PEST模型官方案例来啦！模板案例来自“华尔街魔咒”官网_PEST分析法_论文格式

PEST模型是一种在业界被广泛使用的商业分析模型，主要应用于企业外部的宏观大环境分析，近年来在各类商业报告和论文中得到了广泛的应用。
PEST模型的框架非常简单，P指政治，E指经济，S指社会，T指技术。利用PEST模型进行分析就是指从政治、经济、社会、技术四个角度进行分析，帮助企业进行商业决策或风险评估。
然而“光说不练假把式”，单看概念，很多人还是无法理解如何将PEST模型运用到实际的商业模型中。今天，小编带来了“华尔街魔咒”官网 )发布的PEST模型案例分析，让我们跟随实际的案例，一起来看看PEST模型的应用方法吧！
在这个案例中，小米公司被选为分析对象。首先，案例对小米公司的整体概况以及案例分析所要达到的目标进行阐述：小米公司是世界五百强的上市公司，公司位于在中国北京，在2013年以其Mi 2崭露头角。本次分析将研究小米公司该如何分配资源以达到利益最大化。

注意，在使用PEST模型时，这最开始的一步是很多人会遗漏的步骤。然而对公司整体情况的介绍和了解对接下来的分析是不可或缺的。尤其是在写论文时，缺少公司介绍会让整个分析无所依凭，导致判分老师看得云里雾里，整份分析也就毁于一旦。
在接下来的分析中，值得大家注意的还有一点，那就是分点解析。不知道大家有没有注意到，在各大企业正式的商业报告或年报中，往往是大点下又列小点，每一步每一点非常的清晰，有迹可循。
这“分点解析”的要求，在论文或report的写作中尤其重要。如果将所有文字堆积，比方说P大点下直接跟一大段的话，每日批阅无数论文的判卷老师很有可能漏掉重要的关键点，无意间导致论文分数的下降。
对了，这里要略微提一下essay和report的区别，essay的判分有全文连贯的要求，千万不能分点，只能分段，report完全相反，必须分点。这与文体差异有关，本文主要针对report的文体，在这里就不细说。

开头、中间做好之后，千万不能让结尾坏了一整个报告。在PEST模型中，当分析者结束了PEST四点的分析，其实还不算完，没有最后的Findings或Conclusion，这份报告就是不完整的。
在最后的总结中，报告者必须对整份报告的内容做出归纳，给出结论，同时与开头阐述的分析目标相呼应。

在这里，小编贴上完整的例子，希望大家通过借鉴可以完整地掌握PEST分析的技巧，成为一名优秀的商务分析员哦！

Xiaomi – the world’s fourth largest tech company is a Chinese electronics manufacturer headquartered in Beijing. The company rose to fame in 2013 with the success of its Mi 2 phones. The analysis would help in understanding what should Xiaomi focus its efforts on to reap the maximum benefits.

Political

· Xiaomi is a Chinese brand in all aspects; design to packaging everything is done in China. Thereby Xiaomi gets exposed to import tariffs in all the countries they wish to sell their products.
· The current trade war between China and the United States would deepen the wounds. Moreover, to add insult to injury, the current President of the United States Donald Trump has tightened trade policies.
· The tightened trade policies would make it difficult for Xiaomi to enter the US market anytime soon. Even if it manages to enter the market they would have to make hefty tariff payments.
· Xiaomi has good support from the Chinese political system which allows it to thrive in its home country. However, when it magnifies the pressure when it wishes to spread its wings to expand to a new country like the US.
Economic
· Due to the boom in the credit and loans across the globe and the rise in disposable income. customers tend to spend more money than what used to be previously. As a result, the demand for cutting edge technology smartphones have skyrocketed. Brands like Xiaomi are most sought after due to the high-end specifications offered at an economical rate.
· Xiaomi offers quality at a price that is easy on the pockets of budget-conscious customers. Unlike Apple and Samsung which offer innovative specifications at a premium price, Xiaomi offers the same as a pocket-friendly price. This gives Xiaomi an upper hand among other manufacturers due to the brand value entrusted over the years.

Social

· The market has changed over the years, every individual today desires to own a smartphone due owing to its ease of use and the power to make life easy. More and more customers are switching to smartphones and other electronic gadgets which is good news for Xiaomi.
· Customers in western nations have a notion that any product labeled ‘Made in China’ is substandard and wouldn’t perform as expected. Xiaomi is a Chinese brand also gets judged due to this. Although Xiaomi doesn’t compromise on the quality of the product, this notion among the customers makes it a daunting task for Xiaomi to make it big in the US market.

Technological

· Xiaomi offers gadgets with the latest technology in each segment at a pocket-friendly pricing scheme; this makes it the most sought after electronics brand. The ability to deliver high-quality products at an economical rate distinguishes Xiaomi from the rest.
· Technologically Xiaomi is a beast with an array of products at their disposal. From smartphones to smart TVs and now phones capable of operating the fifth generation of mobile communication, you name it! Xiaomi has it all. It stands ahead of the crowd in implementing the latest hardware and software upgrades.
· The sports and activity segment currently makes it big in the market. Xiaomi has a wide range of smartwatches that have captured a good share of the market. It is evident that Xiaomi has ventured in all possible facets of electronics and gadgets with their cutting edge technology.

Findings

Xiaomi has been a brand that offers the best software and hardware for any gadget in the market at a price which does not pinch the pocket. This quality distinguishes Xiaomi from the rest in the competition. It has created an image that not many companies in its line of business have been able to establish. The PEST Analysis example has identified that Xiaomi needs to buckle up and make efforts to expand its business in the American market which seem to be a big opportunity for future growth. Being one of the best in the industry to quickly implement the latest software and hardware makes Xiaomi a brand that customers look forward to.
Xiaomi is in demand and has a firm ground in today’s market conditions. At the current pace, if Xiaomi stays ahead in the race, the giant is all set to be a behemoth.