管理学assignment的discussion部分怎么写？

Discussion 讨论

字体作为广告设计中不可缺少的一部分，在广告设计中起着重要的作用。通过字体的设计，不仅可以充分表达广告设计作品的纯神意义，而且通过字体的美感也可以创造出更具实用性的表现作品自我意识和文本形式，使广告作品能够在经济上做出贡献。发展。广告设计中的角色、字体和传递信息广告在文本中的作用，其最大的作用是对广告信息进行准确的解释，包括广告主体表达的真实性，以及商家告知用户需要注意的事项。恩蒂翁。当然，面对不同的广告载体，文本设计的比例是不一样的。然而，报纸、杂志等广告设计的信息数据较多，文字比例相对较小。任何引人注目的标语或标题，事先经过巧妙构思，其吸引力和方向都能达到公众无法忘记的效果。当达到这样的效果时，文本的作用不仅是一种能让公众记住信息符号，而且能深刻品味公众的内涵和精神，从而达到引导公众行为的目的（Nedeljkovi_et.，al，2014）。加强广告主题在广告作品中的传达，文本的格式和设计往往起到喇叭色广告信息的作用，从而在一定程度上体现了时代的美学。在广告设计中一个作为广告或缺乏形象创作方式的标题，一个文本的字体和排版设计，其实就是主题的内容，不仅可以进一步明晰什么是真正意义上的广告，而且也是广告主题的重要手段，进而优化广告主题。广告效果的重要作用。

As an indispensable part of advertisement design, typeface plays an important role in advertising design. Through the design of the font, not only can fully express the pure god meaning of advertising design work, and through the aesthetic feeling of font can also create further practical can behave works self-awareness and text form, so that the advertising works can contribute in terms of economic development. A role in the advertisement design, typeface and the role of passing information Advertising in the text, its biggest role is to advertising messages to make accurate explanation of the truly, including advertising expressed by the main body, and merchants to inform users of the matters needed attention. Of course, in the face of different advertising carriers, the proportion of text design is not the same. However, the advertising design, such as newspaper and magazine, has more information data, while the proportion of words is relatively small. The attraction and orientation of any eye-catching slogan or headline, which has been cleverly conceived in advance, can reach the effect that the public cannot forget. When the achieve such effect, it is the role of the text has not only is a kind of can let the public remember information symbols, but can be deeply taste the connotation and spirit of the public, so in order to achieve the purpose of guiding the public behavior (Nedeljković et.,al,2014). Strengthen the advertising theme to convey In advertising works, text format and design usually play a horn color advertising information, thus to some extent, embodies the aesthetics of The Times. In the design of a as advertising or lack of image creation way, the headline of a text typeface and layout and design, but in fact is the contents of the subject, not only can further clarify what real semantic advertising, but also the important means of advertising theme, and then optimize the important role of advertising effect.

在文本设计的过程中，一个更为显著的趋势是文本设计逐渐进入一个新的领域，即通过打破传统文本在结构设计中的对齐，在失败和有趣的编排、重组中，并增强空间粗细的形象，使文本设计逐渐走向一个新的领域。o表面的版本有更深的层次。如果文本和版面在传统设计中的应用相对单一、僵化，那么现代字体在应用阶段的表现就呈现出很大的灵活性，力求在视觉上寻求新颖性，以增强作品的活动性和视觉冲击力。写作是人类文化的重要组成部分。文本和图片是任何视觉媒体的两个主要组成部分。字体的排列质量直接影响版面的视觉传达效果。因此，字体设计是提高视觉传达效果，增强作品吸引力，赋予页面审美价值的重要施工技术。

In the process of the design of the text, a more significant trend is the text design by gradually into a new realm, namely, by breaking down traditional text alignment in the design of structure, in failure and interesting choreography, restructuring, and to enhance the image of space thickness, so that the version of the surface has a deeper level. If the application of text and layout in the traditional design is relatively single, rigid, so the expression of modern font in the application stage Present a great deal of flexibility, strive to seek the novelty on the vision, in order to enhance the work activity and visual impact. Writing is an important part of human culture. Both text and pictures are two major components of any visual medium. The quality of the arrangement of fonts directly affects the visual communication effect of the layout. Therefore, font design is an important construction technique to enhance the visual communication effect, enhance the appeal of the works and endow the aesthetic value of the page.

 

Consumer behavior refers to the actions taken by consumers to acquire, use and dispose of consumer goods or services, including the decision-making process that precedes and decides these actions. Consumer behavior characteristics including consumer oneself condition and the influencing factors of consumers behavior, consumer buying decision process, consumer buying behavior and consumer buying behavior and psychology. And advertising to gain publicity effect, the key is to influence consumer behavior analysis of individual and psychological factors, these factors include need and motivation, perception, learning and memory, attitude, personality and self concept and way of life, etc. These factors not only influence and determine the decision-making behavior of consumers to a certain extent, but also magnify or inhibit the influence of external environment and marketing stimulus. The environmental factors influencing the behavior of consumers mainly include culture, social class, social group and family. Consumer ethology is a science that studies the characteristics and behaviors of consumers in the process of acquiring, using, consuming and disposing of products and services. By analyzing the factors influencing the consumer's personality and psychological and environmental factors, and to understand different consumer spending behavior characteristics, and targeted to advertising design and promotion, help to achieve good sales performance.

 

The positive impact of advertising on consumer behavior today has become a part of our lives. It affects our consumption all the time, and determines our purchasing decisions. It has had a lot of positive impact on my life. Advertisements help consumers enrich their life and consumption patterns. Modern industrial enterprises are specialized in production. Advertisements can help consumers to purchase consumer goods. Advertising on consumers' knowledge of modern advertising, multifarious, promote all kinds of new products, at the same time, are also taught to consumers with a variety of new knowledge about life and work; Advertising guidelines to reasonable consumer spending money to in the past two years, in the land can often see a lot about the premium savings and issuance of lottery bonds and raising stamps advertising, attracted many consumers to wide speciality of bond and financing vouchers, attracted many consumers to put money into, thus make the folk capital to focus on the construction of big projects.

The negative influence of advertising on consumer behaviour although advertising bring us a lot of convenience, save the time of choose and buy for us but to a certain extent, it also brought a lot of inconvenience for us, give me the damage the quality of life also bring some social vices. The more explicit and easy to see in the negative impact of such as: advertising due to the dependence and commercial profit, so it inevitably in a variety of ways, and even vulgar way for the audience's favour, pollute the social environment; The widespread dissemination of advertisements has caused the audience to be trapped in the magical cultural scene of advertisements, which encourages hedonism, money worship and comparison. In order to realize the promotion of the products, the advertisement, publicity and publicity, distort the traditional culture and influence the normal development of social culture.

 

After analyzing the influence of advertising on consumer behavior, we know that the influence of advertising on consumer behavior has a positive side there is a negative side, and how to make advertisements play its biggest role to the market? This requires that we should give full play to the advantages of advertising and try to reduce the advertising for consumers take to many disadvantage, effectively play the positive influence on consumer behavior, advertising as much as possible to reduce the negative influence of advertising on consumer behavior. Therefore, in the process of making advertisement, we should strictly follow the production standard of advertisement, play the creative role, make advertisement play an active role in consumer behavior, and promote the development of market economy (Sutherland, 2008). The building of advertising needs a solid foundation, which is the quality of the hard products; "Characteristic" is the life of advertisement. Therefore, advertising needs to be incisive. Excessive exaggeration is the advertising of the advertising should follow certain principles. Consumer rights consciousness awakening facing society, facing the consumer movement, the development of enterprise managers also should adopt some corresponding countermeasures, make the advertising for the positive influence of consumer behavior to maximize. Specific measures benefactor will have the following several aspects: (1) establish consumer advisory committee on consumer advisory committee may consist of customers from the social from all walks of life, is responsible for understanding customer on a regular basis to the enterprise operation, product development, and pricing for the customer to reflect the opinions of the opportunity, listen to their opinions on products and decision making, listen to the report of the enterprise, etc. Thus, a bridge of communication between enterprises and customers can be built so that enterprises can produce the products that consumers really need. Its main responsibility is to communicate with customers and to provide useful information to customers who use our products and services.#p#分页标题#e#

(2) listen to the opinions of the consumers and successfully solve the problem Opinion of consumers, dissatisfaction and complaints, the enterprise must not be ignored, and should follow the policy of "the customer is always right", when the customer is god Engraved on the heart, the customer feedback as a wealth of information. In order to understand the requirements of customers, we should also timely and effectively solve them, so that customers can have confidence in the products and enterprises. The specific measures may include a feedback form in the product, a free or called main pay phone, and a permanent consumer survey.

 

(3) consumers education shall provide consumers with the knowledge and information they need to become a smart and competent consumer. Let the consumer better understand the product, also understand the enterprise and the enterprise culture to a certain extent. In this way, one side can enrich the knowledge of consumers and simultaneously promote the corporate image, which brings benefits to consumers, enterprises and society. The specific can carry on the product information of free charge regularly, also can use the form of flyer to carry on the obligation propaganda etc.

 

Reference 

Nedeljković, U., Novaković, D., Puškarević, I., & Tomić, I. (2014). Helvetica as a Type Convention for the Youthful and Trendy Image: A Consumer Response to Designer Safe Option. Marketing (0354-3471), 45(1), 50-62.

Sutherland, B. (2008). funkadelic precision. Print, 62(2), 106-108.