Literature Review范文-Research and Writing a Literature Review

导读：Writing a literature review-Research and Writing a Literature Review，本文是一篇英国本科经济学的 Literature Review，需要用2-3段来回顾有所选择的公司和企业社会责任（CSR）的文献。该文献应包括8个来源，其中4个必须是学术来源，4个可以是非学术来源。

You should write 2-3 paragraphs to review the literature about your chosen company and Corporate Social Responsibility (CSR). This literature should include a total of 8 sources; 4 of these must be academic sources, and 4 can be non-academic. Your academic sources could include: academic journals, and books (or e-books); your non-academic sources could include: magazines, newspapers, databases, online news (e.g. BBC news) or any other online sources which refer to your chosen company’s CSR activities in relation to your chosen stakeholder.

企业社会责任意味着公司不仅要对股东负责，还要对工人、消费者和环境负责（McWilliams、Abagail和Siegel，Donald，2001）。中心是保护劳动者的合法权益。这个概念最初通常由奥利弗·谢尔顿提出。他将企业社会责任与企业必须满足的行业内外的责任联系起来，认为企业社会责任包括伦理因素（Tilt，C.A.，2009）。

CSR means that companies are not only responsible for the stockholders but also responsible for workers, consumers and the environment( McWilliams, Abagail and Siegel, Donald , 2001). The center is to protect the legitimate interests of workers. The concept is first normally promoted by Oliver Sheldon. He connected CSR with the resposibilities enterprises had to satisfy within and out of the industry and believed CSR included ethical elements(Tilt,C.A.,2009).

星巴克是1971年在西雅图成立的美国最大的咖啡公司。它主要从事咖啡、茶和蛋糕的制作。据星巴克公司介绍，目前星巴克在全球拥有2万多家店面，发展迅速。星巴克这个名字来源于白鲸，它意味着公司的目标市场是一群享受生活、崇尚知识、尊重人性的城市白鲸（Jennifer Madison，2011）。消费者体验是星巴克品牌资产的核心。星巴克逐渐将典型的美国文化分解为体验元素：视觉上的温暖、听觉上的自由、嗅觉上的芬芳等等（Rork，Marc，2014）。Jesper Kunde在《企业宗教》（1900）中指出，星巴克的成功在于从产品到服务，然后从服务到体验的转变。星巴克成功地创造了一种以星巴克体验为特色的咖啡宗教。星巴克的主要竞争策略之一是与咖啡馆的消费者沟通，尤其是咖啡馆职员与顾客之间的沟通（Strom，Stephanie，2012）。星巴克还通过收集顾客的建议来加强顾客关系。项目负责人每月都会公开阅读客户的建议（Schofield，Jack，2008）。Starbucks is the largest American coffee company founded in Seattle in 1971. It mainly does business of making coffee, tea, and cake. According to Starbucks Company Profile, Starbucks gained rapid development with over 20,000 stores worldwide at present. The name Starbuck originated from White Whale implied that the target market of this corporation is a group of urban white color workers enjoying life, advocating knowledge and respecting human nature (Jennifer Madison, 2011). Consumer experience is the core of Starbucks’ brand assets. Starbucks gradually resolves typical American culture to experiential elements: warmth on the vision, freedom on hearing, fragrance on smell and so on (Roark, Marc, 2014). Jesper Kunde states in Corporate Religion (1900) that the success of Starbucks is the transformation from product to service and then service to experience. Starbucks successfully created a Coffee Religion featured by Starbucks experience. One of Starbucks major competing strategy is communicating with consumers in the coffeehouse, especially the communication between coffeehouse clerk and customers(Strom, Stephanie, 2012). Starbucks also strengthen customer relationships by collecting customers’ suggestions. Project leaders would read the customer suggestions publicly every month.(Schofield, Jack, 2008).  

The operating guidelines of Starbucks is to be resposible to consumers at anytime. Starbucks proved their commitment by actions not only to give consumers the best service and also to make contributions to society. For example,Starbucks keeps a friendly relationships with the Salvation Army. On holidays, Starbucks provides a two- hour free delivery coffee service, and as a return, people donates for the Salvation army. To Starbucks, perfoming CSR is to operate coffeehouse by a way benificial to society, environment and the economy. Therefore, CSR is of great importance to a company' development，and indeed helps to solve the serious social problems created by companies. (Crowther, David, 2000)，however，limited researches are focused on the effects of CSR to the free-enterprise system and interest maximization principle of the capitalist society.

 

Reference

1. McWilliams, Abagail and Siegel, Donald (2001). "Corporate social responsibility: A theory of the firm perspective". Academy of Management Review 26: 117–127.

2. Tilt, C. A.(2009). "Corporate Resposibility Accounting and Accountants", professionals' perspectives of corporate social resposibility, London, p11-32.

3. Jennifer Madison (2011). "No one's going to drink a cup of Pee-quod!' How Starbucks was almost named after the doomed ship in Moby-Dick-haha", London: The Daily Mail.

4. Roark, Marc (2014). "Payment Systems, Consumer Tragedy, and Ineffective Remedies". St. Johns Law Review 86: Forthcoming. 

5. Jesper, Kunde(1900). Corporate Religion, Denmark: Research Publishing, P45.

6. Strom, Stephanie (2012). "Starbucks to Introduce Single-Serve Coffee Maker". New York: The New York Times.

7. Schofield, Jack ( 2008). "Starbucks lets customers have their say", London:The Guardian . 

8.  Crowther,David (2000). Social and Environmental Accounting, Financial Times, p20.