News Wire) All of Sleep Country’s stores and owned corporately which enables them to control operations, advertising and distribution. 

Company Overview 公司概述

 Founded in 1994, Sleep Country Canada (Sleep Country Holdings Inc.) opened in Vancouver, BC with four stores. Today it has over 260 locations across Canada. In order to stay successful and competitive, companies need to develop and execute an ever-evolving business strategy. This strategy needs to be communicated out to each employee so they understand the ‘road map’ of the organization. Sleep Country Canada subscribes to this philosophy and shares its vision of growth with employees and shareholders. New product innovation, enhanced showroom design and new store openings have positioned Sleep Country well for continued growth. Their operational and market strategies are shared with employees so they deliver the experience customers are expecting. Sharing company results is equally vital. Store, District and Regional Scorecards give employees an understanding of how their performance is contributing to corporate results. “New product innovation coupled with a more targeted investment in infomercials and our enhanced store design bolstered our accessories business – as seen in all our stores, and online. Compared to this time last year, our accessories business grew by 12.8% to $37.7 million from $33.4 million.” (News Wire).

Sleep Country Canada (Sleep Country Holdings Inc.)成立于1994年，在加拿大温哥华市开设了四家门店。如今，它在加拿大拥有超过260家分店。为了保持成功和竞争力，公司需要发展和执行一个不断发展的商业战略。这个策略需要传达给每一个员工，这样他们才能理解组织的“路线图”。Sleep Country Canada认同这一理念，并与员工和股东分享其发展愿景。新产品的创新、强化的展厅设计和新店铺的开设为Sleep Country的持续增长做好了定位。他们的运营和市场策略与员工分享，因此他们提供客户期望的体验。分享公司业绩同样至关重要。商店、地区和地区记分卡让员工了解他们的业绩如何对公司业绩做出贡献。“新产品创新，加上在电视购物广告上更有针对性的投资，以及我们增强的商店设计，都支持了我们的配件业务，这在我们所有的商店和网上都可以看到。与去年同期相比，我们的配件业务从3340万美元增长了12.8%，达到3770万美元。”(新闻线)。

 Sleep Country is governed by an eight member Corporate Board of Directors, who analyse the financial, ethical and operational strategy of the business. They are supported by Governance documents regarding articles and by-laws, chapter and position descriptions, and policies. What is particularly noticeable is that the Director and CEO of Sleep Country, David Friesema, is also on the Board of Directors. “CEOs who sit on the board hold a position of great privilege but also great responsibility. With an equal voice at the board table, CEOs can enjoy more stature and influence among board members.” (Isakson).

Strategic planning forms a large part of Sleep Country’s growth initiative. “Great strategy comes from exceptional insight”. (Isakson). It is important in the highly competitive marketplace for companies to be confident and cognizant of their strategy. Without one, the company is likely to fail.

战略规划是Sleep Country增长计划的重要组成部分。“伟大的战略来自卓越的洞察力”。(•艾萨克森)。在竞争激烈的市场中，公司对自己的战略有信心和认识是很重要的。如果没有一个，公司很可能会失败。 

Importance of Business Strategy 商业策略的重要性

There is an old adage that states without vision, the people perish. In short, business strategy is the cornerstone of organization success. Employees and management alike, need to understand and emanate the strategy to ensure it is successful and to feel that their purpose/contribution can and does make a difference. It has been identified that companies who invest in a business strategy are more successful than those that don’t. “The fundamental problem of all business enterprises operating in the modern environment is a problem of its survival and maintenance of a sustainable strategic development. An effective solution to this problem lies in the creation and realization of competitive positions that can largely be achieved through a properly designed business growth strategy. The strategy is an objective basis to give the answers to such important questions: in what industry or what market should operate a business enterprise; how to divide limited resources effectively; how to compete”. (Isakson). Development and execution of strategic planning is paramount to the success of any business. Employees need to feel connected and part of the strategy so they too are focused on the goals of the organization. CEO and Director David Friesema notes “As we enter the final months of 2018, we are confident that we are well-positioned to grow our share in both the mattress and accessory categories, generate strong free cash flow and achieve our key initiatives, … We revised our guidance last quarter to opening 17 new stores, including four mall stores; to date, 13 new stores have been opened and there will be seven mall stores opened by the end of the calendar year. We are maintaining our future guidance of opening eight to 12 stores per year beginning in 2019. Renovating stores to fit our enhanced design also continues to be a priority. In the fourth quarter we plan to renovate a further 10 stores bringing the full year renovation count to 29.” (News Wire)

有句古老的谚语说，没有远见，人就灭亡。简而言之，商业战略是组织成功的基石。员工和管理人员都需要理解和制定战略，以确保其成功，并感到他们的目的/贡献能够并确实发挥作用。人们已经发现，对商业策略进行投资的公司比那些不进行投资的公司更成功。“所有企业在现代环境下经营的根本问题是其生存和维持可持续战略发展的问题。解决这一问题的有效方法在于创造和实现竞争地位，这在很大程度上可以通过合理设计的业务增长战略来实现。该战略是回答以下重要问题的客观依据:企业应该在哪个行业或哪个市场经营;如何有效分配有限的资源;如何竞争”。(•艾萨克森)。发展和执行战略规划对任何企业的成功都是至关重要的。员工需要感觉到自己与公司的联系，并且是公司战略的一部分，这样他们也能专注于公司的目标。首席执行官和董事大卫Friesema笔记”,当我们进入2018年的最后几个月,我们相信我们将能够生长在床垫和配件类别,产生大量的自由现金流,实现关键举措,…我们修订的指导上季度开17家新店,其中包括四个购物店;到目前为止，已有13家新店开业，到今年年底将有7家商场开业。我们将维持从2019年开始每年开设8 ~ 12家店铺的未来指导方针。”翻新店面以适应我们改进后的设计也仍然是优先考虑的问题。在第四季度，我们计划再翻修10家门店，使全年翻修数量达到29家。”(新闻线)

Friesema continued, “As we enhance our ability to offer our customers comprehensive sleep solutions we will continued to expand merchandising opportunities in our accessory and bedding segments. By defining the strategy and working toward the end result, Sleep Country management and employees are positioned to achieve the necessary goals for success.

Why Strategy is Necessary 为什么战略是必要的

The CEO/president has done an amazing job in articulating the decimation of information to staff throughout the company. Each person understand the importance in outcomes in how their results impact the organization; to create an organization where everyone knows the impact of their and act accordingly. Any company that can create a value proposition that connects employees to its vison statement, has motivated a team that serves the needs of their customer, positives a stimulation work experience and as the connection increases, so the does organization profitablility. At the end of the day, a corporations ‘work force wants to make money. Inspiring employees through a vision of their development, their needs, their intrinsic value, is a winning strategy. Being in an industry that is highly competitive, Sleep Country relies on their brand and mantra ‘why buy a mattress anywhere else’. They recognize the risks associated with the mattress industry; selling a blind item requires product knowledge, customer service skills, and active listening. Damage to the company’s reputation, labour relations, industry risk and economic sensitivity are other risk factors Sleep County has considered as is prepared accordingly. Done correctly, this contributes to the business growth strategy and effective operations.

首席执行官/总裁做了一项了不起的工作，向全公司的员工清楚地说明了信息的抽取。每个人都明白结果的重要性，他们的结果如何影响组织;创建一个组织，每个人都知道他们的影响，并采取相应的行动。任何能够创造价值主张，将员工与其愿景陈述联系起来的公司，都激励了一个服务于客户需求的团队，积极地激发了工作体验，随着联系的增加，组织的盈利能力也会增强。在一天结束的时候，公司的劳动力想要赚钱。通过对员工的发展、他们的需求、他们的内在价值的愿景来激励员工，这是一个制胜的战略。作为一个竞争激烈的行业，Sleep Country依赖于他们的品牌和口号“为什么要在其他地方买床垫”。他们认识到床垫行业的风险;销售盲品需要产品知识、客户服务技巧和积极倾听。对公司声誉的损害、劳资关系、行业风险和经济敏感性是安眠县考虑的其他风险因素，并为此做好了准备。如果操作正确，这将有助于业务增长战略和有效的运营。

The Absence of Strategy and its Consequences 战略的缺失及其后果

 There are many organizations that do not follow a cohesive plan. The results are obvious – they cannot remain competitive and some fail. “Any key business relationship can be improved when structured insights bring focus and effective execution influence influences results”. (Isakson). Any successful formula starts with insight and communication. This is key to staff involvement, and ultimately organizational success.

有许多组织没有遵循一个连贯的计划。其结果是显而易见的——它们无法保持竞争力，有些甚至失败了。“当结构化的洞察力带来关注，有效的执行影响影响结果时，任何关键的业务关系都可以得到改善”。(•艾萨克森)。任何成功的秘诀都始于洞察力和沟通。这是员工参与和最终组织成功的关键。

I worked for a mattress manufacturer/retailer for 12 years. It was a family owned and operated business founded in 1961. When the economy turned in 2008 management didn’t have a clear strategy to combat shrinking sales. The direction provided was for staff to get the sale at whatever cost. This resulted in sales staff discounting off the regular and sales pricing to get the customer to purchase. Not only was volume declining but the margins were eroding as well. After a year of this strategy, the company filed for bankruptcy. The company would have benefited with a Board of Directors holding management accountable and assisting in developing a strategic plan.

Corporate Governance Deliverables 公司治理成果

Legal compliance, ethical behaviour, and regulatory compliance are the cornerstones to any company with merit. Not only is it lawful but necessary to ensure safety in and for the company. Outside of the regular checks and balances, Sleep Country President David Friesema holds a public conference call answering questions for analysts and investors. They also provide quarterly and yearly accounting reports, publically. A Prospectus is circulated yearly to all employees and posted online, describing their growth strategy, sales volumes, profits, etc. and forward looking estimated sales. IFRS Measures, retail industry metrics, stock exchange, and industry overview are included in the report, along with legal and regulatory compliances, showing how well or poorly the company fared. Having compliances and managing in accordance, reduces the risk for the company violating the law, which can be costly.

遵守法律、遵守道德规范和遵守法规是任何有价值的公司的基石。这不仅是合法的，而且是确保公司和公司的安全的必要。除了定期的监督和平衡之外，Sleep Country总裁David Friesema还召开了一个公开电话会议，为分析师和投资者回答问题。他们还公开提供季度和年度会计报告。招股说明书每年分发给所有员工，并在网上发布，描述他们的增长策略、销售额、利润等，以及预期销售额。国际财务报告准则、零售行业指标、证券交易所和行业概述包括在该报告中，以及法律和监管遵从性，显示了该公司的进展如何或糟糕。遵守法规并按照规定进行管理，可以降低公司违反法律的风险，这可能会带来高昂的成本。

Conclusion 结论

Sleep Country has existed for just over 20 years and is presently the largest and most successful mattress company in Canada. However, fluctuations in customer traffic and a downturn in the economy can cause the company to falter. Sleep Country appears financially sound and compliant with laws and regulations that are applicable. Their future strategic plan provides a vision of continued success and growth.

Sleep Country已经存在了20多年，目前是加拿大最大和最成功的床垫公司。然而，客户流量的波动和经济的低迷可能会导致公司步履蹒跚。“睡眠国家”在财务上似乎是健全的，并且符合适用的法律法规。他们未来的战略计划提供了持续成功和增长的愿景。

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