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留学生市场营销战略分析论文-商业航空市场人力招聘与产品推广策略分析-Recruit qualified professi

论文价格: 免费 时间:2011-09-05 14:30:12 来源:www.ukassignment.org 作者:留学作业网

留学生市场营销战略分析论文:Recruit qualified professionals and promote your products & services to the total business aviation marketplace
Each month Business & Commercial Aviation provides vital information about improving pilot safety,


proficiency and flight department management. The unmatched reach and readership of B/CA makes your
classified and recruitment ad budgets go farther and work harder.
B/CA is your key to a qualified audience of more than 50,000 business aircraft owners, operators
and managers worldwide. What’s more, survey after survey, research study after research study,
shows B/CA clearly established as the leading information
source for business aviation decision-makers. B/CA:
n Covers the entire worldwide business aviation marketplace
n Outperforms all other publications in reaching aircraft
owners, operators, managers, manufacturers and support
organizations worldwide
n Consistently excels in reach, readership, credibility, reliability, news,
usefulness, accuracy, authority and objectivity
n Enables you to extend your market coverage and earn substantial discounts by
running the same ad in AVIATION WEEK’s other leading industry publications or
by posting your ad on www.AviationNow.com/jobs
n 86% of B/CA readers are involved with purchasing/procurement for their organization
Gain extra impact,
efficiency and savings
AVIATIONWEEK makes it easy and
economical to blanket the whole market
with your ads—or to target certain
segments for special emphasis. As a
B/CA advertiser you can take advantage
of special combination frequencies and
impact discounts by advertising in one
or more of AVIATION WEEK’s other leading
publications, or on our industry-leading
website. Select from:
Aviation Week & Space
Technology —The world’s leading
and most authoritative weekly source for
news and analysis covering the global
aviation and aerospace marketplace.
Overhaul & Maintenance—Reports and analyzes on a monthly basis the latest news, issues and trends in the growing
field of maintenance, repair and overhaul.
AVIATION WEEK’s Business Intelligence Services—The most trusted market news and industry intelligence delivered daily
and weekly to the world’s most influential executives. Each newsletter, including The Weekly of Business Aviation, Aviation
Daily and Aerospace Daily & Defense Report is the undisputed leader in its field.
AviationNow.com—The preferred online resource of global industry professionals for breaking news, market information#p#分页标题#e#
and career research.
According to the most recent Wall
Street Journal study, B/CA is the
#1 aviation trade publication—
read most regularly and deemed
most important by business and
commercial aviation decisionmakers.
*Wall Street Journal Study, 2003
2006 Classified & Recruitment Advertising
aviation
professionals
The world’s largest audience of
BUSINESS &
COMMERCIAL
Connect with the leaders in business aviation
B/CA can put your message in front of turbine aircraft owners, operators, flight departments and related
suppliers – an elite audience with the authority and influence to provide the results you’re looking for:
Corporate officials, Chairmen, CEOs, Presidents, Owners, Partners, 20,692
Managing Directors, Vice Presidents, General Managers
Aviation Dept. Managers, Chief Pilot, Director of Flight Operations, 18,457
Other Managers or Supervisors
Line Pilots, Co-Pilots (Second Officers) 5,044
Purchasing Maintenance, Engineering or Other Department Heads, 3,379
Managers or Supervisors
Technical & Service/Support Staff (Technicians, Mechanics, Engineers, Buyers, etc.) 819
Other Personnel 1,909
Total circulation 50,3001
1BPA Audit, December 2004
2006 B/CA Editorial Calendar
2006 Classified & Recruitment Ad Rates
www.AviationNow.com/mediakits
Contact our Advertising Department:
On-line Recruitment Advertising
Get added exposure and more immediate response with
a job posting, including a link to your website and/or e-mail
address, on www.aviationnow.com/jobs.
One job posted for 60 days $195
One job posting for 60 days with print recruitment ad $90
Contact Elizabeth Meyer about our Featured Employer
Program, Resume Database and discounted rates on
multiple job postings.
US/Canada, South America
Elizabeth Meyer
Tel: 212-904-3675 / Fax: 212-904-3993
[email protected]
Europe, MidEast Africa
Vittorio Rossi Prudente
Tel: +39 (049)878 7584 / Fax: +39 (049)660 498
[email protected]
Asia/Pacific
Rudy Teng (Taiwan)
Tel: +886 (2)2799 4221 / Fax: +886 (2)2799 5560
[email protected]
U.K. and Ireland
Michael Elmes
Tel: +44 (1255) 871 070
Fax: +44 (1255) 871 071
[email protected]
B&W 1x 3x 6x 12x
1 page $ 9,020 $ 8,565 $ 7,990 $ 7,595
2/3 page 6,850 6,515 6,065 5,780
1/2 Page 5,165 4,910 4,550 4,350
1/3 page 3,525 3,350 3,130 2,985
1/6 page 1,820 1,730 1,615 1,525
1 inch 365 345 325 305
*Color rates available upon request. 2 3/16” column width. One inch minimum.
Non-display Rates
Per line 1x 2x 3x 6x 12x
$ 38.50 $ 36.40 $ 35.15 $ 34.15 $ 32.25
3 line minimum.
Blind Box numbers charged as three additional lines. Standard ad text 9 point.#p#分页标题#e#
Premium Options: Enlarged headlines in 11 point for the cost of one additional line;
13 point for the cost of two additional lines.
Ad set with background screen additional 20%.
ISSUE EDITORIAL HIGHLIGHTS BONUS DISTRIBUTION
January n Avionics Upgrades for Light Turbine Aircraft NBAA Schedulers & Dispatchers Conference(National Business Aviation Association) San Antonio, TX (January 25-27)
n FAA’s Disconnect With Its Field Offices
February n Rotary Wings in the Wings – New Aircraft Update HAI Heli-Expo (Helicopter Association International), Dallas, TX (February 26-28), Asian Aerospace, Singapore (February 21-26)
n How to Best Use Part-Time Crews
March n Security on the Road NBAA IOC (International Operators Conference), Tampa, FL (March 20-23) FIDAE, Santiago, Chile (March 27-April 2)
n Business Aviation in Mexico
April n The Perfect Tool Box Sun ‘n Fun Convention, Lakeland, FL (April 4-10) NBAA Maintenance Management Conference, Dallas, TX (April 17-19),
n New Lighting Systems AEA Conference (Aircraft Electronics Association), Palm Springs, CA (April 19-22), MRO US & Military, Phoenix, AZ (April 25-27)
May n Purchase Planning Handbook EBACE (European Business Aviation Conference and Exhibition), Geneva, Switzerland (May 3-5), FSF/NBAA CASS (Corporate
Aviation Safety Seminar), Phoenix, AZ (May 9-11), ILA (Berlin Air Show), Berlin, Germany (May 16-21) MRO Military Europe,
Berlin, Germany (May 16-17), RAA Annual Convention (Regional Airline Association), Dallas, TX (May 22-25)
June n Business Aviation Hubs Around the World CBAA Convention (Canadian Business Aviation Association), Montreal, Canada (June 13-15)
n Safety Equipment for the Cockpit and Cabin
July n Business Aircraft in Public Service Farnborough International Airshow, England (July 17-23), EAA AirVenture (Experimental Aircraft Association), Oshkosh, WI (July 24-31)
n How FAR Part 25 Impacts Flight Operations
August n Operations Planning Handbook LABACE (Latin American Business Aviation Conference & Exhibition), São Paulo, Brazil (August 10-12)
n Salary Survey
September nWeather on All Fronts MRO Asia, Xiamen, China (September 19-21)
nThe Well-Equipped Galley
October n NBAA Convention Issue NBAA Annual Meeting and Convention (National Business Aviation Association), Orlando, FL (Oct. 17-19)
MRO Europe, Amsterdam (October 24-26)
November nTaming Turboprop Vibration and Noise AOPA Expo, Palm Springs, CA (November 9-11, I/ITSEC (Interservice/Industry Training, Simulation & Education Conference),
n Securing Your Hangar Orlando, FL (December 4-7)
留学生航空市场营销战略论文December n Business Aviation Services Guide#p
nVision Awards
Bonus distribution subject to change. Issues close 5th of the month prior to publication.
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