Chinese Collector Nearly Buys Up Entire Wine Auction In Paris在巴黎中国收藏家几乎买进整个葡萄酒拍卖会
Tuesday, November 29th, 2011 in
Sale Of Wines Owned By French Actor Alain Delon Triples Estimates On Chinese Demand销售的葡萄酒所拥有的法国演员阿兰·德隆三倍,估计中国的需求
A lot of six bottles of Cheval Blanc 1947 sold for 20,000 euros at the auction today.六瓶1947年Cheval Blanc的很多在今天的拍卖售价为20000欧元。
China’s new generation of wine enthusiasts are becoming a common sight in France, whether they’re bidding for lots at auction in Paris or buying up châteaux in the countryside. At an auction earlier today, one Chinese collector stole the show by driving prices through the roof with theatrical zeal. Held by the auction house Cornette de Saint Cyr, today’s sale of 1,000 bottles from the collection of the French film and stage actor Alain Delon ultimately pulled in more than 250,000 euros (US$333,800), well over the pre-sale estimate of 100,000 euros, with the Shenzhen-based media businessman Dong Guo acquiring 70 lots, nearly the entire action.中国新一代的葡萄酒爱好者在法国,无论他们是在拍卖会上竞投的拍在巴黎或购买酒庄在农村常见的景象。指导法国assignment在今天早些时候,中国收藏家拍卖出尽了风头,推动价格上涨的屋顶与戏剧的热情。举行的拍卖房子科尔奈特德圣圣西尔,今天的销售1000瓶收集的法国电影和舞台演员阿兰·德隆最终被拉超过25万欧元的(US $ 333,800),以及以上的售前,售中估计10万欧元,总部位于深圳的媒体商人郭栋购买70手,几乎整个行动。
From Reuters:
Auction house Cornette de Saint Cyr, which sold wines of the cave of the Tour d’Argent restaurant in 2009, said Guo was president of the Yubang media group in Shenzhen and aimed to invite Delon to come to his city.
Delon was not present at the sale. Guo, with heavy-rimmed glasses, was sitting relaxed on a front-row seat, constantly lifting his hand with finger-signs to indicate his price increases.
Other buyers, like Paris-based wine trader Guerda Brahim, said some prices were ‘crazy’. “I came here to find some bargains to put in my cellar and sell them on to my clients,” he said.
The bottles had a Delon cellar-sign which made them not just interesting for wine collectors but also for people eager to own objects that had belonged to a film star like him. This was particularly evident as ‘Alain Delon’ labeled champagne or cognac reached prices at sometimes five times their estimate.
While we can’t say whether Dong Guo’s enthusiasm was partly fed by fandom, the fact that many bottles had Alain Delon cellar-signs and have clear provenance is a hallmark of Chinese auction buyers. Given these aspects, and the fact that the bottles ostensibly hadn’t traveled that far since being initially purchased by Delon, it’s not surprising that Guo’s bidding led to “crazy” prices — we see that in Hong Kong at nearly every wine auction.
ASSIGNMENT TO THE STUDENTS
分配给学生
说明:
在这篇文章中的信息和知识的主题,准备了以下问题:
1 /详细说明这样一个奢侈的“疯狂”采购从中国收藏家的文化因素影响?
2 /欧洲或美国消费者的采购按照这一新的趋势呢?给你个人的观点吗?
Instructions:
Using the information in this article and your knowledge on the topic, prepare the following questions:
1/ Describe the cultural factors influencing such an extravagant and “crazy” purchasing from the Chinese Collector?
2/ Would European or American consumers follow this new trend of purchasing? Give your personal point of view?
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