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uk White Paper - A “Comprehensive” Approach to Strategic Inf

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White Paper - A “Comprehensive” Approach to Strategic Information Systems Planning in UK Organizations
A “COMPREHENSIVE” APPROACH TO STRATEGIC(由英国论文指导中心汇集资源提供)
INFORMATION SYSTEMS PLANNING IN UK
ORGANIZATIONS
Dr Alan Warr
London Business School
Abstract
Research by Earl (1993) and Segars &, Grover (1999) has demonstrated that organizations use
five broad approaches for strategic IS planning. A survey of 70 UK organizations combined with
case studies has examined whether this is still the case. It found that whilst organizations still use
a small number of approaches, usage is evolving. A new “comprehensive approach” appears to
have emerged. This approach combines and balances the other approaches for strategic IS
planning. The comprehensive approach provides higher levels of planning success, something
predicted by Earl. This research also derives the dimensions of strategic IS planning approach
and these are used to describe the characteristics of the “comprehensive” approach. The
construct measure for strategic IS planning success from Raghunathan & Raghunathan (1994)
was further validated. A series of case studies is exploring this new approach in more detail and
seeking to understand what causes the higher level of planning success. The first case study is
reported here. It confirms the findings of the survey and provides more details into the dimensions
of strategic IS planning approach and why superior levels of success are associated with the
“organisational” and “comprehensive” approaches. The findings are important for researchers
providing a more contemporary view of what organizations are doing in the field of strategic IS
planning. For practitioners the results offer the prospect if being able to increase the success of
strategic IS planning through designing and implementing an increasingly comprehensive
approach. The research is ongoing through multiple case studies.
Keywords: Strategic IS Planning; planning approach; planning success; survey method; case method
Introduction
For over a decade a major concern for the senior management of organizations has been creating strategies for IS
由指导英国论文中心汇集资源提供and IT (Watson, Kelly, Galliers & Brancheau 1997). Early research demonstrated that such strategies led to better
alignment of business and IT, improved ROIs from IT and higher satisfaction from business users (McKinsey 1968;
McFarlan 1971). Formal strategies for IS became widespread in most countries and were adopted by the public
sector (Bacon 1991) and in some sectors became mandatory. Recent surveys confirm the continuing and important
role for IS strategies (Prewitt & Overby 2003) and that strategic thinking is viewed as one of the most critical skills
for a CIO (CIO Magazine 2006).
Within academic research this practice has generally been labeled “strategic IS planning” or SISP although this term
is not generally used by practitioners who loosely use several terms such as IS strategy, IT strategy, IS planning,
enterprise architecture, etc. (Ward & Peppard 2002). Strategic IS planning is today viewed as an essential part of
the overall regime for effective IT governance (Weill & Ross 2004).
Strategic IS planning is therefore the process of deciding objectives, policies, strategies and plans for an
organization’s use and management of information and networking technologies. SISP includes identifying IS
White Paper - A “Comprehensive” Approach to Strategic Information Systems Planning in UK Organizations
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applications, developments to IT infrastructures, improvements to the management of the IS/IT functions and the
sourcing of IT resources (Lederer & Sethi 1988; Mirchandani & Lederer 2005).
Although long acknowledged by researchers and practitioners as important, how best to approach creating strategic
IS plans remains a focus for research and a major area for consultancy advice to CIOs. A number of broad
approaches have been identified within the research literature with different levels of associated success (Segars,
Grover & Teng 1998).
SISP Approach
Types of SISP Approach Used by Organizations
Several researchers have demonstrated that the approaches used to create strategic IS plans group into a small
number of broad types. Earl (1993) and Segars et al. (1998) came to very similar conclusions despite researching
organizations in different countries (UK versus USA); employing different research methods (multiple case studies
versus a survey) and having different constructs for approach and success. However, they used different names to
describe them with Earl using names that described the nature of the approach and Grovers et al. adopting the name
of the school of management philosophy that was best associated with the approach. Both found that organizations
employ five broad approaches with quite different levels of success. Table 1 below summarises the findings from
Earl and includes the name used by Segars et al.
Table 1. The Five Approaches to Strategic IS Planning
Approach
(Earl)
Description Relative
Success
Approach
(Segars et
al.)
Relative
Success
Administrative Formal administrative mechanisms such as steering
committees or IS investment meetings are employed.
Decision-making on IS strategy is often superficially
rational. Organizational power and politics play an
important role. The legitimacy for strategic IS planning is
from the power of the sponsors or the committee that
sponsors it.
2 Political 1
Business-Led The business strategy and operational performance of the
organization are used to determine the issues and priorities
within strategic IS planning. Decision-making is dominated
by the senior business managers. The legitimacy for
strategic IS planning is from the business objectives being
pursued through the business strategy.
1 Design 2
Methods-
Driven
The intention of the organization is to use the best
methodology for strategic IS planning. Proprietary methods
from external advisors are typically used. These use
technology and planning tools and models. They are used
to find tangible, strategic positions for IS for the
organization to pursue. The legitimacy is from the claim
that best practice methods have been selected.
3 Positioning 3
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Approach
(Earl)
Description Relative
Success
Approach
(Segars et
al.)
Relative
Success
Technological Technical mapping and modeling techniques are used to
explore the current position of IS and develop improved
architectures and implementation plans. Technologists
dominate the analysis and decision-making being more able
to work with modeling techniques. The legitimacy for the
strategic IS plan comes from the detailed analyses and the
technology expertise of the participants.
5 Planning 4
Organisational Involvement and participation across the organization are
emphasised and techniques that enable social interaction
and creativity are used such as workshops and interviews.
The result is organisational learning about the nature of the
problems and the opportunities faced by the organization
along with a fuller appreciation of the contribution being
played by IT in business operations. The strategic IS plans
emerges from dialogues and often takes the form of a set of
strategic themes for IS. The legitimacy for the strategic IS
plan arises from the support generated from across the
organization.
4 Learning 5
Note: For relative success 1 is the approach with the lowest success and 5 the highest.
The Evolution of SISP Approaches
It is now possible to look back across nearly 50 years of research and refereed journal papers on strategic IS
planning (reference to be added later to preserve anonymity of author). It is interesting that practices have evolved
over time. Osborne (1956) provided the earliest description of strategic IS planning in the mid 1950s at a large
manufacturing company in the USA. Predating the IT management professional, Osborne and his team used general
management methods to create a detailed, long range plan for how their company would employ computer
technologies. The approach used multi-disciplinary teams with decision-making being ultimately with the senior
managers. As the IT profession emerged in the 1960s and 1970s (Dean 1968) techniques emerged specifically
developed for strategic IS planning and proprietary methodologies had emerged by the end of the 1970s that linked
IS planning into business objectives using a variety of techniques (Sullivan 1985; Galliers 1987; Lederer & Sethi
1988). Technological techniques based on modeling and architectures gained adoption from the 1980s onwards
within a minority of organizations (Finklestein 1981). But tailored, in-house approaches continued to be used by
organizations throughout (Martino 1983; Premkumar & King 1991; Finegan & Fahey 1993). By the mid to late
1980s some organizations were involving people more widely across their business functions (Earl 1993) as IT#p#分页标题#e#
became a more pervasive business tool and this practice gained ground during the 1990s (Segars, et al. 1998).
Strategic IS planning appears to have been evolving along a set of dimensions:
• From generic business techniques towards tools and methods tailored to the specific context and content of IS.
• Towards an increasing number of techniques and tools with which to address strategic IS issues.
• Towards wider involvement of organization functions and staff as IT becomes more pervasive.
This evolution is more than a classical experience curve (Boston Consulting Group 1972; Ghemawat 1985)–
although learning has been accumulating both within organizations and from their consultancy and vendor advisors.
The pace of change in IT and the rapidly expanding role of computers and software applications into all aspects of
business operations has also been a factor.
由英国论文指导中心汇集资源提供White Paper - A “Comprehensive” Approach to Strategic Information Systems Planning in UK Organizations
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Earl’s Prediction That Approaches Could Be Combined to Improve Success
Earl (1993) implicitly projected forward the evolution of strategic IS planning approaches when he suggested that in
relation to the distinct five approaches his research had identified that,
“It may be possible to design a more effective hybrid (approach).”
This suggests that combinations of two or more of the approaches may lead to higher levels of success than any
single approach. The work of Segars et al. did not specifically examine this nor has any other study. This leaves a
number of intriguing questions around strategic IS planning approaches. Has this evolution or change continued
and, if so, what direction is it taking? Have Earl’s suggestions been adopted either in response to his advice or just
as part of the continuing experience curve, and if so then has the performance improvement resulted?
SISP Success
Evidence has been accumulating that different strategic IS planning approaches achieve different levels of success.
But strategic IS planning success is a challenging concept and has itself been a focus of research (Pyburn 1983).
This concept suffers from the same problems experienced in articulating what business success is generally in that
simple measures like financial outcomes are too narrow to be meaningful alone (King 1983). Success can be seen as
intended goals achieved, or in relating the level of success to that of others (Earl 1993) or some ideal performance
level or not goal orientated at all but being the learning that results (Venkatraman & Ramanujam 1987).
More complex, multi-dimensional measures of strategic IS planning success have been developed (Raghunathan &
Raghunathan 1994) that examine both fulfillment of planning objectives such as identifying key IS problem areas,
and the improvement that the organisational achieves in its capabilities to conduct strategic IS planning.
Research Hypotheses
This paper examines a set of related hypotheses in the domain of the development of strategic IS planning as a
managerial tool in contemporary organizations. Table 2 details the research hypotheses.
Table 2. Research Hypotheses
H1 Organizations continue to employ a small set of broad approaches to strategic IS planning.
This hypothesis is aimed to confirm and build on previous research studies.
H2 Strategic IS planning approaches are continuing to be evolved by organizations.
It would be useful to add further to the view on the evolution of approaches that is accumulating from
the research studies.
H3 Different approaches lead to different levels of perceived success.
Again this is interesting as confirmation of prior research.
H4 Combining classical strategic IS planning approaches into more comprehensive combinations of
approaches leads to improvements in success.
This hypothesis is originating from prior research and is motivated by practitioners’ needs to understand
the performance of different management processes.
The data used is from UK organizations across a wide range of organizations in both the private, public and
voluntary sectors (Grapevine 2002).
White Paper - A “Comprehensive” Approach to Strategic Information Systems Planning in UK Organizations
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Research Methodology
Multiple Methodology
The work is employing a multiple methodology (Galliers & Land 1987). A field survey of IT Directors and CIOs
was carried out across UK organizations. IT Directors were chosen as key informants because of their privileged
position for commenting upon strategic IS planning practices in their organizations. A set of 10 exploratory case
studies was conducted ahead of the survey to prepare the researcher for the study. A further survey with general
managers using a simpler survey instrument was used in parallel with the survey of IT Directors with to explore
whether IT Directors had been biased in their responses. Finally a set of case studies is ongoing to explore the
findings in greater depth and to explore causalities. Three case studies have been completed and a further two are
underway.
Survey of IT Directors
The main survey achieved valid responses from 70 organizations and a response rate of 22%. Table 3 provides the
characteristics of the respondents and their organizations.
Table 3. Characteristics of Respondents
Sector Organisational Size (Revenue or Expenditure)
Government 23% Greater than $1bn 34%
Health 11% $100m – 1bn 39%
Education 10% Less than $100m 27%
Not for Profit 3%
Manufacturing 10% Role Titles of Respondents
Transport & Distribution 6% Group IT Director 4%
Technology & Media 10% IT Director 70%
Financial Services 16% IT Strategist 16%
Other Services 11% IT Manager 10%
The survey questionnaire was large and so a sophisticated survey protocol was employed based on Chan (1992).
The survey instrument is published in (reference to be added later to preserve anonymity)
Construct Measurement
The construct for strategic IS planning approach employed two dimensions:
1. Behaviors being the “means” by which strategic IS planning is pursued. This includes what is emphasised
during planning, the basis for planning, methods used, influencers, relationship to business strategy and the role
of IS professionals. This construct was a development from Earl (1993).
2. Agendas being the “ends” that an organization intended from strategic IS planning. This was an update from
the construct used by Boynton & Zmud (1987).
The construct for strategic IS planning success was that developed by Raghunathan & Raghunathan (1994). Again
this construct has two dimensions broadly equivalent in covering both the “means” and “ends” of strategic IS
planning:
1. Improvement in strategic IS planning capabilities.
2. Fulfillment of SISP objectives.
Other constructs were also measured in the study to explore additional research questions. These were dimensions
of the organisational context for strategic IS planning. The questions these relate to and the findings are not
addressed in this paper but are discussed in (reference to be added later to keep this paper anonymous)
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Content Validation
Content validation is a challenge for MIS research because of the emergent nature of IS (Venkatraman & Grant
1986) and the constant developments in IT. As well as deriving content from prior research the constructs and
construct measures were peer reviewed initially by two researchers and then by doctoral consortia at both the
European and International Conferences on Information Systems (ECIS & ICIS). Finally, both the construct
measures and research design were reviewed by a panel of 10 professors with specialist research in the field of
strategic IS planning. Feedback as incorporated at each stage.
Instrument Validation
Instrument validation involved initial peer review followed by a trial by four IT directors. Difficulties being
experienced in answering questions were addressed and a final trial with three further IT directors revealed no
further substantial improvements.
Common Methods Bias
A common methods bias is a risk where the research design uses a single informant for both the independent and
dependent variables (Yin 1996; Sekaran 1992). This is a common risk in survey research in strategic IS planning
like this one. Several tactics were employed to minimise the risk:
1. The use of senior management respondents who were more likely to provide valid and reliable responses (Ang
et al. 1999)
2. Ensuring that within the instrument the questions are clear and objective, and that the instrument design does
not reveal the dependent and independent variables in the study. This encourages reliable responses and
reduces the opportunity for the informant to align their responses to different questions.
3. Guaranteeing confidentiality and offering an anonymous response option so that informants can be confident
that their responses will not be linked back to them personally.
Additionally two further small surveys were conducted to explore the potential for common methods bias.#p#分页标题#e#
The first surveyed the senior managers of two firms to explore whether the views of IT Directors on strategic IS
planning approaches and successes were different from other senior managers. This revealed that whilst views do
differ across a population of managers within a firm the IT director did not stand out as having a significantly
different position to other executives. This supports the use of IT Directors as an informant who represents wider
managerial perceptions on strategic IS planning.
The second survey involved 66 senior business managers from a variety of sectors. These were not matched pairs
from the same firms as the IT directors. This revealed the same high level results for the relationship of approach
and success as for IT directors. Adding further support to the likely absence of this bias.
These two surveys used simpler construct measures from prior research for approach and success from (Segars et al.
1998). These simpler measures were better suited to general manager respondents.
Whilst common methods bias remains a risk, these measures lend weight to it being a minor consideration in this
study.
Non Response Bias
The extrapolation method was used to measure non-response bias (Armstrong & Overton 1977). Samples of early
and later respondents were compared on the assumption that the latter are more like non-respondents. No significant
differences were found (p<.05) suggesting non-response bias may not be significant in this study.
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Case Studies
Strategic IS planning activities typically take many months for an organization to complete and in some cases are
ongoing rather than project based (Ward & Peppard 2002) . Therefore case studies are being used to explore the
details of the comprehensive approach (discussed later). Three in-depth case studies have been completed so far.
The researcher was a participant observer in these. This has the advantage of being able to observe the strategic IS
planning activities throughout and at close proximity. The disadvantage is the potential for the observer to be biased
by their participation (Yin 1988). It was judged that the risks are acceptable especially given the fact that strategic
IS planning is often a confidential organisational activity by senior executives. This makes it difficult to gain access
making other methods for longitudinal observation like periodic interviews difficult to achieve. To counter the bias,
additional sources of information have been collected included the observations of other participants and the
analysis of documentation.
Data Analysis
Factor Analysis on Construct Measures
Exploratory factor analysis was used to reveal the dimensions for the two major construct:
• Strategic IS Planning Approach. The analysis revealed five dimensions to the strategic IS planning behaviors
largely confirming the broad findings of Earl (1993). Interestingly two dimensions were revealed for the
involvement of people around an organization with one relating to involvement on business needs and the other
relating to technology-based opportunities. For strategic IS planning agendas, which were used as a single
dimension measure by Boynton & Zmud (1987), four broad dimensions were revealed.
• Strategic IS Planning Success. Raghunathan & Raghunathan (1994) had found two dimensions and these were
confirmed.
Strategic IS Planning Behaviors
Five dimensions of behaviors were found. Though similar to Earl’s findings this study found that the methods-led
behaviors which involved using proprietary methodologies were no longer significant. In contrast the consultative
behaviors typically involving workshops and interviews across business functions had taken on two forms. One
being business-led aimed at identifying the information systems needed to meet business objectives. The other
technology-led, exploring the opportunities for technologies to create new business process or product opportunities
(Downes & Mui 1998). The five dimensions of behavior are:
1. Administrative behaviors (α = 0.63), which relates to the use of administrative techniques such as meetings
and committees to identify short-term priorities and resolve issues. .
2. Technological behaviors (α = 0.85), where tools such as development pipelines, information and technical
architectures and infrastructure plans are employed and rational decision-making is emphasised.
3. IS function-led behaviors (α = 0.75) focusing strategic IS planning within the IS/IT department and involving
IS managers in addressing strategic IS planning issues.
4. Business orientated organisational behaviors (α = 0.89) where the focus is on getting the business
professionals and IS professionals to work together in identifying the requirements for IS/IT through workshops
and consultation.
5. Technology-orientated organisational behaviors (α = 0.88) where business professionals are involved in
decision making on technologies, in particular how to exploit new IT. The behavior is consultative and multidisciplined
and innovation is emphasised.
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Strategic IS Planning Agendas
Agendas describe the issues that are given attention during strategic IS planning (Das et al. 1991). Four distinct
dimensions were found:
1. Providing IS services to business users (α = 0.66). This broad area of content covers the servicing of demand
for IS/IT within an organization. This dimension is emphasising operational demand for IS/IT.
2. Managing IS resources and risks (α = 0.79). SISP must also cover the stewardship of IS resources – technical
and people. This dimension emphasises the challenges of supplying IS/IT and increasing dependence on IS/IT.
3. Exploiting IT opportunities (α = 0.73). IS/IT is a source of both productivity increases and competitive
advantages for organizations. This dimension is addressing the strategic nature of IS/IT.
4. Preparing for the future (α = 0.85). There is typically an extended lead-time for major IS/IT developments
particularly those parts of IS/IT, like infrastructure, that are built over time. SISP therefore becomes a means by
which organizations can look into the future and identify what IS/IT the organization will need.
Strategic IS Planning Success
The two-dimension measure developed by Raghunathan & Raghunathan (1994) was further validated in this study.
The two dimensions of success for strategic IS planning were:
1. Fulfilment of SISP objectives (α = 0.92). This refers to a wide set of objectives that organizations have for
IS/IT. These are fulfilled through SISP.
2. Improvements in SISP capabilities (α = 0.91). This dimension recognises the motivation of organizations to
improve SISP.
Cluster Analysis to Explore Types of Approach Used by UK Organizations
From cluster analysis five, broad strategic IS planning approaches were found but the findings provide only
qualified support for hypothesis H1. They are similar but not identical to those found by Earl (1993) and by Segars
et al. (1998). The five found in this study were:
• Administrative Approach (n= 4). Companies in this cluster were high on the administrative behaviors
dimension. Used by a relatively small number of the organizations in this study, this approach involves creating
strategic IS plans through formal processes and committees or groups with the power to make decisions on the
allocation of IS resources. Some involvement of the IS function was found as were the use of technological tools
and models. However the involvement of the wider organization and business managers and users was minimal.
Power and politics are emphasised in IS decision-making, over planning for the future or managing IT risks.
Strategic opportunities from IT do get some attention but need the sponsorship of powerful individuals or groups.
• Technological Approach (n=7). Companies in this cluster were high on the technological behaviors dimension.
This approach involves technical perspectives particularly models and architectures and emphasises the inputs of
senior technical architects and technology professionals in strategic IS planning. Involvement from the business
managers is often absent and agendas tend to emphasise developing IS resources, particularly infrastructure.
Linking strategic IS plans into specific business strategies is difficult. Instead the intention is to develop a
technically coherent IT platform for the business.
• IS Function Led Approach (n=18). Companies in this cluster were high on the IS department led dimension.
This may to be an evolution of the business led approach of Earl (1993) but with the IS function itself being more
able now to interpret the business plans and align strategic IS plans to them. This approach emphasises the
managing of IT resources and preparing for IT futures and pays less attention to organization power issues and
strategic IT. Typically it gives the IS function the central role in strategic IS planning.
• Organisational Approach (n=19). Companies in this cluster were high on both of the organisational dimensions
of strategic IS planning behaviors – technology orientated and business orientated. In the 1990s this approach#p#分页标题#e#
emphasised involvement in identifying opportunities for using IS/IT. The underlying philosophy was to be
“business-led” and avoid being “technology-led”. Today the organisational approach additionally involves
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© Alan Warr, All Rights Reserved - White Paper – alanwarr.net 9
business users and managers in the evaluation of new technologies to seek out opportunities that are explicitly
technology-led. The explanation for this change may be increased awareness of the potential for technology to
drive business strategy through applications like e-business, CRM, supply chain management, etc.
• Comprehensive approach (n=22). Companies in this cluster have approaches that emphasise all the
dimensions of behaviors equally instead of emphasising one or two dimensions. Each dimension is less fully
addressed than for companies that focus on a single dimension, but the outcome is a more “comprehensive” set
of behaviors pursuing a more “comprehensive” set of agendas. This approach that was not found by Earl (1993)
but was predicted. This approach is able to achieve both a balance across all the SISP behaviors and the highest
outcomes on them, suggesting that the behaviors act in combination to achieve more. This approach was the
most successful. However, around a quarter of those organizations that employed the comprehensive approach
achieved below average levels of success. This emphasises that other factors also influence success, for
example the IS maturity of the organization (see Warr, 2005).
This finding provides support to H1 that organizations are continuing to employ a small set of broad approaches and
to H2 that these are continuing to evolve with significant differences between the findings and prior research.
Relating Type of Approach to Level of Success
A comparison of the five types of approach to strategic IS planning with above or below average levels of planning
success provides support to H3. It shows that different approaches have different levels of success and is broadly a
progression from that of Earl (1993) and Segars et al. (1998). Table 3 details the differences, which are significant
(p<0.01).
Table 4. Crosstab Relating Strategic IS Planning Approach to Success
Percentage
Below Average
Success
Above Average
Success
Administrative 100% 0%
Technological 71% 29%
IS Function Led 50% 50%
Organisational 58% 42%
Approach
Comprehensive 24% 76%
This is suggesting that organizations employing the administrative, technological or IS function led approaches are
more likely to experience lower levels of success with their strategic IS planning. The organisational approach
remains more successful than these three, which confirms the findings of previous studies. However there is support
for H4 that combining the previously identified approaches into a more “comprehensive” approach will lead to
higher levels of success. This confirms Earl’s (1993) suggestion.
Using regression analysis the linear combination of the dimensions of both strategic IS planning behaviors and
agendas were significantly related to planning success (p<.001 and p<.001). Therefore combining the behaviors and
agendas into more comprehensive approaches to strategic IS planning will lead to higher levels of success. The
dimensions identified in this study can therefore be used as a guide to designing comprehensive approaches.
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Discussion
The direction of development in strategic IS planning appears is to be towards more comprehensive approaches.
Organizations appear to have applied the advice from research into their strategic IS planning. They have combined
approaches and experienced the predicted increase in success. The more comprehensive the approach used the
higher the level of success.
Closer examination of the data reveals that those organizations that are using the comprehensive approach achieve
less on each dimension of strategic IS planning behavior than organizations that employ the approaches that focus
on that behavior. However the balancing of the dimension of behaviors appears to more than compensate for the
losses on any single dimension. This could be because strategic IS planning is resource constrained in most
organizations so organizations must typically do a smaller amount on every dimension of strategic IS planning to
achieve a balanced and comprehensive profile. This suggests that organizations using the comprehensive approach
could expand their efforts on each of the behavior dimensions if more resources could be made available and
success from strategic IS planning could increase further.
The reasons why higher success results from the comprehensive approach are less readily understood from a survey
method where causality is less easily revealed particularly in a complex activity like strategic IS planning. One
interpretation is that different professional groups and planning methods are associated with the different dimensions
of SISP behavior. However, each group brings valuable inputs into the different phases of strategic IS planning.
Table 5 proposes how the people, inputs and value creation differ across the dimensions of behaviors. The
comprehensive approach brings all these equally into strategic IS planning and by addressing a wider set of planning
issues results in plans that are more successful. Another consideration is that involving these professional groups
during strategic IS planning increases their commitment and may positively influences their perceptions of the
process used and the outcomes from strategic IS planning.
able 5. Proposed Value Being Created By Combining Behaviors within the Comprehensive Approach
Dimensions of Strategic IS Planning Behaviors
Administrative
Technological
IS-Function Led
Business Orientated
Organisational
Technology Orientated
Organisational
Professional Groups Controllers Technologists IS Managers Business Users Innovators
Knowledge Input Resource and
organisational
constraints and
relative
priorities
Details of the
applications and
infrastructure
technology
platform
How to
effectively
provide IS
services
Issues for
business
operations from
information
systems
Opportunities
for technology
to generate
business
opportunities
Value Creation Resource
conflicts
identified and
resolved
Coherent
technology
strategies and
architectures
Strategies for
effective IS
services and
sourcing
Clarity on IS
needed for
business
strategy
Identifying
potential
innovations
from IT
This explanation for the success is a theoretical proposition at this stage in the research. However, the exploration of
both this and the general findings is being progressed through case studies.
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Field Validation of Findings Through Case Studies
Case Methodology
The research is being continued through case studies. Around ten in-depth case studies over a five-year period are
intended with organizations undertaking strategic IS planning. The comprehensive approach will be used and
observations will cover the full life cycle of the strategic planning activities and continue into implementation for up
to two years to monitor measures of success. Attempts are being made to ensure the organizations are of similar
size, sector and experience of strategic IS planning to reduce the external variables. However, the difficulties of
gaining access to suitable sites will inevitably limit the operationalisation of this goal.
The researcher is a participant observer in these case studies acting as a project resource. To guard against bias,
multiple sources of evidence are being collected including the observations of others both internal and external to
the strategic IS planning projects along with the documentation created by the teams involved.
The case studies are measuring strategic IS planning behaviors, agendas and success
Three case studies have been completed with one having been tracked for two years to observe outcomes and the
initial findings for this case are reported here. Others are in various later stages of progress.
Case Study - Dimensions
The case study is a large public sector organization. A strategic IS plan had been created four years previously and
with the arrival of a new IT Director a refresh was initiated. A project was designed that employed the
comprehensive approach within the constraints of time available and resources. Commitment from the executive
team was achieved without too much difficulty, in part because the comprehensive approach ensured that all the
major stakeholder groups were included. The planning activities took eight months, about two months longer than
planned. The project followed the classical five phases of a strategic planning project: strategic awareness,
situational analysis, strategy conception, strategy selection and implementation planning (Mentzas 1997). The#p#分页标题#e#
implementation has progressed for two years and the strategy has survived the departure of the IT Director and been
adopted without substantial change by her replacement.
Strategic IS Planning Behaviors
The project was designed to adopt the comprehensive approach and the project team employed all five dimensions
of behaviors. A finding was that the five dimensions of the comprehensive approach led to different planning
activities at different phases of strategic IS planning. Table 6 illustrates this. Although the professional groups were
all involved substantially, their involvement varied according to the phase. The comprehensive approach led to
much higher levels of involvement than in the previous project four years earlier. The involvement extended outside
the organization to business and technology partners. Internally involvement came from the IT function and across
the organization. The networking and collaboration involved had benefits beyond strategic IS planning to general
interactions between the organization and external organizations. An early concern about wide involvement was
that people would not have the time. However, the wide involvement meant that the workload was spread across
more people and with the exception of one or two staff who dedicated a substantial proportion of their time to the
project, the majority of participants were able to give the time needed alongside their other duties. Involvement
gave legitimacy and authority to the strategies and plans that were developed. Figure 1 illustrates the extent of
involvement.
A complication not addressed in the research literature was the presence of a national IT programme covering the
whole sector and run by central government. This superordinate, national IT strategy was introducing major new
applications and the organization was required to adopt them. This meant that the strategy planning activities were
used to help the organization to learn about the impacts that would result, and to proactively work through how these
externally imposed and technology-led innovations should be exploited. This suggests that whilst the organisational
dimension of strategic IS planning behaviors has split into business-led and technology-led dimensions they are both
associated with organisational learning.
White Paper - A “Comprehensive” Approach to Strategic Information Systems Planning in UK Organizations
© Alan Warr, All Rights Reserved - White Paper – alanwarr.net 12
Table 6. Examples of Contributions from Each Behavior at Each of the Primary Stages of Strategic IS Planning
Phase 1
Strategy
Awareness
Phase 2
Situational
Analysis
Phase 3
Strategy
Conception
Phase 4
Strategy
Selection
Phase 5
Strategy
Implementation
Planning
Administrative
(Controllers)
Ensuring
sponsorship
includes
executives with
sufficient
organisational
power
Steering
Committee or
similar
established
Providing direction
on acceptable
strategies from
resource and
political
perspectives
Articulating the
acceptability of
different options
for stakeholders
groups
Providing constraints and
budgets within which
implementation plans
would be acceptable to
the senior stakeholders
Technological
(Technologists)
Information on
technology
trends in the
sector
Providing
assessments of
current
technology
platforms
Creating improved
target applications
portfolios and
architectures
Identifying the
pros and cons of
different
technology paths
Planning the technology
aspects of the chosen
strategies with resource
and technical
implications
IS Function-Led
(IS Managers)
Providing trends
in organising IS
services across
the sector
Assessments of
the IS services
and IT function
Designing
improvements to
IT governance, IS
department
organization and IS
services
Representing the
interests of the
IS department
and articulating
implications for
IT staff
Planning reorganizations
of IS
services and staff
necessary to deliver new
strategies
Business Orientated Organisational
(Business Users & Managers)
Business strategy
and operational
imperatives
requiring new IS
Workshops to
provide issues
and to suggest
applications and
developments
needed to resolve
Frame the themes
that should guide
the development of
the organization’s
IS resources and
capabilities
Apply priorities
and consider the
organization’s
capacity to
handle changes
to IS
High level functional
requirements for
applications along with
benefits case and ideal
implementation
milestones
Dimensions of Strategic IS Planning Behaviors (Associated Professional Groups)
Technology Orientated
Organisational
(Innovators)
Research future
technologies that
will affect the
sector.
Analysing
discontinuous
technologies and
how they will
affect business
models
Framing
innovations that the
organization can
benefit from
Choosing the
best innovations
Identify the best
organisational vehicles to
take forward the strategic
innovations that will be
pursued
White Paper - A “Comprehensive” Approach to Strategic Information Systems Planning in UK Organizations
© Alan Warr, All Rights Reserved - White Paper – alanwarr.net 13
Figure 1. Extent of Involvement in the Case Study of the Comprehensive Approach
White Paper - A “Comprehensive” Approach to Strategic Information Systems Planning in UK Organizations
© Alan Warr, All Rights Reserved - White Paper – alanwarr.net 14
1. Introduction
1.1 Purpose of the IS Strategy
1.2 Scope
1.3 Relationship to Other Documents
1.4 Structure of the Document
2 <Organisation> Services and Priorities
2.1 Purpose and Objectives
2.2 Strategy and Priorities
2.3 The Evolving Role of Information & IS
3 National Programme (NP)
3.1 A Brief History of National Programme
3.2 The Opportunities & Challenges for
<Organisation> from National Programme
4 The IS Vision for <Organisation>
4.1 Strategic Vision for IS
Where Are We Now?
5 The Current Position
5.1 A Small But Significant IT Directorate
5.2 Significant Challenges Typical of NHS IT
5.3 Ahead is a Period of Major Developments for
the <Organisation’s> IS
How Will We Get There?
6 Major Community Applications
6.1 Continuum
6.2 Access to PCs
6.3 Chronic Disease Register
6.4 e-Referrals
6.5 Child Health
6.6 IT Support for Pharmacists & Dentists
6.7 Access Databases
6.8 Strategy Map for IS Improvements &
Investments for Community Health Services
7 GP’s Applications
7.1 GP Patient Systems
7.2 GP e-Mail
7.3 GP Websites
7.4 GP Broadband Homeworking
7.5 PDAs
7.6 Nursing Home Access to Surgery Systems
7.7 Discharge Summaries System
7.8 GP Access to Hospital PAS
7.9 Strategy Map for IS Improvements &
Investments for GP Practices
8 <Organisation’s> Applications
8.1 Electronic Staff Records
8.2 Staff Directories
8.3 Websites, Extranets & Intranets
8.4 Homeworking
8.5 e-Mail
8.6 Finance Applications
9 National Solutions
9.1 National Programme
9.2 Management of the National Programme
Implementation
9.3 Resourcing Strategies for National
Programme Implementation
9.4 Strategies for Individual National
Programme Solutions (or Bundles) 2004-
2006
10 Innovation – Preparing for the Future
10.1 Mobility & Wireless
10.2 e-Learning
11 ICT Infrastructure
11.1 Data Networking
11.2 Network Services to Community Sites
11.3 Network Security
11.4 Server Configuration and Consolidation
12 IT Training
12.1 IT Training Strategy
13 ICT Service Management
14 ICT Standards and Policies
15 ICT Organisation & Governance
15.1 Principles and Direction
15.1.1 A Period of Change
15.1.2 From Behind to the Forefront of Technology
15.1.3 From Operating Technology to Deploying
Solutions
15.1.4 From Delivering Support to Directing
Support
15.1.5 From Automating Information Processing to
Enabling Best Practice Service Delivery
15.1.6 Principles for IT Re-Organisation
15.2 IT Organisation
15.3 IT Governance
15.4 The Re-Organisation of IT Staff
15.5 Strategy Map for IS Improvements
How and When Do We Get There?
16 Implementation
16.1 Implementation Governance & Principles
16.2 Consultation & Ownership
16.3 High Level Implementation Plans
16.4 Analysis of Major Risks to IS Strategy
16.5 Funding & Resources
16.6 Refreshing the IS Strategy
Glossary of Terms
References to Other Documents & Sources
Useful Web Sites#p#分页标题#e#
Appendices
Figure 2. Anonymized Contents of Strategic IS Plan for the Case Study Organization (i.e. Agendas)
White Paper - A “Comprehensive” Approach to Strategic Information Systems Planning in UK Organizations
© Alan Warr, All Rights Reserved - White Paper – alanwarr.net 15
Strategic IS Planning Agendas
All four of the dimensions of agendas were being addressed in this case study. The comprehensiveness of the
activities undertaken and people involved helped to facilitate the wide agendas being addressed. A few areas were
addressed that have not featured extensively in the research literature on strategic IS planning because they have
recently become more prevalent. These included IT governance, sourcing and the implementation of national IT
strategies. Figure 2 lists the contents of the IS strategy document evidencing the breadth of agendas delivered by
this case.
Strategic IS Planning Success
A number of measures triangulate to evidence that this case delivered a high level of success. This included
comparisons with the strategic IS plans of other organizations in the sector by an informed executive.
• The evaluation of the IT director.
• Feedback after approval by the executive team and main board.
• Comments made by the main board chairman (who had extensive contacts and experience across the
sector) that the IS strategy was amongst the best in the sector.
• Nomination for a national government sector prize for excellence in general management processes.
• That after two years the IS strategy remained the primary vehicle for prioritizing IS projects and other
IS activities.
Case Study Conclusions
The case study illustrates the relationship between the behaviors and agendas and how they contribute to the higher
levels of success. It confirms the characteristics of the comprehensive approach derived from the survey. It also
reveals that there are context specific aspects to its implementation. The superior level of planning success is
evidenced not just by the IT director but other observers from within and outside the case study organization.
Implications for Researchers
This study has proposed a multi-item, multi-dimension measure for strategic IS planning approach that
operationalised Earl (1993) while remaining congruent with other studies of approach. The two dimensions used of
behaviors and agenda capture both the “means” and “ends” of strategic IS planning. The use of the agenda construct
updates and validates work by Bynton & Zmud (1987). The success construct for strategic IS planning from
Raghunathan and Raghunathan (1994) was further validated and for UK organizations.
Whilst the study validated prior research that reveals organizations pursuing a small number of types of approach, it
also provides evidence that the evolution of strategic IS planning approaches is continuing and that the direction is
towards increasingly comprehensive approaches. It has revealed a cluster of organizations that had combined
approaches into a new approach labeled the “comprehensive approach” along with evidence that not only was this
delivering higher levels of success but that more success might be available to organizations. The implications from
this are not just confirming that strategic IS planning warrants ongoing research. It reinforces the need for
longitudinal research if strategic IS planning is to be fully understood.
Implications for Practitioners
Organizations are broadly pursuing five different types of strategic IS planning approach with the most success
being associated with the most comprehensive approach. All organizations - even those adopting the comprehensive
approach - have the potential for significant improvements in SISP Success through employing more comprehensive
SISP approaches. This is achieved through involving all the major professional groups from around an organization
throughout the phases of strategic IS planning. These include not only senior business and IS managers but also
White Paper - A “Comprehensive” Approach to Strategic Information Systems Planning in UK Organizations
16 © Alan Warr, All Rights Reserved - White Paper – alanwarr.net
technologists and business users from within the organization and business partners and IT vendors. It seems that
each group has something important to bring to strategic IS planning which if missed will inhibit its success.
Involvement also helps to create commitment for strategic IS plans and make implementation more likely to fully
succeed.
For CIOs, this study confirms the important role of strategic IS planning and emphasises that there is still a great
deal for organizations to learn about this management process and still higher levels of performance available.
Linking back into other research, higher performance from strategic IS planning will lead onto improved
information systems and higher satisfaction with IS from the business users and managers.
Limitations to this study
A number of limitations apply to this study:
• The study used data from UK organizations. Care must therefore be taken when applying to other geographies.
• The survey used responses from only 70 companies in the main study. Whilst this is within the normal range
for studies of this nature with long and complex survey instruments, care is needed when making inferences for
the population of all organizations.
• Strategic IS planning research may have been ongoing for a number of decades but the stage reached is still
immature relative to the complexity of the domain. This applies in particular to the constructs used. Efforts
have been made to mitigate this by grounding this study in prior research but caution is required.
Conclusion
This research has contributed towards a better understanding of the approaches being used for strategic IS planning
by organizations. It has proposed that a new comprehensive approach is being adopted that combines in a balanced
manner the approaches that have been developed to date. The comprehensive approach offers the prospect of
improved strategic IS planning outcomes. The multiple case study phase of this research project continues with the
aim of increasing further the understanding of strategic IS planning approaches and the specifics of how
improvements in planning success can be achieved.
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