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爱尔兰作业-Case Analysis案例分析
面对激烈的市场竞争，萨默塞特选择关闭其国内制造工厂，并将其整个制造业务外包给中国供应商。即使萨默塞特公司能够降低劳动力成本，作为一家合格的公司，它也应该认识到劳动力成本只是整个供应链管理的一小部分。供应链包括许多相互关联的成员，如原材料供应商、产品或服务生产商、分销商和客户。每个阶段都会消耗大量的成本（Chopra和Meindl，2004年）。
在这种情况下，萨默塞特家具公司面临着三个方面的严峻挑战。首先，出货量有近40%的偏差。这种现象背后的主要原因可能是信息失真。萨默塞特家具公司在处理采购订单时，存在很大的差异性。如果信息沟通不顺畅，几个中间阶段，如准备装运文件或安排装运集装箱，将落后于计划时间。其次，萨默塞特仓库的家具库存过多。因此，库存中的剩余产品不再受欢迎，明显不能满足消费者的需求。此外，产品的储存也需要很多钱。随着时间的推移，公司要么没有收入，要么投资存储业务的速度快于收入的增长。第三，萨默塞特经历了质量问题。例如，中国制造家具的湿度不同于美国，导致吱吱作响。家具的更换部分很难及时到位，降低了服务质量。总之，萨默塞特可能与错误的供应商签订合同。换句话说，萨默塞特公司以牺牲产品和服务质量为代价，节省了劳动力成本，占总成本的一小部分。
Faced with intense market competition,Somerset chose to close its domestic manufacturing facility and outsource its entire manufacturing business to Chinese suppliers. Even though Somerset could reduce labor costs, as a qualified company, it should realize that labor cost is just a small part of the entire supply chain management. A supply chain includes many interrelated members, such as raw material suppliers, the product or service producer, distributors and customer. Each stage would consume a lot of costs (Chopra&Meindl, 2004).
In this case, the Somerset furniture company faces severe challenges in three aspects. Firstly, shipments are off schedule by nearly 40%. The main reason behind this phenomenon may be the distorted information. When Somerset Furniture Company processed its purchase order,there exists a great deal of variability. If the information communication is not smooth, several middle stages, such as preparing the paperwork for shipping or arranging for shipping container, would behind schedule time. Secondly, the stocks of furniture items in Somerset’s warehouse are excessive. As a result of it, the products remaining in inventory are no longer popular, which cannot satisfy the consumers obviously. Besides, product storage also needs lots of money. Over time, the company either has no revenue or is investing in the storage business faster than revenue growing. Thirdly, Somerset experiences quality problems. For example, humidity in China manufacturing furniture items is different from America, resulting in the creaking. And the replacement part of the furniture is hard to get in time, reducing the quality of services. In conclusion, Somerset may contract with the wrong supplier. In other words, Somerset saves labor costs, a small part of the total costs, at the expense of product and service quality.
We should look for some ways to improve Somerset’s operational effectiveness and customer satisfaction. One proven approach is to consolidate cooperating and communicating among members (suppliers & consumers). In other words, the members should share information, especially demand forecasts. If the supply chain exhibits to be transparent, members could get well known with each other’s information, reducing or eliminating uncertainty (Schecter& Gordon, 2002). Excess inventory and obsolete products could rapidly lose recovery value. According to Reorganisation von Bauprozessen, excessive stock may result in loss of revenue. The company would invest a lot of additional fundsin storing the surplus products. In this case, excessive stock may result from over delivery from Chinese suppliers or from disqualified purchase ordering and poor management of stock . On the other hand, suppliers and customers should take partall at once in designingthe supply chain to achieve their common goals and to allow for close proximityto each other ,which means making the communication information more smooth. With the continuous development of network technology, the company could produce orders and send them out to suppliers online.In this way, its suppliers could get well known with Somerset’s inventories and the related plans. At the same time, Somerset Furniture Company could also receive regular feedback on if they are conforming to the shipping schedules. The other measure we should take is to engage in “risk management”, coping with supply chain uncertainty. In this case, risk sources are identified and located in human factor variability, as well as infrastructural or other tangible variables. In general,the effective strategies to manage risk consist of refraining from the threat, reducing the adverse impact, as well as transferring risk,which means the company would elect all or part of the risks/uncertainties to another one.Specifically, Somerset Furniture Company should consolidatethe relative information exchange and consider professional strategies across countries. In order to collect useful information and improve the ability of coping with supply chain risks, Somerset must evaluate and anticipate the likelihood and possible impact of variability. These processes range from identifying circumstances in advance that could cause disruptions, to developing alternative scheme for the occurrence of disruptions. In this case, Somerset gave up its domestic manufacturing facility and contracted solely with China,outsourcing all of its manufacturing business to Chinese suppliers. Even worse, its products have quality problems because of different environmental conditions between production base and consumption area. Hence, it is better for Somerset reselecting the proper contractors, which means including a pool of alternative suppliers or logistics providers to fall back on when disruptions occur.
In summary, Somerset Furniture Company could take following two specific measures to prove the problems: one proven approach is the consolidation of cooperation and communication among members; the other one is to engage in “risk management”.
References
Chopra , S. and P. Meindl.(2004),Supply Chain Management , 2nd ed. Upper Saddle
River, N.J.: Prentice Hall
Schecter, D. and Gordon S.(2002),Delivering the Goods: The Art of Managing Your
Supply Chain. New York: John Wiley & Sons
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