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Interactive Consumer Decisions Aids (ICDAs)
与消费者互动的决策辅助（ICDAS）
According to Alba et al. (1997) study the tools of interactive consumer decisions aids available for implementing device interactivity in an electronic commerce environment have to provide customers with unexampled opportunities to set and compare product offerings (Alba et al. 1997, p.38). Such functions are especially valuable given that online shops cannot provide real contact with products, they do not have the opportunity to offer the consumer face to face advise with a salesperson, and may offer a vast range of products because their shelf space is virtually infinite; it is a lack of physical constraints about product display (Haubl and Trifts, 2000).
据Alba et al. (1997)研究的互动消费决策的工具，有助于实现设备在电子商务环境下的互动，为客户提供无可比拟的机会，设置和比较的产品（ALBA等，1997年，第38页）。这种功能尤其宝贵因为，网上商店可以不提供真实的联系的产品，他们也没有有到提供的消费者面对以面对提供的营业员，并可以提供一个广阔范围的产品，因为他们的货架空间是几乎无限的;这是一个缺乏有关产品的的显示（Haubl和Trifts，2000年）的物理限制。
A crucial issue about decision-making in the electronic environment is that it is often unable to help individuals evaluate all available choices (Beach, 1993). Therefore, a normal sorting of interactive shopping agents is depending on whether a tool is created to help a customer determine where or what to buy. http://www.ukassignment.org/uklunwen/ These two assignments may be described as product breaking and merchant brokering (Guttman et al., 1998).
The primarily two step of purchase decision making process may expand as follows: firstly the consumer screens a vast range of products and gives them an in-depth evaluation, and secondly she or he examines the latter in more depth, implements comparisons across commodity on important attributes, and makes their purchase decision (Haubl and Trifts, 2000). According to Haubl and Trifts (2000) given these two different assignments to be implemented in the purchase decision making processes, interactive tools help to consumers in the abovementioned two aspects seem especially valuable; they are primary screening of available products to decide which ones are worth evaluating further. Furthermore, in an article by Murray and Haubl (2008), interactive decision aids are a technology designed to help consumers make better purchase decisions. The role of an interactive customer decision aid will be
introduced in the following order:
有关决策在电子环境中的一个关键问题是，它常常是无法帮助个人评估所有可供选择的（海滩，1993年）。因此，一个正常的排序的互动购物剂的根据工具是否是为了帮助客户确定买什么。 这两个作业可以被描述为产品的断裂和商人经纪（格特曼等人，1998）。购买决策过程主要有两个步骤可以展开如下：首先是消费者筛选种类繁多的产品，并给了他们一个深入的评估，其次她或他更深入地探讨了后者，实现之间的比较商品重要属性，使他们的的购买的决定（Haubl和Trifts，2000年）。据Haubl Trifts（2000）在购买决策过程中实现这两种不同的任务，互动工具，帮助消费者在上述两方面显得尤其宝贵，他们提供的产品是主要的筛选，决定哪些是值得评估进一步。此外，在一个文章由Murray和Haubl的（2008年），互动式决策辅助工具，旨在帮助消费者做出更好的购买决策是一个技术。将是一个互动的客户辅助决策的作用
按以下顺序介绍：
(1) Clerk - help consumers to search for products.
(2) Advisor – apply consumers’ actions to make product recommendations.
(3) Banker – provide banking information to help consumers to finish transactions.
(4) Tutor – help consumers to form their preferences.
（1）文员 - 帮助消费者搜寻产品。
（2）顾问 - 适用于消费者的行为，使产品的建议。
（3）银行 - 提供银行信息，以帮助消费者完成交易。
（4）导师 - 帮助消费者形成自己的喜好。
However, this research will be focuses on the two decision aids: Recommendation Agent and Comparison Matrix, each of them are designed to support customers implementing purchase decision.
然而，这项研究将集中在两个决策辅助工具：推荐代理和判断矩阵，其中每一个被设计为支持客户实施购买决策。
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