|
关于国际性公司留学生个人报告辅导-Company background and Industry
Assessment 1(a) Individual report 1500 words, Due week 6.
Each student is required to select an international company which has its head office in one of the following countries; namely, Singapore, Germany, Vietnam, South Korea, or Dubai and identify key contemporary challenges that the company is facing in the international business environment.
Students are expected to conduct comprehensive research and in-depth analysis on the key contemporary challenges, with the attendant key issues, confronting the international company, and write a report on their findings.
This requires students to thoroughly researching a range of sources including, newspapers, journals, databases, web sites and company internet sites. As a guide the following structure can be adopted
Introduction. This should include background information about the organisation and the associated industry. The description should set the context in which this study has been conducted.
The major issues and challenges associated with this organisation. This may include reference to other organizations within this industry as well as the general business environment.
Developments and trends dealing with the identified challenges. A review of appropriate industry commentary on developments in dealing with the identified challenges. This may include your own observations based on your learning to date.
The marking criteria is provide below每个学生必须选择一个国际性的公司已在下列国家总部；即，新加坡，德国，韩国，越南，迪拜和确定关键或当代的挑战，公司在国际企业面临的环境。
学生将在当代的主要挑战进行全面的研究和深入分析，随之而来的关键问题，面对国际性的公司，并写在他们的调查报告。
这就要求学生深入研究一系列的来源包括，报纸，期刊，数据库，网站和公司网站。作为一个指南，可以采用以下结构
简介。这应包括对组织和相关行业背景信息。应设置的上下文中，这项研究已进行了。
主要的问题和挑战，与此相关的组织。这可能包括参考其他组织在这个行业以及一般的商业环境。
的发展趋势与挑战。在应对挑战的发展确定合适的产业评论综述。这可能包括您自己的意见的基础上，对你的学习时间。
TBS 923 Marking Criteria for Individual Report
Criterion
Unsatisfactory
Fail
0-49%
Barely Satisfactory
Pass
50%-64%
Satisfactory
Credit
65%-74%
Superior Quality
Distinction
75%-84%
Outstanding Quality
High Distinction
85%-100%
Introduction: Company background and Industry
10% A poor introduction containing minimal information about the organisation and/or industry A general introduction containing insufficient information about the organisation and/or its industry
A clear introduction with adequate information regarding the organisation and industry A well thought out introduction with clear information about the organisation and industry A comprehensive introduction with substantial information about the organisation background and industry
Issues and Challenges
20% An inadequate section with poor understanding of issues and challenges and minimal information A general understanding of the issues and challenges associated with this organisation
A clear understanding of the issues and challenges associated with this organisation and industry A demonstrated understanding of issues and challenges associated with the organisation and supporting information about the industry. A comprehensive understanding of issues and challenges associated with this organisation with substantial supporting information about the industry.
Developments and Industry Trends
20% An inadequate section with poor understanding of developments and industry trends
and minimal information A general understanding of developments and trends
associated with this industry
A clear understanding of the developments and trends
associated with this industry
A demonstrated understanding of developments and trends associated with this industry. A comprehensive understanding of developments and trends associated with this industry.
Understanding of theory
20% Little or no appreciation of international business theory Limited or basic appreciation of international business theory Reasonable appreciation of relevant international business theory Sound appreciation of relevant international business theory, including appreciation of limitations. Excellent appreciation or international business theory, including a critical understanding of limitations
Written Presentation
15% Disjointed, unfocused report lacking coherence and continuity, and/or not proof read
Presence of a basic information; Lack of coherence; lack of supporting citations, and/or not proof read
Organisation of ideas is relatively clear, but some further development still required; References provided, but connections with the report content are vague. Proof read A clear and coherent report and/or analytical framework;
Objectives of the study are clearly supported by relevant references. Proof read A sophisticated and coherent report and/or analytical framework.
Report objectives are supported by a strong set of relevant references. Proof read
Referencing
15% The ideas from information sources have not been acknowledged with citations, and/or the student presented an author’s words as her/his own. Potential plagiarism Most of the ideas from information sources have been acknowledged.
However, understanding of the Harvard system is poor. The student demonstrates an understanding of the Harvard system but there is still inconsistency in referencing. All of the ideas from information sources have been acknowledged.
The student demonstrates an in-depth understanding of the Harvard system.
The student is well versed and practiced in the Harvard system, including in-text referencing.
Oral Presentation (5%) due from week 6
Each student will be allocated a particular week and time (between week 6 and week 10/11) to make a presentation of his/her Individual Report to the tutorial class for that week. The presentation should only be 10 minutes long, not including questions from the audience. You can use ppt., however it is important that you limit the number of slides to represent the time limit. You will lose marks for taking longer than 10 minutes. The marking criteria is presented below.
Marking Guide: Assessment 1 (b) – Presentation
(This marking guide is designed to provide feedback on your individual skills presenting to your peers).
Criteria
0 = Unacceptable #p#分页标题#e#
.3 = Needs Improvement
.6 = Satisfactory
.8 = Effective
1 = Very Effective
Presentation Quality (20%)
Appeared to be prepared for the session 0 --------- .5 ---------- .65 ---------- .75 --------1
Presentation was clear and organised 0 --------- .5 ---------- .65 ---------- .75 --------1
Made explicit transitions and provided good flow of ideas 0 --------- .5 ---------- .65 ---------- .75 --------1
Used appropriate and relevant material ` 0 --------- .5 ---------- .65 ---------- .75 --------1
Presentation Delivery (20%)
Vocal quality: volume, speed, varied pitch, and inflection 0 --------- .5 ---------- .65 ---------- .75 --------1
Vocabulary used. (grammar, pronunciation, articulation) 0 --------- .5 ---------- .65 ---------- .75 --------1
Mannerisms used (hand gestures, body movement) 0 --------- .5 ---------- .65 ---------- .75 --------1
Appeared at ease with presenting 0 --------- .5 ---------- .65 ---------- .75 --------1
Use of Visual Aids (20%)
Clear and easy to read (spelling, grammar, font size). 0 --------- .5 ---------- .65 ---------- .75 --------1
Use of charts, graphs, pictures to illustrate ideas 0 --------- .5 ---------- .65 ---------- .75 --------1
References acknowledged on slides 0 --------- .5 ---------- .65 ---------- .75 --------1
Content (40%)
Understanding of the organisation, and industry 0 --------- .5 ---------- .65 ---------- .75 --------1
Understanding of the issues and challenges 0 --------- .5 ---------- .65 ---------- .75 --------1
Understanding of trends and developments 0 --------- .5 ---------- .65 ---------- .75 --------1
Use of appropriate international business theories 0 --------- .5 ---------- .65 ---------- .75 --------1
Did not keep within the set time (deduct 20%)
TOTAL __________ out of 100
Group Case project 2500 words (25%) Due week 8.
Groups will be formed in week 2 and finalized in week 3. The groups will be between 3 and 4 members. They will self-form, although diversification within and between groups is encouraged. Consider the makeup of your group.
Each group will conduct a comprehensive case analysis and write a report on the case study allocated for week 8: “United Cereal: Lora Brill’s Eurobrand Challenge”. The respective groups are expected to analyse the key issues in international business confronting the company and assess how the company might respond to them.
This analysis should include a critical analysis. In other words, logical thinking and rational deconstruction of case information.
Browne and Keeley (2001, p. 2) define critical thinking as:
1.an awareness of a set of interrelated critical questions
2.the ability to ask and answer critical questions at appropriate times
3.the desire to actively use the critical questions.
When we think critically we are being active; we are not passively accepting everything we read and hear, but questioning, evaluating, making judgements, finding connections and categorising. It means being open to other points of view and not being blinded by our own biases.
Conflict resolution
If there are any issues within the group, group members should immediately contact the lecturer. The lecturer and only the lecturer will resolve any group issues. This may involve a reduced mark for individuals if it can be proven that they contributed less than the other group members.
A marking guide has been developed below
Group Report
Criterion Unsatisfactory
Fail 0-49% Satisfactory
Pass 50%-64% Good Quality
Credit 65%-74% Superior Quality
Distinction 75%-84% Outstanding Quality
High Distinction 85%-100%
Understanding of the case under investigation
25% Demonstrates little to no understanding of the case, and/or has misinterpreted the case. Demonstrates a limited and basic understanding of the case. Demonstrates reasonable understanding of the case, but there are still areas which need development and/or are not clear. Demonstrates a sound understanding of the assigned case. Clearly articulated information An excellent understanding of the assigned case. Demonstrates reasoning and cognitive maturity.
Understanding of relevant theory
25% Little or no appreciation of relevant theory. Limited or basic appreciation of theory. Reasonable appreciation of relevant theory although links to the case are not clear. Sound appreciation of relevant theory, including appreciation of limitations. Clearly linked to the case study. Excellent appreciation or theory, including a critical understanding of limitations. Clearly linked to the case study.
Demonstration of critical analysis skills
25% Mostly descriptive with little/no evidence of critical analysis. A satisfactory level of critical thinking, with some insights, but overly descriptive in some areas. Demonstrates a more than satisfactory level of insightful, critical analysis, but further development required. Insightful, critical thinking and a high level of understanding clearly evident throughout. Application of knowledge clearly evident, and demonstrates an excellent level of critical analysis.
Clarity of expression and presentation
25% Poor communication of ideas due to careless writing and/or lack of proof-reading. Incomprehensible in parts. Some inconsistency in sentence structure. Clarity of expression could be enhanced by some revision. A satisfactory standard of expression. Relatively clear expression of ideas. Consistent expression and clear expression of ideas. Comprehension enhanced by excellent expression of ideas.
|
 |
|||
| 网站地图 |
