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在活动的组织过程中，我假定，产品发布活动中最重要的目标是绿色纯和当前或潜在客户之间的更大的通信功能。作为通信的功能，它应该是有效的和有用的。例如，对于公司在产品发布活动中的作用，发挥它作为为新产品的引进方面的作用;推广对环境的保护，产品背后的故事，并在产品创意的最新内容。但是，客户被吸引的社会化媒体，如电视，互联网络，报纸等景点，它们被引入产品，并愿意购买的产品从纯绿的了解。此外，影响产品的因素开展活动的规划都包括如下：有限时间规划，员工的组织，记者和媒体邀请函，参加组织和会场布置为一个整体。在事件的现状，有些因素不能被很好的准备预测，突如其来的交易的能力大大重要。The products launch events of the latest products of the 100% organic wheat vodka are organised and planned by our team, which was the first cooperation between the Pure Green Company and the Spark Organization Events Limited. Of course, I am a person which is on the behalf of the Spark Organisation Events Limited. In the process of the organisation of the event, I supposedthat, the most important objective of products launch event is the greater communication function between the Green Pure and current or potential clients. As the function of the communication, it should be efficient and useful. For instance, for the role of the company in the products launch event, it played as the role as theintroductions of the new products; promotion of the latest contents on the environment protection, the stories behind the products, and creative ideas on the products. However, clients are attracted the sights by the social media such as TV, internets, newspapers and others, and they are understood by the introduction of the products and also willing to buy the products from the Pure Green. In addition, the factors that influence the products launch events planning are including as following: limited timing planning, employees organisation, reporter and Medias invitations, organisations attending, and venue layout as a whole. In the current situation of the events, some factors cannot be predicted by the well preparation, the ability of the sudden dealing is greatly important.
产品发布活动的内容涉及最新的产品，100％有机小麦伏特加。此外，本次活动计划于下午6时在2015年也就是半小时的社会时间之后2月19日，在Langshott庄园酒店抱到晚上9点（3小时的时间，包括社交活动和晚餐）。最后，当客户端去睡觉夜在晚上10点结束。第二天是上午10点至11点30分在产品发布会;所有的社会媒体来宾（VIP）和报告，参加本次活动，并出席量大约是100人。幸运的是，会议室仍然是可供预订。特别是会议室的空间是非常大的，所有的设备是满意的复合要求，那就是产品的推出和会议相结合的要求。根据布鲁斯，Foutz和Kolsarici（2012），而增加广告支出在较早阶段更有效，由于重复磨损在与口碑的协同作用，增加嘴的活动的字在稍后阶段可能成为更强大驾驶需求。因此，高排名会场和设置，包括午餐会导致成本高，因为它们都是为企业而导致效果更佳友善，值得一提的，高等级标准形象。
The content of the products launch event is related to the latest products-100% organic wheat vodka. In addition, this event is planned to hold on Langshott ManorHotel at 6PM to 9PM (3hour time including social event and dinner) on February 19, 2015. After that is half hour social time. Finally, the night is ended at 10pm when the clients are going to sleep. The next day is the product launch event during the 10am to 11:30am; All the guests (VIP) and reports from the social medias are invited to attend this event, and the amount of the attendance is around 100 persons. Lucky, the conference room is still available for the booking. Especially, the space of the conference room is extremely large and all equipment is satisfied with requirement of the compound requirement that is the combination of the product launch and conference. According to Bruce, Foutz, and Kolsarici (2012), while increased ad spending is more effective at an earlier stage due to repetition wear-in and synergy with word of mouth, increased word of mouth activities at a later stage could become more powerful in driving demand. Therefore, the high ranking of conference site and settings including lunch could lead high cost, because that they are all for friendly, noteworthy and high rank standard image for the enterprise which could lead better effect.
Contract
Party A: The Pure Green Company
Party B: Spark Organization Events Limited
According to the Contract Law of United Kingdom as well as other relevant laws and regulations, through friendly negotiation, Party A and Party B entrusted to undertake event organizations, and reached the following agreement:
1. Commitment
Party A entrusted Party B to organize the product launch event. Writing the organization report for the event, temple is provided.
Draft event date is 19th of the February, 2015.
2. Organization Fee
Total design fee:
3. Payment:
a. Party A should pay 30% of total origansiation fee once signing the contract, i.e .
b. After confirming the designing schedule and style, and when in need of adjusting on electric designs, Party A should pay 30% of total design fee, i.e
c. After fixing the complete designing schedule, Party A should pay the balance of the design fee, i.e , after event is finished.
4. Period and means of delivery of the design plan.
a. Party B must complete the draft of design within the time agreed by the two parties. If party B cannot complete on time due to reduplicative changes from Party A, the delivery time can be put off. To ensure the smooth cooperation, Party A must confirm or make suggestion within three working days after receipt of the design from Party B, Party B should not exceed five working days to feedback the suggestion.
b. Party A should supply the necessary designing information within 20 working days after signing of the contract. As Party A (not supply complete information and so on) make the design delayed, if delayed time more than three months (subject to the date of contract), Party A should pay the balance design fee, Party B will carry on making the design. If more than six months, this contract will automatically be terminated. If Party A still need Party B to make the design, Party A should pay anther palette and design fee.
c. After the final confirmation of the design, Party B should supply the report to the Part A.
5. Intellectual Property.
a. Before Party A pay off all the design fee, Party B own the copyright, Party A cannot use this design, and have no any right of this works.
b. Party A have the right to sign the Copyright Transfer Contract, to have the proprietary rights, rights of use and alterations after paying off the payment. Copyright of design not used by Party A still belongs to Party B, Party A do not have any right for this.
c. After the final confirmation by Party A, if as the changes of Party A’s company name or commodity name to change the design plan or have all different idea with the original plan, it should be as new plan, and Party A should pay the balance fee, and sign new contract, Party B will make new design plan.
d. After paying off, Party B cannot alter the design and give any other company.
6. Responsibility and authority
a. Responsibility of Party A
(1) Party A should try their best to supply the information for this design.
(2) Once finding the mistake, oversight or disagreement with the contract, Party A should inform Party B in writing timely, and Party B should make amendment in time.
(3) Party A should abide by the payment terms in the contract.
(4) Party A should make the confirmation for all the documents and things that need confirmed timely.
(5) Party A have the right to give a suggestion for Party B’s design and make the works accords with the enterprise culture.
b. Responsibility of Party B
#p#分页标题#e#
(1) Party B must make the plan and creative design according to the requirement in the contract made by Party A, and make full use of specialized knowledge and experience, to supply first design and service to Party A.
(2) Party B should supply all the design documents, making sizes and designs of every period according to the all requirement of the contract and appendix, and complete the design.
(3) Party B should make the design according to the things that confirmed by Party A critically.
(4) Party B should make the design creation as the requirement of Party A and supply the satisfied works.
7. Breach of Duty
a. Party A to terminate the contract before draft design completed, Party B will not return the deposit. Party A to terminate the contract after the final design, they should pay all the fees.
b. Party B to terminate the contract without cause, to return all the fees to Party A.
8. The two copies of the both signed contract, the two sides an armed, and have the equal legal effect.
The design time begins after the contract signed and received the deposit.
Party A Signature (seal): Party B Signature (seal):
Address: Address:
Tel: Tel:
Date: Date
In the event, all the staffs are trained and experienced. There are ten employees, among these employees; one is the manager called Peter, who is responsible for this event to deal with the sudden situation. These staffs are familiar with the culture and products of the Pure Green. Especially, Speaker, overhead camera and lighter are all experienced from the all famous products launch events at least once, all these equipment is from the brand of Samsung. Each staff is problem solver when the difficult situation is occurred, because they are trained and experienced in many events, just trust them, they would assist you a better outcome. The underlying foundation is that pricing fundamentals are good, so owners and managers have a strong base from which to make their hotels even more attractive (Ricca, 2014).
Food arrangement is designed for the dinner, breakfast and lunch, breakfast is provided by the hotel- the form of the dinner is buffet. Attendance of the event may come from different country background; the arrangement should fully take considerations on the vegetarians and some people who do not eat pork. In the design of the food types: the soup is contained Cream of Mushroom Soup,Beef Consommé and Minestrone Soup, the meals are included Deep-Fried Chicken and Bacon Rolls, Braised Goose Liver/ Foie Gras in Red Wine, Pan-Fried Duck Breast with Sautéed Potatoes and Truffles Grilled Beef, Tenderloin with Black Pepper Sauce, Venison Filet with Black Pepper Coated with Mushrooms and Celery ,Grilled Lamb Chops ,Macaroni with Seafood , Braised Red Cabbage, Spaghetti Bolognaise, Whole Wheat Bread; the desert is Black Forest Cake,Apple Pie, Vanilla Pudding; the drinks are referred to orange juice, apple juice, coffee, Soda water, Coca-Cola, red wine and Vodka. All foods are provided to the attendances, they can help themselves. But servicers are only serviced Vodka.
A conference room is used for the social and products launch events.In addition, reception is set in front of the conference room which is received the invitation card. Firstly, in the conference room, social event and dinner are hold in the night. Equipment is included the platform, video call and a long table. In addition, platform is designed for the showing the products, introduced the latest products from the Pure Green and other communication activities. In addition, in front of the platform, the chairs are set out which are used for the VIPs and reporters, 4rows and 10 chair each row, totally 40 chairs. Also, the space is left for the camera and video which is behind the chairs. In the left of the platform, the control table is used for the controlling the speaker and overhead camera. Furthermore, on the right of the platform, the room is planned for the employees from the pure green to relax.
There are some fees are not concluded in the contract. The contract out services are contained the translation service. Due to the international background of the attendances, the translation services are necessary for them, such as high management level from Sweden, they are not familiar with the English. Translation services could enhance the understanding of the contents of the venue. Also, the flowers and gifts are not included on the contract. Furthermore, bartender is another supervise in the social activities. The other additional consumptions are not included in the contract.
The VIP is very important for the venue. According to Kuen-Hung, Chi-Tsun, and Mu-Lin (2013), market orientation, competitor orientation, product advantage and launch proficiency are the dominant drivers of new product performance.The special service is also arranged for them for attendance such as pickup service and one-by-one service is available for them such as translator in the event. Also, in the hotel, the team has already arranged the special room and special lift for them to relax and save the time for them.
The events are hold in the hotel: social events and products launch separately. In addition, three meals are also planned for the guests and journalists in the hotel. To achieve the thesis of the “ Green” which is environment protection, the environment protection topic would go through the whole topic of the social events. In the events, the program would management level to introduce the history and stories behind the 100% organic wheat vodka, also the painter would be invited to draw the picture to draw the latest production of the 100% Organic wheat vodka, which could be a picture of unforgettable night. During the night, the bartender would be the guests and try to talk to each journalist to remember what they like to drink what taste of the vodka they like and what cocktails they would like to draw and mark down their name and taste. In the best taste of the cocktails, the bartender would design the own favoritecocktails. These cocktails could be sent to the journalists as a gift with the maker of their own name, the label is also unique too. These gifts would send to them in the products launch event. In the video of how the pure green to make the 100% organic wheat vodka to introduce, give the conference of the clients and reporters. Furthermore, in the products launch activities, the latest vodka is introduced; it is also the green opportunities to communicate with the designers and clients. The gifts were given to the journalists as your own. In the final of the event, designing your own is a topic for the event, everyone should have their own cocktails.
The cost of this eventis demonstrated as table 1, includes Client fees, Renting the conference room, Renting the cars, Pay for the food and drinks, Pay for the service, Gifts, Rooms for the VIPS, etc., which reaches total budget amount of 21,500 pounds. There are also 3,500.00 pounds variances in the planning of the event.
cash flow statement (Pounds)
Client fees 2,000.00
Renting the conference room 2,000.00
Accommodation 8,000.00
Renting the bus 500.00
Pay for the food and drinks 5,000.00
Pay for the service 1,500.00
Gifts 2,000.00
bartender 500.00
Total 21,500
Reference 文献
Bruce, N. I., Foutz, N. Z., &Kolsarici, C. (2012).Dynamic Effectiveness of Advertising and Word of Mouth in Sequential Distribution of New Products.Journal Of Marketing Research (JMR), 49(4), 469-486. doi:10.1509/jmr.07.0441
Kuen-Hung, T., Chi-Tsun, H., & Mu-Lin, T. (2013).Reviews of market drivers of new product performance. International Journal Of Market Research, 55(5), 719-738. doi:10.2501/IJMR-2013-058
Ricca, S. (2014). Right here, right now: it is time for innovative products, hotel improvement, investment and rate increases, say Hunter Hotel Conference speakers. Hotel Management, (6).
Li, Y. (2014). An application of the interpretive theory to the press conference interpreting.Theory And Practice In Language Studies, (9), 1898.#p#分页标题#e#
Corstjens, M., &Merrihue, J. (2003).Optimal marketing.Harvard Business Review, (10), 114.
Gallo, P. (2013). The art of storytelling: at the Film & TV Music Conference, the Music behind the stories--both narrative and business-was the focus. Billboard, (44). 36.
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