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COM 201, Lesson 1
Exercise 1: Books
Walter Whitman
June 30, 2014
苹果公司享誉世界，在人们的生活中发挥了巨大的作用。它是由史蒂夫·乔布斯、罗纳德·韦恩和史蒂夫·沃兹尼亚克于1976年建成的。它已经发展成为世界上最有价值的电子机构之一。能够解释苹果成功的原因是多方面和复杂的。高品质的产品和出色的广告手段受到许多类似公司的赞赏。苹果的技术非常先进，也促进了它的巨大成就。广告对苹果的快速发展和销量的增长也具有重要意义（David，1989）。苹果的产品可以被认为是神奇的。服务也很好。在电子现代市场的激烈竞争中，苹果必须在理念和管理系统上保持创新。苹果的成就为同类公司树立了良好的榜样。Apple Inc. is famous around the world, which has played a great role in people’s life. It was built up in 1976 by Steve Jobs, Ronald Wayne and Steve Wozniak. It has developed into one of the most valued electronic institutions in the world. The reasons that can explain the success of Apple are various and complex. The high-quality products and the excellent advertising means are admired by many similar companies. The technology of Apple is very advanced, which has also promoted the great achievement of it. The ads also are of importance to the fast development of Apple and the increase of the sales amount(David, 1989). The products of Apple can be considered as fantastic ones. The service of it is wonderful as well. In the fierce competition in the electronic modern market, it is necessary for Apple to be novel in ideas and managing systems. The accomplishment of Apple has set a good example to the similar companies.
苹果的产品是苹果公司最重要的组成部分。苹果的技术供应商多种多样，苹果的一些竞争对手也是它的供应商。该品牌在全球范围内享有盛名，并在第一个发布日就以其新产品吸引了众多客户疯狂购买。苹果公司的员工和管理人员实力雄厚，增强了公司在现代市场的稳定地位。没有进步就意味着落后。因此，苹果一直在研究新的应用程序类型和其他方面，努力占领世界更多的市场。苹果品牌在技术市场上处于领先地位。它在不同的人群中非常流行。The products of Apple are the most essential parts for Apple Company. The technology suppliers of Apple are various, and some competitors of Apple are also the suppliers of it. This brand has been made famous around the whole world, and has attracted many customers to be crazy with its new products on the first releasing day. The Apple Company is very powerful in its employees and managers, which has enhanced the stable place in the modern market. No progress means being left behind. Therefore, Apple is always doing researching on the new types of App and other aspects to endeavor to occupy more markets in the world. The Apple brand can be seen as the leading in the technology market. It is very popular in different groups of people.
许多青少年使用苹果产品来享受应用程序的强大功能。青少年的意图也可以是更方便地与朋友交流。大学和学院的学生也可以成为苹果的目标消费者。学生们更容易把产品带进房间（Favis，2006年）。孩子们也可以成为目标，因为他们可以更兴奋地玩游戏。成年人也是目标消费者。苹果的广告可以在互联网、电视和街头海报上看到。它在媒体上的覆盖范围很广。作为一家领先的电子公司，它真的是名副其实。The target consumers of Apple brand can be various. First, the teenagers are one of the target customer groups. Many teenagers use Apple products to enjoy the great features of the application. The intention of the teenagers can also be to communicate with friends more conveniently. The students in University and colleges can also be the target consumers of Apple. It is much easier for students to take the products into rooms(Favis, 2006). Kids can also be the target ones, for they can play games more excitingly. The adults also are the target consumers. The ads of Apple can be seen on the Internet, on TV and in the street posters. The reach of it in the media is large. As a leading electronic company, it is really worth of the reputation.
Reference:
David, L., 1989, Electronic world, Mintel, London.
Favis, B., 2006, TheBrand Marketing, The Architectural Press, London.
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