留学生酒店管理论文定制-hotel management

目前酒店的成功的重要因素是本研究的重点之一，本文提供酒店管理策略，增加酒店收入，并通过在中国留学的目标市场消费者行为销售。在这项研究中，研究者将审查一些与收入管理，市场细分和消费者行为和相关的中国酒店业的最新问题的关系，并做好预测。

Introduction
The present of this study focuses on one important factor of hotel success, and it provides tactics that increase hotel revenue and sales through studying consumer behavior in the targeted market in China. In this study, the researcher will review some significant literature articles on the relationship between revenue management, marketing segmentation and consumer behavior and current issues that related to China hotel industry. The study will also examine and analyze how revenue management tactics influencing Chinese young consumers (Generation X and Y) in the hotel industry, which helps hotel management team, predict the trends of hotel development. Some suggestions and recommendation will also be discussed after the research.

Revenue management is a kind of management thought and technique based on market segmentation and forecasts and is designed to achieve the maximum benefits through determining a reasonable price and the optimal inventory allocation. Its core idea is to focus on the biggest gains of the management, and to use prediction and optimization technique to convert the market uncertainty to the possibility, which then be transformed into the company’s profits.

Revenue Management was originally known as yield management was developed in the airline industry in the late 1970s. The idea behind the theory is to maximize revenues and profits from a fixed resource. How to sell the right limited resources to the right customers at the right price if given the right time. Although only two decades old, the discipline of yield management is suddenly taking the business world by storm. In the airline industry, where it first really took hold, revenue management practices and technologies have become the primary elements in increasing revenue and profit. Meanwhile, many airlines that were slow to embrace revenue management or failed to implement it properly are now severely disadvantaged or bankrupt. Similar stories appear in hospitality.

Revenue management has gained attention recently as one of the most successful application areas of operation researches. Over the decade, academic research on the methodology of RM has also grown rapidly. Basically, RM is an applied discipline; its value and significance come from the business success it accomplishes. At the same time it has strong elements of an applied science, and the tactics of the subject deserve attention. Both these practical and theoretical elements of the field reinforce each other, and to some degree, this study wants to contribute to RM theory and practice development, which provides references for future studies.

With the development of China tourism industry, the hotel industry, which has transformed from the traditionally plan-decisive type to the international, marketing-oriented one, has been promoted greatly. Nowadays, tourism and hotel industries have become a new point of the growth of the national economy. However, people cannot be optimistic about the profits this business brings us. The surplus of the hotel rooms, the increasing pressure of withdrawing its investment and the buyer-dominated market from the seller-oriented intensifies the competition among hotels. After entry to WTO, the hotel industry in China will develop faster with the foreign capitals, and the competition will be strengthened. Therefore, it has great practical value to fasten the application research of the theories and practices in hotel revenue management, to establish the modern and scientific management based on the “revenue management centered concept that allows win-win benefits”, and to improve the level of hotel service as well as its competitiveness.#p#分页标题#e#

Because of its fine image and better efficiency than other category hotels, luxury hotel becomes the field focus and the competition key point. But regrettably, its occupancy rate and average room rate actually are unsatisfactory. Meanwhile, revenue management has gained very tangible results in the effective promotion to the enterprise achievement, and has been employed by the international well-known hotel groups to increase the income and profits. So it is necessary for the luxury hotel to use revenue management to raise its competition power.

Despite the popularity of both professional and scholarly activity, no research has done how RM influences revenues and sales in luxury hotel by affecting potential customers’ behaviors, especially among Chinese young generations. As a fast developing country, vast foreign investments swarm into Chinese market. Hotels service also thrived with the rapid economic growth. The survival of hotels mainly depends on its revenue management and quality service.

Based on the factors that affect hotel revenue management system, as well as the literature review and depth interviews, this study will design 14 items of issues, and conduct empirical research to extract the key elements of hotel revenue management system by using factor analysis methods; and this study will study the impact of the constituent elements on the overall revenue of the hotel, and then present the corresponding countermeasures and proposals to raise the level of revenue management in luxury hotels.

This study will be divided into two steps to conduct the empirical research: the first step will use factor analysis method and extract five impact factors of hotel revenue management system, namely, “marketing plan” (Factor1), “marketing” (Factor2), “service training” (Factor3), “people-oriented management” (Factor4), and the “information sharing” (Factor5); the second step will adopt multiple regression analysis to study the impact of the five factors on the overall revenue of the hotel, indicating the key factors affecting the overall income, and then presenting the related management measures and recommendations.