指导非洲电力市场课程论文-Africa power cables, instruments market analysi

指导非洲电力市场课程论文Africa power cables, instruments market analysis and development countermeasures African market report

Who reports to whom: Julia court loose date: 2010-11-22

directory

A..................................... Africa and China electric power equipment general electric power enterprise of the opportunities

Two..................................... Domestic cable manufacturers exploit Africa market situation

Three..................................... Africa country electric power development situation and main product requirements

Four..................................... Africa industrial development situation-based on instrumentation export Africa

Five..................................... Anhui embellish better cable group market countermeasure exploit Africa

A: Africa survey and power equipment in China electric power enterprise of the opportunities

A: Africa power industry basic situation

Africa mainly focused on electric power industry in South Africa and north African countries (Egypt, Tunisia, Libya, and Algeria, Morocco, etc), these countries account for all the capacity of the African more than three-quarters of, and mainly for thermal power. Other countries of the electric power industry are basically by small hydropower support, the scale of power grid lesser also. Overall annual electricity consumption per capita in Africa less than 500 kilowatt-hours, many countries are less than 100 KWH. African countries electrification level more than 30% of only the countries and the South African Zimbabwe, Ghana, ivory coast, Mauritius, Nigeria, and other countries, many countries electrification level less than 10%.

Electricity shortage has been African economic development and social progress obstacle. Investigation shows, in the south of the Sahara desert in most countries, only less than 20% of family can use electricity, the main and concentrated in the big cities. According to the international environmental protection organization WWF's latest report, lack of living power of the population of Africa from 540 million now will rise to 2030 in 590 million. The us department of energy statistics show that developing countries in Latin America in 2001 for every one thousand people generating capacity average of 272 kw, and sub-saharan African countries is only 105 kw, less than 40% of the former, only for the developed countries 2044 kw of one over twenty of the strong. In power consumption per capita, Latin America the average level of the developing countries is 1054 KWH/year, and African countries for 394 KWH/years only, less than 38% of the former, only for the developed countries 8876 kilowatt hours of electricity per year of 4.44%, which is located in the west African country of burkina faso's per capita power consumption is the lowest, only for 19 KWH/year.

African countries in per capita generating capacity and power consumption with other countries in the world of the existing gap, which suggests that the African power market has broad development prospects, and contain the unlimited business opportunities.

2: Africa power industry basic conditions

1. The unique natural conditions

The African region is vast, area more than 3000 square kilometers, equivalent to the United States, Australia, Brazil and the whole area of Europe combined. Across the equator of department, rainfall is rich, form the Nile, the Congo river is rich in water to the river, and the topography fluctuation and Africa, rich in water power resources. The development of hydropower capacity Africa can be very big, there are about 290 million kilowatts of potential, now has the development and utilization of less than 7%.

International authoritative organization data showed that African development hydropower resources every year for 2 billion kilowatt hour, second only to Asia and Latin America 3.05 billion kilowatt-hours of 2.825 billion kilowatt-hours, far above the European and north American 1.67 billion kilowatt hours of 775 million kilowatt hours of electricity. But Africa in 2000 actual development of hydropower resources use only for 160 million kilowatt-hours, utilization rate is only 8%. In the same period of 845 million kilowatt-hours European development, utilization rate is 51%; The Asian development 670 million kilowatt-hours, utilization rate is 22%; North America developed 620 million kilowatt-hours, utilization rate is 80%; Latin American development 650 million kilowatt-hours, utilization rate is 23%. Through the above data contrast can be found African most of the hydropower resources did not get effective development and use of the resource advantage not into power advantage. Therefore, the African development bank puts forward to 2020 years to achieve hydropower resources utilization rate reached 62% in Africa the world average level of target.

Have basic market development

指导essay Africa to the world economy, the contribution rate of economic growth has close to 2%. Africa the fast growth of the economy, not only for the world to bring the opportunity, also in the foreign trade and economic cooperation in the areas of the world economy provides new vigor for the development of African countries rich in hydropower resources strengthen economic basis.

2. Governments support

African governments and relevant international organizations to develop the hydropower resources in Africa showed a strong desire and high enthusiasm.

African countries have reached 17 PM opinion, that the "hydropower resources is an important renewable energy, water conservancy and all countries

Source minister promised to work together hydropower development resources, and to promote the sustainable development of Africa and of regional integration, cut

Trapped. "The African development bank to encourage the African countries hydropower development, is specifically formulated for the preferential policy, introduced a"

Total private partnerships "solution to the company, to attract enterprises from other countries to Africa investment in the development of hydropower project.

African countries are paid attention to electric power network cooperative development. The emerging associated body have southern African power library (SAPP), member states including Angola, Botswana, democratic republic of Congo, lesotho, Malawi, mozambique, namibia, South Africa, Swaziland, Tanzania, Zambia and Zimbabwe; Central Africa power associated body (CAPP), member states including Angola, Burundi, Cameroon, the central African republic, Congo (cloth), Gabon, equatorial guinea, Congo (gold), Rwanda, SAO tome and principe and Chad; North Africa of Egypt, Libya has networking, and with the Middle East countries such as Syria, Jordan is linked together.

3. The African countries, electric power industry reform

At present, Africa has more than 30 countries began power reform, these countries power reform the main focus on introducing competition mechanism, regulate power market, the development of national electrification project, solve the electric power development fund shortage, and the original state-owned power enterprise operation efficiency of the problem. At present, many countries have taken the first step, that is a state-owned power enterprise commercial operation.

At present, the African countries the main content of the electricity market reform is deregulation, greatly reduce government to the electric power industry too involved, the industrial organization structure reform and ownership structure reform, namely the restructuring and privatization.

2: domestic manufacturers exploit Africa market situation

As Africa's sustained economic development and the deepening of the china-africa cooperation, many domestic electric power cable and power instruments production enterprise also to speed up the pace of the market into Africa.

According to the exhibition company information: change especially electrician, chengtai electric, zhuhai new energy, zhejiang rings and other enterprise will take part in 22 February 2011-25 Algeria power cable show.

Another Africa of the more well-known power exhibition: Africa power exhibition (Cairo Egypt international exhibition center), South Africa power exhibition (Johannesburg international exhibition center), Nigeria power exhibition.

2009 years as Nigeria's biggest cable factory and west Africa COLEMAN formally put into production, a total construction area of 15000 square meters, cause the Nigerian government takes seriously. In 2010 general company acquisitions of durban, South Africa cable of phoenix cable wire and cable assets, have gradually become sub-saharan Africa important cable suppliers. The company in Angola in the market leading position, and with its in Zambia cable business become sub-saharan Africa's second largest copper pole producers. On September 27, 2010 at 10 o 'clock in the morning, Africa Nigeria municipal engineering electric power investigation group a line more than 10 came to kunming cable group Co., LTD. To visit, investigate.

See below the domestic manufacturers of African market development:

In wujiang, jiangsu 2009 cable export Africa Chad, quantity is 52 kilometers, the value of 62700 dollars.

In 2009 the far east cable Co., LTD for Africa more than 3000 ten thousand Angola large single, product for high pressure and medium voltage crosslinking cable.

2006 jiangsu shuangdeng electrical cable power cable and overhead conductors export Zimbabwe, goods is 8 million RMB.

In 2010, the cable companies to export of guangdong 500 tons of aluminum wire and steel calls al stranding wire to Nigeria

In 2009, hunan HuaLing cable Co., LTD export cables to Angola, value 13 million yuan;

In June 2010, zhejiang fuchunjiang company, a subsidiary of hangzhou cable company exports the equatorial guinea 110 KV ultrahigh pressure crosslinked polyethylene cable#p#分页标题#e#

In 2010 the electric wire and cable pudong Congo Maya airport project

The far east holding group also actively explore African power cable market

From GOOGLE that henan huatai special cable Co., LTD and henan jinshui cable group in African market promotion.

Above can see the African continent on power cable has a strong demand, along with the African sustained economic development, infrastructure construction will become the key fields, power cable will go a long way.

3: Africa country electric power development situation and main product requirements

Nigeria

Nigeria is to take some measures to improve power and electrification level. The measures include hydroelectric power plant construction, electric power enterprise privatization of state-owned reform, to scale 10 to 15 years to give investors the exemption policy. According to on August 26, 2010, the reform of power by Jonathan development plan in 2013, generating capacity will reach 14 million kilowatts, to 2020 kw. At present, the national power, the total amount of less than 3 million kw, transmission ability is insufficient 4 million kilowatts, and to realize the 2020 long-term development goals, the power sector need about invested 40 billion dollars

Angola

Angola power supply, often get the power problems. About 2 million people to be able to enjoy the power supply, the bulk of that in the capital in luanda. The national average annual electricity consumption only 100 KWh. Angola has just an installed capacity of 520000 kw hydropower station, the northern malan hot province, since 2008 to luanda power supply, the power supply improved. In addition, the country's power needs a gap, no national or other trans-provincial power grid, and the power supply mostly with diesel generator power to give priority to. Angola to develop agriculture and industry, and meet the people's living needs, power gap of at least 2 million kw in above.

Ghana

In the next five years, Ghana needs at least $10 billion of investment to thoroughly solve the problem of energy demand, JiaZhengFu plan of the national power coverage reached 65% in 2015 and reached 100% in 2020. At the same time, and the electricity generating capacity of the plan will be from the current 2000 megawatts (mw) increased to 2015 in 5000 megawatts (mw). Specific measures, one is in 2015 built before the smooth transmission network, and the second is to strengthen the power transmission infrastructure construction, 3 is through the construction of modern of transmission lines, make the transmission system of electric power from the current 25% down to 18% in 2015. In recent years, eriksson bo and KaiPeng hydropower station, for Ghana's main power source, in the future, in addition to the cloth d hydropower station, there are also 3 medium-sized hydropower station and about 40 a small hydropower station can use. That is, Ghana and half of the water and electricity needs to be developed.

In the past 10 years Ghana power demand grew by 7% a year, Ghana electric power company (ECG) shall ensure that electric power distribution nets every 10 years, the expansion of The Times. Ghana has drafted power grid companies worth $600 million, five-year investment plan, content including construction, transmission line transformer substation, installation transformer substation equipment etc

mozambique

Every year will add about 90000 new power user, and, before 2013, about 3.5 million people are expected to use electricity mozambique, power supply coverage will reach more than 17%. 2008 years mozambique power system at the county level and a total investment of 900 million us dollars. The President's plunge in the north too cloth on Wednesday, inspected the capital contribution by the Swedish province $2 million of rebuilding the supergrid emphasize county William gallas, everyone should be understanding, power supply is the key elements of the economic development, and not just for the lighting. At present, the power supply of 2.07 million kw, mainly from too special province card aulas Barcelona (HCB) super hydropower station, 60% for South Africa guodian Eskom, 35% to Zimbabwe Zesa guodian, only 5% for mozambique consumption, can't solve all the electricity problems. The 20 million people only 15% enjoy to electricity, and mo of some industrial project is also constrained by power shortages. The next two written by electric power company (EDM) plans to invest 20 million dollars, improve and strengthen rural power supply condition and in 2015 will be the popularity of electricity.

Zambia

Zambia electric power company (ZESCO) Enerst Mupwaya general manager, says the company needs $616 million construction in rural power grids, the next five years, need $850 million increase the installed capacity. Zambia state power company is currently and Denmark international development organization consultation, will receive $50 million of loans for replacement diesel power station and all connected to the national grid. The bank's praise for power project provides $33 million loan, of which 17 million for small hydropower project construction, 11 million for grid expansion, 5 million for the construction of solar energy photovoltaic power generation system nine.

South Africa

At present, South Africa's power needs about 34000 megawatts (mw), South Africa electric power company is about 29000 mw power generation capacity, the gap of about 5000 megawatts (mw). South Africa the Treasury Department announced in the next 5 years for state power company provide 60 billion rand ($7.6 billion) loan, used in fire and nuclear power construction, a few years into the future to 800 billion rand ($115 billion) in the existing electric power infrastructure expansion of South Africa. To completely solve the problem of South Africa power nervous, the South African government plans to six cities for new power plants, is expected to total investment amount will reach 1.3 trillion rand ($188 billion)

Algeria

With the power of the kingdom, growing demand, electricity and natural gas company, countries (Sonelgaz) plan in 2020 years ago investment 3.6 trillion dinars ($50 billion) used in power generation, transmission and gas and electrical distribution facilities of construction projects, including 1.8 trillion dinars investment to increase generating capacity, build eight power station, to make the north in 2015 of 5000 MW power grid increment, 2020 year again increment 4500 MW. Also invested 812 billion dinars ($11.6 billion) set up transmission line north and south, to 2020 total length of 44285 km to power grids.

Africa rapid economic development and power demand is strong, countries are taking measures to improve their own power level, necessary for the power cable, there is a high demand. At the same time, the power to raise the level of inevitable to speed up the development of African industry, must cause the strong demand for instruments.

Four: Africa industrial development situation-based on instrumentation export Africa

South Africa, Zimbabwe, Nigeria, Kenya, Egypt, Morocco, Tunisia is Africa industrial most developed countries.

South Africa's industrial mainly focus on mechanical and metal products, chemical products, food, drink and tobacco, textile and garment to wait for a few kinds. Among them the iron and steel industry is the most important one of the department.

Zimbabwe manufacturing sort is more, including steel, heavy machinery, tyres and tubes, automobile assembly, cement, pulp and paper, plastic products, beer and soft drink, textile, shoes and other departments. Zimbabwe steel company annual production capacity of nearly 1 million tons, is sub-saharan Africa (except South Africa outside) the most complete steel enterprise. Many heavy machinery factory for mining and railway production equipment.

Kenya manufacturing a wide categories, including oil refining, agricultural product processing, automobile assembly, chemical products, printing, textile and clothing published, electronic equipment, leather products, cement, tires, ceramics, rubber, wood and cork, etc.

Nigeria is one of Africa's economic power, the industrial basically belongs to import substitution type. In 1999, Nigeria manufacturing value accounts for 4.7% of gross domestic product, the main department are sugar, rubber, chemical fertilizer, edible oil, textile, the sox, paper, tobacco, car assembly and general food processing, etc.

Egypt is also manufacturing is relatively developed African countries. In 2001, the added value of Egypt manufacturing 19.6% of GDP. Textile, food and other traditional industries are the main department Egypt manufacturing, in the 1970 s had accounted for 55% ~ 60% of the total industrial output, oil, steel, pharmaceutical, ceramics, computer and other new industrial sector development rapidly.

Tunisia and Morocco is also manufacturing is relatively developed African countries. The textile industry in the two countries are manufacturing and exports, which occupies an important position.

Based on instruments mainly for industrial field, more countries should as a key instrument in promoting.

Five: anhui embellish better cable group market countermeasure exploit Africa

Power cables

African countries are paid attention to electric power construction, but given the present stage in power in the larger country is: Nigeria, Congo, Angola, Ghana, mozambique, Algeria, Zambia and South Africa. The promotion of power cable area should be mainly concentrated in the above a few countries.

Control cable

Control cable mainly for industrial field, should combine electrification level and the industrialization level comprehensive consideration. Electrification with high levels of African countries have: South Africa, Egypt and Tunisia, Libya, and Algeria, Morocco, Zimbabwe, Ghana, ivory coast, Mauritius, Nigeria. The industrialization level to be higher in countries with South Africa, Zimbabwe, Kenya, Nigeria, Egypt and Tunisia, Morocco. The first batch of state control cable promotion should be: South Africa, Egypt and Tunisia, Morocco, Zimbabwe, Nigeria.#p#分页标题#e#

instruments

Instruments also mainly for industrial field, in promoting industrialization level should be on high country. One of the first countries should promote: South Africa, Zimbabwe, Kenya, Nigeria, Egypt and Tunisia, Morocco.

The main measures

1. Based on mature products, create market public praise, establish market reputation

The promotion of its products should be mature product, the quality of the above by and perfect service open and occupy the market as soon as possible, with our professional, won the trust of customers.

2. Make good international marketing team and embellish technical services team

International marketing without the support of the technical team, technical team shall provide for the marketing team in a timely, accurate and professional technical consulting, and marketing team should strive to learn professional knowledge, for clients to provide professional services, will win customer trust.

3. The marketing team the following two kinds of schemes for the chairman reference:

(1) to market to differentiate

According to the present main market is Africa and the Middle East, later can establish special in Africa and the Middle East of the marketing team, even in the same marketing team will be in each country business according to the habit, to the different needs of products to subdivision. Market segmentation to clear to everyone's responsibility.

(2) the product to differentiate

According to different products to form a marketing team. If the power cable, control cable department, thermocouple department, the pressure transmitter, and according to the different products to clear everyone's responsibility.

4. According to the change of the market, adjust to the promotion of the product and the area key.

Main mature product, and take the mature product drive other products, regularly collecting market demand new dynamic,, and according to the changes of the market continuously adjust the focus of promotion products and region. At the same time the new demand to submit technical, drive the optimization and adjustment of product structure and technical content of ascension.

5. Develop agents, distributors among institutions, etc

Based on the characteristics of the product, in order to expand the product's market share and reduce product market circulation costs, we must make great efforts to develop agents, distributors among institutions, etc. Should establish and perfect the agents, distributors and middle institutions system, clear bilateral rights and responsibilities.

6. Run, namely foreign office

指导assignment In order to improve the ChengJiaoLv, expand the market share and to provide more professional service, in the future of the conditions are ripe in foreign countries can set up the office. 2 a group of people can alternate overseas. Will the foreign market as the domestic market to do.

7. With the brand win the market

Each sales personnel should firmly establish brand concept, to provide quality products at the same time, more to provide perfect service, and continually establish a good market reputation with brand, to http://www.ukassignment.org/marketing/2012/0326/19357.html win the market.

In short, Africa's cable and instrument market run, while we were just African market open of the good opportunity, subordinate to log in, establish and expand our market.