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Tourism product tour operators tourism resources development and utilization, providing tourist attraction to tourists and tourism services combined; namely tourists travel services to tourists all combined. Tourism product development, is on the tourism resources, tourism human resources, tourism facilities planning, design, development into a tourist product process. In the development of tourism products, local resources is an important way. Local customs, history and culture, cultural landscape, and so these resources can be converted to the tourism product into the rich tourism resources, the development of local tourism services. This paper will discuss the following three aspects of local resources to the tourism product conversion strategy.
旅游产品是旅游业者开发和利用旅游资源，向旅游者提供旅游吸引物与旅游服务的总和；也就是旅游者向游客提供所有旅游服务的总和。旅游产品的开发，就是对旅游资源、旅游人力资源、旅游设施等进行规划、设计、开发成旅游产品过程。在开发旅游产品上，地方资源是一个重要的途径。地方的风土人情、历史文化、人文景观等等这些资源，都可以向旅游产品转化，变成丰富的旅游资源，为当地旅游业发展所服务。本文将从以下三个方面来论述地方资源向旅游产品转化的策略。
First, according to market demand, the local resources into tourism products
一、根据市场需求，把地方资源转化为观光旅游产品
Tourists come to travel to mainly watch and explore the natural beauty of a foreign country and heritage. According to this demand of tourists, local resources can be flexibly into tourism products. At this point, you can take advantage of local natural landscape and cultural landscape of the attractions for scientific and rational planning, the tourist attractions and services combined into integrated tourism products. In the local resources into tourism products, tourism should be developed to adapt to the needs of people travel products. Now is the period of rapid development of tourism, tourism products should grasp the needs of the market for upgrading tourism product development for the future development of the market of tourism products. Now tourists prefer to travel and tourism, it can have some participatory recreational activities. Therefore, in the development of urban tourism product, it should be combined with its own characteristics of tourism resources, based on the focus on the needs of the market to grasp, good sightseeing and other tourist products, product mix, giving the tourists in the tourist attractions, while others enjoy recreational activities. Additionally, you can use a variety of resources, tourism products continued to deepen. Sightseeing tourism products generally stunning natural scenery and the urban landscape to attract tourists, but if visitors psychological adventures met, there will be a grass is always greener mood, attention will turn to other local attractions. So the city sightseeing tour tourism products tend to have low weight, short residence time visitors and other defects. To overcome these shortcomings, in the design of tourists, tourism products, can increase the intellectual, technical and cultural inputs, types of tourism update; simultaneously improve and perfect tourist destination supporting infrastructure, to increase the entertainment value of tourism projects, so visitors can meet the freshness and excitement. Addition to the rich content of the tour, you can also run through the educational activities in the tourist sightseeing. Places of interest for tourists attractions in providing aesthetic, while cultural and historical connotations should be digging deep to give travelers the purpose of education, this can increase the tourism value of the products.
游客来到旅行地，主要是观赏和游览异国他乡的自然风光以及文物古迹。根据游客的这个需求，可以把地方资源灵活转化为观光旅游产品。在此，可以充分利用地方的自然景观和人文景观，对景点进行科学合理的规划，把旅游景点和服务组合成综合性的旅游产品。
Second, the development of urban cultural tourism products
As social and economic development, people in solving the problem of food and clothing after increasingly concerned about spiritual fulfillment. People in the tourism process, not just to meet the general sightseeing activities, and more want to listen to and understand the historical and cultural attractions as well as customs; there are some tourists, but also hope in tourism can be integrated into the local folklore, learn local folk culture. Therefore, some to leisure, vacation travel cultural tourism products, tourism has also become a hot market. For this reason, in the development of local tourism resources, should focus on cultural tourism resources, product development class, so as to expand the market, to meet the needs of tourists. In order to better the local resources into cultural tourism products, the local tourism sector should focus on the characteristics of the tourism market, integration of local resources to design cultural tourism products. Because the needs of tourists to be different, some ornamental, some entertaining, some learn about sex and so on. These needs on the face of the market, the tourism sector should be integrated urban multicultural resources, designed to meet the needs of tourism and cultural tourism products. In the tourism product design, product should dig deep cultural connotation. Because culture has regional characteristics, so tourism products should strengthen and highlight the regional cultural characteristics. Meanwhile, in the geographical and cultural resource development, should focus on common ground, highlighting local advantages and characteristics, should not imitate comply. It turns out that some of the attractions so that tourists back and forth between the similar tourism projects have been bored and abandoned. Thus, cultural tourism products should have a clear theme. To achieve this goal, the development of tourism projects from the attractions to facilities and attractions and quality of service personnel wearing, should be the theme of the performance of urban culture. In order to develop tangible material and cultural resources, should constantly enrich and develop tourism resources, culture, tourism activities in order to continue to increase vitality, continue to attract tourists to come. Face of some intangible cultural tourism resources, you can dig deep cultural connotation, creating tourism atmosphere, so that cultural connotations through tourism facilities and activities reflected, which allows visitors to really feel the cultural taste. Resources development in the local cultural tourism products, cultural protection principles should be followed, so as to ensure the sustainable development of cultural tourism products. Because the development of local resources, is bound to local residents or cultural resources survival conditions and environmental impacts, so that the original basis for the survival and cultural loss, thus losing the cultural authenticity. Therefore, in the development of local resources into cultural tourism products, not undermine cultural survival environment and culture itself; should increase the protection of intangible cultural heritage, to take measures to protect the original cultural patterns, not the local culture has been The alienation of foreign culture. Cultural tourism resources development, involving local residents and the vital interests of many people. In order to better development of cultural tourism products should carry out cultural tourism awareness education. To do this, you should obtain the understanding of local residents and the masses; layers and the need to mobilize all sectors of society who vigorously promote and actively participate in cultural tourism product promotion, awareness of the cultural tourism into tourism literacy education and advocacy activities. So as to create excellent tourist culture, promote cultural resource protection and development.
Third, the role of the government's leading role in the development of resources http://www.ukassignment.org/scyxgl/
Facts have proved that the government in the development of tourism resources plays a dominant role. To do this, in the tourism product development, the government should play the role of good service to guide the development of local tourism resources. Play a leading role in the government, first reflected in the visitors to create a good tourism environment. To this end, the government's public security authorities should crack down on various criminal activities, recreational activities for tourists spending to create a safe environment. Meanwhile the business sector, technical supervision departments to regulate the tourism market management activities for visitors to create comfortable environment for consumers. Transport sector should be adjusted and planned transit routes for visitors to create a convenient travel environment
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