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一般来讲，一篇presentation的开头就决定了这个演示是否具有吸引力。如果开头不够精彩，多数人就开始神游天外，即使presentation的内容再精彩，效果也会大打折扣。因此，做一个优秀的开头，用15秒的时间抓住听众的眼球，至关重要。那么，该如何有效设置这15秒呢？
1. Have somebody else introduce you.
1.让其他人来介绍你。
Don't waste time explaining who you are and why you're there. Write a short (100 word) bio and a short statement (50 words) of what you'll be talking about. If you were invited to speak, have whoever invited you read this information to the audience. If you called the meeting yourself, put that information in the invite.
不要浪费时间解释你是谁以及你来干什么。对你将要讲的东西写一段简短的介绍（大约100字左右）和陈述（大约50字）。假如你是受邀前来的，让邀请你的那个人来为观众读这段介绍。假如是你自己召开了这次会议，就把那些信息写在邀请函里。
2. Do not tell a "warm-up" joke.
2.不要说暖场笑话。
I have no idea how the "warm-up joke" became part of conventional business wisdom. Most of the time, the "joke" consists a weak attempt at situational humor (like "why are these meetings always on Monday?") that merely communicates that you're nervous and unsure of yourself. The rest of the time, the "joke" is a long story with an obvious punch line that tries everyone's patience.
我不知道为什么暖场笑话成为了传统商业智慧的一部分。大部分情况下，暖场笑话只是对即兴幽默的一种微弱尝试（比如“为什么这种会议总在礼拜一呢？”），这仅仅说明了你很紧张并且对自己缺乏自信。除此之外，如果暖场笑话是一个笑点明显又拖拖拉拉的长故事的话，那就是在挑战观众的耐心了。
3. Do not begin with "background."
3.不要用“背景介绍”开场。
Many presentations begin with a corporate background that's intended to build credibility. (Example: "Our company has 100 years of expertise!") The problem here is that at the start of a presentation nobody cares about your company. You're asking them to translate your background information into something that's meaningful to them and their business. Why should they bother?
许多演示都以企业背景信息开场，试图以此来建立信任（比如：“本公司是百年老店！”）。问题是，在演示的开始，根本没人在意你的公司。你在试图迫使他们将你的背景信息翻译成某种对他们和他们的公司有意义的东西。他们凭什么要这么做？
4. Open with a startling and relevant fact.
4.以一个令人吃惊的相关事实开场。
To get an audience focused on what you're going to tell them, you must first break through the "mental noise" that causes their attention to waver. This is best accomplished by a slide showing a fact that is new to the audience and important enough to capture their attention. Build the rest of your presentation to answer the business questions that this initial fact has raised in their minds.
#p#分页标题#e#要让观众关注于你将要告诉他们的东西，你必须突破那些会导致他们注意力动摇的“精神噪音”。做到这一点最好的办法就是用一张幻灯片展示一个对观众而言前所未闻而又有重大意义的东西来抓住他们的注意力。你接下来的演示就要回答那些由最初的事实吸引了观众眼球的相关商务问题。
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