|
PEST分析法-PEST analysis
Political-Legal factors
Increase in business legislation: domestic policies in different states - labour, tax legislation and so on, policies in mining industry - toughening of legislation, licensing, new tariffs and regulations. Business legislation is intended to protect companies from unfair competition, protect consumers from unfair business practices, protect society from unbridled business behavior, and charge businesses with the social costs of their products or production processes. Each new law may also have the unintended effect of sapping initiative and slowing growth. The European Commission has established new laws covering competitive behavior, product standards, product liability, and commercial transactions for the 27 member nations of the European Union. (Kotler & Keller 2011, 84)
Growth of special-interest groups. Political action committees (PACs) pressure business executives and lobby government officials in order to respect the rights of consumers, women, senior citizens, minorities, green movement. Companies all over the world have established public affairs departments to deal with these groups and issues. The consumerist movement organized citizens and government to strengthen the rights and powers of buyers in relationship to sellers. (Kotler & Keller 2011, 85)#p#分页标题#e#
All these factors - increase in business legislation that are obligatory to follow and growth of special-interest groups - are potential threats to Schunk because it's difficult to adapt to changing toughening of legislation rules.
Environmental factors
Necessity of conformity with quality standards (ISO), including f.e. ISO14000 - Environmental management such as ISO14001 is an internationally accepted specification for an environmental management system (EMS). It specifies requirements for environmental policy and determine environmental aspects and impacts of management, activities, services, products. (ISO 2012)
Increase in electric vehicles use. Formation of potential consumers and establishment of new consumers in end-use industries. Some countries even legislate increased electric vehicles use (USA, Germany). These factors lead to increase in demand for graphite on new markets. (Kotler & Keller 2011, 87)
Schunk has different ISO certificates and has been examined to fulfil its requirements.
A good opportunity of formation of new customers has been appeared for Schunk because of increase in electric vehicles use.
Economic factors
Demand of graphite and carbon strongly depends on the state of the economy. For instance, it slumped in 2008 and 2009, as a result of global economic crisis Finland has a strong economy and it wasn't damaged so hard as in other countries during global crisis. (Global Industry Analysts Inc. 2010)
Furthermore, graphite and carbon demand is in close relations with its major end-use industries. Global economic crisis (2008-2009) negatively impacted on automotive, iron and steel industries, which are the two major end-use applications of graphite and carbon. It resulted in the plummeting of demand in the market. Nevertheless, carbon and graphite market is improving in ensuing years, with the recovery of the global economic situation and market conditions for the industries. Consumption by the end-use industries is also growing and improving the prospects of the market. Graphite is used in large volumes in iron and steel industries for their modernizing. Other end-use graphite industries are: automotive industry, electrical motor industry, railway industry, medical technology, semiconductor industry, pump industry, glass industry, and fiber optics industry. (Global Industry Analysts Inc. 2010)
All mentioned factors represent threats to Schunk, because economy situation all over the world can be forecasted but not with 100% probability. It hasn't been stable because of the financial crisis and is still recovering, including industry conditions.
Sociocultural factors
Social atmosphere in Finland is stable and calm. There is no social tension, conflicts are rare. (Global Industry Analysts Inc. 2010).
Other sociocultural factors don't have so much influence on Schunk, because company's business is in business-to-business segment. So, f.e. such factor as existence of subcultures has its influence only if we are speaking about environmental issues and environmentally-concerned groups. It is important, because there is a worldwide tendency of increase of environmental concerns in society. Companies have to be environmentally-oriented and integrate environmental issues into their strategic plans and sustainability programs. (Kotler & Keller 2011, 80)
Technological factors
Technological progress and innovations increase existing demand and make new markets for graphite. (Global Industry Analysts Inc. 2010)
There are positive demand trends and increasing number of applications for graphite use through technology innovation such as battery, solar, semiconductor, aerospace and nuclear power applications, including carbon-based applications in computers and space exploration. (Global Industry Analysts Inc. 2010)
Innovations create an excellent potential for the formation of new markets for Schunk's graphite production within its end-use industries. The research is dedicated to find out these markets and end-use industries.
|
 |
|||
| 网站地图 |
