新西兰学生assignment客户服务和满意度是很难评估的。其中一个评价服务水平的方法是通过神秘顾客研究，你的神秘顾客研究至少要包括三种类型的酒店业务。您的神秘顾客研究调查必须包括至少10个问题，包括各种各样的客户服务问题，这样才能创建一个全面的服务。完成调查后，检查一下调查结果，再写一份报告，报告中要包含明确的信息和一些相关细节，以便进一步解释。
问题
假设您已经买了一个新的商店很的店面，你想开一家饭店，作为服务提供者，你必须考虑到如果你想要开餐馆,你会怎么做让你的客户满意，如果我们说要考虑到人口因素，你同意吗？为什么呢？
引言
在我的文章中，神秘顾客研究将涉及三种类型的酒店业务。神秘顾客研究活动应定期进行。明确的绩效目标可以尽可能激励公司内部员工的积极性，也可以将这些作为奖惩的标准，神秘顾客研究是一种工具，通过使用外部市场研究公司或监管机构内部的组织来来衡量公司的服务质量或监管力度,以此来收集特定的信息产品和服务。
The Customer Service And Satisfaction Marketing Essay
Customer service and satisfaction can be difficult to evaluate. One method of evaluating service level is through mystery shopping. Identify at least three types of hospitality business to evaluate for your mystery shopping activity. Create a comprehensive service for your mystery shopping survey which must include at least ten question relating to a variety of customer service question. After you have finished, review the result and write a report to provide clear information and any pertinent detail that further explain the response.
Question 2
Assume that you have bought a new shop lot and you want to open a restaurant. As a service provider what you need to consider when you want to open the restaurant and how would you do to get your customer? Do agreed if we say that you need to consider demographic factor in identifying your customer? Why?
Q.1 Introduction
In my assignment, mystery shopping will be shown with relation to three types of hospitality businesses. Mystery shopping activities should be carried out at regular intervals. Clear performance objectives can be set by the definition of benchmarks which can serve both as possible motivators within the company and also as a parameter in a bonus or commission system. Mystery shopping or a mystery consumer is a tool used externally by market research companies or watchdog organizations or internally by companies themselves to measure quality of service or compliance to regulation, or to gather specific information about products and services. Customer nowadays are becoming more and more demanding as well as they are not shy away from making it clear on the level of service that they want and expect to have. With this happening, customer service and satisfaction can be very difficult and harder to evaluate. One of the methods used nowadays to evaluate customer service and satisfaction as well as the service level of the industry is through mystery shopping.
The mystery shopper makes is than reported back to the client, and used to improve their services. Mystery shopping can happen in all form for example phone calls, online inquiries and most commonly, in-person visits. However, good marketing brings customers in, but it’s great service that keeps them. Finding out whether a business is doing well or not can sometimes be difficult to figure out, but the imperative factor is to know what customers think is important, what they want, and what to improve if necessary and a lot of things. Base on the assignment question three hospitality industries should be survived and identified. After a place has been indentified a comprehensive report should be written evaluating the industry. The three hospitality industries that have been chosen are restaurants. This mystery shopping activity is done at three types of hospitality business that is in Old Town, McDonalds and KFC.
Each of the restaurant will be surveyed and access on few criteria namely the appointment procedure, cleanliness of the place, service offered, the standard of the restaurant and the staff. The reason why they are being access on this because these are what makes a good restaurant and what bring in more customers surrounding area and implementation of marketing activities. have all foreign workers so communication was a difficulty and secondly was put on hold for a well till they could get someone who could speak English. The restaurant staff the best they could to help and tried their level best to speak English but understanding what they were trying to converse was a little of a problem. The final thing that was access was the quality of food and cleanliness of the kitchen. This is also very important because poor food quality, whether it is caused by poor procedures or human error, is a costly and potentially deadly problem. As it is rightly said by someone Poor food quality, whether it is caused by poor procedures or human error, is a costly and potentially deadly problem. Overall all of the three restaurants had delicious and scrumptious food that was mouth watering and pleasing to the tummy. All the restaurants had their own uniqueness and style of presenting. If it is a customer’s birthday they will give a extra plates, with a candle and sign saying happy birthday.
As per the conclusion all the restaurant did well. Hence all the restaurants had its own plus point and minus point as well each restaurants has its own uniqueness and identity. But there is still room for improvement from all three restaurants and there is a lot more things to learn on. Mystery shopping report would be recommended to highlight their efficiencies or deficiencies with a view to improving their overall performance in their future dealings with prospective buyers. This could be done at a meeting between your Sales Manager and your Consultant. The National Sales Manager can also perform one on one appraisals of the Mystery Shopping experience with their District Managers to discuss the overall performance of their area of responsibility.
Q.2 Introduction
In my assignment, researched and factors in setting up a restaurant business are going to be explored but also features such as demographics in attracting and identifying customers are going to be determined. There are many different aspects that need to be well thought of and considered when opening up any new restaurant. Before opening or starting a restaurant business, people are usually unaware of the high failure rate that can happen due to quickly knowing that there can sometimes be more work than they had originally anticipated, resulting in them believing that they are not suited to the restaurant business.
Beside this, when open a new restaurant many things can be done with a proper planning, budgeting, having a procedure on how to do and other things. It is because will give a good result the end of a new restaurant and fell in a good appearance, environment, cleanliness, safe work, and a lot of things can be done here. Launching a successful business takes more than just an idea. Entrepreneurs who make assumptions based on personal opinions may discover that finding investors or getting a lender to finance their concepts is a challenge. This is because no business in this world can be for all people. Demographic information is finding out the human population and characteristic. For example their age, sex, gender, occupation, etc. As a service provider, considering the demographic factor of the customer before opening a business is very vital and essential. As well as identifying those customers and understanding as precisely as possible what they want is very important.
Knowing the demographics of a particular area will help the service provider target a specific age group, a specific income ranges. Deciding on a restaurant concept which can brings of deciding what type of restaurant those want to open will depend of a variety of things. Often times people who want to open their own restaurant want to serve food of their like to cook, in an atmosphere they feel comfortable in. Moreover, other people are interested in Franchising. Restaurant franchises offer a number of benefits, including instant name recognition and built-in marketing. However, many restaurant franchises don't come cheap and owners must be willing to follow a stringent set of rules. Take a look of the examples are franchise vs. independent restaurants, how to become a franchisee and types of restaurants.
To find a good restaurant Location on how the location is vital to the success of any restaurant. There are many factors to consider when searching or looking for that perfect restaurant location, including population base, local employment figures and accessibility. Beside this, once find that a perfect or best location, will need to make sure to negotiate the best lease possible for the new restaurant that are finding the perfect location, how to determine population base and on how to negotiate a lease information. Writing a business plan step to prepare for one of the person to get interview with the bank, the person needs to do their homework. Creating a business plan that outlines of the particular restaurant and how it will plan to make it profitable, will show the loan officer to mean business. Also make sure arrived at the bank with all the necessary paperwork, including personal income statements, tax returns and anything else the banker ask for like a the reason need a business plan, writing a restaurant business plan and be get ready for the bank interview.#p#分页标题#e#
However, the restaurant names may reflect a theme, a location, or simply be a play on words. The important thing to consider is the impression it will leave on customers. Select a name that will be easy to customers to remember and spell. Nothing is more frustrating than not being able to find a restaurant online or in the Yellow Pages because of the aren’t spelling it correctly of choosing a restaurant name and also restaurant names that inspire to the own restaurant and for the customer. The thing is writing the menu on what to be prepared for the customer on different types of theme and so on. The menu must is a huge part of your restaurant. After all, it is essentially why the customers keep coming back because the customers love the food. Not only is this, the layout and design just as important as what’s listed on the menu. Avoid amateur looking menu designs, such as clip art or photocopied handwriting. Finally, knowing how to price the menu will help increase your profit margins, giving you more money to invest into a new restaurant and based on how the price of the menu, menu design and creativity and tips for the writing a restaurant menu and others.
Good food loses much of its appeal if it accompanied by bad service. Knowing the basic employee roles of the back of the house and the front of the house will help you select the best candidate for the job. Experience counts for important positions, such as head cook, dining room manager and bartender on hiring for front of the house, back of the house positions and five rules of every restaurant owner should know. To the need to consider when it wants to open a restaurant is equipping of the restaurant. Outfitting of the restaurant kitchen, dining room and bar is the largest part to start up budget. Moreover, shop around for bargain deals of used equipment and leased equipment. Also understanding needs and wants is important in avoiding the pitfalls of buying unnecessary furniture and equipment, which can set the way over budget. Begin with the basics, and once the have those you can pick up a few extras. For examples five tips for stocking of the restaurant, why need a POS System and benefits of leased equipment.
To get customer by forming strategic alliances event facilities. It can be do a part to promote upcoming events happening in the restaurant. Furthermore, participate in competitions one of the greatest ways to get media attention and therefore, to get the new business is to win the contest. Such as, enter the chef in a cooking contest. Read publication restaurant and browse the internet to find out about a contest that is for able to enter. If all else fails, create the own contest and invite local restaurants to participate. So even if you lose, the stiller will generate great publicity and get new customers to the door.
Besides that, gift certificate sales loyal customers who might want the friends and family to give them a chance. Provide them with gift certificates, so they can buy these as gifts for their loved ones. A gift certificate allows the recipient to try their restaurant is completely free of risk, which generally do not pay anything for the experience. In addition, each gift certificate serves as a reference for the establishment. Make sure your gift certificates come in flexible quantities that buyers are free to decide how much to spend. Giving examples of sites occupied in send the food on the way if really want to get the new customers. Go to places with a lot of human trafficking, such as malls, supermarkets, parks, others and offer samples of some of the most delicious food around the world occur. Offer “Happy Hour” Specials after a day of hard work, many workers want to relax and unwind before going home, so the restaurant invites the customer’s to a few “happy hour” special. There may also be frequently Diner cards to happy customers, so that after to get free drinks or discounts on their food if they choose to stay for dinner. Inform all local businesses about their bids.
Moreover the disadvantage of using demographic information is that it loses the service providers customer and its limiting his/her business. Example a restaurant wants to sell a product with a potentially broad appeal but limit their marketing message to attract a single demographic they may separate from other potential customers. As per the assignment it can be conclude that, yes it is very important to look into the customer demographic information. Considering those factors are opening up a business like a restaurant not only helps the owner target specific customers, but can also be an advantage in the business environment itself. Besides this a service provider can solely rely on demographic and cannot neglect other sources of information like firmograohic and psychographic. Moreover, determining whether or not an owner wants to have a family orientated restaurant over and above a fine dining restaurant usually targeted at adults only is a prime example of how demographic factors can affect the choice of what type of establishment is going to be run.
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