美国essay范文：纽约赌场饭店

美国essay范文：纽约赌场饭店
New York Hotel & Casino 

这篇文章集中在纽约赌场饭店,拉斯维加斯1997年开业。它描述了当前性能建设的细节、目标和战略,机会和问题可能会创新从几个方面开始。

位于拉斯维加斯,纽约赌场饭店成为整个拉斯维加斯的酒店和赌场度假村的重要部分。报告还分析了PESTEL几个方面的影响以及投资者想在拉斯维加斯纽约赌场饭店投资的原因。报告分析了纽约如何与其他度假村酒店和赌场的竞争下仍然存活着,以及它如何能让企业和政府获得高收入，同时提高其他综合性度假村的。报告将显示前视图和在接下来若干年纽约酒店和赌场的目标。

实际上,纽约和拉斯维加斯是美国最酷的城市,拉斯维加斯城市聪明的点是,它结合了世界各地的著名景点，将它们集中在一起，称为拉斯维加斯。

纽约赌场饭店(下面简称NY-NY)的主题是都市。在1997年1月3日，花了将近一年半时间将它完成。项目于1994年首先宣布,它属于合资公司米高梅大国际ResortsA安达Primadonna度假村,它在2006年被翻新。直到今天,NY-NY已经15年商业运行。米高梅的董事长兼首席执行官詹姆斯·j·穆伦(米高梅年度报告,2010)和主席NY-NY叫做McGladrey &普伦LLP(国际购物中心协会的年度报告,2011年)和销售的执行董事NY-NY叫克里斯托弗·邦德(主要经济复苏,2011年4月)。

This essay is concentrate on the New York-New York Hotel and Casino, Las Vegas which was opened in 1997. It describes in details of the current performance of the construction, the targets and the strategic, the opportunities and the problems it may create after being opened from several aspects.

Located at Las Vegas, New York-New York Hotels and Casino becomes the important part of the whole Las Vegas Hotel and Casino Resort. The report also analyses the impacts from PESTEL several aspects and the reason why the investors want to invest the New York-New York Hotel and Casino in Las Vegas. The report analyses how New York-New York Hotel and Casino still survived from the other competitive resorts and how it can make the high revenues for the companies and government and improve the level among the other integrated resorts. The report will show the forward view and the targets in following years of New York-New York Hotels and Casinos as well.

Actually, New York and Las Vegas are the coolest cities in America, the clever point of Las Vegas city is that it combines the famous spots around the world together into one place called Las Vegas.

New York-New York Hotels and Casinos (NY-NY for short below) whose theme is urban was finished and opened on January 3,1997, it takes 1 and half years to be built. The project which was announced firstly in 1994, it belongs to the venture of MGM Grand International Resorts? and? Primadonna Resorts and it was renovated in 2006. Until today, the NY-NY has already run 15 years in business.The chairman&CEO of MGM is James J. Murren (MGM Annual Report, 2010) and the chairman of the NY-NY is called McGladrey & Pullen,LLP(Annual Report of International Council of Shopping Centers,2011) and the executive director of sales in NY-NY is called Christopher Bond (Leading the Recovery, Apr 2011).NY-NY is located on the north-west corner of the? place called Tropicana. It is the Boulevard intersection of Las Vegas. NY-NY is linked from pedestrian bridges to its close casinos. What's more, next to the east is? the famous resort called MGM Grand which manage NY-NY. It uses the? NewYork City? effects of the name in several aspects. The architecture there means to evoke the New York City skyline and the hotel.?

In the resort, lounges, gambling areas, meeting rooms, F&B outlets are all named with New York landmarks or neighborhoods. For example, the main casino place named as? Central Park when the retail shops are modeled as Greenwich Village.

There are several attractions in NY-NY. For example, The Roller Coaster, formerly? Manhattan Express which is replaced the traditional? trains is the most exciting attraction at NY-NY travels through the indoor and outdoor of the whole structure.

NY-NY also got? Zumanity which is the third show from? Cirque du Soleil? and is the first to be allowed to adult audiences to take up long-time residence in Las Vegas. It is a only show that allows audiences over 18 years of age.

ESPN Zone which? is located in NY-NY in June 2010 is a sport theme restaurant with the games like basketball, bowling ball, auto racing, horse racing, boxing, golf, and football. It is available from the street level to the area of the casino.

NY-NY with casino is a kind of urban theme resort in Las Vegas. It's dedicated to fun and urban scenery. The resort market is targeted at the individual leisure. The motivators of NY-NY are the government decided to make the IRs work, or more specially the casinos from 1940s to 1965; In order to make more the benefits in economic aspect and increase more the jobs at the same time to reduce the social effects (Integrated Resorts Management,2012); The availability of over 1500 jobs, beefing up the tourism industry, etc.

The mixed-use of NY-NY is that NY-NY is not only a hotel and casino for tourists, but also combines retail, F&B outlets, attractions and entertainments together. As we all known, Las Vegas is a place surrounding by desert, it can be a green land in the desert and blend with nature very well.

PESTEL

There are several reasons for the government of Las Vegas city to build New York-New York Resort Hotels and Casino.

First, from the policy aspect, Since 1830, the Spanish expedition found here, and named this place "Vegas" in Spanish, the meaning of Vegas is pasture and the name still in use today. During the early 20th century, Vegas became a city in 1905. In the 1930s, Nevada decided to make gambling to be a legitimate business, the government encouraged the casinos to attract the tourists and make more profit for the government. so, urban casinos seems like to been established in one night and Las Vegas was spread as the city of gambling and tourism today. The investors were willing to build the resorts with casinos that would make profits for them.

From the aspect of environment, we can realize that New York-New York try to make the largest effort to be a sustainable and environmental friendly integrated resort in Las Vegas. As we all known, the location of Las Vegas used to be an oasis surrounded by the desert. By finishing Las Vegas city, it provides the modern elements around the word to tourists and it looks like a shining star to the whole world. More and more tourists are showing their interests about this place and because of the reasons, the investors also focus on the place that can make more profits for them, especially for the unique desert surroundings. With the development of Las Vegas, the main revenues are relying on the tourism industry and the company realized the environmental responsibilities they have. From the MGM company which owns the NY-NY is considered to be a global leader in sustainability of the environment. The company which can bring the value to communities and shareholders operates more efficiently as all the people extend sustainable business practices to properties and projects. The results that they achieve include using efficient resources, managing supply chains, reducing construction impacts, increasing awareness and reduce to minimize waste. This one helps they grow responsible business.

From the social aspect, this modern desert city has 1.7 million populations, it attracts 38.9 million visitors every year which becomes the first prize of the whole U.S. The city's economy is dependent on tourism and there are more than 300,000 people working there. For NY-NY, it attracts more than 100,000 tourists per day and it offer more than 1,500 jobs for the people who wants to work here. It's a win-win aspect for both the social people and the government. The rate of unemployment is effectively reduced, the staff there can make money for themselves and the investors are happy as well because the staff there can bring the more economic benefits for them.

From the economic aspect, NY-NY can earn for the MGM over 46million in one and half years (MGM Annual Report, 2010). That a considerable economic benefit for the company. So, they want the NY-NY with the specific feather there to attract more tourists.

From the technology aspect, as we all known, America is the nation that own the most professional engineers, designer and the labs around the world. Once the company can invest the money, they will finish the building soon.

From the law aspects, it almost has links to the policy. In the 1930s, Nevada decided to make gambling to be a legitimate business, the government encouraged the casinos to attract the tourists and make more profit for the government. So, the building of IR of course is legal. Urban casinos seems like to been established in one night and Las Vegas was spread as the city of gambling and tourism today. The investors were willing to build the resorts with casinos that would make profits for them.

For the good aspects that the IR has already finished recent years are MGM Resorts company set up the environmental and energy services division for ensuring the effects about the environment aspect of the Company. It is absolutely considered and the processes or programmes are target to the place for mitigating some bad environmental effects (2006). Then the resort is the Company has carried out many protect ways that can reduce gas, water and electricity in the resorts substantially. From the NY-NY aspect, it tries to become more environmentally sustainable with actions below.

They are Green Key Certified. As the largest program round the world, the Green Key Program can evaluate hotel operations sustainably.#p#分页标题#e#

They won the Business Leadership Recycling Award from a organization called American Forest and Paper Association (AF&PA for short) for great contributions on saving paper and recycling cardboard (2011). The MGM Resorts won the national 2011 Business Leadership Recycling Award presented by AF&PA for excellent leadership in helping the paper-based packaging products.

This resort in the Convene Green Alliance which is an organization can response to these desires or concerns for the environment about their members.

It won the award called Friend of Glass Recycling by Glass Packaging Institute (GPI) for wonderful efforts in recycling glass in 2010. The GPI recognized the Resort International for its achievements and innovative efforts toward glass-container recycling in this industry. NY-NY Resorts recycled 3,645 tons (7.2 million pounds) of glass in 2010.

What's more, the Program recycled over 40,000 gallons of cooking oil, power and Water reduction program provides a safer and healthier environment,Energy Management System controlling climates in public area, Cardboard, glass, plastic, paper or metal are recycling ,All public bathrooms with paper saving hand towel dispensers ,Air filters in guestroom changed every 45 days,The Resort also own public foundation that focuses on employees' charitable contributions ,Let staff learn about initiatives and Green Programs,Reduce unnecessary paper waste in guest room with voicemail communication,Commitments is bringing NY-NY to a new level of environmental consciousness. Each of their resorts has taken substantial steps in their commitment to sustainability.

Their environmental responsibility as recognizing and reducing the impacts of their business on the natural environment. We call this the Green Advantage because environmentally responsible actions not only benefit the planet but also result in more efficient operations, lower costs, and enhanced company value. Through a comprehensive, strategic approach, our Green Advantage has become an integral part of our business planning and operations - with focus on the core areas of energy and water use, education and outreach, supply chain, green building and waste and recycling. Concentrated efforts to reduce environmental impacts drive innovation throughout operations and have resulted in implementation of hundreds of best practices that have made our properties greener. MGM Resorts has demonstrated that environmental responsibility and an enhanced guest experience are complementary elements. Our accomplishments in this arena serve as a solid foundation to continue our leadership and exceed the growing expectations of our customers.

From the economic aspect, we can see the details below, at the end of the year 2010, the net revenues ( in thousands, except per share data) is $6,019,233. Operating expenses contain reimbursed costs, casino and hotel operations, general and administrative, preopening and start-up expenses, corporate expense, property transactions, depreciation and amortization. The figures are $3,398,072, $359,470, $1,128,803, $124,241, $4,247, $1,451,474, $633,423 respectively. Total is $7,099,730. Income (loss) from unconsolidated affiliates is $78,434. The operating loss is $1,158,931. The net loss is $1,437,397 and the net loss per share is $3.19.( MGM Annual Report, 2010)

The economy in the U.S. has affected their results of operations negatively in the past several years. The current conditions and recent present in the area of economic surrounding which lead to affect their operating results negatively include several aspects below. First one is the weaknesses in low rate of the employment and high rate in unemployment. Second one comes to the weakness in consumer confidence, Third one is the Weakness in home equity and housing market and the important declines in prices of housing and decreases about Las Vegas' airline capacity.(MGM Annual Report, 2010)

There are many arguments for casino, it often can boils down about social and economic concerns. Many depressed economic places are often occur the arguments about that the casino should offer jobs for people and help in taxes. With the opening of more and more casinos, greater and greater possibilities of the number of pathological gamblers are increased. Another consideration for the gamblers is gambling debts that they incur. The gambling problem can list itself in a form about psychological or physical abuse of children and spouses. In serious cases of force gambling, suicides and divorce are pursued and contemplated. It will leads to some serious social problems such as cheating, obsession, alcoholism& drugs, prostitution, crime, substance abuse, loan sharking, etc.

The IR has to make a long-term sustainability in the industry because it can make a economic profit reasons for the businesses, meanwhile, the IR need to develop a competitive and attractive product for attracting customers.

As we all known, NY-NY is a IR with the casino, though they made a lot of effort on reducing the bad impacts on environment, it still has key issues like noise pollution, litter pollution and so on.

NY-NY has a deep commitment to sustaining the life quality in the communities in which they operate - through volunteer service, in-kind donations, financial contributions and participation in local civic organizations. Sound host communities are vital for employees, customers and therefore business. Over the past years, they combined with employee-directed Foundation has taken a holistic approach to community outreach, supporting a multitude of nonprofit organizations, agencies and causes - from food, shelter and health care for human sustainability, to education and the cultural arts for talent sustainability, to economic development, environmental sustainability, and more.

They view environmental responsibility as recognizing and reducing the impacts of business on the natural environment. They call this the Green Advantage because environmentally responsible actions not only benefit the planet but also result in more efficient operations, lower costs, and enhanced company value.

Through a comprehensive, strategic approach, Green Advantage has become an integral part of their business planning and operations - with focus on the important areas of green building, energy and water use, supply chain, outreach and education, and waste and recycling. Concentrated efforts to reduce environmental impacts drive innovation throughout operations and have resulted in implementation of hundreds of best practices that have made their properties greener. NY-NY has demonstrated that environmental responsibility and an enhanced guest experience are complementary elements. Their accomplishments in this arena serve as a solid foundation to continue the leadership and exceed the growing expectations of customers.

Now, there still got serious noise pollution there, in next five years, they will use the high level technology to manage the mixed-use land such as retail, entertainment, hotels more efficiently and reduce the bad impacts to the lowest.

They raised more than $3 billion of new capital and extended approximately $3.5 billion of their credit facility into 2014. The opportunity for the IR is to use the funds to expand the range of the services to attract more tourists. What's more, it can help NY-NY to climb to a new higher level point in the IR industry. The IR will be the top destination resorts located on Las Vegas.