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美国作业指导中国赠款玛丽凯，安利直销牌照
（三）2006琼斯公司，公司
通过方凤美
对华尔街日报
北京（琼斯）——中国当局授予安利公司和玛丽公司（mky。二十）直销许可，结束了长达一年的等待由两家美国公司。
许可证获准星期五发表声明，根据商务部网站。安利中国发言人确认批准。玛丽的发言人凯在中国置评。
批准延长过程中放松限制直接销售，北京从去年开始的一部分义务进行了加入世界贸易组织五年前。其他直销竞争对手包括如新企业有限公司（新加坡国立大学）获正式批准今年早些时候。雅芳产品公司（素）是世界上最大的直销公司，二月被批准。
（这个故事及相关背景材料，将可在华尔街日报网站，华尔街日报。”。）
直销公司使用的成员将产品直接销售给客户，而不是通过商店。中国当局禁止商业模式在1998，说他们担心经济和社会破坏所造成的许多失败的国内传销，使用类似的技术。政治分析人士还说，禁令是防止发展的邪教以下的一些公司的直接销售，在鼓励各成员致富争取其他新成员而不是销售产品。
禁止后，直接销售公司在中国被迫开关操作打开独立零售商店，其中切割成利润，削弱其竞争优势。一些公司继续经营下，雷达，招募销售人员从大学学生和家庭主妇。
在最近几个月，政府官员的威胁镇压和巨额罚款，公司继续经营的无许可证。为了获得直接的销售许可证，公司必须满足一些要求，如利用其中国业务至少80000000元（10200000美元）和证明他们进行了“守法的销售，据国家媒体的报道。
雅芳大约有6000家店和近30000000的销售人员在中国。安利，这是拥有艾达，密歇根州-母公司安达高公司，有一个180000-strong分布在中国队。艾迪生，得克萨斯州的玛丽凯，开始在中国的1995，大约有6000个区域分销商。
China Grants Mary Kay, Amway Direct Selling Licenses
(c) 2006 Dow Jones & Company, Inc.
By Mei Fong
Of THE WALL STREET JOURNAL
美国作业指导BEIJING (Dow Jones)--Chinese authorities have granted Amway Corp. and Mary Kay Inc. (MKY.XX) direct selling licenses, ending a years-long wait by the two U.S. companies.
The licenses were granted Friday, according to a statement posted on the Ministry of Commerce Web site. An Amway China spokesperson confirmed the approval. A spokesman for Mary Kay in China couldn't be reached for comment. #p#分页标题#e#
The approvals extend a process of relaxing curbs on direct sales that Beijing began last year as part of obligations it undertook on joining the World Trade Organization five years ago. Other direct-sales competitors including Nu Skin Enterprises Inc. (NUS) were granted official approval earlier this year. Avon Products Inc. (AVP) the world's largest direct-sales company, was granted approval February.
(This story and related background material will be available on The Wall Street Journal Web site, WSJ.com.)
Direct sales companies use members to sell their products directly to customers instead of through stores. Chinese authorities banned the business model in 1998, saying that they feared the economic and social disruption caused by dozens of failed domestic pyramid schemes that used similar techniques. Political analysts also said the ban was to prevent the development of cult-like followings cultivated by some direct sales companies, where members are encouraged to grow rich by enlisting other new members rather than by selling products.
After the ban, direct sales companies in China were forced to switch their operations to open standalone retail shops, which cut into profit margins and eroded their competitive advantage. Some companies continued to operate under the radar, recruiting their sales members from college students and housewives.
In recent months government officials had threatened crackdowns and heavy fines on companies that continued to operate without licenses. In order to obtain direct sales licenses, companies had to fulfill several requirements, such as capitalizing their Chinese operations with at least 80 million yuan ($10.2 million) and proving that they conducted "law abiding sales," according to reports in the state-controlled media.
Avon has about 6,000 stores and nearly 30 million salespeople in China. Amway, which is owned by Ada, Mich.-based parent company Alticor Inc., has an 180,000-strong distribution team in China. The Addison, Texas-based Mary Kay, which started operations in China in 1995, has about 6,000 regional distributors.
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