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留学生论文提纲An Empirical Study on the impact of China’s e-commerce applications on enterprises’ Marketing Performance
Abstract
Chapter I Introduction
1.1 Research background
1.2 Research significance
1.3 Research thinking
1.4 Research hypothesis
1.4.1 The relationship between e-commerce applications and marketing ability
1.4.2 The relationship between marketing ability and marketing performance
1.4.3 The intermediary role that marketing ability plays in e-commerce applications and marketing performance
Chapter II Literature review
2.1 Research process of e-commerce applications
2.1.1 The nature of e- commerce applications
2.1.2 The model of e- commerce in the stage of application
2.2 Research process of enterprise performance measurement
2.2.1 The concept of enterprise performance
2.2.2 The framework of enterprise performance evaluation system
2.3 The empirical study on the relationship between e-commerce applications and enterprise performance
2.3.1 Studies on the impact of e-commerce activities on the enterprise performance
2.3.2 The impact of resources and ability on enterprise performance
2.3.3 The impact of driving factors of e-commerce applications for enterprise performance
2.3.4 The impact of strategic alliance on the performance of e-commerce applications
Chapter III Methodology
3.1 Research philosophy
3.2 Research frame
3.3 Variable Deconstruction
3.3.1 Research dimensions of e-commerce applications
3.3.2 Research dimensions of marketing ability
3.3.3 The selection of types of measurement index of marketing performance
3.4 Conceptual model
3.5 Process of questionnaire design
3.6 Variable measurement setting
3.6.1 Measurement of e-commerce application
3.6.2 Measurement for marketing ability
3.6.3 Measurement for marketing performance
3.7 Methods of data collection and sample size settings
Chapter IV Finding and analysis
4.1 Basic description of samples
4.1.1 Summary of questionnaire recovery
4.1.2 The descriptive statistical analysis of research samples
4.2 Validity and reliability analysis of questionnaire
4.2.1 The validity analysis of the overall questionnaire
4.2.2 The validity analysis of subscales
4.2.3 Reliability testing
4.3 The analysis of structure equation models
4.3.1 Measurement model analysis
4.3.2 Higher-order factor analysis
4.3.3 Full model analysis
Chapter V Discussion
5.1 E-commerce applications and marketing ability
5.2 Marketing ability and marketing performance
5.3 The intermediary role of marketing ability between e-commerce applications and marketing performance
Chapter Ⅵ Recommendation
Bring forward suggestions for how enterprises improve marketing performance with e-commerce applications#p#分页标题#e#
ChapterⅦ Conclusion
6.1 http://www.ukassignment.org/liuxueshenglunwen/The main research conclusion of this dissertation
6.2 The theoretical contribution of and enlightenment of this dissertation
6.2.1 Theoretical contribution
6.2.2 Practical significance
6.3 留学生论文提纲范文Limitations and future research directions
References
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