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Public relations management at Derby Zoo: part 2
在德比动物园公共关系管理：第2部分
Brief
简要
The promotional activities for the birth of the black panther cub were a great success and a huge number of people visited the zoo. Unfortunately, some animal rights activists infiltrated the crowds that came to see the baby panther. They did some damage, alarmed other visitors and managed to release an adult panther. This caused immediate alarm and distress to visitors. The black panther is still on the loose.
黑豹幼崽的诞生是一个伟大的成功的促销活动，大量的人们参观了动物园。不幸的是，一些动物权利活动家参进人群来看望黑豹宝宝。他们做了一些损害，惊动其他游客和设法释放成年豹。这立即引起游客的恐慌和悲痛。黑豹仍然逃脱在外。
The press office must put together a press release to manage the situation.
新闻办公室的一份新闻稿中必须放在一起进行管理这个局面。
Task
任务
Write a press release of no more than 500 words. You will need to consider:
写一篇新闻稿，不超过500字。你需要考虑：
•your responsibility to the visitors to the zoo on the day
你对当天来动物参观者的责任
•your response to the animal rights campaigners
你对动物权利倡导人士的反应
•how you will deal with the criminal damage at the zoo (what kind of damage was it and what might it cost to repair?)
你如何处理动物园的刑事损害（什么样的损害，维修的费用可能是多少？）
•how you will calm the public’s fears (what might they be afraid of?)
你将如何平息公众的恐惧（可能他们怕什么？）
http://www.ukassignment.org/lxszy/
•how you will work with other agencies to resolve the situation (and which agencies are they?)
你将如何与其他机构合作解决情况（以及他们是哪些机构？）
•what is your most important concern? (This should be the most prominent part of your press release.)
什么事你最重要关心的？（这应该是你的新闻稿最突出的部分。）
Outputs
产量
For inclusion in your portfolio you should create:
对于纳入你的投资组合中，你应该创建：
•a press release of no more than 500 words
一篇不超过500字的新闻稿
•any further notes you have made or background information you have gathered
你所做的任何进一步说明或你已经收集的背景信息
•any amendments you feel you need to make to the overall marketing communications plan.
你觉得你需要的整体营销传播计划作出任何修订。
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