Marketing and Management

Marketing and Management
 
Introduction
Self-introduction
I am a student who major in Fashion Marketing and Management, Raffles-Design-Institute, Shanghai, started from April 2006. I am especially interested in my studying during these 3 years learning in school.
 Name: Huang Xiao/ Fannie
 Education: Currently I am a undergraduate student of Shanghai Raffles-Design-Institute
 Advisor: Francesco P. Veneziano
 Academic Background: Currently I am studying the Marketing Strategic

Project Introduction
This project is the final project before I graduate, I will try my best to get high grades. In this project, I will conduct my research and analyze the brand strategy of United Airline. It is important to identify the problems at hand, so that effective and efficient solutions can be identified. A combination of SWOT, PEST and various other analysis tools will allow me to focus on the factors that matter the most to UAL, and their current strategy of branding and marketing.

Executive Summary
We know United Airline is one of the famous airlines in the world, and has a long history airline company. Actually, it still has some terrible problem and deficiency close to successful.
In analyzing United Airlines Corporation (UAL) I founded UAL Corporation (United Airlines) is one of the largest airlines in the world, and has one of the most extensive route networks due to its aggressive expansion and participation in Star Alliance. In the past few years, United has gone emerged from bankruptcy and registered one of the largest pension defaults in Corporate America.

The challenges facing UAL is vast, but the current economic environment and the company’s reputation amongst its customers are its biggest. United is just exiting bankruptcy, and has less than impressive financials. Yet, due to the exit barriers that airlines face, United must constantly make investments and strategic decisions to stay competitive in the industry. In May 2008, United Airlines was listed last amongst US-based airline carriers for customer satisfaction, an 11% decrease over the previous year. They have also delayed launching new routes, the Guangzhou-San Francisco route was originally scheduled to launch in April 2008 but has since been delayed due to fuel costs.
This project will seek to analyze United Airline’s competitive advantage and the struggles they must overcome to improve their market leadership. A proposal will be made after the analysis of all internal and external factors on the best approach for United to retool their organization or long-term strategies to achieve their desired market recognition.

The airline industry is a large and growing industry. It facilitates economic growth, world trade, international investment and tourism and is therefore central to the globalization taking place in many other industries. While United Airlines has made many great improvements in the marketing and company internal management, the whole industry brings them variety problems and pressure, like increasing cost-operation cost in fuel during this financial period.  As with many long-lived airline companies, United Airlines has had their ups and downs and has persevered through the years. Their struggle with the unions and health costs are an issue they share with many of their original competitors (AA and NWA) however these costs do not afflict their largest threat, Singapore Airline, one of the strongest brands from Asia. It has consistently been one of the most profitable airlines globally, and has always had the reputation of a trendsetter and industry challenger. How United Airlines against these powerful competitors? I am sure they can do much better than Singapore Airlines and also any other airlines. I don't believe that weak financials will really affect their ability to compete in the industry. Airlines are constantly in and out of bankruptcy, yet always end up back on their feet, with new operations and new competitive strategies. I will use the marketing strategic to analyze United Airlines, to find out what is the competitive advantage of them, to help them win the market, become the first choice come into customer mind, just like people want to have a cup of coffee, Starbucks will first reflect in their mind. If people want to get a trip, want to take plan, United Airlines will be their first choice.#p#分页标题#e#

Part I

United Airlines
General Information
 Company Overview
  Company Name United Airlines
IATA UA
ICAO UAL
Callsign UNITED
Founded 1962
Founder Walter Thomas Varney (1888-1967)
Hubs Denver International Airport
Los Angeles International Airport
O'Hare International Airport (Chicago)
San Francisco International Airport
Washington Dulles International Airport
Flyer Program Mileage Plus
Member Lounge Red Carpet Club
Fleet Size 421
destinations 210
Parent Company UAL Corporation
Company Slogan It’s time to fly
Alliance Star Alliance
Headquarter Chicago, Illinois
Key People Glenn F. Tilton (CEO)
Kathryn Mikells (CFO)
James J O'Connor (Lead Director)
Website www.united.com

http://www.flyingway.com/vb/showthread.php?t=35187
www.tuckprofit.com/images/united_logo1.JPG

It is the one of largest airline company’s in the world by passengers carried, distance flown, and number of planes.
United Airlines is the second largest American airline, after the merger of Northwest and Delta. It is consistently ranked as one of the largest airlines in the world, and has exposure to regional problems due to its global reach. It competes vigorously with low-cost carriers in the U.S. domestic market, but not so in the international level.

International presence, notably large focus on Mainland China.
To insulate itself against the highly competitive and low-margin U.S. domestic market, United has been focusing on expanding its international routes. It flies direct from multiple U.S. cities to Chinese cities, such as Beijing and Shanghai. Many of these flights are available on a daily basis to and from China. In June of 2009, they will begin a non-stop route connecting Guangzhou to San Francisco.

History
 Beginning
Walter Varney is the founder of Continental Airlines. UAL is the oldest airline commercial company in the United States to the Varney Airlines air mail service of him. The United Airlines Company was both on April 6, 1926 and start their "true" airline service—operating on fixed routes and fixed schedules—began in the United States. William Boeing, the people who founded the Boeing Air Transport and began buying the other air airmail carriers in 1927. Just 4 years, it become holding include airlines, airplane and parts manufacturing companies, and several airports. In 1929, the company changed its name to United Aircraft and Transport Corp. In 1930, the airplanes proved enough capacity to carry not only mail but also passengers. In 1930, after the president Philip G. Johnson resigned, William’s Boeing Company broken into 3: currently United Technologies, Boeing Airplane Company and an airline group-United Air Lines.#p#分页标题#e#
 
http://en.wikipedia.org/wiki/File:Boeing_727_(MSI).JPG
An early United 727, on display at the Museum of Science and Industry in Chicago

 Expansion
The earliest routes of United’s are only air mail routes alone the West Coast and Midwest. During World War II, the airplanes were use as bombers, and transported mail, material, and passengers in the war effort. Post-war United benefited from both develop the new airplane technologies and a boom in customer demand for air travel.

 Establish
The company merged with Capital Airlines on June 1, 1961, making it the world's largest commercial airline and giving it a route network covering the entire United States.
In 1968 the company reorganized, creating UAL Corporation, with United Airlines as a wholly owned subsidiary. On December 23, 1973, then President Richard Nixon flew as a passenger aboard a United DC-10 flight from Washington Dulles to Los Angeles.

 Development
They failed to seek their oversea routes in the 1960s because of the Transpacific Route Case and did not gain any overseas routes until they began flights to Tokyo from Portland and Seattle in 1983. By the end of 1986, United operated flights to 13 Pacific destinations.
The Mileage Plus was launched one week after rival American Airlines launched AAdvantage in May 1981. But the Wall Street Journal mistakenly reported United's program to be the first.
 
http://en.wikipedia.org/wiki/File:United_747old.jpg
A United Boeing 747-122 in the "Rainbow Scheme", designed by Saul Bass. Used from 1974-1993.

 Re-Name
Mr. Ferris changed United's parent company's name from UAL Corporation to Allegis in February, 1987 but the name change was short lived. Following Ferris' termination by the board, Allegis divested its non-airline properties in 1987 and reverted to the name UAL Corp. in May, 1988, that helped clear the path for the United Pilots to do an ESOP takeover of United, which eventually did happen in 1994.

 Big Incident
9.11
The September 11, 2001 terrorist attack was the famous accidents in the world. One of the United Airlines planes were hijacked by terrorists that crashed into the South Tower of the World Trade Center in New York City. and the other was a Boeing 757-222 that crashed in rural Pennsylvania. Only United and American Airlines were significantly affected on September 11, 2001.

Chapter 11
In 2002, United Airlines warned that it will file for bankruptcy court protection this fall unless it succeeds in lowering costs dramatically through restructuring. It has amassed a total of $7.83 billion of debts against its $7.81 billion of assets. Its operational deficits hit $2.1 billion last year, and its struggles have continued this year with a loss of $500 million in the first seven months of 2002.#p#分页标题#e#
http://bjtoday.ynet.com/article.jsp?oid=922523
Accessed on 15 Dec, 2008 2:34

 Star Alliance
In 1997, United co-founded the Star Alliance with Air Canada, Lufthansa, SAS and Thai Airways. It is the world’s first and largest airline alliance. Star Alliance has since grown considerably and now has 21 full and 3 regional members, with another four expected to become full members by 2009.
That same year, United opened a major hub at Los Angeles International Airport. In 1998, Delta Air Lines and United Airlines introduced a marketing partnership included a reciprocal redemption agreement between SkyMiles and Mileage Plus programs and shared lounges.

Milestone
1926
One of the successful bidders by Walter T Varney, who launched air mail service over a desolate stretch of ground on April 6, 1926. That day marked the true beginning of commercial air transportation in the United States. Because Varney was a predecessor of United, it also marked the birth of United Airlines.

1927
National Air Transport (NAT) expands its operations to a Chicago - New York route, connecting with BAT at Chicago, to establish the first transcontinental passenger air service.

1930
The industry's first stewardesses took flight on May 15, 1930, aboard this Boeing 80A trimotor. BAT, one of United's predecessor subsidiaries, introduces the world's first stewardess service on Boeing 80A trimotor flying between San Francisco and Chicago.

1937
Congratulate as the last word in air travel in its day, the Douglas DC-3 Sky lounge Mainliner featured 14 deep-cushioned swivel seats and sponge-rubber hassocks for footstools. These made the passengers feel happy in this friendly atmosphere.
1942
United's bomber modification center at Cheyenne, Wyo., was busy with activity during World War II. Between Jan. 2, 1942, and July 31, 1945, the facility retrofitted 5,736 Boeing B-17 bombers with equipment the factory could not install because of heavy production schedules.

1947
The postwar Douglas DC-6 Mainliner carried 24 passengers with sleeping compartments for overnight travel, and 58 when configured for daytime travel. A popular feature of the DC-6 was the aft lounge, where passengers could dine, play cards or just visit.

1957
Ten years after publishing one issue of its pioneering in-flight magazine, Mainliner Traveler, United begins regular production of an in-flight magazine and calls it simply Mainliner.   United's in-flight magazine changed in design and content, but kept the Mainliner name until 1983, when UNITED magazine was born.

1969
They introduce the first tri-engine Jet to enter United States commercial air service. United's Boeing 727 provided the convenience of jet service to passengers flying short-to-medium range routes.

1970
Airline service soared to new heights when United introduced its wide body Boeing 747 Friend Ships on California-Hawaii routes in July 1970. The 342-passenger jumbo jetliner quickly won passenger approval, and versions of the 747 remain a favorite aircraft in United's fleet.#p#分页标题#e#

1987
Called the "Terminal for Tomorrow" when it opened in 1987, United's facility at Chicago's O'Hare International Airport boasted state-of-the-art features for travelers and employees. The terminal was the keystone of the airport's $1.6 billion expansion in the 1980s.

1993
One of the most technologically advanced aircraft in United's fleet, the 144-passenger Airbus A320 brought to the industry the highly sophisticated "fly-by-wire" technology that allows wing and tail surfaces to move via electronic signals. The A320s was launched by United in December in 1993.

1995
The first Boeing 777 service was on its Washington, D.C.-London Routes. More than 20,000 men and women worked on the five-year project that culminated in June 1995 with United's introduction of the world's first "Triple 7" service.

1997
Star Alliance, the most comprehensive partnership in the history of commercial aviation, was launched May 14, 1997, by United, Air Canada, Lufthansa, SAS and Thai International. Brazil's Varig Airlines joined Oct. 26, 1997, and both Ansett Australia and Air New Zealand became members March 28, 1999.

1999
United is leading of first one to offer a sleeper seat that lies flat when United First Suite debuted on March 5, 1999 on a flight from San Francisco to London. United First Suite provides international United First customers with a roomy seat that can be an office workspace or recline 180 degrees to form a six-foot, six-inch bed.

2000
E-Ticket technology was innovated and implement by United Airlines, which has sold to 14 airlines worldwide, is recognized as industry leading by the Smithsonian Institution. It becomes part of the Smithsonian Permanent Research Collection on Information Technology at the National Museum of American History.

2002
The SOFIA- a project United has been involved in since 1996 - passes an important milestone when the telescope assembly for SOFIA arrives in Texas from Germany. SOFIA is a highly modified Boeing 747 SP that will carry an eight-foot-wide, 16-ton telescope to an altitude of 45,000 feet, allowing much more precise observations than any ground-based telescopes.
Company Mission
The mission of United is to develop, implement and communicate United's commitment to community service by sponsoring and supporting charitable organizations, as well as programs and activities that improve the communities where their customers and employees live and work.

Customer Commitment
Both in-flight and on the ground, online and on the telephone, the customers have the right to expect — to demand — respect, courtesy, fairness and honesty from the airline they have selected for travel.

At United Airlines, the only acceptable customer experience is one in which you arrive at your intended destination safely, comfortably and on time. When events and obstacles beyond control, prohibit United from achieving this standard, they strive to minimize customer inconvenience however possible.#p#分页标题#e#

12-point Customer Commitment outlines the ways in which strive to keep customers feeling relaxed, respected and rewarded both during and outside of normal flight operations. www.ukassignment.org

 Offer the lowest fare available
 Notify customers of known delays, cancellations and diversions
 Provide on-time baggage delivery
 Provide a fair baggage liability limit
 Allow reservations to be held or canceled
 Provide prompt ticket refunds
 Readily, capably and respectfully accommodate travelers with   special needs
 Meet customers' essential needs during long on-aircraft or in-airport delays, diversions and cancellations
 Treat involuntarily denied boarding customers fairly and consistently
 Disclose up-to-date travel itinerary, cancellation policies, frequent flyer rules and aircraft configuration to our customers
 Work closely with our regional flying partners to deliver responsive customer service
 Respond quickly, appropriately and courteously to customer questions and complaints

Ownership
As we know, in 1927, airplane pioneer William Boeing founded his own airline, Boeing Air Transport, and began buying other airmail carriers, including Varney's. Within four years, Boeing's holdings grew to include airlines, airplane and parts manufacturing companies, and several airports.
Following the Air Mail Scandal of 1930, the Air Mail Act of 1934 banned the common ownership of manufacturers and airlines. United Aircraft-Transport's President Philip G. Johnson was forced to resign and moved to Trans-Canada Airlines, the future Air Canada. William Boeing's company was broken into three:

 A parts supplier (the future United Technologies)
 An aircraft manufacturer (the Boeing Airplane Company)
 An airline group—United Air Lines.

The airline company's new president, hired to make a fresh start as airmail contracts were re-awarded in 1934, was William A. Patterson, who remained as president of United Airlines until 1963.

In 1994, United's pilots, machinists, bag handlers and non-contract employees agreed to acquire 55% of company stock in exchange for 15% to 25% salary concessions. The flight attendants voted to not participate in the deal, and at the beginning some wore buttons saying "we just work here." The Employee Stock Ownership Plan (ESOP) made United Airlines the largest employee-owned corporation in the world.

Part II

United Airlines
Actual Marketing
Current Situations

Marketing Mix
Products/Services
United Airlines primary engaged airline services in the worldwide. It is the only major airline hasn’t got any orders placed with aircrafts manufacturer. Until now, it has got total 27 Boeing 747-400 and total 33 Boeing 777-200ER. United has also showed no interest in the Boeing 787 Dreamliner project, also to help deal with current tough economic times, also affecting other major US airlines. United is one of only two passenger airlines in the United States to operate the Boeing 747-400, with another operator NWA.#p#分页标题#e#
 Products
Image Aircraft Passengers
(F/B/E+/E) IFE
 
Airbus A319-100 120 (8/-/40/72) Overhead LCDs, Audio
 
Airbus A320-200 138 (12/-/36/90)
156 (-/-/66/90) Overhead LCDs, Audio
 
Boeing 737-300 120 (8/-/46/66)
128 (8/-/46/74) Audio
 
Boeing 737-500 104 (8/-/36/60)
110 (8/-/40/62) Audio
 
Boeing 747-400 347 (14/73/88/172)
New configuration
374 (12/52/70/240) Overhead monitors, Audio, AVOD
 
Boeing 757-200 110 (12/26/72/-)
182 (24/-/50/108) Overhead CRT's, Audio
  Boeing 767-300ER 193 (10/32/47/104)
244 (34/-/64/146)
New
183 (6/26/71/80) PTVs, AVOD, Audio
 
Boeing 777-200 348 (36/-/89/223)
258 (12/49/77/120)
New
268 (8/40/220) PTVs, AVOD, Audio
 
Boeing 777-200ER 253 (10/45/84/114)
258 (12/49/77/120)
New configuration
268 (8/40/220)
269 (8/40/107/114) PTVs, AVOD, Audio

According to different type of aircraft, they offer different food service, cabin service during flights.

 In-flight Service
First Class
United First Suite is offered on Boeing747-400, Boeing767-300 and international configured Boeing777-200 aircraft. The new first class reclines in multiple angles and lays down to a totally flat 6-foot, 6-inch bed. Each suite has a 15.4-inch widescreen flat panel monitor with digital on-demand video and music with different selections of movies, TV and video games.指导assignment
Other items in the new United First Suite include a 110-volt universal plug for laptop power outlets, a USB port, a set of noise-canceling headphones, an iPod connector, and multiple storage compartments to for your laptop bag and other personal items.
  
The image of United Airlines first cabin suit
http://www.orbitcast.com/archives/uniteds-new-first-class-suite-with-xm.html

Business Class
United Business Suite is offered on select internationally configured Boeing 767-300 and Boeing 747-400 aircraft. All seats are 6 feet-4 inches long and have 180 degrees of recline, creating a fully-flat bed. United Business Suite is the first truly lie-flat business seat to be offered by a U.S. airline. They also offer their customer some other items for personal light, noise-cancelling headset, iPod power outlets and satellite video and other personal items.
   
Image of business cabin view
http://farm3.static.flickr.com/2352/2431564897_7f1b508c3e.jpg

Economy Class & Economy Plus
Economy Class offer customer Complimentary video and audio on all flights, also seat back video screens on all international three-cabin 767-300 and 777 aircraft, Complimentary copy of HEMISPHERES magazine, Pillows and blankets, Complimentary meal service, Complimentary soft drinks, juices, tea, Starbucks® coffee, Alcoholic beverages available for purchase.#p#分页标题#e#

Economy plus is different from normal economy class. It has more personal space and you can enjoy more room to work and rest on your next flight. Economy Plus gives you up to 5 inches of extra legroom near the front of the Economy cabin.

Premium Service
Experience the comfort of our exclusive coast-to-coast service
P.S. is short for Premium Service. Maybe it's the sumptuous meal enjoyed in a serene and stylish atmosphere. Or the luxury of having a bit more legroom than you knows what to do with. Whatever your own reasons may be, we hope your time with p.s.® will end with a pleasant memory and a promise to return.
United First
 12 leather-trimmed, lie-flat seats. United is the only U.S. airline that offers lie-flat seats and more personal space in first class on nonstop flights between New York and the West Coast.
 Personal Media Players featuring an intuitive 7-inch touch screen, 27 motion pictures, 22 television programs, 40 audio CDs, five video games and noise-reduction headsets.
 Menu offerings including signature champagne cocktails and gourmet chocolates.
 Access to United First international lounges and Red Carpet Clubs when traveling on p.s. flights.
 All classes of service feature laptop power with no power adapters needed.
United Business
 26 spacious, comfortable leather seats - an ultimate environment with more legroom.
 Personal Media Players featuring an intuitive 7-inch touch screen, 27 motion pictures, 22 television programs, 40 audio CDs, five video games and noise-reduction headsets.
 Experience the convenience of business.
 Menu offerings including signature champagne cocktails and gourmet chocolates.
 All classes of service feature laptop power with no power adapters needed.
Economy Plus
 72 seats, all with Economy Plus offering up to five extra inches of legroom so you can stretch out and relax.
 All classes of service feature laptop power with no power adapters needed.

Special Meal Service

United offers meals to meet medical, religious, or other dietary specifications. You can place your special meal request when booking your flight or by calling Reservations at least 24 hours before your scheduled flight time.
These kinds of person can apply for special meal in-flight; they are Vegetarian, Children, Religions, and Medical diets. They also offer special region meal for their first class and business class customer. For example, Washoku Zen is a traditional composition of a Japanese meal in small individual dishes served on a tray to a guest in Japan. United Airlines offer this Japanese meal to their first and business class customers on flights in either direction between the USA and Japan. All requires should put forward before boarding.

Shopping Service
United Airlines offer in-flight duty free shopping service as well. Shop duty free during your flight and save up to 40% off local retail prices when you save the price of sales tax or duty (within customs allowances). Choose from a selection of fragrances, cosmetics, confectionaries, jewelry, gifts and accessories, watches, children s items, electronics, liquor and spirits and premium cigarettes.#p#分页标题#e#

 The Other Special Service
Special Baggage Service
Special items fall into three categories:
Checked bag equivalent examples Standard-sized examples Large-sized examples
 Archery equipment
 Backpack
 Bowling equipment
 Fishing equipment
 Golf equipment
 Hockey equipment
 Musical instruments
 Skateboard
 Snow and water skiing equipment
 Snowboarding equipment  Bicycle
 Pet in kennel
 Luge board/ surfboard/ wakeboard
 Scuba equipment
 Vaulting poles  Hang gliding equipment
 Kayak
 Pet in kennel (large)
 Windsurfing

Unaccompanied children Service
United Airlines offers unaccompanied minor service for children from 5-17 years of age. For the safety of minors traveling alone, unaccompanied minor service will ensure that your child is boarded onto the aircraft, introduced to the flight attendant, chaperoned during connections and turned over to the appropriate person upon arrival at their final destination.

Infants and toddlers Service
Bassinets are provided, free of charge, on all international aircraft (747, 767 and 777). When confirming your reservations, you may request a seat in an appropriate location for bassinet usage. These bassinets are large enough to hold a child up to approximately six months old. They may not be used for takeoff, landing, or any time the fasten seat belt sign is illuminated.

Travelers with Disabilities Service
United Airlines is committed to providing comfortable service and most convenient accessibility to their aircrafts to all their passengers. They recognize your special assistance and with their various facilities and catered arrangement from their specialists will make your flight more enjoyable. These customers include Wheelchairs user, Deaf or hard of hearing, Canes and crutches, Blind or sight impaired, Cognitive and developmental disabilities. Also include pregnant travelers, passengers traveling in their ninth month of pregnancy must have an obstetrician’s certificate dated within 24 to 72 hours prior to their flight departure.
United Airlines welcome service animals accompanying persons with disabilities. There is no fee for service animals, and they may travel in the aircraft cabin as long as they do not obstruct an aisle or any other area used for emergency evacuations.

Medical Oxygen Service
Arranging oxygen is a partnership between their customer, his/her physician and United Airlines representatives. An oxygen setup is required per flight. United provides in-flight oxygen at a reasonable service charge per oxygen setup. Setup fees are listed below. For any flight on your itinerary serviced by another carrier, including United Airlines code-share flights, please contact that carrier directly to request information on how to make oxygen arrangements. United Reservations or your travel agent will identify these flights for you.#p#分页标题#e#

Pets Service
Your dog, cat or household bird (canary, finch or parakeet) may be accepted as carry on or checked baggage. Rabbits, hamsters and guinea pigs may be accepted as checked baggage only. All options require advance reservations and are subject to a charge. For all other animals, including but not limited to parrots, cockatiels and ferrets.

 Airport Club and Lounge
Red Carpet Club offers a rest place for their members in airport worldwide, the lounges in more than 35 locations. Comfortable lounges centrally located in global busiest airports.
 Personalized travel assistance
 Complimentary Wi-Fi service in most U.S. locations
 Complimentary soft drinks, juices, coffee, tea and cappuccino
 Complimentary breakfast pastries and afternoon snacks

First International Lounges is an oasis of service and privacy. Tailored to the needs of international United First customers on long haul flights, these lounges offer personalized services, complimentary Wi-Fi, hors d'oeuvres and premium beverages.

Arrivals Suites for international United First and full-fare Business customers, traveling on a same-day ticket and arriving before noon, may enjoy a shower and continental breakfast.
Price

 Christmas Fare Sale
From Beijing to                     November 28 – December 23, 2008
Monday – Thursday
Los Angeles CNY 5530
San Francisco CNY 5530
Las Vegas CNY 6160
Denver CNY 6160
Chicago CNY 6160
Philadelphia CNY 6160
Boston CNY 6160
New York City CNY 6160
Roundtrip fares, does not include applicable taxes, fees and surcharges

From Shanghai to                     November 28 – December 23, 2008
Monday – Thursday
Los Angeles CNY 5300
San Francisco CNY 5300
Dallas/ Ft. Worth CNY 5580
Washington, D.C. CNY 5580
Chicago CNY 5580
Philadelphia CNY 5580
Boston CNY 5580
New York City CNY 5580
Roundtrip fares, does not include applicable taxes, fees and surcharges

 Internet Special Fare
As low as CNY 5460
From Beijing to                             Oct 02 – Dec 23, 2008
 Mon-Thu Fri-Sun
Los Angeles CNY 5650 CNY 6300
Las Vegas CNY 6300 CNY 7100
San Francisco CNY 5650 CNY 6300
Washington, D.C. CNY 6300 CNY 7100
Chicago CNY 6300 CNY 7100
Roundtrip fares, does not include applicable taxes, fees and surcharges#p#分页标题#e#

From Shanghai to                             Oct 02 – Dec 23, 2008
 Mon-Thu Fri-Sun
Los Angeles CNY 5460 CNY 5770
Las Vegas CNY 5980 CNY 6490
San Francisco CNY 5460 CNY 5770
Denver CNY 5980 CNY 6490
Chicago CNY 5750 CNY 6290
Roundtrip fares, does not include applicable taxes, fees and surcharges

Hints to obtaining your Special Fare:
Ensure your departure date falls within the specified date period quoted above
If you cannot find the fare advertised try selecting different travel dates. The service class may be full

Terms and Conditions
Available for travel on the following days of the week Monday through Thursday
Advance Purchase Requirement 3 days before departure
Last Day to Purchase Ticket 20DEC08
Minimum Stay None
Maximum Stay 30 days after departure
Travel Days/Dates First Outbound Travel Date: 28NOV08
Last Outbound Travel Date: 23DEC08
Travel Complete Date 30 days after departure
Refund Tickets are non-refundable
Fee To Change Itinerary CNY 1500
Fee To Cancel Itinerary Tickets are non-refundable
Blackout Dates None
Booking Class T
Fare Basis Code TKXCNE
Fare Type Round trip
Applicable Code Share Carriers None
Check-In  Passenger is responsible to hold all the required documents (passport, visas, vaccines) at Check-In.
 United reserves the right to deny boarding to passengers without the proper documentation.
 
Place
 Worldwide Sites
To meet the diverse needs of our customers, United Airlines operates websites in most of the countries to which we fly. Please select your country of choice to view special promotional offers, local information, and to purchase tickets in your local currency.

 
 Argentina
  
 Hong Kong
  
 Singapore

 
 Australia
  
 Japan
  
 Switzerland

 
 Belgium
  
 Korea
  
 Taiwan

 
 Brazil
  
 Kuwait
  
 Thailand

 
 Canada
  
 Mexico
  
 United Kingdom

 
 France
  
 Netherlands
  
 United States

 
 Germany
  
 P.R of China
  
 Vietnam

 United Office in P.R of China#p#分页标题#e#
Baggage Service
 Beijing Shanghai
Phone 010-6453 0033 021-6834 6136
Fax 010-6453 2575 021-6834 6961
Address Room C5S082, Terminal 3 Beijing Capital International Airport Beijing 100621 B2-M02, Terminal 2 Pudong International Airport Shanghai 201202
Hours of Operation 9:00-18:00 9:30-18:30

Reservation Center
 Beijing Shanghai Guangzhou
Phone 010-8468 6666 021-3311 4567 020-8365 2345
Fax 010-6463 8364 021-6391 6737 020-8365 2689
Hours of Operation
8:00-18:00 Monday through Friday
9:00-13:00 on weekends

Sales Office
Beijing C/D 1 Unit, 15th Floor, Tower A, GATEWAY No.18 Xiaguangli, North Road, East Third Ring Chaoyang District Beijing 100027
Phone 010-8468 6666
Fax 010-6463 5636
Shanghai Room 3301-3317, 33th Floor, Shanghai Central Plaza, 381 Huaihai Middle Road, Shanghai 200020
Phone 021-3311 4568
Fax 021-6391 6716
Guangzhou Shop G05, the Garden Hotel 368 Huanshi Dong Road, Guangzhou 510064
Phone 020-8365 2345
Fax 020-8365 2689
Hours of Operation
9:00-18:00 Monday through Friday

Cargo Service
 Beijing Shanghai
Phone 010-8468 6666 021-3311 4568
Fax 010-6463 5636 021-6391 6730
Address C/D 1 Unit, 15th Floor, Tower A, GATEWAY No.18 Xiaguangli, North Road, East Third Ring Chaoyang District Beijing 100027 Room 3301-3317, 33th Floor, Shanghai Central Plaza, 381 Huaihai Middle Road, Shanghai 200020
Hours of Operation 9:30-18:30 Monday through Friday

Ticket Office
 Beijing Shanghai Guangzhou
Phone 010-8468 6666 021-3311 4567 020-8365 2345
Fax 010-6463 8364 021-6391 6737 020-8365 2689
Address C/D 1 Unit, 15F, Tower A, GATEWAY No.18 Xiaguangli, North Road, East Third Ring Chaoyang District  Room 3301-3317, 33F, Shanghai Central Plaza, 381 Huaihai Middle Road, Shanghai  Shop G05, the Garden Hotel 368 Huanshi Dong Road, Guangzhou
Hours of Operation
9:00-18:00 Monday through Friday
9:00-13:00 on Sunday
Saturday and holidays closed

Mileage Club
Phone 021-3311 4562
Password Reset
800-810-6767 021-3311 4562
Hours for Password Reset
9:00-17:00 Monday through Friday
Toll Free 800-810-6767
Fax 021-6391 6737
Address United Airlines
3301-3317, 33rd Floor, Shanghai Central Plaza 381 Huaihai Middle Road, Shanghai 200020
 
Promotion
 Sponsorship

United Airlines Becomes Sponsor for Colorado Marathon
United Airlines has signed on as a sponsor of the first annual Post-News Colorado Colfax Marathon to be held in spring 2006.

United Airlines to Sponsor New Grade One Match Racing Event#p#分页标题#e#
United Airlines has announced that they will sponsor a match racing open championship which has requested ISAF grade one status. It will be organized by the RYA.

United Airlines also announced today their sponsorship of the RYA British Match Racing Championships, which will begin this weekend with the United Airlines RYA British Universities Match Racing Championship in Weymouth. The international event will be the culmination of this program.

United Airlines to Be Major Sponsor of WATS 99
WATS 99 is part of a series of highly focused World Air Transport Training events. Organized by CAT-The Journal for Civil Air Training, WATS events are designed to cover important airline training issues and encourage the exchange of information to continuously improve training effectiveness and operational safety.

United Airlines and FedEx be Donated to Support The New ORBIS to Continue to Carry Out a Global Mission to Save Blind
ORBIS is committed to the global non-profit-making operations, announced the development of the organization of international orbis will be a DC-10 Series 30 aircraft replacement DC-10 ORBIS. The aircraft from United Airlines (UAUA) and FedEx (FDX) jointly donated. According to the valuation of the aircraft, the contributions of up to 2 million dollars, the two companies will each pay half.

United Airlines is the Orbis's "founding sponsor." They donated the first ORBIS ORBIS, which is set in 1982 of the DC-8 aircraft. In 1992, received three very generous donors sponsored ORBIS purchased a DC-10 aircraft. By 1994, DC-8 officially retired, but ever since the DC-10 has become the world's only ORBIS. 指导assignment

Special Offering

Special Fare on Web
The normally roundtrip fares from China to America is about CNY 35,000- CNY 45000 depends on different destinations. United Airlines also provide discount sales promotion when Christmas Day, New Years Day and any other festival. Because during these festivals, there are many people have plan to go out for travel, this is a huge mark for them to release some on sale tickets to attract people properly.

Mileage Club
Enrollment in United’s frequent flyer program is free and enables members to earn miles redeemable for free or upgraded travel and more. Earn miles just about every time you fly on United, United Express, Star Alliance members and code-share partners. Plus, you can earn miles for using your Mileage Plus credit card, dining out, shopping at the grocery store and even making long distance phone calls. With over 100 Mileage Plus partners worldwide, you can earn miles toward free travel faster than ever.

Advertising

Video
2006, Dragon
There were few outstanding commercials during this year’s Superb broadcast, but no one would contest that United Airline’s “Dragon” soars above them all.

2008, Sea Orchestra
an amazing United Airlines Sea Orchestra spot, one of five major spots that will be shown during the Olympics.#p#分页标题#e#

2008, Heart
As America tunes into the 2008 Beijing Olympic Games, United provide five commercials that capture the spirit of how relaxing and rewarding international travel is when flying in United's new first and business class cabins in the first time. The ads are the latest addition to United's "It's Time to Fly" campaign that makes distinct emotional connections between United and business travelers, specifically those in international first and business class

SWOT
Strengths
 Access to The U.S Market
As an American Airline Company, United Airlines have their country advantage for U.S routes.

 Historical Airline Company in The World
Founded in 1926, one of the earliest airline company in 20s in the world. Most of people think reputation can be promise by long historical company.

 Star Alliance Member
United Airlines is the member of Star Alliance, it means codeshare will bring more routes and customer. On the other side, the logo of Star Alliance is the high reputation for develop good product and service.

 Co-operation with Continental Airlines
It will be a strong route network if United Airlines has amalgamated with Continental Airlines. These two companies can complement for each other. Basically there is no duplication of routes, at the same time, it has created tremendous value for both domestic and international customer of them.
 
Weakness
 No Routes from China to The Other Asia Cities
Only fly between china to America is too small market.

 No Any Advertising on Professional Travelling Magazine
Although there is promotion period, many discount and promotion fare are offered on united official website, but how can customer know without advertising.

 High Price, Poor Customer Service
United Airlines was ranked last among U.S. carriers for customer satisfaction in May 2008 by the American Customer Satisfaction Index.

 Singular American Style Service
No cordial felling, poor employee training.

 Market Share and Profitability

 Too Much Accidents

 Negative Effects of Downsizing, Negative News Report of United Airlines
    
http://www.tzsy.cn/uploads/allimg/200804/200843084307877801.jpg
http://www.airdisaster.com/photos/wtc/2.jpg
At 9:03am American time, United Airlines Flight 175, a Boeing 767-200 enroute from Boston to Los Angeles impacted the south tower of world trade center of New York City, also as a result of terrorist activity. The towers continued burning for approximately an hour, and twenty minutes.
 
Opportunity
 Star Alliance Member in Increasing

 Continue Ordering New Model Aircrafts to Satisfy Customer Demand#p#分页标题#e#

 Amalgamate with Another Airline Company

 Growth Travel Market
In airline industry, traveler is the most important part of customers. So if we concern of travel industry growth, we will found this is a huge market opportunity in the future.
Only Chinese market, by 2010, China's tourism revenues will reach 1.226 trillion RMB, an average annual increase of 10%, equivalent to 7% of GDP. By 2020, China will become the world's largest tourism destination and the fourth largest exporter of tourists, tourism revenues reached 2.5 trillion RMB more than the average annual growth of 7%, or GDP, increased to 8%. 2010 and 2020 the number of international tourism will grow to 10 million passengers and 15.6 million passengers; from 1995 to 2020 the average growth rate will reach 4.1%.
Global Market
 
www.globalinsight.com

Threat
 Financial Crisis
With the tightening of the credit markets and downturn in economy, potential United customers are reconsidering their travel plans. This will have a significant impact on the revenue of the carriers, and its ability to generate cash flow for day-to-day operations.

 Hedged Fuel Costs
Over the last year, fuel costs have increased substantially and the profit margins of airlines have shrunk. Many airlines bought into oil futures to lock in supply of fuel at “lower” prices as the price of crude continued its steady climb. However, in the recent months with the rapid decrease in the price of crude, these crude oil futures have become losses instead.

 Increased Competition from U.S. Carriers for China
Chinese airspace is a highly regulated market, and the government regulates the number of landing slots because of busy airports and a desire to protect domestic airlines from competition. In 2004, the U.S. and China signed an agreement to add a total of 195 new weekly flights over a six-year period. www.ukassignment.org

 The Dismissals Led to a Strike

 Customer Lawsuits

http://vectorlogo.blogspot.com/2008/05/singapore-airlines-logo-eps.html

Airline Industry Situation
 Instability
 Keen struggling for survival
 Introduction of high technology
 Worldwide financial problem
 Face the financial crisis
 Economic and traffic growth rates vary by region

PEST
Political
 Opening U.S. Skies to Global Airline Competition
Since the passage of the 1978 Airline Deregulation Act, air travelers in the United States have enjoyed lower fares and greater choice in service. Despite the success of domestic liberalization in the United States, the European Union, and elsewhere, international air travel is still heavily regulated, and the U.S. domestic air travel market remains closed to foreign competition.#p#分页标题#e#

Under current restrictions, non-U.S. citizens can control no more than 25% of the voting stock of a domestic U.S. carrier, and foreign-based carriers are not allowed to carry paying passengers between U.S. cities. To achieve the full benefits of an open aviation market, Congress should grant foreign-owned carriers the right to provide domestic air service in the United States.

Opening U.S. skies would inject capital and competition into the U.S. aviation market, leading to even lower fares and more improved service, especially on feeder routes to destinations overseas. British-based Virgin Atlantic Airways has expressed interest in starting a low-cost U.S. domestic service to feed its transatlantic service, but U.S. law prohibits Virgin from owning a controlling share in a U.S. domestic carrier. Foreign competition and investment would provide the ultimate, free-market check on "predatory pricing" and domestic price collusion and would negate any arguments for imposing federal price regulations and antitrust sanctions.

 United Airlines Unions Consider Response to Federal Government Takeover of Their Pensions
United Airlines has underfunded its pension for union ground workers by billions of dollars and now the federal agency insuring pensions is moving to take over the pension plans. Richard Turk of the Aircraft Mechanics Fraternal Association says the union doesn¹t like the government takeover of the pension plan which will cut pensions by more than 20%.

The AMFA and the International Association of Machinists both represent thousands of United Airlines ground workers affected by the government pension takeover. Turk says the AMFA is considering its options for fighting the takeover.

 US policy to encourage the expansion of biofuel refineries cautious
The United States Congress and the administration are in a strong proponent of increased use of ethanol and other bio-fuels, so that the United States oil companies in regard to discourage refinery expansion, which may lead to high oil prices over the next few years.

Recently, President Bush called for a reduction in the amount of gasoline into the Senate are talking about a substantial increase in ethanol fuel bills, oil giants feel that the future is uncertain fuel demand, refinery demand amplification seems small.

While it had been the view that bio-fuels and more energy-efficient cars are key to deal with high oil prices, but these measures appear to reduce the current cost of gasoline is difficult ineffective.

In 2006, the U.S. consumer spending 143 billion gallons of gasoline, of which 136 billion gallons of U.S. domestic production while the rest rely on imports.

In 2017 the gasoline consumption is expected to reach 161 billion gallons. But Bush's proposed 20 percent reduction in gasoline demand - the adoption of fuel saving technology progress and use of ethanol - U.S. gasoline demand will be lower than the current oil production capacity of the United States. "We will stop the export of gasoline," US government said.#p#分页标题#e#
 
http://www.eia.doe.gov/emeu/steo/pub/gifs/Fig16.gif
Economic
 Americans Feeling Effects of Higher Oil, Gas Prices. Political leaders looking for ways to help consumers
With gas prices becoming high, many Americans are rethinking their travel plans. The high price of gas not only affects road, but also the air travel. With the cost of oil rising as high as $135 per barrel, airlines face significantly increased costs for jet fuel and have hiked fares while cutting service.

High gas and oil prices are affecting Americans' pocketbooks in other ways as well. The truth is that the cost of regular gas is $3.80 a gallon, 19 percent higher than in May 2007 and four times as high as five years ago. The cost of a gallon of diesel fuel, used to run most trucks, is $4.54 a gallon. As it becomes increasingly expensive to fill a truck's tank, the cost of transporting goods, particularly food, to markets also jumps. This means that as Americans pay more for gas.

The House of Representatives recently passed a bill calling on the Justice Department to sue the Organization of Petroleum Exporting Countries (OPEC) for limiting supplies and collaborating to set prices. The Senate has not yet voted on the measure. Bush has threatened to veto the legislation, saying it would spur retaliatory action against the United States. Two-thirds of the House and Senate must vote to override a president’s veto for a vetoed bill to become law.

Price of fuel from 2004 to 2008
http://www.atlasworldgroup.com/fuel/fuel-cost-chart.jpg

 Continental to Join Star Alliance and Partner with United
Continental Airlines and UAL Corp's United Airlines announced a global cooperation plan on Jun 2008, the latest move in the dance between major U.S. carriers as they weigh mergers and alliances to help combat soaring fuel prices.

Shares of Continental, UAL and all the major airlines jumped on Jun, largely due to a dip in the price of crude oil futures. UAL shares closed up $1.56, or 24%, at $8.11 on Nasdaq, while Continental rose $2.15, or 16%, to $15.59 on the New York Stock Exchange.
Continental and United are looking to establish joint ventures allowing them to cooperate with each other and with other Star Alliance airlines in international regions.
They also plan to operate codeshares on domestic flights, meaning both carriers can sell tickets on the same flights, which reduces marketing and operational costs.

Larry Kellner (right), chairman and CEO of Continental, and Glenn Tilton (left), chairman, president and CEO of United, met at United's headquarters in Chicago this afternoon to sign a framework agreement outlining the systemwide alliance and cooperation principles between their carriers.
www.united.com/ual/asset/UA-CO-photo1.jpg#p#分页标题#e#

Society
 Population Growth Will Increase "American-style" Huge Consumer Demand in USA.
Japan and some European countries in the next few decades there will be negative population growth, could lead to labor shortages, unable to support these countries in an increasingly aging society. Gutierrez believes that population continues to grow is a development of the United States has the advantage, the Americans should be for the United States population reached 300 million this milestone and pleased.

Currently, the United States an annual increase of population of 2,800,000, of which approximately 40% of the population growth comes from immigration. U.S. population in 1967 exceeded 200 million.

At present, the world's most populous followed by five countries: China (1.3 billion), India (1.1 billion), the United States (297 million), Indonesia (223 million) and Brazil (181 million).
 
2 / 3 are whites in USA.
http://www.eeo.com.cn/uploadfiles/today_media/today_media/today_media/editorials/20080815105809828.jpg
Technological
 Transportation Energy Efficiency
Today’s aircraft are 70% more fuel-efficient per passenger-kilometer than the aircraft of 40 years ago; most of this improvement has come from increasing passenger capacity but gains have also been achieved by reducing weight and improving engine technology. Options for further reducing energy use in aviation include laminar flow technology and blended wing bodies, 26 both of which reduce air drag, and further engine improvements and weight reductions. Airplane manufacturer Boeing claims that its new 787 family of aircraft will achieve a 20% improvement in fuel economy, in part through the extensive use of composite materials (Boeing, 2007). Other, longer-term options include larger aircraft, use of unconventional fuels or blends, and new engines using liquid hydrogen fuel.

Comparison of fuel efficiency by auto fuel economy standards among countries, normalized to US test procedure
http://www.interacademycouncil.net/CMS/Reports/11840/11914/11924.aspx

Obviously, the overall efficiency of road, air, and rail transport also depends to a considerable extent on utilization: higher occupancy ratios on buses, trains, and airplanes will result in lower energy consumption or emissions per passenger-mile.

Technology options for reducing energy use in the shipping industry include hydrodynamic improvements and machinery; these technologies could reduce energy use by 5–30 percent on new ships and 4–20 percent when retrofitted on old ships. Since ship engines have a typical lifetime of 30 years or more, the introduction of new engine technologies will occur gradually. A combination of fleet optimization and routing changes could produce energy savings in the short term; reducing ship speed would also have this effect but may not be a realistic option given other considerations. It has been estimated that the average energy intensity of shipping could be reduced by 18 percent in 2010, and by 28 percent in 2020, primarily via reduced speed and eventually new technology. This improvement would not, however, be enough to overcome additional energy use from projected demand growth (shipping is estimated to grow 72 percent by 2020). Inland ferries and offshore supply ships in Norway are using natural gas in diesel ship engines and achieving a 20 percent reduction in energy use, but this option is limited by access to liquefied natural gas and cost. Where natural gas is available and especially where the gas would otherwise be flared, use of liquefied natural gas as a ship fuel could produce significant emissions reductions. Large sails, solar panels, and hydrogen fuel cells are potential long-term (2050) options for reducing.#p#分页标题#e#

 Aircraft Purchasing

Financial Overview
Income Statement
Year over year, UAL Corporation has seen their bottom line shrink from $22.9B to $403.0M despite an increase in revenues from $18.0B to $19.1B. An increase in the percentage of sales devoted to income tax expenses from 0.12% to 1.56% was a key component in the falling bottom line in the face of rising revenues.

Currency in
Million of US Dollars Jan 02
2005 Jan 02
2006 Jan 02
2007 Jan 02
2008
Revenues 15,177.0 16,072.0 18,018.0 19,087.0
Other Revenues 1,214.0 1,307.0 1,322.0 1,011.0
  TOTAL REVENUES 16,391.0 17379.0 19,340.0 20,098.0
Cost of Goods Sold 14,789.0 14,742.0 16,140.0 16,333.0
GROSS PROFIT 1,602.0 2,637.0 3,200.0 3,765.0
Selling General & Admin Expenses, Total 305.0 775.0 798.0 779.0
Depreciation  & Amortization, Total 874.0 856.0 888.0 907.0
Other Operating Expenses 1,277.0 1,207.0 1,103.0 1,131.0
  OTHER OPERATING EXPENSES, TOTAL 2,456.0 2,838.0 2,789.0 2,817.0
  OPERATING INCOME -854.0 -201.0 411.0 948.0
Interest Expense -448.0 -485.0 -755.0 -642.0
Interest and Investment Income 25.0 38.0 249.0 257.0
  NET INTEREST EXPENSE -423.0 -447.0 -506.0 -385.0
Income (Loss) on Equity Investments 5.0 4.0 8.0 5.0
Currency Exchange Gains (Loss) -- -- 9.0 -4.0
Other Non-Operating Income (Expenses) -1.0 87.0 5.0 6.0
EBT, INCLUDING UNUSUAL ITEMS -1,721.0 -21,176.0 22897.0 700.0
Income Tax Expense -- -- 21.0 297.0
Earnings from Continuing Operations -1,721.0 -21,176.0 22876.0 403.0
  NET INCOME -1,721.0 -21,176.0 22876.0 403.0
NET INCOME TO COMMON
INCLUDING EXTRA ITEMS -1,731.0 -21,186.0 22866.0 393.0
NET INCOME TO COMMON
EXCLUDING EXTRA ITEMS -1,731.o -21,186.0 22866.0 393.0

Balance Sheet
UAL Corporation may have more financial risk than other companies in the Airlines industry. It remains one of the most highly leveraged, despite its Debt to Total Capital ratio shrinking to 76.63% over the last fiscal year. Additionally, an examination of near-term assets and liabilities shows that there are not enough liquid assets to satisfy current obligations and operating profits are not yet strong enough to comfortably handle the burden. Accounts Receivable are typical for the industry, with 16.33 days worth of sales outstanding. Last, UAL Corporation is among the least efficient in its industry at managing inventories, with 5.14 days of its Cost of Goods Sold tied up in Inventories.#p#分页标题#e#

Currency in
Million of US Dollars Jan 02
2005 Jan 02
2006 Jan 02
2007 Jan 02
2008
ASSETS
Cash and Equivalents 1,223.0 1,761.0 3,832.0 1259.0
Short-term Investments 78.0 77.0 312.0 2,295.0
TOTAL CASH
AND SHORT-TERM INVESTMENT 1,301.0 1,383.0 4,144.0 3,554.0
Accounts Receivable 951.0 839.0 820.0 888.0
  TOTAL RECEIVABLES 951.0 839.0 820.0 888.0
Inventory 234.0 193.0 218.0 242.0
Prepaid Expenses 455.0 746.0 628.0 1,008.0
Deferred Tax Assets, Current 96.0 -- 122.0 78.0
Restricted Cash 877.0 643.0 341.0 325.0
  TOTAL CURRENT ASSETS 3,914.0 4,259.0 6,273.0 6,095.0
Gross Property Plant and Equipment 20,280.0 19,945.0 11,944.0 12,487.0
Accumulated Depreciation -6,279.0 -6,845.0 -584.0 -1,230.0
  NET PROPERTY PLANT AND EQUIPMENT 14,001.0 13,100.0 11,360.0 11,257.0
Goodwill 17.0 17.0 2,703.0 2,280.0
Long-term Investment 24.0 20.0 113.0 122.0
Other Long-term Assets 2,367.0 1,575.0 1,892.0 1,595.0
  TOTAL ASSETS 20,705.0 19,342.0 25,369.0 24,220.0

Currency in
Million of US Dollars Jan 02
2005 Jan 02
2006 Jan 02
2007 Jan 02
2008
LAIBLITABLIES AND EQUITY
Accounts and Payable 601.0 596.0 667.0 877.0
Accrued Expenses 3,409.0 876.0 1,036.0 1,037.0
Short-term Borrowings -- 679.0 681.0 694.0
Current Portion of Long-term Debt/
Capital lease 903.0 33.0 1,797.0 928.0
Current Portion and Capital Lease Obligations 28.0 20.0 110.0 250.0
Other Current Liabilities187.0, Total 187.0 794.0 984.0 1,257.0
Unearned Revenue, Current 1,361.0 2,256.0 2,780.0 3,186.0
  TOTAL CURRENT LIABILITIES 6,461.0 5,234.0 7,945.0 7,979.0
Long-term Debt 7,661.0 9,266.0 7,453.0 6,415.0
Capital Lease 1,926.0 1,733.0 1,350.0 1,106.0
Unearned Revenue, Non-current -- 6346.0 2,569.0 2,569.0
Pension & Other Post-retirement Benefits 6,731.0 20,034.0 1,955.0 1,829.0
Deferred Tax Liabilities, Non-current 389.0 428.0 688.0 638.0
Other Non-current Liabilities 5,217.0 1,861.0 900.0 895.0
  TOTAL LIABILITIES 28,385.0 44,902.0 22,860.0 21,431.0
Preferred Stock Convertible -- -- 361.0 371.0
  TOTAL PREFERRED EQUITY -305.0 -305.0 361.0 371.0#p#分页标题#e#
Common Stock 1.0 1.0 1.0 1.0
Additional Paid in Capital 5,064.0 5,064.0 2,053.0 2,139.0
Retained Earning -7,946.0 -29,122.0 16.0 152.0
Treasury Stock -1,162.0 -1,162.0 -4.0 -15.0
Comprehensive Income and Other -3,332.0 -36.0 82.0 141.0
  TOTAL COMMON EQUITY -7,375.0 -25,225.0 2509.0 2,789.0
  TOTAL EQUITY -7,680.0 -25,560.0 2509.0 2,789.0
TOTAL LIABILITIES AND EQUITY 20,705.0 1,9342.0 25,369.0 24,220.0

Cash Flo

Currency in
Million of US Dollars Jan 02
2005 Jan 02
2006 Jan 02
2007 Jan 02
2008
Revenues 15,177.0 16,072.0 18,018.0 19,087.0
Other Revenues 1,214.0 1,307.0 1,322.0 1,011.0
  TOTAL REVENUES 16,391.0 17,379.0 19,340.0 20,098.0
Cost of Goods Sold 14,789.0 14,742.0 16,140.0 16,333.0
  GROSS PROFIT 1,602.0 2,637.0 3,200.0 3,765.0
Selling General & Admin Expenses, Total 305.0 775.0 798.0 779.0
Depreciation & Amortization, Total 874.0 856.0 888.0 907.0
Other Operating Expenses 1,277.0 1,207.0 1,103.0 1,131.0
  OTHER OPERATING EXPENSES,TOTAL 2,456.0 2,838.0 2,789.0 2,817.0
  OPERATING INCOME -854.0 -201.0 411.0 948.0
Interest Expenses -448.0 -485.0 -755.0 -642.0
Interest and Investment Income 25.0 38.0 249.0 257.0
  NET INTEREST EXPENSES -423.0 -447.0 -506.0 -385.0
Income (Loss) on Equity Investment 5.0 4.0 8.0 5.0
Currency Exchange Gains (Loss) -- -- 9.0 4.0
Other Non-operating Income (Expenses) -1.0 87.0 5.0 6.0
  EBT, EXCLUDING UNUSUAL ITEMS -1,273.0 -557.0 -73.0 570.0
Gain (Loss) on Sale of Investment 158.0 -- -- 41.0
Other Unusual Items, Total -606.0 -20,619.0 22,970.0 89.0
Other Unusual Items -606.0 -20,619.0 22,970.0 89.0
EBT, INCLUDING UNUSUAL ITEMS -1,721.0 -21,176.0 22,897.0 700.0
Income Tax Expenses -- -- 21.0 297.0
Earnings from Continuing Operations -1,721.0 -21,176.0 22,876.0 403.0
  NET INCOME -1,721.0 -21,176.0 22,876.0 403.0
NET INCOME TO COMMON INCLUDING
EXTRA ITEMS -1,731.0 -21,186.0 22,866.0 393.0
NET INCOME TO COMMON EXCLUDING
EXTRA ITEMS -1,731.0 -21,186.0 22,866.0 393.0

Part II

United Airlines
External
Analysis

General Environment#p#分页标题#e#
Economic
 Oil Price
 GDP Growth
 
Sociocultural
Global
Technological
 United Airlines cuts fuel use, emissions in test program
A Boeing 747 operated by United Airlines managed Friday to save 1,564 gallons of fuel and 32,656 pounds of carbon emissions during a single flight from Australia to the U.S. by incorporating fuel-sipping technology and practices, including using a gentle descent, that aviation officials hope will one day become the norm.

“The fuel savings could have been substantially higher, about 2,600 gallons, if the flight hadn't been forced to skirt a large thunderstorm”, said United spokesman Jeffrey Kovick.

United and Boeing Co., both Chicago based, are involved in the research effort along with Boeing rival Airbus SAS and four airlines based around the Pacific Rim. Air New Zealand plans to conduct the first sustainable biofuels test flight next month using a Boeing 747.

One of the most promising techniques involves landing aircraft via low-power, continuous glides that follow a path charted by FAA computers. United estimates each flight using these so-called tailored arrivals saves hundreds of gallons of fuel.

But the process isn't perfect, and the technology is fledgling. Air traffic controllers have to watch closely for other aircraft that could stray near the planned flight path. But the data gathered during this process are being used to form next-generation ground radar that would help keep scores of aircraft in sync.
http://www.physorg.com/news146065039.html
1.21, 12:21
Political/ Legal
Demographic