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1.0 Executive Summary摘要
随着经济和社会的发展进步，酒店业在生活日益加快节奏的今天起着越来越明显作用。它不仅可以为人们提供了极大的方便，同时也成为通信（社交）的重要组成部分。
With the economic and social development progress, the role hotel industry plays becomes more and more evident in the fast-paced rhythm of life. It can not only provide people with a great convenience, but also become an important part of communication.
本报告的主要内容可分为两部分，首先是分析酒店业目前的经营分类，优点和每个住宿类型的关键特征。第二部分是分析速8酒店，谈论“速8”的经营管理和成功的原因。最后，它会预测这个个性酒店集团的未来。
This main content of the report can be divided into two parts, first is to analyze the present operating classification of the hotel industry, the advantage and critical features of each accommodation type. The second part is to analyze the super 8 hotel case, talk about the “super 8” operating management and the reasons for its success. At last it will predict the future of this individual character hotel group.
2.0 Introduction引言 随着生活质量的改善，也得益于酒店经营者在完善硬件设施上作出的努力，酒店业的水平提高到一个新的高度。独特的商业模式，使快捷酒店更多更好的发展，同时也拥有更详细的分类。当然，他们所面对的客户也有明显的区别。
With the quantity of life improved, the hotel operators make their efforts to improve and expand the scope of services; improve the hardware equipment, that push the level of the hotel industry to a new height. The unique business model makes more and more detailed classification of hotels (Butler, 2008). The customers which they are facing also have a clear distinction. The motels face the persons who travel by car; the luxury resorts face the wealthy who want to enjoy their holiday; and the health retreats face the men who need be taken care of.
3.0 Report on Accommodation Types and Critical Features关于住宿类型和关键特征报告
At present there are many accommodation types in the diverse social, this report will introduce the motels, luxury resorts, health retreats, cruise liners and backpacker hostels.
Motels, the original text from the English Motel, it is an acronym for motor hotel. The biggest and obvious difference between motels and hotels is that the parking place is connected with the bedroom. The first floor is used for parking and the second floor is used for resting which is the typical design for motels.
Most motels are in the vicinity of the highway exit or the road far away from the towns and cities in order to facilitate the visitors who travel with motor vehicles or motorcycles (IBISWorld, 2009). The construction mode of the cheap motel is standard, In order to reduce costs, some facilities which are not needed and luxury decoration are omitted, offer the lowest driving business traveler and provide low-cost accommodation services to the families on vacation. Car travel, cheap motel living has become a kind of Western lifestyle. The statistics shows that more than 90% driving travelers love living in motel, especially the cheap motel. The greatest advantage is convenient, fast and cheap, the main consumer groups are the driving traveler.
As a special type of hotel in the world, Luxury resorts are very different from motels; they are well-known with luxury, leisure, and privacy and expensive. In the present economy wave, the luxury resorts leave the tourists unforgettable experience because their shape, location, service, size, design, operation are linked with each other perfectly.
The choice of location for all the hotels is very important, especially for the luxury resorts, because the location is in addition to meet all the conditions necessary for high-end resort hotels, it also need to meet the requirements of the surrounding environment just as: quiet, private, close to nature, that is why most luxury resorts locate in big cities and resort districts.
The design of luxury resorts is unique, performance in planning, architecture, interior, landscape and so on. The Hilton Resort Village in Maldives is such a top-level representative, no matter guests in the room, bathroom, balcony, or dining on the seabed, or even when SPA in the enjoyment, they could be in the embrace of the sea and the sun at any time. The greatest advantages of the luxury resorts is having fun and enjoying life thoroughly, the main consumer groups are the wealthy who want to enjoy their vacation.
The health retreats are very different from the other types because they are set up for the person who need be taken care of. So it is stricter for the internal infrastructure and environmental requirements.
Most health retreats located outskirts of the cities where are far away from the city noise and bustle. The ones who need rest can rest at ease in self-cultivation. The biggest difference between health retreats and other hotels are the service personals in them, there are many doctors and nurses in the health retreats in order to offer more Safe and reliable service to the persons who need to condition their bodies, treat their disease or recuperate. Professional medical care and nursed back to health is the biggest feature of health retreats, which can make plans based on individual circumstances and needs of the physical aspects of caring to adjust the body to the best as soon as possible (Cunningham, 2002).
The greatest advantages of the health retreats is the special use for the patients or the special occupational groups, the main consumer groups are the persons who need to regulate their bodies.
The cruise liners mean the navigation sailing at sea, devote to leisure cruise tourism and it has been called “the flows Resort at sea”. It is made of the three cross-industries as transport, tourism and leisure.
The cruise liners was born in the 20th century in North America of the 60s, after 40 years of industrial development and technological progress, modern cruise has gradually evolved into a large and mature industries. So the Lives and recreational facilities and equipment more fully devoted to the sightseeing, tour and passenger transportation. The traveler on the cruise can experience different traveling feelings, which can also make them feel more real for them close to nature, experience nature, get a different feeling from the long-distance traveling. Shore excursion is one of the main contents of cruise, the arranged on the second day will be on notice each night, the tourists can learn about the activities the next day and time, especially the content of the evening performances time and time to set sail.
The greatest advantages of the cruise liners is the special feeling for the tourists during traveling, the main consumer groups are the persons who want to get close to the environment not affected by human.
The backpacker hostels are the places you can stop to rest in at any time even if you are the world traces with back pack and also share the story on the road with like-minded visitors (Ford, 2005).
The location of the backpacker hostels are not certain, they appear where the backpackers reach. The room types of the backpacker hostels are different; some of them provide dormitory-style room only (Each room can only live in same-sex tourists), some other hotels have a range of accommodation options, such as dormitories, double rooms, there are two single beds and single rooms. In most cases, the bathroom and kitchen facilities are shared, the public restaurant and the living room is a good place for tourists to make friends where they share the interesting journey and talk about how to choose a tourist destination.
The greatest advantages of the backpacker hostels is the convenient, fast and cheap for the backpackers, there is no doubt that the main consumer groups of the are backpacker hostels who walk around the world.
4.0 Analysis of InterContinental Hotels Group PLC United Kingdom洲际酒店集团英国PLC分析
The InterContinental Hotels Group PLC United Kingdom (IHG) was founded in 1946; Holiday Inn Group was set up in 1952, Grand Metropolitan merges the InterContinental Hotels Group. InterContinental Hotels and Resorts is the first true luxury hotel brand in the world. As time goes, it has been the Good reputation, classic and symbol of success in the mind of the world travelers. The IHG Long-term commitment to offering guests an unforgettable experience, increase the life experience. It can not only provide the comfortable, luxury accommodation and thoughtful and meticulous personal service, but also provide the unique local characters accommodation. InterContinental Hotels and Resorts covers over 60 cities around the world and explores innovation, it brings more high quantity-hotels to the Hub cities and resorts (IHGPLC, 2008).
InterContinental Hotels Group (London Stock Exchange: IHG, NYSE: IHG (ADRs) is the hotel which is most globalizing. The number of the hotels which InterContinental Hotels Group owns, manages, leases has been up to 3700, a total of more than 558,000 rooms, the distribution of more than 100 countries and regions, the. rooms of IHG has been the largest in the world. There are a lot of famous and well-known brands in IHG; include InterContinental Hotels and Resorts, Crown Hotels and Resorts, Holiday Hotels and Resorts, Holiday Inn express, Stay Bridge Suites and Candlewood Suites (King, 2009).#p#分页标题#e#
The pre-tax profit in 2008 of IHG was 302 million pounds and 444 million pounds in 2007. Annual continuing income increased by 4.7% and annual continuing income before exceptional items was 12.9%, the largest power of the increase come from the support of EMEA and Asia Pacific and the continuing expanding in china and Mid-east (IHGPLC, 2008).
There is no doubt a critical success factor for each industry, that is always make themselves be in a dominant position in the industry. The overall competitive positions of companies have a major impact on the conditions, variables or the capacity. For hotels, the professionalization of the scale of operations is the fundamental of success. Cost control, location, supporting capacity, brand and network are the key factors to success (Brotherton, 2004).
Control of the hardware costs and Control labor costs are the main aspect of the cost. Reasonable looking on the relationship between costs and benefits is the basis of IHG long-term survival.
Statler Hotel originator has repeatedly stressed that the key to the success of hotel operations is the three elements: location, location, or location. Good hotel location is conducive to non-main business of supporting the community and at the same time makes it convenient for customers to shopping and consuming. Commercial district, transport hub and beside the high way are good locations. The location of most IHG hotels is very good.
Hotel highlights of professionalism and social, the rooms as the center, catering, business are the supporting. Generally in addition to the rooms (except the repast) are all outsourced. In order to improve supporting ability, many companies have adopted the strategic alliances mode to operate hotel or the social support way. For example, tiding rooms laundry services are outsourced. Restaurants generally provide breakfast, provided by the suppliers directly, no need to set up the Department of Food & Beverage. These outsourcings offer a lot of convenience and good quality service to the IHG.
Chain management is another feature of the hotel, the victory in scale leads to the most substantial reduction in costs; the win in brand leads to the maximized the occupancy rate. Hotels often adopt the networks formation of strategic alliances to enhance market coverage. InterContinental Hotels and Resorts, Crown Hotels and Resorts, Holiday Hotels and Resorts, express by Holiday Inn, Stay Bridge Suites and Candlewood Suites, these famous brands bring a large number of earnings.
Human Resources Trilogy: Compensation and benefits, Staff training, Corporate Culture are the Human Resources Trilogy, if you want to in the hotel industry "to find stimulating," Please join the IHG, if you want to enter a corporation which truly cares about employees, IHG is a good choice. This hotel wants to know not only what their customers think, but also the various genuine idea desires of the staff, complained, as well as the difficulties, also willing to make efforts to have all the problems of the employees. So the leads of IHG believe that the First of all, make good service to employees, attract, copy, retain talent, then they can offer high quality service to their customers, that is the reason why IHG enduring long-term global development. Before the convening of the 2008 Beijing Olympics, the current number of IHG hotels will expand from 57 to at least 125 in china. If per hotel need 300 staffs, there will be a requirement of at least be 20 thousand in china, whether it can find so many suitable persons is becoming a difficult problem in front of the Human Resources Director in china (IHGPLC, 2008).
The introduction of such a scale plan of the personnel will be enormous challenges of any business, would like to find stimulus in the hotel industry? Come and join the InterContinental Hotels Group, the rapid development of China makes people suffocation, Experience it with us!
Strong brands attract the talent: as the largest hotel management groups in the world, IHG can be the Big Mac, as we mentioned in this article. The number of the hotels which IHG owns, manages, leases has been up to 3700, a total of more than 558,000 rooms, the distribution of more than 100 countries and regions. The growing fastest region of IHG is Asia-Pacific, the number of IHG rooms has reached 45,000; and the number of hotels reaches 160. The High-level of IHG have placed high hopes on the Chinese market, and inclined to give a lot of resources which makes IHG in the war for talent to seize the opportunity in china market (IHGPLC, 2008).
Attractive Brands Attract Talented People. However, in order to make the employees work whole-heartedly, retain the key employees, IHG should respect the employees and believe the staff.
April 2007, InterContinental Hotels Group announced, Holiday Inn Express brand franchising model launched in China. This is the second InterContinental Hotels Group in China after the success of the opening 6 near Holiday Inn Express and preparation for nearly 20 hotel brands, IHG launched a grand and new plan.
The Holiday Inn Express brand is Fine intellect, innovation and brand-new hotel to choose, the high-quality, reliable and personalized design of the hotel facilities and services provided has become wise choice of the IHG owners. The Holiday Inn Express was founded in the USA in 1991, at present, more than 1700 hotels, and 143,500 rooms have been in the world, operating in Greater China, the Holiday Inn Express located in Hong Kong, Beijing, Shanghai, Dalian and Tianjin, the brand will continue to accelerate the pace of its development (IHGPLC, 2008).
The first international luxury hotel brand of the world, InterContinental Hotels and Resorts in the Asia-Pacific region has experienced unprecedented development, in the next three years there would be more than 30 new Intercontinental Hotels opening. The opening of the Intercontinental Hanoi West Lake Hotel was the marks for IHG to enter the Vietnamese market. Only in china, IHG plans to double the number of the hotels, from present 9 to 24, in other Asia-Pacific markets, such as Ho Chi Minh City, New Delhi and Queenstown, IHG will also continue its expanding plans. In the future 3 years, IHG plans to open 11 new Holiday Inn express in Danang, Penang, Huizhou and Okinawa, as well as the established place of business, such as Bali, Beijing and Fiji. Intercontinental hotels and resorts make our guests get more inspiration from the place they visit (King, 2009).
IHG Asia-Pacific sales and marketing senior vice president Gary Rosen said: IHG will be expanding to other Asia-Pacific region 30, which makes us very exciting. So we can see a bright future of IHG, no matter the hotel and the resort (King, 2009).
5.0 Conclusion结论
In conclusion, there are many accommodation types at present; each type has its advantage and disadvantage, if the hotel who wants to keep them in smooth situation must retain the advantages and overcome the disadvantage. The IHG shows a good example to the hotel industry that the effective management system is the key to the success of an enterprise, giving full play to their greatest advantage will lead to success. Nowadays, the economy crisis affects most industries, especially for the financial industry and the tourism industry. For the hotels which is close relationship with the tourism industry. Reasonable to avoid the risk of investment and introduction of a positive approach to the proceeds of sales of hotels will also increase.
References:文献参考
Brotherton, B. (2004). Critical success factors in UK budget hotel, International Journal of Operations & Production Management, 24, 90, 944-969.
Butler, J. (2008). The Five Biggest Mistakes Hotel Owners Make When Seeking an Operator or Brand for Their Hotel, retrieved on 6th May 2009, from:
Cunningham, C. (2002). Health & Beauty-retreats, retrieved on 6th May 2009, from:
Ford, I (2005). NT Backpacker research project: Summary of Work for 2005/2006, Tourism NT, retrieved on 6th May 2009, from:
IHGPLC (2008). Annual Report 2008, retrieved on 5th May 2009, from:
IBISWorld. (2009). Hotels & Motels. U.S. Industry Report, retrieved on 5th May 2009, from:
King, M. (2009). InterContinental Hotels Group PLC Finance and Operations Review - companiesandmarkets.com adds new report, retrieved on 6th May 2009, from:
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